Future Stamps and Coins Diary

Chapter 28 Impossible Business

The agreed location was the exhibition hall on the first floor of the Pearl River Hotel, which was also one of the oldest exhibition halls when Jiu Zang was founded.

When Lu Feng arrived, besides Xu Huiying, Ma Delun was also there in the store.

"This exhibition hall has always been in the charge of Mr. Ma and is registered under his name!" Xu Huiying introduced.

Ma Delun sat in the reception room outside the exhibition hall, crossed his legs and looked at Lu Feng with a sidelong glance, his lips still full of smile.

Lv Feng approached, but he didn't stand up. He smiled and said, "Boss Lv, your business is getting bigger and bigger. Now you have opened up the whole chain."

Lu Feng heard the hidden meaning in his words and sat down opposite him. "That was also thanks to Mr. Ma, otherwise there would be no such good opportunity."

"Mr. Lu, you have to be mentally prepared to take over these exhibition halls. The terminal gift business is different from the stamp and coin market. Although we may seem to be in the same industry, you actually sell products, while we sell knowledge and services."

"Boss Lu, aren't you afraid of rushing into a trap and ending up as the one taking the blame?" Ma Delun glanced at Xu Huiying who had put down the blueprints and was walking towards this side of the store.

"In business, gains and losses are common. No one can guarantee that hard work will be rewarded." Lu Feng responded.

Lu Feng really wanted to ignore this kind of gossiping villain, but after all, the transaction involved him.

Xu Huiying walked over quickly, and seeing the expression on Ma Delun's face, she probably guessed what he said. But she didn't take it to heart at all, not because she was so generous, but because she believed in Lu Feng. If he could be easily influenced, he would not be the Lu Feng she knew.

"Mr. Ma, have you brought the agreement?" Xu Huiying asked directly.

It turned out that she did not complete the contract signing with Jiu Zang in advance, but left it in front of Lu Feng to deal with the matter together.

By doing this, she expressed an attitude - she did not gain any benefits from it, and everything in her cooperation with Lu Feng was open and honest, and the price was transparent.

Lu Feng naturally understood her intention. After Ma Delun took out the triplicate agreement, he took the initiative to review the contract, and then took it to Xu Huiying and said, "Sister Xu, I have no problem with this."

Xu Huiying naturally didn't need to read any more, because the terms and conditions in it were all discussed and drafted by her and Jiuzang.

As long as Lu Feng agrees, there will be no problem.

The three parties signed the contract, and Madelen didn't want to stay any longer, so he left quickly.

Soon, only Lu Feng and Xu Huiying were left in the living room.

The two of them collected the contract and paid the money according to the contract. After finishing all this time, Xu Huiying sat down and remembered to make a cup of tea for Lu Feng. She smiled and said, "If you come again in the future, you will be the boss."

"I'm just a small shareholder. You, Sister Xu, will always be the boss." Lu Feng said.

Xu Huiying smiled and shook her head. "Don't say that. I was actually crossing the river by feeling the stones when it came to the management of stamps, coins and cards. I have been trembling with fear for so many years. The ones who really made achievements were radicals like Liang Jiuzhe and Ma Delun. To some extent, I have to admit that without them, there would be no Jiuzang today."

"Sister Xu, you are too modest!" Of course, Lu Feng would not be foolish enough to believe the modesty of such a principled and courageous woman.

"This is the truth, so we brought you in this time, also hoping to use your strength. We don't seek to make any achievements but to avoid making any mistakes, and we will do it step by step." Xu Huiying said.

Neither of them was the type to talk too much, and after a few polite words they quickly got down to business.

"The renovation of the store can be completed in two or three days. The first problem we face now is the product." Xu Huiying sighed slightly and said helplessly: "This year, Jiuzang and several other competitors have spent a long time preparing for it, and a lot of energy has been spent on the senior year. The unexpected appearance of the cut version this time has given us a lot of profit space. Since we don't do it, we will be a little passive."

He looked at Lu Feng and blew away the steam from the teacup: "So, I want to see if you have any good suggestions to see if I can make up for some of the losses."

There is not much time left in the gift season at the end of the year. It is almost impossible to come up with another hit product. What we can do now is to stabilize and ensure daily operations without losses. Lv Feng has read the agreement just now. There is a clause in it that the eight stores they bought cannot operate the 8050 cut version of the senior.

Of course Lu Feng knew why this clause was emphasized in the agreement.

Even if it is split, the customer base of both parties is highly overlapping. For Jiu Zang, having decided to take the risk to make a fortune, he is definitely unwilling to give up this piece of cake.

If these eight stores do not make the 8050 cut version of the big four, there will be no competition. In other words, the profits from the cut version of the big four this time can be eaten up by the remaining dozen stores.

This is also the core reason why they agreed to Xu Huiying's division of the eight families.

Now, this has also put Lu Feng and others in a passive position.

"Sister Xu, do you have any ideas?" Lu Feng asked.

Xu Huiying shook her head slightly: "I can't think of it for now. It's already November. If I change the product now, by the time it's warmed up, the New Year will be almost over. It's too late... I went through all the exhibits in the store and found that there are no excellent targets at all."

"So what kind of subject matter do you think can be called excellent?" Lu Feng continued to ask. This was his usual way of communication, respecting other people's opinions first, and then expressing himself after listening.

"It sells well, has reasonable profits, and has few after-sales problems." Xu Huiying said succinctly.

Lu Feng waited for a few seconds to make sure Xu Huiying had nothing else to add, then he said, "I do have some different opinions."

"Oh?" Xu Huiying looked surprised.

You know, what she said is almost the universal standard of the industry and is a common principle used by all sales channels.

“I think the only requirement for an excellent collection is that it can help customers make money.”

As soon as he finished speaking, Xu Huiying couldn't help laughing.

She now confirms that Lu Feng has never worked in terminal retail and is a complete layman.

Despite this, she still patiently smiled and explained: "Of course, what you said is the most ideal condition, but in our terminal, it is simply impossible."

She paused, organized her thoughts, and said, "Look, the price in the stamp and coin market, as long as there is a difference of a few points between the buying and selling prices, we can do it, but the terminal is not like that. If we can't be more than 30% higher than the stamp and coin market in terms of price, we can't do it at all. This is determined by cost."

"Let me calculate it for you!"

"In the professional market, a stall with a monthly rent of 5 or 30 yuan can do millions or even tens of millions of business every month, and it may only need two or three employees. For terminal retail, to achieve monthly sales of millions, the store rent must start at least yuan, and the staff must be at least eight to ten people. Both the rent and the labor are more than five times. In other words, the normal profit margin of the stamp and coin market is % to %, and we must achieve % to % to achieve the same profit margin. This does not include the price difference of the goods."

"In addition, the after-sales costs are also different. The professional market basically does not need after-sales service, because those who can enter there are standard customers who know more or less about this industry. However, most of the customers we face only know a little bit, so we need to do a lot of work and instill a lot of professional knowledge before we can get their recognition."

Xu Huiying gave a lot of reasons, most of which were about cost calculations.

Lu Feng listened quietly and kept everything in mind.

Finally, Xu Huiying concluded: "Customers buy precious gifts from us, which are already 30 to percent more expensive than the prices in professional markets, and some are even nearly double. How can we confirm that a certain product can go even higher after raising the price by %?"

"If it can be done, then why do we still make terminals? Can't we just buy it ourselves and make a profit from the price difference?"

(End of this chapter)