Coquettish Rebirth

Chapter [-] How fast does money come from stupid people? ——

Chapter [-] How fast does money come from stupid people?

This young man, who is still called Huang Junlie, claims to be a fellow of Li Ka-shing, from Chaoshan, Guangdong. In the late 80s, he and his brother went to Inner Mongolia to work hard without graduating from junior high school, and then came to the great capital Beijing with the 4000 yuan he earned in Inner Mongolia and the 3 yuan he borrowed.At No. 420 Zhushikou East Street, Qianmen, the great capital of Beijing, a 100-square-meter storefront called "Gome Clothing Store" was built, and then a storefront called "Gome Electric Store" was opened.

After a lot of hard work, in 1993 this year, the small "Gome Electric Store" has developed into a "Gome Mall" with fifteen chain stores, and the annual sales are as high as 2.3 million yuan.

A few days ago, this young man named Huang Junlie, as a leader of the new generation of young businessmen in China, who became a multi-millionaire at the age of only 23, accepted an interview with Economic Daily. In the interview, he said that the secret of his success is—— — “Others sell at an additional price of 5 on top of price increases and taxes, but I only increase the price by 2, so that small profits but quick turnover, consumers will naturally come to me to buy things.”

Yes, originally this person is still called Huang Junlie, and may change his name to Huang Guangyue in the future. The CEO of Gome Group has always believed in the business method of small profits but quick turnover, but now he is curious about the analysis of the so-called "Hua Ke model" in the newspaper, "Why can he sell it at such a high price after doing marketing?" Huang Junlie wondered to himself.

Huang Junlie and his elder brother were the first to advertise the store under the imperial city. In the early 90s, not only Beijing, the imperial city, but even businessmen all over China felt that only unsold backlogs were needed. Advertise to sell.At that time, only Huang Junlie and his elder brother Huang Junqin boldly advertised for all products and even the entire store—they signed a long-term contract on the middle advertising column of Beijing Daily, and advertised "Buy electrical appliances, go to Gome" every day.After they are successful, other businessmen will no longer be able to grab the middle advertisements cheaply.

Huang Junlie always thought that advertising was to attract customers so that he and his brother could use the model of small profits but quick turnover to sell things, but now looking at Huaxia Hi-Tech in the south, why does it feel like they can't understand their marketing model?

At the same moment, Jia Hongjian was talking to his father while reading the newspaper. "Dad, it's time to speed up our auctions, one every week, and half a year will pass by the time the auctions are all over..." Jia Hongjian said, "Anyway, Giant's almost 700 million yuan has already been paid in the past two days. Once the account is received, we can speed up."

"How to speed up? You mean to do it in several places at the same time? We don't have enough manpower..." Jia Gang was worried happily. As the vice president of a former listed company, Jia Gang had never made money before, but his subordinates did not. An experience that one can direct.

"Well," Jia Hongjian thought for a while and said, "Dad, you must be there, otherwise you won't be able to sign the contract. Why don't you just be a trapeze artist, such as flying to Nanjing to book the venue, and then fly to Zhejiang immediately to book the venue , and then go back to Nanjing to open the auction, and fly to Hangzhou... Try to compress the auction to one day or two days, so that we can collect as much money as possible before sending out the first batch of goods."

After listening to his son's suggestion, Jia Gang still had a little bit of money for the plane ticket, but he finally agreed. "Do you want your mother to be a trapeze with me? When I'm in Nanjing, she can go to Hangzhou to make a stop first?"

"No!" Jia Hongjian refused at this time, "Dad, think about it, we are not only busy with the auction, but I also have to contact advertisers and TV stations. I haven't At the age of 18, the right to civil liability is not yet complete, I need a guardian’s signature to sign a contract, no matter what, my mother has to stay, so I think it’s better to let my mother be responsible for signing contracts with advertising companies and TV stations.”

When Jia Gang heard what his son said, he thought about it carefully.This is the worry of happiness. Even if you recruit a group of people to join the company right now, those people are all newcomers and have no experience. Jia Gang can't believe them, and there is no way to help...

The next day, when Jia Gang was flying to Nanjing, Jia Hongjian in suits and leather shoes came downstairs with Su Ping to the Shanghai TV station.The location of this Shanghai TV station is quite good. It is around People's Square, near the intersection of Nanjing West Road and Yan'an Middle Road. Less than one kilometer to the east is the Shanghai Museum and Shanghai Municipal Fu. It can be regarded as the core area of ​​the Shanghai business district. up.

As soon as he walked to the door of the TV station, Jia Hongjian saw a middle-aged man in a short-sleeved shirt and trousers approaching enthusiastically, and asked, "Excuse me, is it from Huaxia Hi-Tech...?" "Yes, may I ask you?" Yes?" Su Ping asked. "I'm the director of the advertising department of our Shanghai station, Shen Chongqing. I received a call from your company yesterday saying that he would come to our station to discuss advertising matters in detail. Originally, our station director wanted to come to pick up the two in person, but today there is a radio and television station. Our station director had to attend the meeting of the bureau, so I was the only one to come, to be negligent..."

Yo!Look how good the director of the advertising department said!How low is this figure!After Su Ping and Jia Hongjian exchanged polite greetings with Director Shen, they were led into the TV station.As soon as he entered the building of the TV station, Jia Hongjian discovered that there was not even a reception desk on the first floor of the TV station.This can also be regarded as an old habit of state-owned enterprises for several years. They have never adapted to the commercialized society, and they have never known to at least have a receptionist.However, this Shanghai TV station is not owned by Jia Hongjian's family. Jia Hongjian didn't pay them for their opinions.

The group soon arrived at the meeting room on the fifth floor. Director Shen and his subordinates served tea to Su Ping and Jia Hongjian, and then started formal discussions. "I don't know what time period Huaxia Hi-Tech is going to buy to broadcast the advertisement? Our station has basically sold out the advertisement time in the prime time period. Theoretically, there is no way to receive the contract limit...but..."

After hearing this, Su Ping hadn't reacted yet, but Jia Hongjian knew right away why Director Shen was so enthusiastic to receive her before!It's nothing more than Director Shen knowing that Huaxia Hi-Tech has sold the provincial distribution rights for a huge price in the market, and feels that their mother and son are the gold masters. The "but" just now is compared to wanting Jia Hongjian's Huaxia Hi-Tech to break the contract. Jin asked Shanghai TV to break the contract and then sign a new contract?

"But?" Su Ping, who hadn't reacted yet, asked. "However... if your company really wants a prime-time commercial segment... it's not impossible to talk about it..." Director Shen said with a embarrassed face, as if he was really preparing for Huaxia Hi-Tech's "old relationship" Like a pan of oil under a mountain of knives...

"Director Shen, I'm sorry to interrupt..." Jia Hongjian interjected at this moment, "I heard Director Shen mean that we should pay liquidated damages, and then use a higher quotation than the original contract price. to buy prime time?"

"Oh, what did Mr. Jia say? Why did I say this? What I mean is that the current time slots of our station are basically sold out. Your company may only be here to buy prime time slots, isn't it? After all, your company ..." While shirking his responsibility, Director Shen spared no effort to give Jia Hongjian mother and son a high hat.

"I'm sorry, Director Shen, do you think we Huaxia High-tech people should all have six words engraved on their heads? Who is stupid, has a lot of money, come quickly?" Jia Hongjian asked with a cold face at this time.Although it is easy to understand Director Shen's thinking, although according to the common thinking of this era, people are rushing for prime time, and it can be said that Director Shen's words were unintentional mistakes, but why do those words sound so much like Jia Hong? The feeling of being a stupid rich man, ready to cheat his money?Yes, Jia Hongjian's dream is to be a prodigal rich-second generation, but Jia Hongjian is not stupid!

"Huh?" Just as Director Shen was stunned, Jia Hongjian directly pulled his mother and walked out.When Director Shen saw the situation at this time, he didn't know what was wrong, so he hurriedly stopped Jia Hongjian. "Manager Jia, you blamed me just now, blamed me just now! Don't be angry, don't be angry! If you have any opinions, you can sit down and talk slowly. I apologize for what you said just now!"

Yeah!This is how you treat customers!What is the attitude of paying for the customer just now without asking what the customer wants, and taking the initiative to arrange extra money for the customer?Do you really think Jia Hongjian is stupid if you don't beat him?Deliberately playing a big game, after being dragged by Director Shen for a long time and being pushed back on the chair with an apology, Jia Hongjian began to reveal the real purpose of the trip.

"Director Shen, I'll just tell you straight to the point. We Huaxia Hi-Tech are not here to grab some prime time..." As soon as Jia Hongjian said this, he immediately saw that Section Chief Shen's face froze. , "Although they are not here to grab the prime time, it can be said that they are pointing out a new way of making money for Guitai."

"Ms. Shen is all ears." Although he felt a little aggrieved, Director Shen still said politely.

"I always sell advertising time during the daytime. Doesn't Director Shen feel that the product is too single? Now our TV stations in China basically rely on advertising fees to make a living. Director Shen didn't expect to broaden the product line? He is constantly increasing the price of prime time At the same time, open a time slot that can make money?" Jia Hongjian said with a smile, his whole aura is full of confidence at this time, people really feel that he is here to give advice, "We Huaxia Hi-Tech, What I want to buy this time is the garbage time break between 10:10 pm and [-]:[-] the next morning, which is the time when your station basically does not broadcast programs. Has Director Shen ever thought about turning the former garbage time into a prime time? The second best-selling time period after the period?"

Originally, Director Shen thought that if Huaxia Hi-Tech really came to buy garbage time slots, he would never go downstairs to pick up the two of them in person.But now, listening to what Manager Jia means, it seems that this rubbish time period is quite a mess?

When it comes to serious deception skills, Jia Hongjian can be said to be top-notch in this era!

Chapter 10 was launched on the first day, and Chapter 3 will be updated normally today~ Ask for a guaranteed monthly pass~

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