Coquettish Rebirth

() An enterprise that once created an annual sales of 80 billion yuan and surpassed Huaxia Hi-Tech Life No. 18, paid a total of 15 billion yuan in profits and taxes, and a huge "empire" with a total of [-] employees, just fell apart.Even when this empire-like company withdrew from the market, no one regretted that even their own employees dared not say that their company did not deserve death!

Wu Bingxin and his son were arrested, as well as many heads of branch companies in various places.Before the incident, the three subsidiaries had more than 300 prefecture-level subsidiaries, basically including most of the prefecture-level cities in the country, and there were 2210 county-level offices. There are a total of 2856 county-level administrative units in China. Including county-level districts, counties, county-level cities, etc.And the following township-level workstations, there are 13500 administrative towns in China, a total of 19410.

Wu Bingxin once said so proudly: "In today's China, except for China Post and Telecommunications, I can't think of any other organization that can compare with our three plants in network coverage!" , because acting as an agent of Sanzhu can make money, there are also Sanzhu's workstations in the local area, and even the iron boss can't compare with Sanzhu's network!

Not long after, "China Business News" published a special topic on Sanzhu, called "Exploring Sanzhu", which reviewed the history of Sanzhu from the inside to the outside from the beginning to the end.From the time when Wu Bingxin got the agency of Angli No. 1000 in Nanjing, to the time when he was sued by Jiaotong University for imitating Angli No. 30 and claimed an unprecedented [-] million yuan in court, so that Wu Bingxin went bankrupt at that time to avoid liability for compensation.Finally, with a family fortune of [-] yuan, I started to rush into the agency of Life No. [-], and then learned the operation of Life No. [-], encircling the city with the countryside, and then the expansion later and the seizure this year."

Inside this report.Of course, we have explored and explored why the three companies have lost their minds and tried to rule all the grassroots functional departments, but more importantly, they have explored why such a huge enterprise with an annual sales of 80 billion yuan will be given by the two special topics of China Satellite TV. Down!That's right, at this moment, when other media are still analyzing the three plants that are insane, this "China Business News" seems to have discovered something different!

This is the power of the media!Maybe this kind of discovery is just a kind of conscious germination, and has not become a systematic theoretical guidance, but the media have gradually begun to discover their own power! Inside the special topic of "China Business Daily".They didn't analyze the facts clearly, they just explored vaguely, as if because the black history of the three plants could not stand the test, so when the media rushed to the front and began to supervise the public opinion, they couldn't help it "real gold is not afraid of fire" Refining".It will definitely be exposed by the powerful media, and then it will be wiped out in an instant!

At the end of this special topic, the reporter who wrote this special topic concluded it like this. Maybe, just like what foreign countries say, the first thing you need to do business is integrity and rules. Only when you have rules and abide by them can you survive Supervision like nitpicking.Perhaps, this is exactly a point that all enterprises should focus on understanding during the construction stage of my country's socialist market economy.

After all, the "China Business Journal" is a business-related newspaper, and many times it traps itself in the field of business.The reporters of some other media don't see it that way, they seem to have vaguely discovered it.As long as the power of the media is strong enough to publicize something, it will cause an immeasurable blow to the company!When they discovered this fact, . . "" Their first thought was not to use this right and this power to pay back the money.People in this era are not so complicated, and the first thing they think of is all kinds of public opinion supervision!

That's right, for example, if there is a problem with some company, they will go up and expose it!Just like the China Satellite TV this time, didn't they just go there after hearing the rumors that something happened in Xiangxi?Why can't they do this?If there are rumors in the future that Shi Yuzhu's giant group is dying, why can't they expose it?As for if there is no such thing at all?How can it be!Where there is no wind, there are no waves, and flies do not bite seamless eggs!Since there are such rumors, there is naturally a basis for the rumors, and it is always worthwhile for reporters to interview and dig out!

When journalists felt this way, people in the corporate world had mixed reactions.The first type, if they are classified as people who have been bullied by the three strains before or competitors, then they are dancing and clapping their hands now!Because the three plants have now replaced Huaxia Hi-Tech as the overlord of the market, and Huaxia Hi-Tech has announced that it will withdraw from the market!

Then, after the country formalizes the health care products industry in the future, the low-end unscrupulous bad companies will be swept out of the game, and there will be some powerful players in the game, so these two first-ranked players will suddenly be free. Can the market share of the two giants make them applaud?At this time, they had no idea at all that today's three plants will not bring them a better tomorrow!Because the fall of the three plants not only frees up the place, but also surprises consumers to find that they have been hurt and deceived!Therefore, it will be the same as the three strains in the 21st century, and it will immediately make people feel that domestic milk powder cannot be trusted. At least the milk powder for children will try to find foreign brands. Chapter Four Media Power"!At the same time, the problems that appeared in the giant group a few months later will also intensify the consumers' doubts about health care products. The reason for the accident was not a quality reason, otherwise, it would definitely not be able to make the market recover in three to five years!

These people who are not very sensitive and are still applauding belong to the first category, and the second category is people like Shi Yuzhu.After this incident happened, Shi Yuzhu suddenly realized that the health care product market might encounter some crisis for the time being. Thinking of Huaxia Hi-Tech's choice to withdraw and transfer resources to the IT industry, Shi Yuzhu suddenly felt that he had discovered something!That's right, when the ship is sinking, the first one to escape is always the mouse!Although it seems that it is not a good analogy to Huaxia Hi-Tech, there is no better analogy for the time being!

Shi Yuzhu was already skeptical about Jia Hongjian's aboveboard statement about transferring resources, but after such a verification, Shi Yuzhu felt that Huaxia Hi-Tech had already noticed that the health care product market was wrong, and then left Before, by the way, I used the health care product market to make a fortune so that my own China Satellite TV could come out and kick out the unspoken rules or shady scenes of the health care product industry, earning an eyeball and a word of mouth!

At this time, Shi Yuzhu made a decisive decision and immediately asked the company to change its direction, suspending the "research" of the so-called talented men and women of famous universities in the so-called R&D department, and concentrated the funds as much as possible in the IT department, and asked them to develop the desktop publishing system that had been suspended for a long time!Fortunately, Shi Yuzhu didn't cut off the IT industry completely!Hope it's still too late to transfer!

What is this desktop publishing system?That is a Chinese software that uses "Feng Sao Rebirth Biography" to make computer decisions for the publishing industry when word is not yet very easy to use.This software was actually prepared by Shi Yuzhu in 94, but after delaying and procrastinating, 80% of it has been completed until now. Later, because of cash flow adjustment, this 8% completed desktop publishing system was directly suspended for the time being. !

However, although Shi Yuzhu found some problems, he didn't have any idea about the power of the media. According to Shi Yuzhu's personality, in this era, he just thinks that the media is just flies. Why do you want to know the thoughts of flies?

The difference between the third type of people and Shi Yuzhu is that they realize how powerful the power of the media will be in the future.Naturally, Jia Hongjian thought the most about it, because he already knew how limitless the media in later generations would be.Why is there no lower limit for the media of later generations?In short, everything is dominated by the economy, what is economy-led?In other words, advertisers are the bosses, especially those who pay a lot!

In the media of later generations, what kind of news is the most difficult?Responding to some leading cadres?certainly not!Isn't it easy to get leading cadres?The simplest thing is to post a picture of a leading cadre wearing a watch and smoking a cigarette on the Internet.Is it hard to get a photojournalist like this?What is the most difficult thing?The most difficult thing is to post news that exposes your own advertisers!As soon as this kind of news comes out, advertisers will directly call the editor-in-chief to exert pressure!In the end, whether this manuscript can be passed or not depends purely on the courage of the editor-in-chief!

This is on the one hand, and on the other hand, the first is the easiest way for the media’s own interests. The company’s public relations give money. If there is any scandal in the company, as long as they pay the public relations fee, they will not report it.Take it even further, check in first, ask for money later!But the further method, although the "entertainment show" is more powerful, but it is also easier to be caught!Therefore, everyone generally uses the simplest method and just wait passively.

And a more disgusting method is that the newspaper office diversifies into a certain industry, and then because of economic interests, it starts to take the initiative to use its right to speak and take the initiative to hack a certain company!For example, suppose there is a newspaper in the capital, let’s call it the Beijing Times. Suppose such a company has a bottled water business under its banner. Company, then for the sake of economic interests, will the Beijing Times seize the opportunity to blackmail the other party from time to time?

Now that China Satellite TV can bring down the three plants, why can't the Beijing Times force the bottled water company in the south out of the capital market?This is the power of the media, and this is the power of discourse. (To be continued.)