Rebirth 2010: I taught Mr. Lei how to make a mobile phone

Chapter 734 Naruto Does Not Do Secret Things
".This is the latest trend of Taobao Live. Although they started late, relying on the platform's existing advantages, their growth rate should not be underestimated. Especially after Jiang Fan took office, he made drastic reforms and made a splash?"

The report stopped abruptly, and Liang Rubo was surprised to find that Zhang Yiming, who was always focused, was staring out the window in a daze.

This old classmate seems to be a little out of shape recently, which is a very rare thing.

"Ahem." Liang Ruobo tapped the table lightly, "Do you need me to repeat the key data?"

"No need." Zhang Yiming turned his gaze back, and a sharp light gathered in his eyes again.
“We don’t need to be overly nervous. The underlying logic of Taobao and Douyin is different. The reason they can quickly grow in volume is nothing more than taking advantage of the existing stock of Taobao and Tmall. Just like the explosion of Douyin in the past, it was also due to the traffic irrigation of WeChat, which saved us a cold start period of one or two years.

The present of Taobao Live is nothing but the past of Douyin; but it is not so easy for them to catch up with Douyin now.

We need to know what our core competitiveness is, which is the recommendation algorithm that is tailored to each individual. This is the core technical barrier of Bi'an and ByteDance, and is the result of several years of iteration. "

Top anchors can bring traffic, but they cannot break through the moat built by algorithms. Follow the original plan and don’t be led by others. ”

Zhang Yiming paused, "According to the strategy set by President Mo, the technical side will first block Taobao's traffic channel. Isn't Kuaishou owned by Taobao? Then we will defend here and attack there. Let's talk about the current situation of Huoshan and Xigua."

Liang Ruobo switched the PPT. "Huoshan Video's daily active users have exceeded 3000 million, forming a 65: pattern with Kuaishou in the sinking market. Watermelon Video's middle-aged and elderly users account for %, and it is replicating the growth curve of Huoshan."

An hour later, the topic turned to the development of the international version of TikTok. "TikTok has entered the final testing phase and is expected to be launched at the end of May. It will then be promoted through the channels of Bi'an International."

"We won't use the channels of Bi'an International for now, we will promote it ourselves."

"What about Mr. Mo?"

"I'll go and tell them!"

After the meeting, only two people were left in the empty conference room.

Liang Rubo handed over a cup of coffee and said, "I feel like you haven't been quite right lately. You seem absent-minded. What's wrong?"

"It's okay. Maybe I didn't get enough rest. Rubo, if we hadn't accepted the funding from the other side, what would ByteDance be like now? Would it have occupied a corner of the Internet with Toutiao and Douyin, and fought against the other side and BAT, or..."

Although he didn't know why Zhang Yiming asked this question, Liang Ruobo actually thought about the possible scenarios he might encounter. For some reason, he suddenly got an idea.
"Maybe the grass on the grave is ten feet high now."

Seeing his old classmate's slightly dejected look, Liang Ruobo could probably understand some of his thoughts, so he went over and patted him on the shoulder.

"I think people like us are rare talents that can only be found once every few decades, but Chen Mo is different. I think it would be great if there is one like him once every thousand years."

Listening to the comments from old classmates, thinking about Chen Mo's opponents over the years, whether it was Meituan's Wang Xing, Didi's Cheng Wei, or the later Ma's and Li, basically all of them were beaten. Which one can escape?

Zhang Yiming smiled bitterly and shook his head, "How could such a monster appear?"

"This is unfortunate, but also a blessing." Liang Rubo shook his coffee cup, "Rather than being Mr. Mo's opponent, it's better to be his partner."

“I just want to prove it.”

"If it was five years ago, maybe we would have had a chance. Now let's just go to bed. We should use our energy to think about how to make the three horses run together."

"Well, I'll sort it out and report to Chen Mo in the evening, you go ahead and get busy."

Zhang Yiming returned to the office, summarized and polished the meeting minutes, and then sent an email to Chen Mo.

He sighed deeply, his fingertips unconsciously stroking the coffee cup on the desk.

After the Spring Festival, he did feel that his mentality had become subtle and complicated, like a spring that was tightened and then loosened.

Once upon a time, he and Chen Mo were like-minded entrepreneurial partners, and the scene of their long night-long talks was still vivid in his mind. But in just a few years, the companion who fought side by side with him had turned into a towering mountain in front of him, leaving him with only his eyes to look up at the misty peak.

In terms of technical vision and business acumen, he believes he is no worse than anyone else.

But he couldn't even think of winning against Chen Mo. This man had a very sharp vision, and he could always see through opportunities first. Every step he took was precisely in line with the pulse of the times, and every turn he made happened to be in the direction of the wind.

No, in other words, wherever he is, there is the wind!
ByteDance raised US$20 billion in its Series C financing, with a valuation exceeding US$200 billion.

Calculated based on shares, his net worth has exceeded 10 billion - this should be a dizzying number.

But what about Chen Mo? His stake in ByteDance alone is more than twice his, not to mention Bi'an and other investments.

Now Chen Mo’s wealth is like a bottomless pit, no matter how hard he tries, he can’t reach the edge.

But he doesn't want to start a new business. After all, there are only a handful of companies in China that can compete with BAT and not lose out, and he knows this.

At the end of last year, Volcano Video, incubated internally by ByteDance, came out of nowhere.

As the second short video product personally led by Zhang Yiming, it was born with the mission of competing with Kuaishou. With top-level resource allocation, poaching of billion-level anchors, and signing fees ranging from millions to tens of millions, this battle was filled with gunpowder from the beginning.

Huoshan then targeted Kuaishou, which is the undisputed leader in the short video market. Huoshan also tried every means to penetrate into towns and villages outside the city. Even the press conference was held in a village, and the Huomiao plan was announced, even claiming to take out 10 billion as incentives for creators and short video rewards.
Today, in the short video field in the sinking market, Kuaishou and Volcano are divided into 70:30.

Although Douyin and Volcano Video were launched at the beginning of this year, Zhang Yiming was still not satisfied. He extracted a small R&D team of 30 people from the Douyin and Volcano teams and incubated another internal product called Xigua Video.

The average age of employees in this team, whether product managers, technical R&D or operations, is over 30 years old, which is considered older at ByteDance, because Xigua Video is positioned as a video application for middle-aged and elderly users.

Whether it is Volcano or Watermelon, they are all projects that Zhang Yiming took the initiative to promote. Why did he have to split up into several teams to create new products after having such a successful product like Douyin? Zhang Yiming still remembers what he said when he reported to Chen Mo at that time.

“TikTok is now a music short video with entertainment content, covering users between the ages of 18 and 35, and the video length is generally 15 to 1 minute.

However, we want to cover user groups of all ages, and we lack a UGC short and medium video product like Kuaishou that focuses on the sinking market for middle-aged and elderly people in third- and fourth-tier cities and below.

That’s how volcanoes and watermelons came about.”

Zhang Yiming still remembers his enthusiasm when he reported to Chen Mo. The young helmsman just nodded calmly, as if all this was expected.

"OK, no problem. You can handle the rest on your own. I have confidence in you!"

The response in this email is exactly the same as the response in the conference room that year.

However, looking at Taobao's latest moves, Zhang Yiming developed an obsession in his heart.

Kuaishou has the largest market share in the lower-tier cities, and Taobao’s e-commerce live streaming is eyeing the market.

If Kuaishou, which even Chen Mo couldn't defend, was defeated by his Volcano Video, and at the same time, Douyin's live e-commerce would surpass Taobao.

I am greater than Lao Ma, and Lao Ma is smaller than Chen Mo. If we substitute the two quantities, does that mean that in this field, I am essentially equal to Chen Mo?
This time, it is his own battle of "proving the truth" and also his own battle of clearing his name!
This is not only a business showdown, but also a battle of self-proof.

He needs to weigh Jack Ma's weight, and also measure his own quality.

When the flames of Taobao Live were ignited, Zhang Yiming's eyes were burning and his fighting spirit was rising.

Next, let’s do it openly!

The wheels of business history are always surprisingly similar.

Another epic battle in China's Internet industry has quietly begun.
Chen Mo tapped the keyboard with his fingertips and replied to Zhang Yiming's email as usual, completely unaware of the turmoil in the heart of this capable man.

He is actually happy to see the birth of Huoshan Video and Xigua Video and Tiktok's independent overseas expansion.

After all, ByteDance will gradually become independent in the future, so it is a good thing to see it in the world in advance.

There is nothing wrong with the plan given by Zhang Yiming.

Tik Tok focuses on high-quality content. Users can be "rustic", but creators must be "trendy"; Volcano Video is responsible for penetrating the lower-tier markets, and Xigua Video fills the gap in mid-length videos.

Although it will take time to verify whether it will be successful in the end, the direction is undoubtedly correct.

When he had some free time, he looked at the anchors that Taobao had. He admitted that Lao Ma had a pretty good eye, as he was able to dig out Viya and Li Jiaqi in advance.

Even so, no matter whether it is Taobao or Kuaishou, all the top anchors there are either selling counterfeit goods, making inappropriate remarks, evading taxes, or hyping up the platform. None of them can withstand scrutiny.

Of course, it cannot be seen now, but he knows that some dogs cannot change their nature of eating shit. In order to destroy people, they must first make them crazy.

Even if Yiming encounters setbacks later, Chen Mo has a backup plan to cover him, so it won't be a big problem.

For example, those "melodramatic short dramas that both Sinovac and local people love to watch", or the short videos that our parents' generation would rather stay up late to watch.

These seemingly rough contents can become new traffic entrances with just a little optimization, but everyone will have to eat some fine grains at that time.

After all, he is the best at good money driving out bad money.

But now is not the time to show your cards.

If Douyin's live streaming e-commerce is still overtaken by Taobao despite the all-round resource allocation of the Bi'an Group, then he really needs to re-evaluate the ability of Zhang Yiming.

Next, let the bullets fly for a while. Chen Mo’s previous so-called “letting go” was not just talk.

During this period, the relocation plans of various branches have been submitted one after another, and are expected to be completed by the end of June.

In addition to focusing on the promotion and implementation of Bi'an V3.0, he also contacted a number of capitals to evaluate and negotiate a new round of financing for Didi Chuxing and Ele.me.

At this moment, the information in Chen Mo's hand is a list of candidates for the CEO of the Bian'an Group worldwide.

This was an "assignment" he had previously left for the Tianji Pavilion. He originally thought it would be relatively simple and could be completed in a few days.

Who would have thought that it took Tianji Pavilion nearly a month to compile this list.

This was something Chen Mo had never expected.

At the beginning, everyone in Tianji Pavilion was indeed as optimistic as Chen Mo. Looking around the world, there were talented people everywhere, and there were countless gold medal professional managers who were qualified for the position of CEO. Each of them could name them all with their eyes closed.

As a result, when they actually did it and matched these people with the boss's requirements, they found that

broken
(End of this chapter)