Coquettish Rebirth

Car advertisements, in the 21st century TV, there are basically two extremes - one is the so-called luxury type, and the advertisements are very sao, let the car run in the wild, and then flash the car In the space inside, he claimed that he has a big space or something, and then he pretended to say "there must be a road before the car reaches the mountain, and there must be a xx car if there is a road".

.. and the second type is more homely, relatively speaking, it is a so-called economical car, so it is rarely photographed. How powerful is your own function? When photographing, you must pay attention to the feeling of home, such as a young couple As soon as the two woke up in the morning, they started fighting each other for the keys like "Mr. and Mrs. Smith". In the end, the winner grabbed the keys and drove away, making it seem that driving in pajamas without brushing your teeth or washing your face is better than taking advantage of the morning with your dear. Cool thing.

Relatively speaking, among these two advertising styles, Jia Hongjian prefers... the third one!He didn't like the format of the two advertisements at all.As for what advertising model Jia Hongjian likes... Keep it secret!What Jia Hongjian wants to do now is not the advertisement, but to design the interior of the car first!Another thing is to order an official listing name for this car!This car now only has one R&D code name within the company——model number 001, and there is no more orthodox model name at all.

In terms of interior design, Jia Hongjian first thought of the popular interior style in 2012 - the dark instrument panel and the beige below. When these two colors are matched together, it can create a kind of The atmosphere of the family is more warm and unconventional at the same time.But soon Jia Hongjian directly gave up this design concept, why?Because times are different!Just like in this era, the decoration of many houses is still to install tiles in the living room, and then install wooden floors in the bedroom!This is the style of an era, and common people have different philosophies. In later generations, everyone knows that people have to take off their shoes when they enter a house and see the wooden floor, and everyone is used to it. When they see the wooden floor in the living room of someone’s house, they just ask if they want it. Take off your shoes or something, and some homes even specially prepare shoe covers for guests!But it’s different in this era. In this era, many people still don’t have the habit of taking off their shoes, and many people can’t bear to let guests take off their shoes as soon as they enter the house. Therefore, decorating the living room with tiles will allow guests to Enter the house without taking off your shoes!

Different times and different habits will lead to different needs!Who said that Jia Hongjian is a foolish reborn person, who said that he can only copy the things of later generations?He still knows how to adapt to local conditions!Since the aesthetics of this era are different from those of later generations, what style of interior should be used in this era?Jia Hongjian immediately thought about the more old-fashioned aspects, and immediately came up with a good idea-imitation peach wood plastic!

That's right, in the first few years of the 21st century, after China's auto market grew gradually, the manufacturers at that time were very keen to discover that Chinese people were born with a kind of vanity-maybe this is the so-called nationalism, Anyway, the common people in China adhere to the consistent proposition of "big is good, expensive is good" when it comes to big things.Even if you want to buy a car, you have to buy a car that is a bit bigger than other people's car, and it is also more expensive than other people's car - of course, it must be within your own affordability.At the same time, this style of work directly leads to a result, that is, even if the price of a car is average, ordinary people want their cars to look more upscale.How is that high-end?It is to paint the original plastic interior skin into imitation peach wood texture!In this way, at a glance, the interior is all mahogany, how high-end it looks!Moreover, the color of mahogany itself is warmer, and it will not be as resistant to dirt as the light color, and at the same time it looks very gentle. For a period of time, this is simply the standard interior of most cars in the Chinese market!

In this case, Jia Hongjian might as well be rude!The center console and instrument panel in this car are directly made of horizontal, flat and vertical plastics—these things in later generations try to choose more curved plastic parts, which look more technological.But seriously, curved plastic parts are more expensive than horizontal and vertical ones!Jia Hongjian didn't want to be a little more perfect on one side and a little more perfect on the other, only to find that the cost of his car was only 5 yuan, and the price was still around 2 to 3?How do you have to control costs, right?And the competitors in this era are quite unprogressive. A Poussin model can be sold for 20 years without improvement!What is Jia Hongjian afraid of?Whose interior can look better than the interior of Huaxia Automobile Company?

After the center console, the co-pilot's storage box and the instrument panel were made of peach-like textured plastic, Jia Hongjian also made a little peach-like textured plastic on the gear lever and steering wheel, so that the whole car is People in this era seem to be able to be a lot more upscale!

After finishing the interior, the next step is to design the name, what is it called?Called qq?So earthy!And make sure that the qq word is not allowed to be called by Chinese people in their 80s this year!Not to mention anything else, even in the 21st century, Jia Jingxing's parents still call QQ QQ!What is that called?Called minicooper?This is even more impossible!Jia Hongjian had thought before that he would classify the cars produced by his company into categories of Qinglong, Baihu, Xuanwu and Suzaku, and then choose such names as Lu, Jueying and so on.

Thinking about it now, these names seem a bit too fancy, are they there?Such a popular car, do you want to have such a cool name?Jia Hongjian has been struggling with this matter for several days. He really doesn't want to make a fool of himself.Wouldn't it be ridiculous if I had such a little car that cost less than 3 yuan, and I ended up calling it a bloody BMW or a red rabbit?As a result, when she went to Wang Koulan's house to play with little Lolita, Wang Koulan noticed it. "What's the matter, Hung-chien, is something on your mind?"

"Ah? Ah! A little thing in the company. I've been tinkering with cars recently..." When Jia Hongjian said this, he saw Wang Koulan's face full of surprise. "The company has a car? Car?" She asked in surprise. "That's right... Didn't I tell you? Haha... I forgot, sorry!" Jia Hongjian said haha, after thinking about it, indeed, sometimes his father doesn't even know what he's doing. , What new project to fill in, that is all prepared by him, and he will tell his parents when he is ready to spend the money, that is also considered "information" rather than "discussion".It's like this to both parents, can you explain everything clearly to outsiders?

"Hung-chien, how did you come up with the idea of ​​making a car? This car is considered a heavy industry? Didn't you always do light industries like electronics? How did you think of changing careers?" Wang Koulan raised her face and asked curiously. "Hehe... this..." Jia Hongjian thought for a while, picked up the little Lolita, and while teasing her, he replied, "In order to let the common people in our country have cars to drive." , Why should we want to be the kingdom of bicycles? Why can’t we be the kingdom of cars?”

When he said this, Jia Hongjian had been teasing the children. After he finished speaking, he looked up at Wang Koulan. His eyes were so clear and pure that Wang Koulan couldn't help but feel that this was Jia Hongjian. I really think the same! "It will cost a lot of money to do this! Heavy industry is a capital-intensive industry!" Wang Koulan said hastily.Although some people regard automobiles as consumer goods and naturalize them in the light industry, the country regards automobile manufacturing as heavy industry, which is a capital-intensive industry!And if the auto industry develops in China, won't it compete with various international giants?This situation is worse than their ri chemical industry! They still have state funds and shares, and they still have a historical brand and popularity. Private companies of this nation want to start their own auto industry... Is this too...too idealistic?

But who knew that Jia Hongjian said indifferently at this time: "I know, but my family has a lot of money, and it's useless to have too much money. It's better to use it to do something meaningful, are you right? I think this sounds meaningful!" When he said this, Wang Koulan couldn't say anything.The devotion and idealism he showed is really attractive, after all, the most handsome man is a man with a dream and a career!

Wang Koulan sat alone on the side for a long time and didn't regain her senses. Even when it was time to put little Lolita to sleep, she was still a little absent-minded.After coaxing Lori, she came back to her senses after going downstairs. "Then what's on your mind? Afraid you won't be able to work in the auto industry?" she asked. "No... We've almost finished the car, and it's just short of mass production. Now I'm not sure about the name. I want to say something traditional, such as Jueying, but I don't think the car deserves the name. After all, what we got here is just a popular economy car worth 2 to 3 yuan, so it’s meaningless to brag about it..."

"Pfft..." Wang Koulan smiled sweetly at this time, her eyes were full of crescent moons and looked at Jia Hongjian, "I didn't expect you to be so cute, hahaha... I can't stand it... two or thirty thousand yuan can do it Do you want to make a car? If you can really make it, you can call it whatever you want! These days, ordinary people can buy a car worth 3 to [-] yuan, isn’t that like a baby? Afraid that it won’t match the name? When the housing reform was launched a few years ago, the house price was so high How much is it, a two-bedroom and one-living room is [-] to [-] yuan, your car is the price of their house, so why worry about it?"