Coquettish Rebirth

() When Yuan Ming and others rushed to Xiangxi with the support of Jia Hongjian, they didn't know that there would be a financial tsunami that would shake Asia in the next year, and they didn't know that before the financial tsunami, China's domestic The economic shock has already begun.

On July 7th, the French "Bastille Ri", Wang Suizhou, the owner of the Asia Mall in Zhengzhou, Holland, held the dullest board meeting in Asia's history.After the opening, Wang Suizhou informed the executives in a low voice about the recent operating data of the branches in various places - the branches in the capital area can only sell 14 million yuan of goods a day, and the branches in the Shanghai area can only sell 80 million yuan. , and the mall with the name of Asia in the province has an average loss of 40 million yuan per store!And the branches in the three cities of Beijing, Shanghai and Guangzhou lost a draw of 400 yuan a month!

In these three top cities in China, the branch stores lost 6000 yuan a month. Adding up these three cities, the monthly loss is 1000 million yuan!In addition to the losses of the six Asia stores in the province, the loss of the Asia Group in this month can reach hundreds of millions!This kind of loss, was the Asian Group, which had a net profit of more than [-] million a year ago, able to bear it?In addition to the state-owned enterprises these years, the private enterprises are basically Huaxia Hi-Tech that can face this kind of loss of [-] million a month without changing their face!

At this time, Wang Suizhou said with deep sorrow, "Since this is the case now, we have faced difficulties, and we have also experienced losses. In my opinion, we should continue to develop and survive this difficult period, and then there should be light... "When Wang Suizhou said this, he was no longer as confident as he was when he sat next to Jia Hongjian to go to Japan.Indeed, in Asia now, there is no way for him to be as arrogant as before.

As I said before, this Wang Suizhou adopted a service-winning method. For the first time in the Netherlands Province in the Central Plains, people learned what is called the customer is God. It can be said that Wang Suizhou and his Asia back then really made people People all over the country yearn for it.Later, Wang Suizhou accidentally found out that Yaohan from Japan went to Beijing to jointly open a shopping mall called Lufthansa, and then went to Shanghai to open No. [-] Yaohan.At this time, he learned about the word "chain" for the first time, and he quickly regarded this concept as a treasure!

Before 93, it can be said that except for Jia Hongjian, no one in China knew what chain operation meant!And this Wang Suizhou is obviously not Jia Hongjian. After he knew the word chain, he began to regard this chain as the future direction of his Asia.

Yes, when the great era opened in 93, many Chinese were simply cute.Just like Wang Suizhou, when he suddenly discovered the definition of a chain, he was very pleasantly surprised, and felt that he had grasped the panacea-medicine. He didn't think about why foreigners want to chain, what the chain can do, and what are the shortcomings , I simply think that the chain should be the direction, and then hold this concept itself without a brain, and run all the way in the barren wild, as if I can find the direction as long as I run wildly, but I don’t know that the direction is wrong, the faster you run, you will leave the cliff closer!

Wang Suizhou's generation may have lived in the traditional planned economy era for too long, and saw the shortcomings of the planned economy too deeply, leading them to think that everything is the fault of the system, as if the system should be destroyed crazily. The result must be good.It seems that as long as we get rid of the old and innovate, it must be good.What they don't know is that 99% of innovations are rubbish, and only UL is really good.

Just like the evolution of nature - human proto-oncogene is the gene responsible for causing cancer, which is the gene responsible for innovation mutation. If there is no tumor suppressor gene as a constraint, human beings would have been destroyed by "innovation" long ago, because It may be because the skin of the soles of the feet often needs to be rubbed against the ground or shoes, and then the proto-oncogenes innovated indiscriminately in order to adapt to this new situation, and made a scaly mutation on the skin of the soles of the feet!And this kind of scaly mutation may start out in a good direction, but in the end it will turn into skin cancer, directly killing the individual who wants to mutate!

The same is true for Wang Suizhou, without his knowledge, he asked for a mutation, so after chatting with Jia Hongjian, he began to implement his huge and frightening plan, opening all kinds of crazy chains.But he forgot that he himself belongs to the kind of person before a few "nos" in "benevolence does not command soldiers, love does not stand up for affairs, righteousness does not manage money, and kindness does not serve as an official".He used to lend money to others casually, but he never came back after a few years. Although he ran a business with a very good idea, cost control and financial control made the annual profit of the entire business only around 1000 million!

After he expanded so much, he would definitely die when the capital chain was broken, and the facts quickly proved this-before he expanded, he had a little understanding of the concept of chains, and even without planning and argumentation, he directly Fully rolled out, in less than 3 years, this Wang Suizhou has opened 15 branches all over the country.Among them, there are 6 branches in the province and 9 in other provinces.The ones in the province are all named "Asia", while the ones outside the province are named "Thousand Village Department Stores".

This enterprise controlled by Wang Suizhou has its own capital of no more than 1 yuan, but it has launched a super expansion with a total investment of up to [-] million yuan!With the spread of the Asia chain across the country, especially in Beijing, Shanghai and Guangzhou, it seems that the news media is touting Asia day by day, and Wang Suizhou seems to have gradually become the No. [-] domestic business, but Behind the halo, where no one is watching, the crisis is laughing strangely.

Capital Qiancun Department Store, which claims to have accumulated an investment of up to 400 yuan, created a miraculous figure of [-] million yuan in sales on the first day of opening, which really surprised the media in Beijing.In the hype of the media, Scitech, Changan, and Lufthansa are obviously regarded as Wang Suizhou's competitors, and those three are the most famous shopping centers in Beijing!Some media are even predicting that the Chinese power represented by Wang Suizhou will one day smash the foreign retail giants headed by Saite!

This kind of flattery really made Wang Suizhou inflated. After he was blown a few times, he really regarded Scitech Shopping Center as the number one opponent. The grade of the product must be compared with Sete!Even everything requires luxury and advanced! .

When Zhengzhou built the so-called Asia Colorful Plaza, which was a branch, Wang Suizhou ordered it to be built into the largest and highest-grade super-large shopping mall in China.Even when funds were already tight at this time, Wang Suizhou bought a 12-square-meter vacant lot in front of the square with a swipe of a pen and lost 1 yuan.Then, when Qiancun Department Store opened in Guangzhou, Yangcheng, Beijing, Shanghai, Guangzhou, because Wang Suizhou felt that the service of the local waiters in Yangcheng was not enthusiastic enough, and the service was not up to standard, so it was not enough to just airlift one person over, and return it to this girl. address!

This kind of style of burning too much money to the fortune is Wang Suizhou's consistent style in the past few years.Under his leadership of greedy for perfection and great success, the construction and decoration costs of almost every branch were greatly overrun. For just one of Zhengzhou Asia Wucai Plaza, the final construction cost was as high as 5 million yuan, an overrun of 15 billion yuan. The budget that was made out of brainstorming became waste paper!

This Wang Suizhou is not a fool, he also felt that the overspending was too much.

But the group of so-called forecasting brokers hired around him all assured him that if he followed the current method, the future would be bright!They even produced all kinds of forecast reports that Wang Suizhou couldn't understand. Anyway, it seems that Wang Suizhou is just worrying!

At this time, Wang Suizhou could only believe that he was worrying unfoundedly, and he could only believe that Wang Suizhou's Asian model was invincible.But in fact, he didn't notice that all the Asian branches made money on the first day of opening, but from the second day onwards, they lost money all the way...

For example, the Asia Mall in Nanyang, the Netherlands, was larger than the flagship store in Zhengzhou. At that time, Wang Suizhou predicted that its sales would be at least 40 yuan, but in fact, after one month of opening, the sales volume was only 600 yuan. , and it is still declining day by day!Can Wang Suizhou let go like this?Of course he sent a special person to rectify, but the result of the rectification was a loss of more than [-] yuan in the first year, and a loss of more than [-] million yuan in the second year!

Well, Wang Suizhou admits that he may have overestimated the consumption power of these prefecture-level cities, so he bet everything on super cities like Beijing, Shanghai and Guangzhou.But as more and more branches opened, Wang Suizhou's team soon encountered the same treatment as when the Japanese army invaded China. Because the show was too long, the overall operation was not smooth as a result!Even the operation personnel in each city can only sleep three or four hours a week. The people in the operation headquarters have yellow complexions and dark circles under their eyes. Some people vomit at any time, and some people are taken away by the ambulance every day. These are common things. .Even with this busyness, everyone is still confused. Why did the shopping malls seem to be able to run well in the past, but now they are so tired that they can’t turn losses into profits?

Even Wang Suizhou couldn't stand it anymore. Before the age of 40, he was like Iron Man, never sick, never tired, but at the age of 40, he began to have cervical spondylosis, and even cerebral thrombosis. When he was in trouble, he himself had to stay in the hospital for several months a year!

What happened to all this?Wang Suizhou was on the hospital bed, frowning.