Reborn, back to a small county town to become a wealthy family

Chapter 586: The speaker has intention, the listener has heart

In fact, Luo Yang didn’t have a ready-made marketing plan in his mind at that time.

It was just that An Ying always trusted him and felt that if he said there was something, then there must be something.

This caused Luo Yang to be distracted during the meeting the next morning, pondering the classic cases in his memory fragments.

".According to the chairman's request, the group will add one or two main businesses in the second half of this year. Therefore, our investment department has conducted many investigations during this period and has selected several projects. Now we will bring them to the meeting for discussion to see if they meet the requirements of the group headquarters."

The meeting was chaired by Song Wan, and her assistant had already adjusted the PPT projection to facilitate her explanation.

“.The project numbered C001 has been in the spotlight for three months. It belongs to the emerging Internet industry. The founding team of the project consists of three people.”

After explaining the first project information, Song Wan looked at Luo Yang and said, "Chairman, what do you think of this project?"

"what?"

The question interrupted Luo Yang's distracted state. How did he suddenly know the project information?

There is no way to talk about reviews.

Fortunately, Luo Yang was alert and calmly said, "Put the PPT back to the first page first."

This is a common occurrence during meeting discussions, and Song Wan did not notice it. After hearing Luo Yang's request, she immediately returned the page to the content of the first page.

“A half-dead e-commerce platform?”

With just a glance, Luo Yang immediately understood that the first project Song Wan reported was the online shopping platform.

"I remember that in January this year, Alibaba held a press conference in the capital and announced that Taobao Mall would be renamed Tmall and an upgraded e-commerce platform would be established."

After knowing what his subordinates wanted to discuss, Luo Yang immediately had an idea in his mind without even having to organize his words.

"Vice President Song, excluding the small e-commerce platforms that your investment department is focusing on, what are the e-commerce platforms that have grown to a certain scale or have a relatively large investment background on the market so far? What are the main operating strategies and market classifications of the platforms? Is there a detailed statistics on these?"

"Chairman, yes."

As Song Wan turned the button in her hand, the PPT page came to the fifth page.

Taobao, Tmall, JD.com, Suning.com, Vipshop, and other names that later ranked among the top ten domestic e-commerce companies are shown one by one in the table, while the very famous Pinduoduo, which later even surpassed Taobao, is nowhere to be seen at this moment.

Like NetEase Select, it will not be established until 2015.

"At this time, it is not difficult to set up an e-commerce platform. After all, the market has already been very receptive to this model. However, it is more difficult to expand it, which is no less difficult than fighting for a bloody path."

Luo Yang touched his chin and said, "Market positioning, marketing plan, payment license, supply of goods, logistics. Especially the last few items, they are all life-threatening things."

"When we paid attention to this track, our investment department took it into consideration."

Song Wan responded calmly: "Although this e-commerce platform called Weixuan Shopping is in a half-dead state now, the company has achieved monthly sales of over 100 million yuan at its best. Although it is not as good as the industry's top platforms such as Taobao, this sales volume also proves that the operation team and procurement channels behind this company are not small."

"Monthly sales of over 100 million?"

Hearing this number, Luo Yang smacked his lips.

Is it big?
You should know that this year, Alibaba’s newly created Tmall held a Double Eleven Shopping Festival, with single-day sales reaching 191 billion yuan.

As for the whole year, it is even more frightening. Taobao's sales in 2012 are estimated to have exceeded one trillion yuan. Even Tmall, which was established that year, had annual sales of more than 2500 billion yuan. To ordinary people, these are astronomical figures.

Song Wan was close and heard Luo Yang smacking his lips.

"We have a ready-made team structure and a relatively mature platform software. As for the payment license, they have been using Alipay before. I know what the chairman is worried about, but WeChat Pay has also developed rapidly recently. Once there is competition in the market, our protection will be relatively safe."

"As for logistics, we can only consider outsourcing at the moment. To be honest, the investment is too huge and we can't afford it at the moment."

Song Wan explained them one by one.

“This project can be considered as one of the group’s main businesses, but several issues need to be resolved before it can be officially launched.”

Luo Yang had already made up his mind, so he spoke directly: "First, since we want to build an e-commerce platform, we might as well set a higher goal, so we need to find a suitable person to take charge of this project; second, we need to have a relatively complete and feasible business plan. This plan cannot just be used as a reference and reference, but must have its own characteristics, otherwise it will be difficult to fight its way out under the siege of a number of large e-commerce platforms."

Song Wan's heart skipped a beat, and she had an inexplicable premonition that Luo Yang already had an idea.

".The third is the start-up capital. Since we have decided to enter this track, we must prepare sufficient funds. I plan to invest 2 to 3 million yuan in the early stage. Where will this money come from? This is a question that the investment department needs to consider."

One by one, Luo Yang even talked about the later stage financing.

The speaker is intentional and the listener is intentional.

Song Wan fixed her eyes on Luo Yang and kept staring at him.

It is obvious that Luo Yang wants to create an e-commerce platform, and the starting point is not low.

"You can prepare for the acquisition first. If we don't get involved, this company won't last three months."

After Luo Yang finished speaking, Song Wan immediately suggested: "It may not even last for three months."

"You are solely responsible for this matter."

Luo Yang nodded to show his agreement.

Then he remembered another important thing, so he continued, "Before acquiring this company, we need to organize a board meeting. The initial investment of the entire project involves 2 to 3 million yuan, so we must discuss it at the meeting. Remember to remind me."

Song Wan naturally nodded and agreed.

The first report at the beginning of the meeting involved a large investment of 2 to 3 million yuan, which made the people attending the meeting from the group's investment department excited.

This is their KPI indicator this year, which is directly linked to the year-end bonus.

Next is to report on the second follow-up project.

".I started paying attention to the project numbered C002 a month ago. It is a 3A-level advertising company. Its current operating conditions are fair, and its business volume is average."

After reporting the contents of the PPT, Song Wan added a sentence at the end: "Chairman, given that the group has more and more subordinate industries and more and more businesses involving advertising and publicity, it is necessary for the group to integrate an advertising planning company."

Luo Yang thought about it and finally shook his head in denial.

"We can just set up a planning department at the group level. We can come up with the plan ourselves. Of course, it would be better if we have good ideas. The rest of the work can be handed over to external advertising companies. There is no need to set up one ourselves."

"Chairman, even if we don't do it now, we will do it in the future when Lingshi Palace becomes bigger."

Song Wan fought for it.

"Then we'll talk about it later. If it really doesn't work, we can make the planning department independent by then."

With just a few simple words, the project was rejected.

".The project numbered C003 does not have a clear target company, but our investment department has conducted a preliminary market research on this track and believes that the future prospects are quite good."

Song Wan was very confident about the third item in the report: "The future prospects of the smartphone market are already very clear. It is even a market consensus that it will lead the rise of the mobile Internet industry. Our group does not have the strength to manufacture smartphones, but we can still do something around the smartphone peripheral industries."

The Internet industry, smart phones, new energy vehicles, new energy batteries, chips, and biotechnology are some of the most promising industries in the future. Luo Yang would find it strange if the projects Song Wan chooses do not fall into these categories.

In fact, since the beginning of the meeting, a total of three reports have been made, two of which involve promising industries. "Since you have even done market research, do you have a goal for what specific projects to do?"

“Two directions have been screened so far.”

Song Wan flipped through the PPT pages while talking: "The first direction is the game app in the smartphone APP, similar to the fruit juice. Later on, we can expand the business scope to mobile games."

Speaking of this, Luo Yang was stunned immediately.

"Chairman?"

"Okay, I get it now."

Luo Yang had already agreed with Zhang Weilun to set up a game company of this type. Now, one of the future main businesses of his own group has also been discussed in this area, which is embarrassing to think about.

The key is how to explain this matter to Song Wan?

"Go on."

Unable to figure out how to explain, Luo Yang had to signal Song Wan to continue.

Song Wan looked at Luo Yang in confusion, and then continued, "The second direction is the external configuration of smartphones, such as power banks, selfie sticks and other products. Although they may seem insignificant, given the huge number of smartphones, this track is still worth entering. The future development direction is to create a brand series around the external accessories of smartphones."

This time it was more than just embarrassing.

Luo Yang even opened his mouth slightly.

Whether it is a power bank or a selfie stick, he produces them all by himself. Even the patent rights of the selfie stick are in his hands. He is just waiting to close the deal and get the money in a few years.

"Chairman, I know you have the patent for the selfie stick. That's why I thought of the second direction."

Luo Yang: “.”

He suddenly remembered that when applying for the patent for the selfie stick, it was the legal department of Kunpeng Technology at that time. Song Wan was the human resources director of Kunpeng Technology at that time, and was actually helping Luo Yang handle the company's daily affairs, so he knew about this matter.

"I think"

Luo Yang suddenly had an idea: "I think we can consider making a protective film for mobile phone screens. Smartphones nowadays are all full-screen, which is fragile and can easily be scratched if you're not careful. If we can produce a tempered glass film that can effectively protect mobile phone screens, there should be a good market for it."

When Song Wan heard this suggestion, her eyes lit up instantly.

"Chairman of Mobile Phone Screen Protector, this is a great suggestion!"

As he spoke, he asked his assistant to write down Luo Yang's suggestion.

"Chairman, if we want to do this business, is it okay to authorize the production of selfie sticks?"

Are you competing with yourself?
Luo Yang didn't know how to reply to Song Wan.

Song Wan seemed to have noticed something and did not continue asking, but changed the subject.

"Chairman, these are all the smartphone peripheral projects we have for now. Please take a look."

"Let's put this aside for now. We can talk about this in private later. You can continue."

It just so happened that the meeting had already started at nearly 10:20, and there was not much time left, just enough for Song Wan to report on the last project.

".The project numbered C004 has not been under observation for a long time. It was only started last week. The reason why this project with a short observation time was temporarily added was due to my personal subjective reasons and the result of related businesses of the group's subsidiaries."

When Song Wan said this, she glanced at Luo Yang and said, "If you have the habit of following TV dramas, or pay more attention to the film and television entertainment industry, you can sense the changes in the market trend in recent years, especially for TV dramas. Many copyright IPs come from novel websites, such as "Startling by Each Step", which is an online work, and the TV series "Empresses in the Palace", the original work is called "The Legend of Zhen Huan", which is also adapted from an online novel."

Not only these, the later popular "Nirvana in Fire", "Eternal Love", "Love at First Sight" and "Why Sheng Xiaomo" are all IPs from major novel websites.

For larger ones, such as "Grave Robbers' Chronicles" and "Ghost Blows Out the Light", one IP can support a medium-sized company.

"You mean acquiring the novel website?"

Names like Qidian Chinese instantly popped up in Luo Yang's mind, especially the former. He remembered that it seemed to be acquired by Tencent from Shanda Literature. The acquisition price was as high as tens of billions, which was definitely not something he could afford now.

"Chairman, we don't have that much money."

Song Wan said honestly: "If we want to do this now, we can only selectively purchase the film and television copyright IPs of some excellent works from authors and websites. After all, our group has a film and television company under it, so we can use it for our own use."

"Don't do it with the group anymore. Just hand it over to Tan Ying."

Luo Yang thought for a moment and made a decision: "If the group company wants to develop projects such as literary websites, it is generally complete. If it is just doing IP acquisition, it seems like the business of a department, which is too thin."

"I am personally very optimistic about the future of the domestic film and television entertainment market. Chairman, why don't we take Guobao Film and Television back to the headquarters for vertical management?"

Song Wan said without giving up: "In the future, the business of this company can be fully expanded, not only film and television production and sales, but also variety shows, actors, and artist training."

"You're interested in this?"

Luo Yang looked at Song Wan in surprise. Isn't this woman only keen on investment?
“I dreamed of becoming a star when I was young.”

Song Wan replied to Luo Yang with a smile: "Moreover, investing in this industry, whether it is investing in works or investing in artists, requires vision."

"What about the investment department?"

"Which vice president of a large company is not in charge of two or three business sectors?"

Song Wan raised her lips in "provocative" manner, as if she was dissatisfied with the small size of Lingshi Palace.

Luo Yang: “.”

After being speechless for a moment, he raised his wrist and looked at his watch: "Okay, let's talk about this in private. Today's meeting ends here."

"I guess you have time at noon. I'll go to your office to chat."

The others packed up and left the meeting room, but Luo Yang and Song Wan were still sitting there. They would be attending the first board meeting of the charity foundation soon. If they went back to the office now, they would be back in a few minutes, so there was no need to run around.

"Okay, come to my office after lunch."

Luo Yang lit a cigarette before the next meeting started: "I'll sacrifice my lunch break for you!"

"Boss Luo, it's just a lunch break, but I'm selling you several years of my future."

Song Wan sighed and said, "If I don't develop into a decent person here with you, my brothers and sisters will laugh at me when I go back home."

"hehe."

Luo Yang tapped the table with his fingers: "Now that you have secured 5% of Kunpeng Technology's shares, no one in your family will be able to compare to you in the future!"

"No matter how much money this project makes, it's still my Waterloo!"

Song Wan glared at Luo Yang.

It was this man who gave up his military power over a toast and forcibly drove himself out of Kunpeng Technology.

The shame is that I am still working for him!

(End of this chapter)