Coquettish Rebirth

Chapter [-] The so-called Huake model——

Chapter [-] The so-called Huake model

"There was a stock madness before, but now there is an auction madness? "This is the headline of Shanghai's "Xinmin Evening News". In this report, the reporter first briefly described that when the stock market was first opened, stockholders frantically flocked to buy the old stereotyped shares listed, causing the stock price to soar, and many even just started Ordinary people who successfully started buying stocks doubled their book assets by more than ten times, causing all kinds of envy and hatred from the neighbors around them. In the end, people in many communities raised funds to become "stock trading groups". People use everyone's money to speculate in stocks.These people don't even have to go to work, and they can earn thousands of yuan a month by helping everyone speculate in stocks full-time.

"Currently, Hong Kong young actor Liu Qingyun is filming "Stock Crazy" in Shanghai. The film is expected to be released in May 94, but looking at the current situation, maybe Liu Qingyun can consider making another "Auction Crazy." Reporter Use this sentence to start to describe the state of the provincial exclusive sales rights auction of Huaxia Hi-Tech's "Secret System-Life No. 5" in the past two weeks.

"On October 10th, the exclusive distribution rights in Shanghai were acquired by the giant company headed by Shi Yuzhu at a price of 7 million yuan. On October 240th, the giant company even spent 10 million yuan to kill many competitors and won Exclusive distribution rights in Anhui. Is the giant company aiming to acquire all the exclusive distribution rights in more than 14 provinces, municipalities and autonomous regions across the country? The qualifications for all provincial exclusive distribution rights in the Huaxia Hi-Tech Auction are not lifetime, but limited to five years , Does the giant company judge that it can still make a profit after purchasing such a huge sum of money for the exclusive distribution rights?"

After worrying a little bit about Shi Yuzhu's giant company, the reporter began to gossip about Jia Gang again: "Jia Gang, the general manager of Huaxia Hi-Tech, was previously the vice president of Yanzhong Industrial, a listed company code 600601, and now he started his own business in the sea. It has successfully broken the Chinese record of becoming a millionaire in 3 months set by the giant company Shi Yuzhu 4 years ago, and created a new historical record of becoming a millionaire in 14 days that will probably never come before..."

In the "Yangtze Evening News", there is also a large-scale report on the auction of Huaxia Hi-Tech in Anhui, and soon began to look forward to the final transaction price of the provincial auction rights in Jiangsu - because the third auction location is Nanjing, Jiangsu!

“在10月21号于南京举办的江苏省地区独家经销权的拍卖中，华夏高科是否能创造超过500万元甚至600万元的惊人成交记录？巨人公司能否再次斩落竞争者将第三个省级经销权纳入囊中？华夏高科的经销权拍卖，是否会创造出单省超过1000万的疯狂价格？”

Looking at the reports in these newspapers, Mr. Luo and Wang Koulan sat in the living room and looked at each other. They didn't know what to say at this time, and they didn't even know what expression to make!Originally, when Wang Koulan had dinner with Jia Hongjian's family some time ago, when she heard that Jia Hongjian wanted to sell the national distribution rights for 2000 million or even 3000 million, she laughed indifferently, thinking that this It is a cute newborn calf who is not afraid of tigers. He thinks that Jia Hongjian is so naive because he has never been in the sea and has not experienced the washing of the business world. Worried about raising money to find Johnson to redeem the "MAXAM" brand?

When Mr. Luo heard what Wang Koulan said after returning home, he also thought Jia Hongjian was too cute.He, old man Luo, was the director of the Shanghai Municipal Bureau of Industry and Commerce. Does he know the approximate profitability of the enterprises in the city?Counting the state-owned, collective, social-run, and private enterprises in the city, how many enterprises can earn more than [-] million yuan a year?Basically state-owned enterprises!If you can earn more than [-] million yuan a year, you are basically a major taxpayer in the area!

But now, when Jia Hongjian's family went out to auction, it was almost 700 million in just two auctions, and it must have exceeded 1000 million in the third auction. This is less than one-tenth of the provinces in the country. ah!Even if it is because these areas are basically economically developed coastal areas, and some areas in the west are underdeveloped, it is impossible to charge such a high price, but in total, how can it reach the figure of 10 million?Think about the list of provinces with large economies and large populations, and the provinces of Beijing, Tianjin, Henan, Shandong, Hubei, Hunan, Sichuan, Guangdong, Zhejiang, and Jiangsu have not yet been auctioned!Even if each of these ten provinces is only sold for 3000 million yuan, this is still enough for 300 million yuan!

At this time, Wang Koulan felt like being slapped in the face. She couldn't describe the specific situation of this feeling-she was a strong business woman who had worked hard in the business world for nearly ten years. She felt that she was quite strong and experienced. She felt as if she had a good idea of ​​how much a company could make annually, but in a blink of an eye, Jia Hongjian, who was only 15 years old, covered her face with facts.This sticky reality basically shattered Wang Koulan's self-confidence and pride at once.These self-confidence and pride are so completely broken on the ground that they can't be picked up...

"Hey, why don't you say that you have to throw away goods when you compare goods, and die when you compare people with people..." Mr. Luo sighed at this time and said, "Some people are born with the type that makes others despair. Comparing, that is making yourself uncomfortable, the more you compare, the more you feel that you are a waste, the more you feel that you should kill yourself as soon as possible, so as not to waste the earth's food and air..."

Wang Koulan nodded unnaturally at this time, she felt that she would be too embarrassed to see Jia Hongjian in the future.How do you see this?She used to think that she was experienced and old, but she was so young and directly slapped her face with reality, and everyone had a good relationship. When Jia Hongjian came to teach Luo Lizi at home, would she, Wang Koulan, still have the nerve to boast that she was experienced?In the future, Jia Hongjian will say that the annual revenue will be 30 billion, which is a fantasy. Does she, Wang Koulan, have the nerve to tell people that it is impossible?

"Hey...Dad, what you said is right," Wang Koulan shook her head and said, "Compared with Jia Hongjian, I feel that my first half of my life, more than 30 years ago, has been ruined...all the good memories are gone, I always feel that I am as stupid as a pig, and if I am half as smart and aggressive as Jia Hongjian, I don’t know what I will be like now..."

"Okay, Kou Lan, you have only been destroyed for 30 years. Even if you are destroyed, you still have 30 years to work hard to get back." Mr. Luo comforted his daughter-in-law with a wry smile, "What about me? I am half body I have been buried in the soil, my whole life has been ruined, and I have no time to change it..."

Having said this, Mr. Luo thought of something, "But you are right, this Jia Hongjian is only 15 years old, he is omnipotent in literature and history, he can see the changes brought about by the future policy, and he can do justice. Cracking down on counterfeit and shoddy products with rhetoric, and predicting the company's profitability... I don't think this kid was taught by his parents. This kind of genius child prodigy can't be taught by ordinary people, it can only be born with it... I hope that Liz of our family can have half...no, a quarter...or even a tenth of his abilities..."

At the same time, Chinese economic newspapers, such as "Economic Daily", "Market Daily", "Economic Information Daily", "Financial Times", "China Business Times", "China Economic Times", etc. Two auctions during this phase were reported and commented on.

Among them, the "China Business Times", which is backed by the National Federation of Industry and Commerce and pays attention to the development, operation and prospects of the private economy, commented on the two auctions of Huaxia Hi-Tech in its column. The article believes that the two auctions of Huaxia Hi-Tech represent my country. The rapid development of the health care product market in the first 3 or 4 years will be accelerated to a new stage, and even Huaxia Hi-Tech's "Secret System-Life No. [-]" will fully activate the fast-moving consumer goods market in mainland China.

Relying on the Development Research Center of the State Council, with both government background and expert advantages, the "China Economic Times", which tracks and reports on the most cutting-edge aspects of China's economic development through in-depth tracking, discusses Huaxia Hi-Tech's marketing at this stage with many experts.Some experts even put forward the so-called "Hua Ke model" in the article. This "Hua Ke" does not refer to institutions such as Huazhong University of Science and Technology, but the abbreviation of "Hua Xia Hi-Tech".In the article, the expert highly commented that after Huaxia Hi-Tech completed the first intellectual property transaction in New China, it saw a good market prospect and immediately decided to subdivide the previous distribution rights in South China, East China and other regions into provincial-level exclusive distribution. rights, and use the national touring auctions to continuously stimulate merchants who intend to purchase distribution rights, and use the amplification effect of the media to earn back the "sunk cost" invested in the previous "sunk cost" - the cost of purchasing intellectual property rights after several auctions. And can win a start-up capital through the auction.

"Such Huake model can obviously be imitated by large, medium and small enterprises, but it is easier for small enterprises to imitate. It can be said that the acquisition of intellectual property rights of Huaxia Hi-Tech and the subsequent auction of distribution rights are a milestone in the history of reform and opening up in New China. A classic case that can be included in business school textbooks!"

Just when various media were hyping up the Huaxia Hi-Tech Auction, a young man named Huang Junlie curiously began to pay attention to the so-called "Hua Ke Model" in the newspaper in the headquarters of a chain electrical appliance store in Beijing called Gome...

"Stock Crazy" was invested and filmed by Hong Kong Yineng Film and Xiaoxiang Film Studio. It was released in Hong Kong on May 1994, 5. The actors include Pan Hong, Liu Qingyun, and Shanghai comic actor Wang Rugang.With her performance in this film, Pan Hong won the No.13 Chinese Film Golden Rooster Award, the No.14 "Popular Film" Hundred Flowers Award for Best Actress, and the Chinese Film Political Awards (ie Huabiao Awards) for Best Actress.

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