Coquettish Rebirth
Chapter 1031 Advertising
"That's true..." Jia Hongjian immediately untied the knot in his heart. He always felt that this small car of his own company was of the QQ grade of later generations. If he wanted to name this car, it would be like It’s the same as naming Chery’s qq. If this qq is named something like Jueying, Lu, or Chitu, isn’t it purely ridiculous-can this little fart car run to 120?Can you run there?How dare you call yourself a Maxima?
Since it is different in this era, then simply follow the entire naming scheme that I probably decided on before!In his plan, Xuanwu gave people a strong impression, that is SUV off-road vehicles, Qinglong is commercial vehicles and official vehicles, while Suzaku is reserved for sports cars, and Baihu is a more household "grocery shopping cart". synonymous with.Now this small car can be classified into the category of "White Tiger", and the specific name of the car is going to be called "Bujing".
What is "Bujing"?This is the record in "Dong Ming Ji"-the Queen Mother of the West taxed this in Zhitian, because she ate the grass of Zhitian.Dong Wanggong abandoned Qingjin, because of it, he returned, circled the sun three times, entered Hanguan, and immediately fell asleep without realizing it, which is called Bujing.This step scene is used to describe the horse's miraculous Budianren. Of course, this car is much more stable than a horse, and this word does not involve any speed, no shadow, etc. Isn't it just right?
"Thank you, Sister Koulan!" Jia Hongjian cheerfully stepped forward and hugged Wang Koulan fiercely, and by the way, carried her around in a 360-degree rotation, so startled that Wang Koulan wanted to shout but was afraid of waking her daughter up. He was able to suppress his voice and said, "What are you doing? Let me down!" After putting Wang Koulan down, Jia Hongjian raised his eyebrows with a chuckle, "Sister Koulan, you have done a great job this time! A heavy medal!" After speaking, Jia Hongjian turned his head and left.
It doesn't matter if he left, but it would be embarrassing to leave Wang Koulan with a hot face in the living room!At this time, Wang Koulan was sober in her mind first of all. Fortunately, her father-in-law went to the nursing home. If her husband saw it at home, would it be okay?She then looked up upstairs with a guilty conscience, as if her daughter hadn't been awakened, then she went to the floor-to-ceiling mirror in the living room, and took a closer look at her face. Although her cheeks were hot, but fortunately there was no obvious blush, " Hmm...Although there are a few wrinkles, she still looks quite young and beautiful..." For some reason, Wang Koulan looked at herself in the mirror and such a self-evaluation appeared in her mind.
"Bah bah! Are you a woman with a quick mind or something?" Wang Koulan hurriedly scolded herself, and then straightened her clothes in front of the mirror.Although Jia Hongjian didn't make her disheveled when he hugged her just now, but at this moment she still feels guilty and needs to tidy up!After tidying up her clothes, Wang Koulan, who was wearing a nightgown, turned off the light in the living room, went upstairs quietly, and walked to the door of her daughter's room by accident. She first put her ear on the door to hear if there was any sound inside, and then secretly opened it. Looking in the door, she saw that her daughter was still awake, so she went back to her room with peace of mind.
Back in her room, after closing the door, she was about to go to bed. When she was sitting on the bed, she inadvertently saw the makeup mirror on the opposite side of the bed. Her waist was still very slender as reflected in the makeup mirror. It was the appearance of other women who would gain weight after giving birth, and then she walked to the makeup mirror involuntarily and looked at herself in front of the three mirrors arranged in a fan shape. What does the young girl look like...
"Bah bah, I don't care how old I am, why am I still thinking about it like a seventeen-year-old girl?" Wang Koulan realized that something was wrong at this time, she hurriedly stopped the thoughts in her mind, and then hurriedly Hastily turned off the light and got into bed, as if this would cut off the thoughts in his head.But lying on the bed, empty, and her feet are relatively cold in this winter, everything made her think that it would be great if there was a man in the family.
If there is a man... this man must treat his daughter well, and the daughter can accept it!Just like Jia Hongjian... No!It would be better if I was older... But the older ones are all married, the bad ones... Hey... Wang Koulan tossed and turned, and gradually fell asleep at 2 o'clock in the morning...
At this time, Jia Hongjian didn't recall what happened just now, he was working on advertising ideas now!The original starting point of this advertising idea is to think about what such a car can bring to consumers!That's right. It's not that manufacturers think they have given consumers something, but from the perspective of consumers, what they will get when they buy this car.The first thing you get is a sense of satisfaction with an improved quality of life, which is for sure.In the past, people used to ride bicycles, buses, motorcycles, or mopeds, but now they suddenly have a car. Isn’t that the improvement of living standards?Did they dare to imagine that one day they could drive a car like foreigners?of course not!
That is to say, it gives ordinary people a chance to realize their dreams, a chance to make them feel that their days are getting better and better!This point is of course very important!And then, that is the convenience that all kinds of cars can bring, such as traveling, such as picking up people, such as sending people off, it is all convenient!And what are the disadvantages?That is the daily car maintenance cost, which includes gasoline costs and daily maintenance costs.The good thing about this aspect is that there is no unleaded gasoline yet, and the price of gasoline is as cheap as water, so you can use it casually!Didn’t Jia Hongjian calculate before that within 10 kilometers to work, the cost of gasoline for the day is the same as the price of taking a bus!
Moreover, the engine of Jia Hongjian's company's car is a motorcycle engine invented by China Southern Airlines, and the gearbox is also modified from a motorcycle.Which motorcycle is particularly expensive to maintain?As long as it is maintained once every tens of thousands of kilometers according to the regulations, it will be fine!The daily maintenance here is really not much money!After all, the car itself was designed for popularization and affordability for ordinary people, so no good technology is used, and all the stupid, black, rough and durable things are used. It doesn't look like a Volkswagen dsg gearbox at all. This will cause frequent problems!
In this case, the daily use cost of the entire car is quite low.In this way, the price paid by consumers is really small. The only thing that may make consumers sad is the difficulty of finding parking spaces in old communities!
If this is the case, what should the entire advertisement do?It should be to highlight the good point for consumers!That is to say, try to highlight the point that can realize the dream of consumers!After doing this, Jia Hongjian immediately thought of the ppg shirt advertisement in his previous life, in which a woman was helping a man fold shirts, and then happily said that he liked to smell "his" shirts.This advertisement made Jia Hongjian feel very good all the time, because he didn't ask hard and preachy questions, and he didn't keep telling consumers how good this product was like like a salesman.
Therefore, in Jia Hongjian's mind, this advertisement should be a family in front of the camera, with a very proud and happy expression, telling the kind of life they have after they have a car, which makes people can't help but envy them. Just like them!And in an instant, Jia Hongjian didn't know why, but thought of Li!This Northeast girl should be in her junior or senior year now, and she probably has already started to play supporting roles in various TV dramas?Under such circumstances, how about finding this Li to act in this commercial?Let her face the camera and tell about how the car has changed her family's life?Then find a man to tell about the changes he made to his family's life?Then, in this kind of narration, is the ta of the car deliberately misunderstood as a heterosexual?
Fantastic - Thoughts popped up in Jia Hongjian's mind bit by bit. In the early morning when no one was arguing, his inspiration seemed to be particularly abundant.By the time he had sorted out his thoughts, the day had already begun to dawn! "Hongjian, why haven't you slept yet?" Su Ping asked after entering Jia Hongjian's room with dim eyes. "Hehe, I'm busy with some things. Isn't this a creative copywriting for automobiles? If it's done here, I can find someone to make a script and shoot it over there." Jia Hongjian said with a smile.
"Then don't stay up all night, this thing won't run away, what's the matter sooner or later?" Su Ping said distressed. "Isn't our health care business not doing well? I'm thinking about getting more income for the company. Our family earns 3000 yuan from this car. If we calculate 6000 cars a month, that's a net profit of 10 million yuan. A year is 36 million, which is a conservative estimate. If it is not conservative, our car is so cheap, it is not a problem to sell [-] vehicles a month! That year is [-] billion in net profit, plus mobile phones, How can I make up for the vacancy of health care products a little bit..."
French newspaper said that French President Hollande's visit is an opportunity to emphasize France's dual wishes: to expand the scope of cooperation in China to some new fields and to welcome more Chinese investment in France to provide employment opportunities.According to the French "Le Monde" report on April 4th, in the field of nuclear energy, Areva Group and China National Nuclear Corporation signed a letter of intent to build a nuclear waste treatment plant for China.Relevant sources pointed out, "This is only a stage, but it is also an important stage."As for the tripartite agreement reached by Areva Group, EDF and China Lingnan Nuclear Power Group, it opened the way for "French joint research and development of third-generation EPR reactors".However, apart from the two EPR reactors under construction, China has not ordered new generating units.
Still, Hollande was pleased that the groundwork for a full cooperation had been laid.
In exchange for opening up the Chinese market, Hollande promised his hosts the removal of "all obstacles, all restrictions" on Chinese investment in France, on condition that "they help to provide jobs and economic activity".
List
Since it is different in this era, then simply follow the entire naming scheme that I probably decided on before!In his plan, Xuanwu gave people a strong impression, that is SUV off-road vehicles, Qinglong is commercial vehicles and official vehicles, while Suzaku is reserved for sports cars, and Baihu is a more household "grocery shopping cart". synonymous with.Now this small car can be classified into the category of "White Tiger", and the specific name of the car is going to be called "Bujing".
What is "Bujing"?This is the record in "Dong Ming Ji"-the Queen Mother of the West taxed this in Zhitian, because she ate the grass of Zhitian.Dong Wanggong abandoned Qingjin, because of it, he returned, circled the sun three times, entered Hanguan, and immediately fell asleep without realizing it, which is called Bujing.This step scene is used to describe the horse's miraculous Budianren. Of course, this car is much more stable than a horse, and this word does not involve any speed, no shadow, etc. Isn't it just right?
"Thank you, Sister Koulan!" Jia Hongjian cheerfully stepped forward and hugged Wang Koulan fiercely, and by the way, carried her around in a 360-degree rotation, so startled that Wang Koulan wanted to shout but was afraid of waking her daughter up. He was able to suppress his voice and said, "What are you doing? Let me down!" After putting Wang Koulan down, Jia Hongjian raised his eyebrows with a chuckle, "Sister Koulan, you have done a great job this time! A heavy medal!" After speaking, Jia Hongjian turned his head and left.
It doesn't matter if he left, but it would be embarrassing to leave Wang Koulan with a hot face in the living room!At this time, Wang Koulan was sober in her mind first of all. Fortunately, her father-in-law went to the nursing home. If her husband saw it at home, would it be okay?She then looked up upstairs with a guilty conscience, as if her daughter hadn't been awakened, then she went to the floor-to-ceiling mirror in the living room, and took a closer look at her face. Although her cheeks were hot, but fortunately there was no obvious blush, " Hmm...Although there are a few wrinkles, she still looks quite young and beautiful..." For some reason, Wang Koulan looked at herself in the mirror and such a self-evaluation appeared in her mind.
"Bah bah! Are you a woman with a quick mind or something?" Wang Koulan hurriedly scolded herself, and then straightened her clothes in front of the mirror.Although Jia Hongjian didn't make her disheveled when he hugged her just now, but at this moment she still feels guilty and needs to tidy up!After tidying up her clothes, Wang Koulan, who was wearing a nightgown, turned off the light in the living room, went upstairs quietly, and walked to the door of her daughter's room by accident. She first put her ear on the door to hear if there was any sound inside, and then secretly opened it. Looking in the door, she saw that her daughter was still awake, so she went back to her room with peace of mind.
Back in her room, after closing the door, she was about to go to bed. When she was sitting on the bed, she inadvertently saw the makeup mirror on the opposite side of the bed. Her waist was still very slender as reflected in the makeup mirror. It was the appearance of other women who would gain weight after giving birth, and then she walked to the makeup mirror involuntarily and looked at herself in front of the three mirrors arranged in a fan shape. What does the young girl look like...
"Bah bah, I don't care how old I am, why am I still thinking about it like a seventeen-year-old girl?" Wang Koulan realized that something was wrong at this time, she hurriedly stopped the thoughts in her mind, and then hurriedly Hastily turned off the light and got into bed, as if this would cut off the thoughts in his head.But lying on the bed, empty, and her feet are relatively cold in this winter, everything made her think that it would be great if there was a man in the family.
If there is a man... this man must treat his daughter well, and the daughter can accept it!Just like Jia Hongjian... No!It would be better if I was older... But the older ones are all married, the bad ones... Hey... Wang Koulan tossed and turned, and gradually fell asleep at 2 o'clock in the morning...
At this time, Jia Hongjian didn't recall what happened just now, he was working on advertising ideas now!The original starting point of this advertising idea is to think about what such a car can bring to consumers!That's right. It's not that manufacturers think they have given consumers something, but from the perspective of consumers, what they will get when they buy this car.The first thing you get is a sense of satisfaction with an improved quality of life, which is for sure.In the past, people used to ride bicycles, buses, motorcycles, or mopeds, but now they suddenly have a car. Isn’t that the improvement of living standards?Did they dare to imagine that one day they could drive a car like foreigners?of course not!
That is to say, it gives ordinary people a chance to realize their dreams, a chance to make them feel that their days are getting better and better!This point is of course very important!And then, that is the convenience that all kinds of cars can bring, such as traveling, such as picking up people, such as sending people off, it is all convenient!And what are the disadvantages?That is the daily car maintenance cost, which includes gasoline costs and daily maintenance costs.The good thing about this aspect is that there is no unleaded gasoline yet, and the price of gasoline is as cheap as water, so you can use it casually!Didn’t Jia Hongjian calculate before that within 10 kilometers to work, the cost of gasoline for the day is the same as the price of taking a bus!
Moreover, the engine of Jia Hongjian's company's car is a motorcycle engine invented by China Southern Airlines, and the gearbox is also modified from a motorcycle.Which motorcycle is particularly expensive to maintain?As long as it is maintained once every tens of thousands of kilometers according to the regulations, it will be fine!The daily maintenance here is really not much money!After all, the car itself was designed for popularization and affordability for ordinary people, so no good technology is used, and all the stupid, black, rough and durable things are used. It doesn't look like a Volkswagen dsg gearbox at all. This will cause frequent problems!
In this case, the daily use cost of the entire car is quite low.In this way, the price paid by consumers is really small. The only thing that may make consumers sad is the difficulty of finding parking spaces in old communities!
If this is the case, what should the entire advertisement do?It should be to highlight the good point for consumers!That is to say, try to highlight the point that can realize the dream of consumers!After doing this, Jia Hongjian immediately thought of the ppg shirt advertisement in his previous life, in which a woman was helping a man fold shirts, and then happily said that he liked to smell "his" shirts.This advertisement made Jia Hongjian feel very good all the time, because he didn't ask hard and preachy questions, and he didn't keep telling consumers how good this product was like like a salesman.
Therefore, in Jia Hongjian's mind, this advertisement should be a family in front of the camera, with a very proud and happy expression, telling the kind of life they have after they have a car, which makes people can't help but envy them. Just like them!And in an instant, Jia Hongjian didn't know why, but thought of Li!This Northeast girl should be in her junior or senior year now, and she probably has already started to play supporting roles in various TV dramas?Under such circumstances, how about finding this Li to act in this commercial?Let her face the camera and tell about how the car has changed her family's life?Then find a man to tell about the changes he made to his family's life?Then, in this kind of narration, is the ta of the car deliberately misunderstood as a heterosexual?
Fantastic - Thoughts popped up in Jia Hongjian's mind bit by bit. In the early morning when no one was arguing, his inspiration seemed to be particularly abundant.By the time he had sorted out his thoughts, the day had already begun to dawn! "Hongjian, why haven't you slept yet?" Su Ping asked after entering Jia Hongjian's room with dim eyes. "Hehe, I'm busy with some things. Isn't this a creative copywriting for automobiles? If it's done here, I can find someone to make a script and shoot it over there." Jia Hongjian said with a smile.
"Then don't stay up all night, this thing won't run away, what's the matter sooner or later?" Su Ping said distressed. "Isn't our health care business not doing well? I'm thinking about getting more income for the company. Our family earns 3000 yuan from this car. If we calculate 6000 cars a month, that's a net profit of 10 million yuan. A year is 36 million, which is a conservative estimate. If it is not conservative, our car is so cheap, it is not a problem to sell [-] vehicles a month! That year is [-] billion in net profit, plus mobile phones, How can I make up for the vacancy of health care products a little bit..."
French newspaper said that French President Hollande's visit is an opportunity to emphasize France's dual wishes: to expand the scope of cooperation in China to some new fields and to welcome more Chinese investment in France to provide employment opportunities.According to the French "Le Monde" report on April 4th, in the field of nuclear energy, Areva Group and China National Nuclear Corporation signed a letter of intent to build a nuclear waste treatment plant for China.Relevant sources pointed out, "This is only a stage, but it is also an important stage."As for the tripartite agreement reached by Areva Group, EDF and China Lingnan Nuclear Power Group, it opened the way for "French joint research and development of third-generation EPR reactors".However, apart from the two EPR reactors under construction, China has not ordered new generating units.
Still, Hollande was pleased that the groundwork for a full cooperation had been laid.
In exchange for opening up the Chinese market, Hollande promised his hosts the removal of "all obstacles, all restrictions" on Chinese investment in France, on condition that "they help to provide jobs and economic activity".
List
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