Huayu: From an ordinary person to a happy director

Chapter 131 Investing in DJI
However, recently there is someone I want to spend money on - DJI, which is also based in Shenzhen.

DJI has just been established and is a company in the research stage.

The company's founder has ideals, ambitions, brains, and he happens to have money.

DJI of the future will be a behemoth, and some people even sanction it as a military-industrial enterprise.

[Shenzhen DJI was founded in 2006 and by 2024 had grown into a leader in technology, imaging, and education solutions in the era of spatial intelligence.

In the 16 years since its establishment, DJI's business has expanded from drone systems to a diversified product system. It has become a global leading brand in many fields such as drones, handheld imaging systems, and robot education. It has redefined the connotation of "Made in China" with first-class technology products and continuously innovated products and solutions in more cutting-edge fields.

Based on innovation, talents and partners, DJI considers customer needs and solves problems. It has won the respect and recognition of the global market.

The company has more than 14 employees, 000 branches in 7 countries, and a sales and service network covering more than 18 countries and regions around the world.

DJI’s core business is DJI consumer drones and imaging systems.

Since its establishment, DJI's consumer products, from the first generation of flight control systems to drone systems and handheld imaging systems, have been exported to more than 106 countries and regions.

Its unmanned systems, the Mavic series, Inspire series, Spark series and Phantom series, handheld imaging systems, the Osmo series and Ronin series, as well as the supporting DJI FPV series and camera gimbal series, cover many channels such as consumer electronics, photographic equipment, outdoor sports, department stores and home appliances, toys and fashion products, and telecommunications operations.

On December 23, 12, DJI underwent industrial and commercial changes, and the research and development of intelligent robots and mechanical equipment were expanded to its business scope.

The second business is DJI Education.

DJI is committed to combining cutting-edge technology with education, allowing more students and young people to access science and technology education in an interesting way, stimulating their enthusiasm for learning and growing through practice.

Since the first RoboMaster summer camp for college students was held in 2013, after years of exploration and accumulation, DJI has gradually formed an education system with robots as the core, integrating products, courses, and competitions.

From the Mech Master Competition and AI robots for college students, to the Mech Master S1 educational robot, Mech Master EP educational expansion kit, youth challenge competition, and high school holiday camps for primary and secondary school students.

DJI is gradually developing the robot education market for different age groups in various scenarios, creating an innovative talent training chain covering all school-age groups, so that every young person can enjoy systematic, high-quality engineering education.

Cultivate high-tech talents.

The third business is DJI Industry.

DJI Industry Applications is committed to "reshaping productivity" and is committed to presenting a smarter, more efficient and safer future for governments, public utilities and corporate customers.

DJI Industry Applications works with partners and developers to develop the drone technology industry ecosystem in an open and integrated manner, providing drone industry solutions that include drone flight platforms, diversified payloads, professional software, after-sales services and flight training.

And with the concept of "drone+", we continue to innovate and open up technologies to help achieve intelligent upgrades to the industrial ecosystem.

DJI drone solutions have been widely used in public security, energy, agriculture, construction, infrastructure and other fields in many countries and regions around the world.

For example, construction workers use drones to move heavy building materials.

The fourth business is DJI Agriculture.

DJI Innovations began applying drone technology to the agricultural sector in 2012 and established the DJI Agriculture brand in 2015.

Based on its leading drone products and years of technological accumulation, DJI Agriculture has joined hands with its partners to jointly build an aerial defense ecosystem centered on talent training, product improvement, agent optimization, and technology upgrades.

Its products including the MG series, T16 plant protection drone, T20 plant protection drone, multispectral drone P4M, farmland mapping drone P4R, DJI Intelligent Map, and DJI Agricultural Services App have been applied in multiple planting areas.

As of November 2020, DJI Agriculture has 11 units in the national market, with a total global operating area of ​​7 million mu, and has trained more than 6 professional certified crop protection pilots.

Plant protection pilots can fly DJI drones to spray pesticides, etc.

For Shi Lei, the most important thing is that DJI has a market value of US$1660 billion without an IPO.

In 24 years, it almost surpassed Alibaba, but in 24 years, Alibaba's market value was only US$1796.95 billion.

You should know that Alibaba is a listed company, while DJI is not.

Shi Lei attaches great importance to the fact that the company is not listed.

Although he knew that financing and listing was the fastest way for the company to develop, the final result of this kind of financing and listing might be to make money for foreigners.

For example, Li and Penguin.

He has a slight aversion to making money for foreigners.

Of course, this kind of resistance is not that great.

Win-win cooperation has always been the mainstream of the world.

People are so contradictory, not everyone has the courage to do something.

What he can do now is to make DJI move more smoothly and steadily.

In Shenzhen, at DJI, Shi Lei met Wang Tao, who had disheveled hair, in a small conference room.

Is all technological research and development like this?
Sleepless nights.

This is crazy!

Come to see him and at least take a shower and have a decent hair style.

"Mr. Wang, you still need to get some rest. I'm investing in you when I invest in DJI." Shi Lei couldn't help but say.

"Uh~~Mr. Shi, you came too suddenly. It was a little late when I received the message, and I didn't prepare in advance." Wang Tao explained seriously.

He was under a lot of pressure. The company had been established for half a year, but there had been little progress. Some people in the startup team had already wanted to leave, and although he had persuaded them not to, he knew they couldn't delay for much longer.

If this group of people left, he would have to seek help everywhere.

You may have to trouble your mentor and alma mater.

At that time, it would be a huge favor, and what would make him even more stressed out is that the project might fail. Not only would he not be able to repay the favor, but he would also disappoint his mentor and alma mater.

He finally understood what the idiom "under great pressure" meant.

As for Shi Lei who came to visit suddenly, after knowing that Shi Lei opened an entertainment company, he did not hold much hope for this investment.

There is no finished product yet, everything is just castles in the air, and many investors leave after taking a quick look.

Shi Lei, the entertainment mogul, is probably just curious for a moment, and he may lose interest after learning the details of the company's drone research and development.

However, he was also somewhat curious about why Shi Lei took the initiative to visit.

"Why is Mr. Shi interested in our company?"

Shi Lei tapped the table with his index finger and gave a plausible reason: "Drones may be used in filming movies and TV series. I want to make a professional unmanned flying camera."

(End of this chapter)