Reborn, back to a small county town to become a wealthy family

Chapter 585 Business Opportunities May Not Always Be High-end
The lights in the living room were dim late at night.

Only the neon lights of the Bund across the Huangpu River were cast faint shadows through the floor-to-ceiling windows.

Luo Yang leaned lazily on the sofa with a lit cigarette in his hand, while An Ying curled up at the other end of the sofa with only one or two buttons left on her shirt, her hair casually disheveled, and her eyes unfocused.

It took An Ying a whole cigarette's time to come back to her senses.

She supported herself and slowly sat up. She reached out and picked up a glass from the coffee table. She didn't know whether it belonged to Luo Yang or herself. She gulped down most of the champagne.
"I gave you the opportunity to ask just now."

Luo Yang laughed and joked: "It's a pity that you are useless!"

An Ying bit her lower lip. This man had asked her questions when she was reacting most intensely. In this state, her mind was confused. How could she remember to answer any business questions?
"Come again!"

The female president glanced around, reached out and grabbed the purple lace from the corner of the sofa, lifted up her wet long hair, and tied it up.

She looked at Luo Yang with an unyielding look, stubborn and charming.

"You."

Luo Yang suddenly spoke, breaking the silence in the living room.

"Forget it. With the way you are now, you will lose if you come again."

His voice was low and lazy, as if he was just saying it casually: "The Weilong in ZH City, Henan Province that I just mentioned is a company that produces a food called spicy strips."

"Spicy strips?"

An Ying blinked her eyes and raised the corners of her mouth slightly: "Food related to spicy food. Are you sure such a product can be sold well all over the country and will not be restricted by eating habits?"

In fact, the question she wanted to ask was far more than just this one.

Luo Yang shrugged and replied to An Ying with a smile: "It's a very interesting snack food. The raw material should be gluten, and it is made into a spicy flavor. In addition to the special taste, the most important thing is its price. It can even be as cheap as a few cents a bag. You see, it's cheap, delicious, and addictive. It's simply a 'drug' in the snack world. If we can create our own spicy strips brand, we can still make some money."

"According to what you said, there is already a company called Weilong that has made a name for itself in spicy snacks?"

An Ying's thinking was indeed unique. She did not continue with Luo Yang's topic, but discussed it according to her own thoughts.

"how to say?"

Luo Yang thought for a moment before saying, "At this time, this company can only be said to be a little famous in the industry, but it may not be considered anything in the national food industry."

Indeed, as a leader in the spicy snack industry, Weilong is quite famous in the industry.

But that was after spicy strips became popular, and after Weilong achieved great success with its small investment and created a miracle.

In fact, from the very beginning, the founder of Weilong just ate a bowl of beef tendon noodles on the street and discovered the business opportunity. He then began to conduct in-depth research and polish this category. Finally, after repeated experiments and improvements, he finally produced large gluten with classic flavor.

It will take at least several years for the "Weilong" brand to become bigger and stronger.

At that time, Weilong was well-known to everyone. After a BBC promotion, it became a famous brand both at home and abroad, and became a national brand famous overseas after Lao Gan Ma.

However, in the early days, spicy strips were only popular in the streets and alleys.

It was not until 2010 that Weilong launched a "star product" - Kiss Burning to cater to the preferences of young people, which gained it a stronger recognition in the industry.

Since then, the company has gradually gained popularity, created a brand effect, and become a leader in the industry.

However, at this point in 2012, even though Weilong had a certain degree of market recognition, it was still far from being the top in the industry.

After enough rest, An Ying recovered some strength and crawled from the other end of the sofa to Luo Yang.

She looked up at Luo Yang: "Are you serious? Or are you just talking casually?"

"Of course I'm serious."

Luo Yang leaned forward slightly, looking directly at An Ying, and reached out to touch her cheek and said, "At present, although there are some spicy noodle brands on the market, most of them are produced by small workshops, and the quality varies, especially in terms of hygiene, which is a bit unsightly."

He was not talking nonsense. In his previous life, he happened to see some information. The factory environment of the early spicy strips production was really eye-catching.

"Good food never comes late. Some companies have helped us open up the market, making spicy snacks like spicy strips accepted by the market, and we..."

"We use better ingredients, healthier processes, and some innovative flavors, which will definitely attract a large number of consumers."

An Ying quickly understood what Luo Yang meant. She sat up instantly and raised her eyebrows: "Use health and hygiene as the brand promotion caliber to create a high-end product in the spicy snack industry and seize the market in one fell swoop."

The movement was quite large, and the shirt, which originally had only a few buttons left, suddenly fell apart.

Luo Yang was dazzled by the beautiful scenery before him and immediately forgot what he was going to say.

"what!"

Without waiting for a response, An Ying realized something was wrong when she looked into Luo Yang's eyes and screamed in surprise.

She immediately pulled up her loose shirt to cover the huge bell.

Luo Yang came back to his senses and smiled.

He reached out his hand and gently ruffled An Ying's long hair. "With your current abilities, you know much more about brand promotion and consumer psychology than I do. After your inspection of Weilong in Henan Province, you can start a spicy noodle food factory. It can be considered as your practice."

Feeling Luo Yang's fingers gently sliding across her face and shoulders, An Ying's heartbeat couldn't help but quicken.

She lowered her head and pretended to straighten her clothes, while sorting out her business ideas in her mind: "Boss, although this is just a practice, it is at least the starting point of our future food industry kingdom and the starting capital of this factory."

"Originally, a few million in start-up capital would be enough to start a business like this, but since we want to create a healthy and hygienic brand, we can't be careless about the factory and equipment."

Luo Yang thought for a moment and said, "In the initial stage, I will give you a quota of 3000 million to 5000 million."

An Ying raised her head and looked into Luo Yang's eyes: "Boss, you set the start-up capital below 5000 million. Is that because you don't want to attend the board meeting?"

The group has now established a project committee to review investment projects below 5000 million.

It is precisely because of this rule that An Ying interpreted Luo Yang's thoughts in this way.

"This money will not come from the group. I will take it out separately."

Luo Yang's words were beyond An Ying's imagination: "This company will not be incorporated into the group for the time being. It will be managed independently for a period of time first."

An Ying was stunned for a moment.

Such an arrangement. Is it because they are afraid that the enterprise will not succeed, so they will not let the group intervene in its management for the time being, and will only make it public after it has achieved outstanding results?

No wonder she thought so. Luo Yang didn’t have so many concerns before.

Luo Yang laughed.

He reached out and touched An Ying's head: "Don't daydream all day long. This project will definitely succeed. It's just that before Lemon CC is sold, it's better to cover it up, even if it's just a nominal cover-up."

As soon as these words were spoken, An Ying understood.

The three people nominally covered up were Liu Haishan, He Maosong and Cai Fujun.

An Ying felt a little ashamed and thought that she shouldn't doubt Luo Yang.

Luo Yang also noticed her embarrassment and changed the subject: "What do you think the new spicy snack bar will be called? You know, a good brand name is very important."

As expected, An Ying's thoughts were diverted and she lowered her head to think.

"...How about calling it 'Anyang Spicy Strips'? It uses a combination of our names and sounds quite meaningful." Luo Yang quickly thought of a name. Many companies in Yang City had the same idea before, such as Guangfan Electronics and Sunshine Electronics. Although the names were a bit useless, at least they were catchy.

"Pfft!"

An Ying couldn't help laughing out loud: "Boss, 'Anyang Spicy Strips'. This name, this name is too rustic, right?"

Luo Yang was unconvinced: "Why not? Our names are so nice, they will definitely attract people when combined together."

An Ying shook her head firmly: "Boss, don't you know that the name Anyang sounds like a place name and is totally unfashionable? We have to think of a more creative name that will attract young people."

Luo Yang's eyes became dangerous.

He moved closer to An Ying and lifted her chin: "If you don't think of someone better than me within a minute, you will bear the consequences!"

Thinking of the madness that happened not long ago, An Ying couldn't help but shrink back, her heartbeat quickening again.

She tried to calm herself down and said before the minute was up: "How about...how about calling it 'La Qu'? It's simple and easy to remember, and a little playful."

"Spicy fun?"

Luo Yang chewed the name for a few times and felt that it was much better than his previous name "Anyang Spicy Strips".

With a hint of approval in his eyes, Luo Yang nodded and said, "Yes, it sounds interesting. However, we have to make sure that this name has not been registered before."

An Ying smiled, climbed down from the sofa, and took out her cell phone from her bag not far away.

"Let me check."

She stood barefoot on the floor tiles, pressed her fingers, and quickly typed "Laqu" into the search engine. She was relieved to find that the name had not been registered yet.

"It seems we are lucky, this name can be used."

Luo Yang was pouring wine into a goblet at this moment. After hearing the result, he smiled and picked up a glass of wine and handed it over: "That's settled, let's celebrate for the first company in our future food industry kingdom."

An Ying walked forward, took the wine glass, and clinked it with Luo Yang's raised glass.

"Ding~~~"

"cheese!"

"cheese!"

After the two of them toasted, An Ying returned to the sofa.

"We have to consider the positioning and taste of the product. What kind of spicy strips do you think we should make? The traditional spicy flavor, or something more innovative?"

Just now, when she was holding her phone, she looked up the term "spicy strips" and learned some preliminary information about the product. She had a preliminary product concept in her mind, so she decided to talk about this with Luo Yang.

"Do you think now is the time to talk about this?"

Luo Yang looked at An Ying with a smile.

"what?"

Following Luo Yang's gaze, An Ying realized that she had forgotten to hold the collar of her shirt when she was taking the wine glass, causing her shirt to fall apart again.
How could such a small matter stop President An Da from talking about serious matters?
She knelt directly on the carpet in front of the sofa, using her body position and the light to cover her body.

"Boss, we still have to consider the issue of sales. After all, we don't have any sales channels, either online or offline."

An Ying leaned against Luo Yang's calf, looked up at him and said, "When you proposed 3000 million to 5000 million yuan in start-up capital, did you consider the issue of channel laying?"

How persistent.
Faced with such a loyal subordinate, Luo Yang had to put away his strange thoughts.

"As for online channels, Taobao seems to be the only way at the moment. The promotion effect of current e-commerce platforms is not very significant, but the preparation work needs to be done. In the next few years, the proportion of online sales channels will increase."

Luo Yang thought for a while and said, "As for offline, we can cooperate with some convenience stores and supermarkets to expand the coverage of our products. Actually, I am not very familiar with this area, so you need to slowly explore it yourself."

An Ying's eyes were shining with thought at this moment: "Although I have been exposed to the food industry because of milk tea, I still need to explore the real offline sales channels of food. If possible, I can take a shortcut!"

“Dig people!”

“Spend a lot of money to recruit talents!”

The two of them said almost the same thing in unison.

“It’s not as simple as just digging one person.”

Luo Yang also started to think: "If we want to dig, it's best to dig with the team."

An Ying also became excited. She sat up straight and waved her arms, saying, "Yes, not only can we poach the entire team, but we can also poach the other party's channel resources."

Luo Yang temporarily ignored the beautiful scenery in front of him and continued: "In addition to channels, there is also the matter of brand promotion."

An Ying sorted out her thoughts and said, "In addition to traditional media, brand promotion should also combine online and offline channels, and packaging should also be considered. Often, a good packaging can greatly enhance the appeal of a product."

"Simple style? Trendy style? Or fun style?"

Whether it was Jiang Xiaobai’s previous text flow or some pattern creations on Coolpad men’s clothing, they all boosted the brand, so Luo Yang also thought about this aspect.

"I think we can go with the trendy style, after all, our target customers are young people."

After thinking for a while, An Ying said, "The packaging design can be bolder, using some bright colors and interesting patterns, and even adding some popular Internet elements. You can even learn from the Little Raccoon instant noodles and put some popular cards inside to increase interaction with customers."

When she said this, her eyebrows danced with joy.

"It's a pity that we can't replicate the miracle of Jiang Xiaobai."

The case of Jiang Xiaobai is right in front of us, and it is also a business operation case that An Ying admires Luo Yang very much.

Innovation is difficult, but borrowing is easy.

Luo Yang reached out and gently pinched An Ying's cheek, and said with a smile: "You are really making me look at you with new eyes more and more."

An Ying was now getting interested in the conversation and actually pushed Luo Yang's hand away.

Not only did she push his hand away, she also glared at him: "Stop it, we are talking about business."

Eh?
Did I give you face?

After Luo Yang was quiet for a minute or two, An Ying, who was talking to herself, also noticed something was wrong.

Then I met eyes that were flashing with flames.

An Ying avoided the gaze and quietly moved backwards.

"I'll give you a chance to please me. If you're satisfied, I might be able to come up with a case that replicates Jiang Xiaobai's miracle."

There was no capture as imagined, Luo Yang just threw out the bait.

For An Ying, beauty and muscles have never been temptations. Strong IQ and superb business thinking are the most powerful aphrodisiacs.

It instantly turned into a cheetah and pounced on Luo Yang.

(End of this chapter)