Coquettish Rebirth

() This is to sell music pods, not just a sale, there has never been such a simple thing in the field of consumer electronics!Whether it’s a launch event, ad design, or even coordinating shipments from various retailers, it’s a heap of hassle.But the good thing is that Jia Hongjian is not really self-made in North America, and with the help of Ye Jing and even DreamWorks, Huaxia Hi-Tech is really standing in North America, and many things are unnecessary. Start from scratch.

For example, in the advertisement design, Jia Hongjian doesn’t have to do it himself and even mess with the music. He can ask David Geffen to find someone to do it. Don’t forget that David Geffen is also a music industry in the United States. With great power, I know a lot of well-known creators!Just find someone to come over, according to Jia Hongjian's description, wouldn't it be easy to cut out a commercial music? ..

However, before going public, Jia Hongjian thought about it, and decided to block part of the content of the online system that had been made, that is, the part that can upload music independently.Why did you choose this way?That is, just like the display screen, it is to leave a space for future upgrades!And if there are too many hot spots at the beginning of promotion, then the promotion of each point may not be enough!For example, if the music pod has only one function to listen to music, then all commercials can listen to the music context chapter.But if there is an upload function, then the focus of the commercials will inevitably be weakened. If it is weakened, it will not leave a deep impression on consumers. Maybe people will buy this music pod in the end and think it’s something. Do I have to use tape.....

After blocking the upload function first, then Jia Hongjian will start preparing various advertisements for the listing.This advertisement is very particular. The simplest point is to always make the difference between the product and similar products?Why do you say that the home appliance industry in China at this time is doing nothing.Are you hyping up various concepts?Isn't it because after having a concept, consumers can feel as if their products are different from others?Although this approach is shameless and deceitful, it is also a way to improve and differentiate the competition, isn't it?I also want to increase the profit point instead of adding a 10 yuan filter to the air conditioner, and then selling it for a few hundred yuan more. Isn’t this essentially the same as upgrading technology?Isn't the essence of upgrading technology to increase added value or reduce costs?

So what sets Music Pods apart from other products of this era?In the U.S. market in this era, basically the cassette player has gradually become obsolete. The home appliance manufacturers in Japan have begun to promote various CD players, while Sony is promoting their wonderful MD mini-disc Walkman.What is the most obvious difference between Music Pods and their products?No media required!

Whether it is a tape player or a CD player, you need to buy an album.All need to put an official carrier carrying music into it.So what are the disadvantages of this?The biggest shortcoming is that you can’t mix and match songs. For example, I want to listen to the first three, five or six songs in this album, but I don’t want to listen to the others. Players of this era can’t do it!

Because they have a medium, and where are the first few songs in the medium.There is no way to detect this. If you want to add this function, you can only work hard to develop it. Add a single-chip microcomputer chip to the player for various tests. For example, before reading a CD, you should pre-read and scan it to see how many are in it. The blank period before each data, this blank period is basically the blank space when changing songs, then it is possible to perform various custom playback sequences like programming.From this point of view, if there is any custom playback between different albums, then there is no way to listen to one album and only one album. There is no three-stack simulcast on the cd player, and there is nothing to mix and match. Listen to one song in album a, listen to two songs in album b, and listen to 5 songs in album c!

In addition to this point, there is another problem with the player of this era, that is, it cannot be customized to remove the gaps between each song, and it cannot realize the seamless connection of all songs in an album!So say so.Can Huaxia Hi-Tech's music pods do this?What a joke!The cost of adding a single-chip microcomputer will rise!Would Jia Hongjian add so many functions at once with such a conscience?of course not!

So what the hell is this?No, of course!Because although Huaxia Hi-Tech's machines can't do this, they can do it relying on the online network!Although it may not be possible to play seamlessly, it is possible to mix and match downloads!Even if it takes longer to download.Who said you can't download a single song?Consumers choose 12 songs from ten albums and store them in the music pod to form a virtual digital version of their own "album". Why is this not working?Isn't this a personal move?Consumers can listen to Eminem's rap on the first song, Louis Armstrong's blues jazz on the second song, and Irish folk music on the third... Can other electrical appliance manufacturers do these things?Can other products do it?Therefore, this is the biggest difference between Huaxia Gaoke Music Pods and others!It is our core competitiveness!What is core competitiveness, that is what others cannot replace!At least in this era, and in the foreseeable future, for a period of time, there will be no products that can threaten the core competitiveness of Huaxia Hi-Tech Music Pods!When others start copying the concept, they have to break through Huaxia Hi-Tech's worldwide patent barrier. Patent registered!If you want to use mp3 format, this is indeed possible, but you want to produce a digital player in mp3 format that also uses cf cards?They'd better develop a different flash card themselves!Even if they break through and bypass this patent, Jia Hongjian still has various follow-up technology upgrade methods at hand, which can make his music pods have different core competitiveness in different periods!

So, how do you design your own ad when the core competitiveness is humanized and you can buy a single song to form a custom album?Isn't it all so obvious!Just to highlight this point!Think about how the ipod was made back then?Historically, in 01, Jobs got the first version of the ipod advertisement to be a virtual environment similar to the side of a skyscraper made of music album covers.Then soon the covers of these songs were swept away like a tornado, and finally entered an ipod machine that came out from the bottom of the screen.At this point the narration appears with a thousand songs in your pocket!

What is it that stands out?Isn't it to highlight the core competitiveness of their ipod at that time?The ipod at that time was facing a different situation than the current mp music pod. At that time, there were mp3 players in China, but the capacity was not large, and the ipod used a hard disk!Therefore, their core competitiveness is not online downloading, nor is it independent collocation. Others have these!The competitiveness of their ipod is that it has a large capacity!So their advertising words are a thousand songs in your pocket, which is to break through the blockade of other people's products.Use this to grab your customers' attention!

Therefore, if Jia Hongjian wants to sell music pods, he can't simply copy other people's ipod advertisements, he must highlight his own advantages!It is the independent collocation that no one has now!So, thought of the time here.Jia Hongjian already has an advertisement model in his mind, which can be like an iPod advertisement, with many album covers in a virtual space, but next to the album covers, the order of songs in various albums must be displayed!Then there were more and more albums, and then a few scattered songs in these albums were sucked into the air, and then combined and matched with each other to form a unique album, with a few big words "Mike's private album No. 001" and entered Inside the products of Music Pods!Finally, come out with a narration to create your own unique album, digital music is coming!

How awesome!Such an advertisement is simply to highlight the characteristics of this music pod.And in the process of highlighting this feature.You can also play some simple and rude advertisements. For example, find an American kid, smash those traditional players with a hammer, and then ask your parents to buy music pods for him. With the last narration, those traditional things are here. Time to be recycled!How simple and crude.How cool is this?

You can even take advantage of the features of buying music online. For example, a soft girl wants to buy a birthday present for her grandmother, an album from the 50s, but she can't buy it no matter how hard she runs.Then after discussing with her friends, she bought a music pod with her pocket money from part-time work, downloaded the album from the 50s for her grandmother on the Internet, and then gave it to her grandmother as a birthday present... How tender!And didn't it also show the unique characteristics of buying music online?That is, it is not affected by physical shelves and production lines, and can be purchased regardless of the age!Even if there is no stock left in the market, you can still buy it online!

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Winning the grand prize is a great event, but Mr. An (pseudonym), the winner of the 705 million double se ball grand prize, feels scared and at a loss. On May 5th, this first-prize lottery ticket for the 20th issue of Shuangse Ball from a certain site was brought to the prize redemption room of the Provincial Center by its owner, Mr. An.According to Mr. An, on May 2013050, when he was watching TV at home, he knew that he had won the first prize of the double se ball. He told his wife the news that he had won a double se ball worth 5 million yuan. Unexpectedly, his wife had the same reaction as him. The two put the lottery ticket in the book and mixed the book "worth 2 million yuan" in the study. "It wasn't until half a month later that I went to the betting shop to buy a lottery ticket and saw the missing person notice that was posted, I felt it was time to take the winnings home."Mr. An's wife said that the conditions of the couple's family are not particularly good. After starting this small family, they have been living a poor but happy life, but now the money makes her feel a little overwhelmed. On the one hand, she has never seen so much money. He didn't know what to do with the money, and on the other hand, he was afraid of disturbing his peaceful life. (To be continued.)