Coquettish Rebirth

() What Jia Hongjian saw was a middle-aged man named Robert Lee. The two of them belonged to Warner Records, a subsidiary of the famous Time Warner Company.This Time Warner Corporation is quite powerful. In addition to owning the well-known Hollywood film manufacturer Warner Bros. Films, it also owns TV networks, "Time" magazine, hbo and other media. One of the giants of the media industry!

And Warner Records, a subsidiary of Time Warner Corporation, is one of the most powerful record companies in the world. Now Jia Hongjian brought Ye Jing to such a Warner Records for negotiation. "Mr. Jia, do you have any new proposals for this visit? I have already mentioned our company's attitude last time..." Robert Lee said in such a disrespectful manner at the beginning, "If it is the same as last time If we talk about it, I don’t think we need to talk about it this time.”Regarding this attitude, Jia Hongjian said with a smile on his face indifferently: "It's okay, even if we don't talk about this matter, we can discuss and find a way to make more money for both of us..."

Upon hearing Jia Hongjian's words, Burt Lee felt his eyes light up. In his opinion, this Jia Hongjian was obviously much more sophisticated than that Ye Jing, and he seemed to be a better negotiating opponent. .At this time, Jia Hongjian said: "I heard that your company is worried about diverting your company's physical profits after online sales, right? But as far as I know, after your company's physical records are made, it is not % of the profits belong to your company. Your company also sells records to distributors and other channels, and then they sell them to retail stores, and finally sell them to consumers. During these processes, each of them must have 20% In other words, in the end, your company’s real profit is 70% to 80%

After Jia Hongjian simply calculated the profit question, he directly asked Robert Li Dao.At this moment, the guy opened his mouth. He didn't expect Jia Hongjian and the others to think of this question. That's right, in fact, if it's online sales, then in the end it's Jia Hongjian and the others who split up what should have been retailers or distributors. In fact, the record company will not lose much of the money earned by merchants and retailers. But who told the company that those old antiques don’t like to praise high-tech things, and who told the company that there is no network development plan at all?

"When I was free, I stood on the standpoint of your company and thought about some developments. I wonder if Mr. Li is interested in listening to it?" Jia Hongjian asked with a smile. "Okay, tell me.

"Robert Lee nodded, and listened to Jia Hongjian saying at this time: "Your company is actually facing many obstacles in the development of the traditional record field. After all, there are too many people competing with your company, and they are not drunk. If you want to compete with them, it is very risky. Sometimes you are not optimistic about a person, but others are optimistic about signing away, then the final consequence is not only not making money... in Under such circumstances, why not try a business that does not require your company to invest a penny and only makes money? "

Jia Hongjian slowly referred to the Internet, "If your company wants, we don't need to withdraw from the engraving service. In theory, it will not affect your company's profits. If you cooperate with us at the same time, your company can use Why not resell the classic songs that have been sold many times in history. At the same time, your company can enjoy 80% of the share in the process of cooperation, which is at least higher than the share in the retail business. Higher? At the same time, we also have some corresponding services to increase profits for your company..."

As he said that, Jia Hongjian began to talk about the long-tail theory, as well as the "push" of the detailed statistics of consumers' consumption habits that he planned to do inside the software.With this statistics and push, then there is a better statistical method of consumers' consumption tendency, and at the same time, there is an opportunity to send advertisements point-to-point. It can be said that this is definitely the dream of record companies!Robert Lee knows that Jia Hongjian's push is simply too monstrous!In general theory, if any service needs to collect consumers' consumption habits, it must be approved by consumers, otherwise all this is a violation of copyright in the United States.But Jia Hongjian's proposal is to wrap this kind of collection under a caring service, that is to say, if the consumer's information is suspected, it is not just collected information, but also provided. A thoughtful service that can be provided according to your own consumption habits - for example, if you like rrb, you can get the latest rab song recommendation, and you can also know the latest rab singer news, how great it is!

This method and this kind of service cannot be implemented on a large scale by the traditional recording industry.Cao is an individual shopkeeper who has such a "service" for old customers for many years. If all these can be made into batch services, the effect will of course be very good!

At the same time, Jia Hung-chien also mentioned the long-tail theory, and used the sales figures of their Sherlock Holmes Company to prove this point - because the "shelf space" on the Internet is unlimited, theoretically it is not easy to sell for a period of time Goods can be sold on the shelves indefinitely.This may be a little troublesome in the online mall of Sherlock Holmes, after all, it sells entities there, and it needs to be stored in a warehouse, and the warehouse cannot be stored for a lifetime, but Huaxia Hi-Tech has made online music sales different—— —Online music is directly converted into data and stored in the server, it’s just a piece of code!

Therefore, the problem that this brings is very similar to the long tail theory, that is to say, the "10 principle" of record companies will no longer work. There is no need to go through a lot of training to make records after discovering newcomers, and in the end you don’t have to squeeze the few shelf positions with other newcomers-well, maybe the previous money also needs to be spent, but at least these newcomers don’t Their albums will be taken off the shelves because the number of albums sold is not high enough in a short period of time. Maybe they can sell [-] copies after [-] years of selling, which can also bring a lot of profits to the company!

Thinking about it, Robert Lee had to admit that the methods mentioned by Jia Hongjian really brought extra profit points to the record companies to a certain extent, even if the company's bosses were not interested in the Internet before. If so, then they will be interested even if they are only looking at new profit points!

Yes, it can be said that if this Robert Lee just came here as a routine to perfunctory before, he is now interested, and he thinks that the old men on the company's board of directors will also be interested!If he reports it to the old men of the company, and if the old men are really interested, then all kinds of success in cooperation with the Chinese company in the future will be due to him!

Now is an era when the Internet is gradually spreading... In the future, people will say that the first batch of American music industry to move towards network virtualization is Robert Lee... The content of this title is very interesting!Basically, it can be said that this Robert Lee was persuaded by Jia Hongjian at that time!

"Okay, Mr. Jia, I am very, very interested in your proposal. Please provide me with the corresponding reports and figures as much as possible. I need to submit it to the board of directors..." Just as Robert Li was talking When I was there, I saw Jia Hongjian took a stack of things and handed them over.Robert took it over and took a look. It was the thing he told the other party to prepare just now! "Mr. Jia, it's such a pleasure to cooperate with you! If we can cooperate successfully, I believe you will be the best collaborator!" After speaking, Robert stood up and reached out to shake Jia Hongjian's hand.

Soon, Jia Hongjian, who was sent out of the company, took a breath of fresh air outside the door and stretched himself. At this time, Ye Jing was looking at her with incredulous eyes.She really didn't expect that Jia Hongjian would be able to deal with the problems she had hit a wall before and the problems she thought she had no solution to, and it was so simple!Really!This Jia Hongjian is good at everything, the only bad thing is that anyone around him will subconsciously feel stupid after comparison!

But after feeling this way for a moment, Ye Jing felt very proud again.Because this is Jia Hongjian who is very powerful, this is her Jia Hongjian!Jia Hongjian from her family was the one who could single-handedly deal with Wang Hongcheng back then!How could it be possible that such a person, a person she had a crush on, was not smarter than others?That's what it's supposed to be smarter than others!The smarter Jia Hongjian is, it proves that Ye Jing has a good eye!hey-hey……

But what Ye Jing didn't know was that Jia Hongjian had thought of something else in his mind at this time, an opportunity that seemed to be able to use the advantages of the reborn to do something in the United States!

On May 5th, a man robbed a store with a knife.From the monitoring in the store, it can be seen that the robber held a sharp knife against the neck of the clerk, and then the woman and the robber grabbed the knife and mingled together until a customer came and pulled the two apart.The robber may have been stunned, and stood in the shop blankly until the police took him away.

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