Rebirth 2010: I taught Mr. Lei how to make a mobile phone

Chapter 733 The Crown Prince Takes the Throne
Jiang Fan stared at the resume and the sweet artistic photo in front of him, his fingertips unconsciously stroking the edge of the photo.

The girl in the photo has a dimpled smile and looks very youthful. Her expressive eyes seem to be able to penetrate the paper.

He was in a trance until the cell phone on his desk suddenly vibrated, and he came back to his senses.

Jiang Fan shook his head and then continued to look at the next document.

The second file clearly had the two names "Huang Wei & Dong Haifeng" written on it.

This couple runs a women's clothing store on Taobao. Wei Ya used to be the lead singer of a band and has strong sales skills and bargaining power; her husband Dong Haifeng is a practical man who has been deeply involved in the supply chain for many years to ensure a stable supply of goods.

The data from last year’s Double Eleven was particularly eye-catching: single-day sales exceeded 1000 million, and the annual GMV reached 3000 million.

Jiang Fan looked at this beautiful woman whose stage name was Wei Ya, and felt secretly sorry. Why did they get married?
The name of the last file startled him slightly. Li Jiaqi, this feminine name actually belonged to a man.

She graduated from the Dance Department of Nanchang University, interned at a L'Oreal counter, and later worked as a makeup artist.

According to the information, he started as an intern at a L'Oreal counter. With his accurate grasp of female consumer psychology, he grew into a local gold medal shopping guide in just three years. According to the above data, his sales performance at that time always crushed his peers, and he was nicknamed "the man who understands women better than women themselves."

Looking at the resumes of these people on the list, Jiang Fan became more confident about his next plan.

According to the plan, this group of potential anchors will undergo a week-long "practical assessment" at the live broadcast base.

Taobao will give them the same traffic support, and through daily data monitoring, eventually select the “Top Ten Taobao Live Broadcasters”.

By screening out the final 10 super anchors, he will allocate the resources in his hands according to the data rankings.

Jiang Fan highly recognized Mr. Ma’s ideas and focused on training ten super anchors as benchmarks, allowing those who broadcast first to drive those who broadcast later and ultimately achieve the grand occasion of live broadcasting for all the people.

This is in line with Alibaba's usual style - to fill the locomotive with fuel and make the strong stronger. This is also in line with the development laws of the current environment.

He will never repeat the mistakes of Douyin. According to the information he received, the "Ten Sons of Douyin" will be restricted after reaching a certain scale. The platform deliberately suppresses the growth of top anchors and instead supports small and medium-sized anchors.

Some even shouted slogans like "The strong will not always be strong in this world, latecomers will always have a chance!"

Thinking of this, Jiang Fan couldn't help but sneer. In his opinion, Douyin was destroying its own strength.

But then again, it was Douyin's strategy that gave Taobao Live, a latecomer, an opportunity.
The "Super Anchor" selection program has officially started.

With Jiang Fan's order, this war without gunpowder will quietly unfold in countless live broadcast rooms, and hundreds of people will begin the brutal selection.
With each passing day, anchors whose data do not meet the requirements will be eliminated.

In the studio, Wei Ya was explaining the purchasing process to hundreds of viewers in the live broadcast room in front of the camera.

Not far away, Li Jiaqi was holding a lipstick sample and speaking the words he had practiced countless times in secret.

At this time, Wei Ya and Li Jiaqi were not yet the "No. 1 Seller" and "No. 1 Lipstick Brand" who would become famous in the future. They were just ordinary anchors. At this moment, they were full of anxiety, but they were passionately trying to sell their products in front of the camera.
They don't know yet how this cruel selection will change their fate. Now the two of them have surprisingly the same idea: no matter what, stay here and hold on for a week!
Just like the English teacher who started his business in Lakeside Garden in 2003 would never have thought that thirteen years later he would need to fight to maintain the throne of e-commerce.

A week later, the final results were announced: clothing queen Zhang Dayi, all-category killer Viya, and beauty guru Li Jiaqi ranked in the top three, followed closely by the young women queen Xue Li, mother Lieer Baby and seven other anchors.

After that, Jiang Fan communicated individually with the top three anchors and immediately launched the second phase of the "Super Anchor" plan, using Alibaba's vast resource system to provide all-round support to these outstanding anchors.

As the top three, Zhang Dayi, Wei Ya and Li Jiaqi received additional resources.

Alibaba invested 3 million yuan in Ruhan, the company behind Zhang Dayi, which helped boost its valuation 15 times to a staggering 31.3 billion yuan, with the goal of creating "the first stock of Chinese e-commerce internet celebrities";
On Wei Ya's side, Jiang Fan directly assigned his operations manager to serve as her team's agent;

With the help of Jiang Fan, Li Jiaqi signed a contract with Mei ONE, an Alibaba-invested company, and became a key anchor who was trained as a priority.

While supporting the top ten anchors, Jiang Fan made a separate report to his direct superior Xiaoyaozi. What shocked him was that Boss Ma was also present as an observer.

When he wanted to apply for Taobao Live to add a live broadcast entrance within Taobao and Tmall to attract traffic, Boss Ma agreed on the spot.

Jiang Fan was somewhat flattered.
April 4nd, late at night, 22:23.

The lights on the 7th floor of Building 12 in Alibaba's Xixi Park in Hangzhou are still on.

In front of Jiang Fan's workstation, three curved monitors are particularly eye-catching in the dim office.

He loosened his tie and his eyes quickly switched between the three screens.

Tonight is the first live broadcast of the top ten anchors starting their transformation.

The Feishu window on the right keeps flashing new message reminders, and on the data dashboard on the left, the two curves form a sharp contrast.

Data from last month showed that Taobao Live’s DAU (daily active users) was around 1.1 million, while the DAU of Taobao Live was less than 500 million, accounting for only about 5% of the platform’s total traffic.

This shows that ordinary Taobao consumers at this time do not quite accept this new e-commerce method of selling goods through live streaming.

Jiang Fan had previously researched the core differences between their Taobao and Douyin.

Taobao Live is different from Douyin Live. The target users of the former are consumers who come to shop online.

Because Taobao is a shopping scene that belongs to shelf e-commerce, these people go to Taobao with a certain purpose, such as buying clothes, shoes, or a certain type of daily necessities. This is an active search demand, which means people are looking for goods.

Taobao Live, on the other hand, makes consumers feel passive. Many of the products sold are not what they need. Therefore, at best, people come to the live broadcast room, take a look, and then exit, cursing, "What the hell~"

Douyin live streaming is different. Douyin is a content entertainment scene. It is a natural extension of short videos to live streaming, and thus interspersed with scenes of bringing goods. It belongs to interest e-commerce, which stimulates people's potential shopping needs through content, and belongs to the category of goods finding people. So in general, Douyin live streaming is a "content field", characterized by matching "people-goods-content-streaming" through algorithms, which is suitable for cold start-ups of new products and breaking the circle of non-standard products. Its core value lies in demand creation.

To put it bluntly, their Taobao Live is a "trading place" that maximizes conversion efficiency based on e-commerce infrastructure. It is suitable for standard product promotion and membership operations, and its core value lies in demand satisfaction.

Only by understanding these can you fully utilize your existing strengths.

This is how Jiang Fan analyzed and how he operated.

Watching the host pages switching on the middle screen, all kinds of highly inflammatory words echoed in the office.

"Here she comes, here comes Li Jiaqi~"

"Oh my god! Sisters, buy it!"

"Viya's women will never lose!"

"Buy it! Don't use it to scold me!"

"I'm using this for my own use! I've been hoarding this for three years!"

"This price reduction is only available today, you can compare prices online!"

After being guided by the official channels, countless Taobao users flocked into the Taobao live broadcast room and could never leave again.

The top ten super anchors, who were carefully selected and evaluated inside and out by him, began to burst out with amazing energy.

The final scene was frozen in Zhang Dayi's live broadcast room
Jiang Fan stared at it for a while, not knowing what he was thinking of. Although his face remained calm, the slightly curved corners of his eyes revealed a bit of satisfaction.

Then he moved his eyes to the data on the left. It had been two hours since the broadcast started, and the data from Taobao Live clearly showed an upward trend, with an increase of 2% compared to the same period in the past, reaching more than 50 million.

On the third day, the DAU reached 900 million, and on the fifth day, the DAU exceeded 1200 million. 90% of the traffic came from the top ten anchors, and 80% of it came from Zhang Dayi, Viya and Li Jiaqi.

Although there is still a big gap from the 6000 million DAU that Douyin previously announced, it is not impossible to surpass it before the end of the year given the current catching-up trend.

Less than a month after the appointment was announced, the Super Anchor Program was a huge success, with data tripling compared to before, and Jiang Fan became famous overnight.
Taobao Live’s strong performance this month even received public praise from Jack Ma at an executive meeting, and Jiang Fan was mentioned by name.

Since then, Ali's title of "Prince" and "Young Marshal" has spread like wildfire within the company.
When I first met Chen Mo, he was starting his own business at 99fang.

At first glance, this man was wearing jeans and a plaid shirt and looked like a new programmer in the company - it was not until later that I found out that he was actually an investor.

"How can an investor dress like a programmer?" This made him curious.

Later, he would run into Chen Mo in the elevator every now and then.

The other party would occasionally chat with him while waiting for the elevator, and his words would often surprise him, which made him quite fond of him.

It was not until much later that he realized that this guy was deliberately "sitting back and waiting".

Their first long talk was in the cafeteria of Room 99.

From talking about search technology to recommendation algorithms, from personalized products to industry trends, he found that this peer was extremely extraordinary - he had solid and diverse technical skills, a unique vision, and a very high level of vision.

Later, he was invited to attend the press conference of Bi'an, where he truly got to know Chen Mo and the company again.

Unable to resist Chen Mo's frequent "provocation" on WeChat, he finally agreed to meet in a cafe in Zhongguancun.

That conversation completely changed the trajectory of his life.

Investment, entrepreneurship, and ByteDance came into being.

Whether it is the rise of Toutiao, the explosion of Douyin, or the deep integration of live streaming with WeChat and JD.com today, Chen Mo's shadow is deeply imprinted behind every step.

Besides managing the team and executing the plans, what is his role? What is his value?

Rather than being an engineer, he would rather be an architect.

These questions have become the problems that have been bothering him recently.

Undeniable!

Chen Mo is a generous boss. His shares and treatment are beyond reproach. He did not invest any money in the past financing, but he still has more than 20% of the shares and has long been financially independent.

Chen Mo is a boss who trusts his employees. He delegates power to him. They only meet a few times a year, and he completely lets him run the business.

Chen Mo is a kind and good boss. Through the annual team building, he has a deep understanding of what kind of company is on the other side and what ambitions everyone will achieve when they get together.

If it were someone else, even Liang Rubo, facing such a boss, he would probably devote himself to the job and be happy with it.

It's fine to work hard, but is it enjoyable?
He can't.

Because he is Zhang Yiming!
A stunning success!
(End of this chapter)