Legendary Broker

"2000 million RMB?"

Liu Hongwei is very fast.Although their company is now fully operating the Women's Football Four Nations Tournament, the Women's Football Four Nations Tournament is not considered a commercial game.Because it is difficult to make much profit in the women's football four-nation competition.They run the women's football four-nation tournament this time more to please the Football Association and the General Administration of Sports.

Like the invitation to the England national team last time, this is all a facade of the Chinese Football Association.However, if Gaode wants to be the leader in China, it must meet some requirements of the General Administration of Sports and the Football Association.Just like the current four-nation women's football game, which has no profit, they have to go all out.Compared with the women's four-nation football match, Liu Hongwei is now focusing all his energy on the plan proposed by Riester.Therefore, he concentrated the company's professionals to conduct a simple cost calculation.

The final cost calculation turned out to be more than 2000 million RMB.Liu Hongwei himself was taken aback by the cost.Now Gaode's assets don't add up to so much money.And generally this kind of business competition needs to pay half of the deposit before the competition, which means that before there is any income, AutoNavi must first advance more than 1000 million yuan. This kind of financial pressure is not a little bit.

Even Rist was taken aback when he saw the cost, which was more than 2000 million RMB. More than 2000 million RMB converted into US dollars is more than 200 million US dollars, almost 300 million US dollars.

"How did you get such a high cost? According to the current price, even teams like Milan and Juventus are only less than 50 US dollars to play in China. If it is Lazio, it is at most 40 million. U.S. dollars. The appearance fees of Manchester United and Liverpool in the Premier League are at most 40 U.S. dollars."

Rist was surprised.This is simply not possible.Now the appearance fee of European clubs is still very low.It was far from the time when Real Madrid's Galacticos paid 150 million euros and 200 million euros for appearances.Just two years ago, Arsenal, who came to the Chinese business competition, they were almost a friendly price, with an appearance fee of less than 20 US dollars.

And Riester clearly remembered one thing.That is, after Manchester United won the Triple Crown in 99, Shanghai Shenhua invited Manchester United to Shanghai to play a commercial game.At that time, Manchester United's appearance fee was only 35 US dollars. Although Ferguson and Beckham were missing, the Triple Crown Manchester United still aroused the popularity of Chinese fans.In the end, Shanghai Shenhua's ticket revenue in that business match alone exceeded 2000 million yuan, and its net profit reached 800 million yuan.It can be said to be a model of Chinese business competition.

At that time, Manchester United's appearance fee was only 35 US dollars, and Lazio's appearance fee could not exceed this.How could the budget exceed 2000 million RMB.

Liu Hongwei handed Rist their various estimated expenses, and said with a smile: "Rist, I'm going to make a bigger estimate. I calculated the two teams based on the appearance fee of 40 US dollars. The Premier League team let him Play one game in Guangzhou. The Serie A team plays one game in Shanghai. Then the two teams go north to Beijing to play a game. In this case, the appearance fee alone is 160 million US dollars. This is the biggest gimmick. But some other PR costs It’s not a small amount. Just like we have to spend money on some related intermediary agencies, this budget is more reasonable.”

Having said that, Rist nodded.It is true that more than 200 million US dollars seems a lot, but in fact it is not a lot after careful analysis.

"So, Mr. Liu. Where do we make money from?"

This is what Rist cares about the most.Although Rist has now become a well-known agent.However, there are still many shortcomings in these commercial operations.Although Rist's purpose of holding such a commercial event is not to make money.It's more about building a good relationship with those European giants.But it's also good to make money by the way.How can you not make money if you make money.So Rist was very curious.The cost of more than 2000 million yuan, so where to make money.

Hearing Rist's question, Liu Hongwei smiled slightly.Confidently said: "Rist, of course the big head is the sponsors and the tickets. First of all, the tickets are the most important for competitions in China. Now the concert tickets of the top Chinese stars are hundreds, hundreds, or even more than a thousand. It is very common, but it is still very popular. Chinese civilians have more and more money. Our minimum tickets are set at 5000 or 7000. There is absolutely no shortage of fans. In addition, those high-priced tickets with good locations can be set at Around [-] or [-], there are also many fans. Moreover, these high-priced tickets are generally not bought by individuals, but by groups. In this way, it is the most conservative estimate to recover [-] million yuan for the three games. As long as we publicize If it is in place, I believe that even if there are [-] million RMB tickets, it will not be a big problem.”

Riester was very surprised.Because the stadium is not your own, you have to share the batch of tickets with the stadium.But even if there are some deductions, the tickets alone are already profitable.Is it true that the Chinese business competition is making so much money at this time?Back then, Rist was just a small agent with a low status, so he was not qualified to know the inside story of this kind of commercial competition. Only now did he know that the ticket revenue can be so high.

It’s no wonder that when Real Madrid went to China to collect money in 2003, someone settled the accounts for AutoNavi.It is believed that this trip to Real Madrid directly took away 400 million euros, and they can get tens of millions of euros in future business development.And the profit of Gaode Company in the middle is more than 2000 million yuan.It turns out that the truth is not false, there is really such a high room for manipulation.

"As for the sponsorship fee, Puma can give them the naming rights. But there are many other sponsorships, such as we can separate the three games. They can use another naming name for the match between them and the Chinese team, as long as we highlight two teams The confrontation between the Premier League and Serie A highlighted Puma's last game title, and I believe Puma will not object. And the title of the two games in two foreign countries can receive tens of millions of RMB at least. There are also advertisements on the stadium , is also a large amount of income. In this way, this part of the income can be operated well, and it may be about 3000 million yuan."

Liu Hongwei talked endlessly, as if he really saw a large sum of money.As he spoke, he became more and more excited, and said to Rist: "Rist, do you know? Once the publicity spreads, it is estimated that many hotels want them to stay in their hotels, and there will be many training grounds that hope to be able to Let European strong teams train in their training grounds. Among the many hotels and training grounds, we can choose the one that pays the most. Don’t you think this is all for money? And we can let go of their training , Training tickets are also sold."

"Mr. Liu, you are amazing. You have thought so much in such a short period of time."

Riester did not expect Liu Hongwei to have so many considerations.And I have considered a lot, and I have found a lot of various profit points for business competitions.If Rist held such a business competition, it would be impossible to think so much.This is interlaced like a mountain, and many things require professionals.It is not without reason that Liu Hongwei's Gaode company was able to organize so many commercial competitions, and it is precisely because of such a professional person as Liu Hongwei.

"Rist, although our company has only been established for more than three years. But I have already operated many such business competitions, but the previous few incomes were limited. But it is because I have no experience and don't know how to operate business competitions. It’s just a game. I’ve been summing up my experience over the years, and I’m also thinking about where to make money. So this is not something I thought of all of a sudden, but something I have been thinking about for the past few years. If I can succeed this time, I will He has become a model for the Chinese business game."

"It's just a pity. In China, broadcast fees are not high, and we can't offend the media too much, especially CCTV. Even if it's cheaper, we should cooperate with CCTV. The income in this area will be lower. "

Listening to Liu Hongwei's words, Risto nodded.In important games in Europe, broadcast fees are very expensive.But broadcast fees are almost dispensable in China.Just like the powerful CCTV, when negotiating with the Chinese Super League, the broadcast fee proposed by the Chinese Super League was a bit expensive, and CCTV immediately rejected it.As a result, CCTV did not broadcast its own league games, and the brand of the Chinese Super League did not have the big platform of CCTV, and its value immediately fell to the bottom.In the end, the Chinese Super League even ran naked, but there was no sponsor to give him the naming rights.It can be said to be a lose-lose result. CCTV was bombarded by Chinese fans.The Chinese Super League is getting worse and worse, and the number of people who pay attention to it is getting smaller and smaller.

But even if the broadcast fee is reduced, according to what Liu Hongwei said, as long as the operation is really successful, there will be profits everywhere.According to Liu Hongwei's plan, if it succeeds this time, the profit will definitely be considerable.What are you afraid of if the cost is high? Look at where the money comes from. This cost is nothing at all.

"Mr. Liu, then you wait for my news first. I will contact their club first, and I will notify you as soon as possible. Let's have more in-depth negotiations with their club together."

Seeing such a high profit, Rist suddenly didn't want to be just an intermediary.How much money can an intermediary earn, and Rist hopes to get a share of the subsequent profits.

Therefore, Rist and Liu Hongwei conducted some negotiations.The current Liu Hongwei is short of money, and the cost of more than 2000 million yuan is relatively expensive for him.Although he can get enough profits in the later operation, he still has a shortage of capital in the early investment.Rist also took a fancy to this point, so he was willing to help Liu Hongwei invest in the early stage.Rist's request is not high, as long as 30.00% of the profit of this event.For this 30.00% profit, Rist has to be responsible for the 30.00% investment in the cost. (To be continued..)