Coquettish Rebirth

Chapter [-] Pandora's Box——

Chapter [-] Pandora's Box

The next day, when Jia Gang and Su Ping were choosing a suitable venue in Hefei, Jia Hongjian was in his own office, crossing his legs, eating a meal cooked by the simple nanny Zhang Fenggu, and thinking about the future life How to do No. [-] advertisement.

Did it directly steal the ad from the No. [-] life in history—"What will you give me for this year's college entrance examination? Of course it is No. [-] life!" The gift only accepts xxx"?Or do you want to spend some time thinking of an ad that is entirely your own?

At this time, Jia Hongjian suddenly realized something. In history, some advertisements in the next three years can be said to have severely damaged the international advertising companies that came to China to start businesses.In the past, the international advertising companies that opened branches in China, especially European and American advertising companies, followed the habits of mature foreign markets when advertising, paying attention to making more "artistic" advertisements, and paying attention to making advertisements say something. The voice of the target audience, so as to impress consumers and attract them to buy products.

However, after these European and American advertisers entered the mainland market, they encountered cultural obstacles. It seems that the bosses like to dictate the content of the advertisements and always want the advertising companies to make some silly and repetitive advertisements.Originally, this was fine, and European and American advertising companies could laugh it off, but after the domestic advertising frenzy in the next two or three years, those international advertising groups were surprised to find that domestic consumers did not have any requirements for the quality of advertising itself!

Starting an advertising company does not require any technical content!As long as a simple, easy-to-understand and catchy advertising slogan is continuously mass-carpet-bombed at an annoying frequency!There is no need to consider whether consumers have any liking or dislike for the product because of the quality of the advertisement in their hearts, as long as they repeat it repeatedly like brainwashing, so that consumers can think of this product at the first time when they need to buy corresponding consumer goods!

Jia Hongjian still remembers that in his previous life, he was lucky enough to meet a Hong Kong advertising man who came north to Shanghai to work hard in 93. The advertising man opened an advertising company in line with international standards in 94. As a result, in the first few years, it was simply Constant encounters with Waterloo, if he hadn't compromised with the reality and advertised obediently according to the mainland style, then all his net worth would have to be lost.

When the eldest brother had dinner with Jia Hongjian, he summed up to Jia Hongjian everything he had seen when he first came to Shanghai.In his opinion, it was the rise of Shenyang Feilong and Sanzhu that caused advertisers to despise consumers' IQ in the next 20 years...

In the description of the big brother, the rapid rise of Feilong and Sanzhu has completely made the world discover the vitality of China's fast-moving consumer goods market, and it has also thoroughly stimulated the vitality of China's fast-moving consumer goods market.However, the carpet-bombing advertising marketing concept they adhere to, as well as the unscrupulous exaggeration of product functions, have corrupted the Chinese business community in the long run.

Basically, since 1994, the kind of advertisements that unscrupulously said that the product can cure all diseases, and even the dead people can drink any oral liquid can restore the Yang, and the advertisements that completely despise consumers' IQ "mouse mouse, sheep sheep sheep , pig, pig, and pig” are completely rampant in the mainland business circles, and even Shi Yuzhu, who has made a comeback, followed the trend and launched “No gifts for this year’s Chinese New Year, no gifts”.

Although the elder brother despises this kind of advertisement, he can't help but admit that this damn advertising model is really fucking successful!Look at Shi Yuzhu's garbage advertisement, it is played in a complete loop until it makes people want to vomit, but consumers are still the first to think of melatonin when they buy things!It can even be said that the "Da Vinci Home Furnishing" brand in later generations pretended to be Italian imported furniture and sold a 4000 yuan bed to 30 yuan.

In the first half of the 90s, it seemed that as long as it could stimulate sales, no matter what the content of the advertisement was, it was acceptable. It didn’t even matter whether the content of the advertisement was honest or not. It looks like there is only so much meat, why is there not as much meat in the instant noodles he bought himself!Even the contents of the bag are much worse than what is printed on the outside of the bag!But no matter the TV advertisement or the packaging bag, there was no difference between the advertisement and the actual content in the 90s!If this thing is said to be too big, it is to deceive consumers, which is fraud!

Later, Jia Hongjian summed up several modes of advertising in that era through recollection. The first is the medal method, which is to promote that he is a provincial, ministerial, and national excellent product, or that he has won an international gold medal.But whether these are excellent or not, and whether they are awarded or not, it is nothing to do with it!Manufacturers with a little bit of conscience can spend tens of thousands of dollars with some copycat international gold award company in Malaysia to buy a so-called international gold award and other titles and certificates, and then they can broadcast it on TV openly.

The second is the star method, spending tens of thousands or hundreds of thousands to find film and television singers or sports stars and swear, "I only use...", which is considered conscientious.A certain sports shoe factory in Guangdong who has no conscience, just found a skinny young man who looked like he had taken drugs, dressed up as Michael Jackson, danced and played MJ songs, and sprayed some dry ice to cause it. The effect of the face could not be seen clearly due to the smog.This release really made consumers think that it was an advertisement made by MJ himself!

The third is the non-advertising method, which is the most popular advertising method in the 21st century. It is to find some famous hosts and experts, and shoot the entire advertisement just like a news program, and absolutely do not tell consumers that It is an advertisement, which directly misleads consumers into thinking that it is a CCTV program!Or find Zhang Dali in Shanghai, Wang Meili in Beijing or something, pretend to be an ordinary consumer on TV, and praise how good those products are.Even later, a certain milk powder manufacturer directly found a CCTV celebrity and asked him to pretend to be broadcasting "News Network" in the studio, and said solemnly: "According to reports from Xinhua News Agency and People's Daily, the baby of xx brand Milk powder cash has become a new generation product that is popular all over the country..." Followed by a series of outdoor interviews, if the old men and women read this, 10 out of 8 really regarded it as an official report of "News Network".

In addition to these three most commonly used methods, there are many common "Li Kui and Li Gui methods", which are trademarks and products that deliberately fake famous products, such as Master Kong instant noodles, and "Geng Shuaifu" instant noodles.What kind of fake foreign devil's method is there, it is obviously an old-fashioned hat product, just put on a blunt English name, or simply go to a Hong Kong leather bag company to register a trademark abroad and pretend to be a joint venture!

After that, there is still a fantasy method, that is, to boast that the product is omnipotent, no matter whether there is a disease or not, it will definitely be good to eat this product anyway-this tmd is the favorite of the three plants.After that, there will be quick demonstration methods, such as spraying insecticide on mosquitoes, and the mosquitoes will die immediately—how can it be so fast in reality?

There is also the exaggeration method that vcd manufacturers like to use most, what kind of vcd is drilled with a drill, put in the refrigerator to freeze, and then placed in the vcd machine, it can still be read normally...

And what about the rare raw material method, anyway, it’s just bragging that there are 8-year-old turtles in its products, and the last 30 tons of products have not been used up yet...

After recalling these things, Jia Hongjian was a little hesitant, because the advertising bombing methods in his original plan were not fundamentally different from these methods. If Jia Hongjian started this first, All kinds of domestic manufacturers have kept up with no limit, and finally deceived trillions of consumers. What should we do?

"Feng Gu, I want to ask you something." Jia Hongjian put down his job and asked Zhang Feng Gu, "If there is one thing, it seems normal to you, but you know that once you do it first, even if you are Strictly abide by morality, but people who learn from you to do these things in the future will have no lower limit, and will deceive many people, so will you still do it?"

"Hmm..." Zhang Fenggu thought about it for a long time, and said, "If the family needs to do this, I will still do it, but afterwards I will stare at those cheaters one by one, and then report something ...People start at the beginning, people behind follow up, and those with a conscience must take responsibility..."

"Good girl!" Jia Hongjian was suddenly happy, "Good idea! Well, that's great! This month's bonus will add 100 yuan to you!"

He Jia Hongjian's real public identity in the society is a pioneer in cracking down on counterfeiting!What happened to him, Jia Hongjian, who pioneered advertising bombing first? If he wants to follow suit, there is no problem. If anyone wants to deceive people without a limit, then don't blame Jia Hongjian for calling the door to "collect taxes" by the way!

At this time, Xiao Zhang saw Jia Hongjian's extremely happy expression, and she also smiled sweetly, "Mr. Jia, do these dishes taste good enough? Is the borscht sweet enough? The beef is rotten enough." Is it?" Zhang Fenggu showed her snow-white teeth and asked with a completely 100% pure smile without any facial expressions.

"En? Enough, you are quite good at cooking local Shanghai cuisine. The sweetness is enough, and the beef is rotten enough. If I didn't know that you are from the Southwest, I really thought you were from Shanghai. "Jia Hongjian came back to his senses and said with a smile.

"Hehe, the food we cook in Southwest China is quite spicy and not so sweet. I learned these dishes from Sister Wang..." Zhang Fenggu said with a particularly housewife look, "By the way, Teacher Jia, what do you want to do? , then do it, don't have too much burden..."

Hiss... This girl is really considerate, Jia Hongjian couldn't help thinking.

There are 3 normal updates on the first day on the shelves. Together, there are a total of 10 chapters to read on the first day. This is Chapter 7~ Please ask for a guaranteed monthly ticket~ The normal update is at 6:12, 18:[-], and [-]:[-]. Yo~

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