Legendary Broker

"Mr. Czerny, can you tell me which European team wants to play in China?"

Of course Liu Hongwei was very interested.The last time I operated the England national team to play in China, in fact, AutoNavi did not make much money.But that's just because AutoNavi has just started to operate this kind of commercial competition, so it doesn't have much experience.More importantly, inviting the England national team at that time was more of a political task, and he helped the Football Association complete it.So there is not much profit in it.

If Liu Hongwei is now allowed to operate the match between the England national team and the Chinese national team again, Liu Hongwei has absolute confidence that he can make money.You can complete tasks and earn a lot of money.So he asked Rist after a moment of silence.

Rist shook his head and said to Liu Hongwei: "This is just an idea. I wonder if we can invite a strong Premier League team and a strong Serie A team to come to China and let them play a game against the Chinese national team or club. Then let them play a game themselves."

Liu Hongwei was taken aback for a moment, Rist in front of him was amusing himself.What are you bragging about here without contacting the club?But Liu Hongwei didn't show any other expressions. Liu Hongwei has already mastered this aspect.Under normal circumstances, few people can read his thoughts from his face.And Liu Hongwei thought for a second that Rist couldn't entertain himself.

A European agent like Rist must be very busy with things, and it is definitely impossible to come to him for entertainment when he has nothing to do.Rist should know which club to invite, and now he just doesn't want to disclose it prematurely.Thinking of this, Liu Hongwei slowly calmed down.

After calming down, Liu Hongwei began to think about Rist's thoughts.A brilliant idea.The influence of Serie A in China is unmatched by any league. It can be said that there are more fans in Serie A than in La Liga, Bundesliga, and Premier League combined.Not to mention the big Serie A teams like Milan, Inter Milan, and Juventus, even Lazio, Roma, and Fiorentina have an amazing number of fans.

Think about the storm that Sampdoria caused when it came to China.If the current strong Serie A team can be invited, it will be able to attract the attention of fans across the country without advertising.As for the Premier League?The Premier League does not have a great influence in China, but there are still many fans in Guangdong and some developed cities.As for the fact that the reputation is not as good as the Serie A team, in fact, a few media touts can completely attract everyone's attention.After all, many fans now rely on TV stations and newspapers to know the news of European football. As long as the newspapers brag about it, they can attract the attention of many fans.

Not just have them play Chinese teams, but have them play against each other.The idea is brilliant.Liu Hongwei believes that if such an agreement can be reached, there will be no problem with the naming rights and advertisements of this game.

"Then Mr. Cherny. Which two clubs are you considering?"

"If it's Serie A, I think Inter Milan or Lazio. You also know that Milan and Juventus are difficult. Inter Milan and Lazio have some opportunities to operate. I have a little relationship with Lazio. I can give it a try and be more sure."

Rist has thought about the Serie A matter for a long time.Milan's boss, Silvio Berlusconi, is a man who hates China.And as Italian prime minister and media mogul Silvio Berlusconirist, he is invisible.In addition, Rist has no relationship with Milan's top management.So there is absolutely no way for Rist to contact Milan.

As for the Juventus boss, the Agnelli family is one of the most powerful families in Italy.And what they attach most importance to is the local market. It is estimated that they are not interested in coming to China, and Rist does not have that much face.Rist doesn't know many people in Italian football.

As for Inter Milan.Moratti is a person who really likes Inter Milan.The most important thing is that the hottest club in China should be Inter Milan, so Rist just wants to give it a try.Moratti is a rich second generation, but his love for Inter Milan is unquestionable, and he might be able to agree.Of course, Inter Milan Rist is not sure.

On the contrary, Laziorist has great confidence.Not because Rist met Craniotti through Nedved.Despite the Nedved bond, Rist and Craniotti have not been very close.It's just that Rist has some understanding of Craniotti's character, and thinks he is very sure that he can persuade Craniotti.

Liu Hongwei nodded.Milan and Juventus have crowds of fans in China, and Inter Milan has countless fans.Ronaldo, who just transferred from Barcelona to Inter Milan this season, can be said to have attracted a large number of fans from the late 70s to the early 80s.Some people even said that the current Chinese fans are the most Chinese fans.However, there is no authoritative data for this statement.

Lazio is a little worse than their three giants in terms of level, attractiveness, and reputation.But as a strong team in Serie A in recent years, there are still many fans in China.Moreover, Liu Hongwei believes that once Lazio comes to China, it will be able to cultivate many new fans.Being able to bring Lazio to China will not lack fans, and there will be no lack of attention.

"As for the Premier League, Manchester United or Liverpool are invited. Manchester United is the current overlord of the Premier League, and Liverpool is the number one club in England."

Liu Hongwei did not speak.Liu Hongwei himself is one of the owners of Gaode Company. Of course, Liu Hongwei is very familiar with European football when he established such a sports culture company.Liverpool is an out-and-out English giants, even in European football is the No. [-] giants.And Manchester United is now the overlord of the Premier League.

These two clubs can indeed represent the Premier League.Of course, what Liu Hongwei didn't know was that in the 98 World Cup, England would turn out to be a chasing boy like Irving.Irving's popularity after the 98 World Cup was simply overwhelming.And Manchester United even won the Triple Crown in 99, which shocked the entire European football world.

Liu Hongwei admired Riester for his courage.But there is also great doubt, because it is really not easy to operate this.So he asked Rist back: "Mr. Czerny, it would be great if you can succeed. But how sure are you?"

Rist looked at Liu Hongwei and said with a smile: "To be honest, it's less than 50.00%. But as long as there is a [-]% possibility, the two of us can work together to promote it. Isn't that why I came to you today? You Say it?"

"Yep."

Hearing what Rist said, Liu Hongwei nodded repeatedly. "Exactly."

Liu Hongwei saw a huge business opportunity.Because once the top Serie A teams and the Premier League teams are really invited to play in China, Liu Hongwei is sure to earn a large amount of money that will surprise everyone.As for whether it will be successful, Liu Hongwei doesn't know.But he knows one thing, that is, if there is no beginning, there will never be a result.

"Mr. Liu, I can give you some good news before this. I have talked about this matter with Mr. Jochen Leitz, the general manager of Puma Germany. He is also very interested in this event. I have already talked to him A simple verbal agreement has been reached, once the two of us can really host such an event, then Puma will definitely sponsor this event.”

Jochen Leiz has a big appetite.He made it clear to Rist that once the event is successfully operated, a series of rights including event naming rights, competition naming rights, and joint logo promotion rights will be required.In particular, the match between the two teams should be named "Premier League Serie A Puma Match", the name of the trophy is "Puma Cup" and so on.Also won so many things, Jochen Leitz is also very generous, and will not begrudge the naming fee.

"Puma is a big company, and they will not be stingy. Jochen Leitz said that at least one million dollars will be paid. I believe we have negotiated, and $120 million or $130 million is not impossible."

This is great news.The biggest worry about holding an event like this is sponsorship.Once the sponsorship is in place, plus ticket revenue and broadcast revenue, profitability is not a problem at all.Liu Hongwei has experience and knows that the most important thing in this kind of commercial competition in China is the ticket income.There are a lot of rich Chinese fans, and they can accept ordinary tickets.Therefore, ticket revenue is definitely not low.

The most rare thing in commercial competitions is actually the sponsorship fee. The level of sponsorship fee determines the level of income.Now the naming fee is more than one million US dollars, which is more than 800 million in RMB, almost 900 million.And Rist's meaning is very simple, the naming fee can be increased, that is to say, there is no problem if it exceeds [-] million yuan.

Now even if the Brazilian national team is invited to play in China, the appearance fee does not need a million dollars, about 50 dollars.The appearance fee of those European clubs is even lower, and no appearance fee of a wealthy club can exceed 50 US dollars.Now the biggest title sponsor has come out, and it can cost more than one million US dollars at once, which greatly boosts Liu Hongwei's confidence.

"Mr. Liu, my request is very simple. You and I should hurry up and make the most formal possibility report, and then the two of us will discuss how much we should pay them for their appearance. Then we can get in touch with those A strong European team."

"it is good."

Neither of them can tell how much profit this matter will make.But the two people have similar ideas, and this matter has something to do.Liu Hongwei is interested in the huge profits. Liu Hongwei believes that if the operation is done well, his company can be promoted to a higher level.

And Riester hopes to use this opportunity to get in touch with the Premier League giants.Even Rist hopes that this business match will be a great success, and then spread to European football, so that those European giants will know about it.At that time, even if Rist didn't go there in person, maybe those European giants came to find Rist by themselves.Everything is the same. If you take the initiative, you will definitely be at a disadvantage when negotiating.If the opponent takes the initiative, then it is obvious that Rist will be able to stand in a high position.

Although the two people have different ideas, their goals are the same.They all hope that this business competition can really be facilitated, so it's a perfect match. (To be continued..)