Coquettish Rebirth

"We Huaxia Hi-Tech and Huaxia Automobile, a subsidiary of Huaxia Hi-Tech, are honored to announce that our company will launch an economical and popular car specially tailored for Chinese consumers within this year. This is Huaxia Automobile's Baihu series Bujing 660! The official price of King 660 will be RMB 880, and it will cooperate with the Industrial and Commercial Bank of China to carry out mortgage activities. Consumers only need to pay 50% of the down payment at the first time to drive the car home. After 5 years, as long as you pay 400 yuan a month, you can own a car at home!"

After Jia Gang started his speech, he immediately told reporters all over the country that the price of the car was absolutely no problem in clear and unmistakable language. This price shocked the reporters!Xiali is priced at 9 yuan these days. What kind of car can cost less than 9000 yuan?Is the configuration of this car particularly bad?How could it be this price?Is this car four-wheeled?Reporters wanted to ask questions one after another, but it was not yet time to ask questions.

At this time, Jia Gang is still continuing to speak, and his speech now is aimed at other potential partners-"We, Huaxia Hi-Tech and Huaxia Automobile, are also honored to announce to the people of the whole country that we will introduce European automobiles. Sales ps shop model, this ps shop is a collection of sales, parts, service, feedback, four English letters starting with s, and this ps point we will not be direct sales, only to dealers with certain financial resources all over the country Open, after signing the 5-year contract, the ps store will become the only designated dealer of our Huaxia Automobile in the local area, and other channels will not be able to buy our company's cars, and the ps store will become at least the local dealer of the prefecture-level city. The only designated exclusive distributor in the country..."

That's right, there are too many ps stores in later generations, so many manufacturers do not prohibit competition among ps stores, and even this is beneficial to manufacturers and consumers.Even if some ps shops feel that there is no profit and will not renew their contracts, it is still very easy for these manufacturers to find other ps shops to cooperate with.All this is different from the environment of the current era. In this era, ps stores are a new creature. It can be said that what Huaxia Hi-Tech brought in is that they will slowly promote it across the country.Under such circumstances, if the shopkeepers of the ps store are not given a glimpse of the future, how can they invest funds in this?This is Jia Hongjian's design!

Exclusive sales rights within the scope of prefecture-level cities, there are more than 300 prefecture-level cities in the country. If this is the case, 300 4S stores can be established in prefecture-level cities alone, plus various sub-provincial cities, cities under separate planning, etc., basically It is about 350 ps points.For the time being, the scale of such a ps shop is not too big for the management of Huaxia Automobile, at least it can be managed.If it is popularized in the county, it will be at least nearly [-]!Then I really can't control it!

Jia Hongjian's plan was huge, and he even cooperated with China Life Insurance - after selling more than n cars at once, don't consumers have to buy insurance?That's a lot of money for insurance companies!Jia Hongjian even took part of the money from the insurance company, so that the insurance company obtained the qualifications so that their branches above prefecture-level cities across the country can directly enter the ps shop of Huaxia Automobile in the future!

In the plan of this ps shop, the cost of a car is basically a little over 2 yuan, and around 22 yuan, Huaxia Automobile itself earns at least 26 yuan, and the ex-factory price is 27 yuan a car.Huaxia Hi-Tech has already established its own warehouses in the provincial capitals of provincial administrative units across the country, so that the cars will be sent to the out-of-stock warehouses as scheduled, and then the warehouses will directly deliver to the nearest warehouse. Dealers The dealers get a car at a price of up to 2000 yuan. If they sell it according to the guide price, they can earn less than 2 yuan per car. This is the logistics sent from the provincial capital to the dealer. The fee counts as a result of the dealer's money!Looking back, if the ps shop has to increase the price privately because of queuing up to buy a car, then the ps shop will make a lot of money!A car is nearly 20, ten cars is [-], and a hundred cars is [-]. Two hundred cars can basically make the ps shop earn back the investment. According to the effort of two cars in three days, one at least one hundred How can a prefecture-level city with a population of [-] people sell [-] cars a year!This means that you can pay back your capital in at least one year!

And this only counts the sales commission, not the various expenses of after-sales maintenance!Of course, the ps shop is not a family that can make a round, no matter what, you need to take care of some people, and the labor costs inside and outside are out, and the cost of paying back for one or two years will be reduced!With such a business, Jia Hongjian is not afraid that no one will come to participate!

Sure enough, many economic reporters were very interested in this concept, and they wrote down all these things at the time - and then it was Ding Haitao's turn to host the questioning session.When it came to the question section, almost all the reporters raised their hands. This was a headache for the master of ceremonies. How did he see who was the first to raise their hands?It just depends on which one is pleasing to the eye and calls it that. "Hello, I'm a reporter from "China Business Daily". I want to ask that your company's car is priced at 880 yuan. Is this true? How is the configuration of the car? Is it very simple? We know that most of the competing models on the market can be sold for more than 3 yuan, how did your company price it for less than [-] yuan? Is this the result of your company reducing the specifications of various equipment?"

Ding Haitao became a little angry when he heard this. Is this Nima trying to induce people to think that Huaxia Auto's Bujing is cutting corners?He said righteously at the time, "No! Our company's model is cheap because our company originally designed this model as an economical and cheap car for ordinary working-class people. Like the Japanese Toyota sedan entering the US market At that time, it was also aimed at economical entry-level cars. Nowadays, Toyota cars sold in the United States are mainly as the first scooter bought by college students who have a job after graduation. Their other luxury models and even B-class official cars are poorly equipped. A lot, mainly fuel economy and transportation. Our Bujing 660 is also designed in the same way. We adopted the international mature mini car design, that is, the Japanese kcar design. The engine cylinder displacement is 660 liters, and the Southern Power is used. The improved version of the 660 motorcycle engine, Power Xia... some hatchbacks on the market are not bad, and the cylinder displacement is not much smaller, and the displacement of a certain competitor model mentioned above is just..."

Having said this, Ding Haitao found that he had said too much terminology, so he reiterated it here, "We hereby urge friends from the media to believe that our Bujing 660 of Huaxia Automobile absolutely did not cut corners. Hired Ke Shouliang, who flew across the Yellow River, and his team for three consecutive endurance tests, and even the last two endurance tests took ko days each time, and drove no days in a row to test the car's reaction on various road conditions. The results can be said to be basically perfect !"

"Cough, cough, let me add a few words here," Jia Gang interjected, "One of the reasons why our Huaxia Hi-Tech sells cars cheaply is because we control costs ourselves.

However, this cost control does not mean that fake and shoddy components are used, but a mature solution that has been used by the industry for many years, with low procurement costs and reduced costs as much as possible in other aspects.At the same time, our company does not have so many profit impulses. In other words, our company does not think about earning back several times the cost of a car. The kingdom of bicycles becomes the kingdom of cars!As long as the volume is large, even if we earn very little per car, we can still make money if we sell more cars!Even if we can only earn no yuan for a car, we can earn 100 million for 1000 million cars! "

These answers made the reporters love it to death!They have already thought of the title of the headline on the front page of tomorrow - "Huaxia Hi-Tech Boss Criticizes the Auto Industry, Advocating Cheap Popularization of National Cars", or "Where is the Conscience - Huaxia Hi-Tech Boss Jia Gang Questions Competitors in the Auto Industry" or even " From the Kingdom of Bicycles to the Dream of the Kingdom of Automobiles—Records of Huaxia Automobile and Huaxia Automobile Press Conference", each title is full of vitality, so how do people think and want to buy it? <Among the reporters, 9% did not know that the auto industry is actually such a violent industry!After they calmed down and thought about it, Huaxia Hi-Tech can make a car of less than 3 yuan and still make money. If Huaxia Hi-Tech didn't cut corners, how much money would companies like Xiali and Alto make with a car?Assuming that the cost is 28, the other party sold that car for 7, which directly earned two or three times the cost!Is this too profitable?

The reporters were eagerly writing their own manuscripts at this time. After the press conference, some of them even rushed to the post office and spent a lot of money to send their interview manuscripts back to the newspaper office word by word. The telegram collects money according to the words!How could this report take a thousand words?How much does that cost?But journalists can’t wait to turn their hair around, because the Internet has not been popularized in China in this era, let alone wireless networks. If you wait for the return to the agency before posting, then the post will not be called "News", but "Old News". !

After Huaxia Hi-Tech's press conference, the whole country was overwhelmed by what happened in the press conference!