Coquettish Rebirth

() "Why do we let ordinary people spend money to sell modems?" Jia Hongjian's rhetorical question immediately shocked the audience!His question made everyone feel that there was no way to answer it!To everyone, it was like asking why the sky is blue, why the sun is round, why men have dimples and not women.How do people answer this kind of question?At this time, I heard Shen Lan, the general manager of the newly branched cable TV network company from the Ministry of Radio, Film and Television, ask, "But our modem, even if it is not an American product, it is your Huaxia Hi-Tech, but there are too many of them. It’s not a small investment, and the cable network company is responsible for this money?” . .

Of course, Shen Lan is not happy. According to the number of telephone lines installed by the Ministry of Posts and Telecommunications in this era, if an ordinary person wants to install a telephone at home, the initial installation fee is about 3000 yuan, and some places have reached 3700 yuan, and this is not counted. , the telephone still costs 100 yuan to buy at the Post Office!In this aspect alone, how much money has the Ministry of Posts and Telecommunications made with telephones?As a result, what Jia Hongjian meant now, what's the matter, it's all right not to let their cable TV network company make money through the modem, but let them pay for it?This has nothing to do with conscience, it's only about money!

After Shen Lan asked the question, Boss Zhu also stared at Jia Hongjian, as if he was waiting for Jia Hongjian's answer.It has to be said that Jia Hongjian did not live up to Boss Zhu's expectations, and he replied at this time: "According to foreign practices, we should actually rent it to consumers for free, that is, lend them a modem. If They lose money if they break it, but if they don't break it, they can use it for free..." . .

Hearing Jia Hongjian's statement, Shen Lan opened her mouth to refute, "Then it means that our company has paid for the purchase cost? Could it be that if consumers don't break it, you Huaxia Hi-Tech won't ask us for the cost of the modem? "

Hearing this, Jia Hongjian had to shake his head, "We can't do business just by looking at the little modem money in front of us, can we? By not letting consumers pay for modems, we are reducing the consumption cost of consumers and also That is, if they want to use our Internet service. They don’t have to pay for the service. Only in this way can more people try it. , and they don’t know what’s the use of going online. Then why do they choose to go online? If they don’t go online, how can we recover the investment in transformation? They have been reformed, and then they are asked to add money? This will be scolded! At the same time, if the Internet cannot gather a large number of people online, then online marketing will not be able to be carried out... The number of people online is the only way for network marketing and even for the country. Lots of job opportunities!"

At this time, Shen Lan stopped talking, and Boss Zhu began to think silently.Looking at this scene, Jia Hongjian couldn't stop thinking about the future generations.In the 21st century, to set up a network, it is simply an industry rule to lend cats for ordinary people to use ADSL for free.Don't even talk about this kind of "loaning" cats to ordinary people for free after opening an account. Although it is said to be a loan, after ordinary people withdraw from the Internet or something, I have never seen telecommunications and the like come to take back cats!

It has to be said that there is competition in the future, so it is indeed better in this respect. Although the tariff has not been on par with the legendary international network fee, the service corresponding to the unit currency volume is constantly rising, isn't it?From this point of view, it will really take time to change the thinking of state agencies this year, from focusing on money and short-sightedness to competing for services in the future.

At this time, Jia Hongjian saw that the few people had nothing to say, so he simply decided to say more, "Also, we can use tricks like a free one-month trial to attract people at the beginning. Let the common people try it out and let them know about it. Well, when they get used to the existence of this thing, we will collect money again, and it will be much easier to collect! Even, in order to recover the investment, I can give you an idea, for example, 12 months a year, we We can come up with an annual fee model, that is, instead of paying every month like the cable TV fee, or paying once every six months, we can let ordinary people choose the payment model. For example, it may be 3 yuan and 5 yuan a month , have to pay once a month, or a total of 50 yuan a year, and pay in one lump sum? It seems that we have received less money, but we can get the money for a year into the account at one time. Isn’t it fast this time? Cash flow is the main problem! This is the same as foreign clubs. If foreign clubs charge fees, it is not new to discount the annual fee compared to the monthly fee. Even the annual fee for two years, three years or even eight years The ten-year annual fee is much cheaper than the annual fee paid for ten consecutive years. Why do they do this? Because this is to lure consumers to deposit money with us first! Although it is cheap, it takes advantage of consumption Consumers’ impulse to consume, lest they change their minds with long nights and dreams! It’s not even a fantasy to charge 10 months’ money at a time, so that if the number of users increases, we can get back the money at one time!”

Hearing what Jia Hongjian said, Shen Lan and the others thought about it carefully, and finally they reluctantly agreed with Jia Hongjian's idea.This "reluctantly agreeing" is not an expression of not knowing how to save face, but that Shen Lan really doesn't agree with it. In his opinion, these methods of Jia Hongjian are too troublesome. Little money, he really couldn't agree.From his point of view, this public has opened a business, what kind of messy methods are needed to market it?It is not necessary at all. When the cable TV was built before, did you market it?No!The public house has been remodeled, and the people need to pay. If you want to see it, you can pay it. If you don’t pay it, don’t look at it. It’s such a simple thing!

If it hadn't been for Jia Hongjian's method of collecting annual fees, which can collect a lot of money at one time, if it hadn't been for the fact that after the Internet is completed, it seems that it can provide many jobs for the country and solve problems like Mr. Zhu. He is not willing to agree to the urgent need of the leader Zhong Yang!

Seeing this, Jia Hongjian also knew that it is quite easy to improve China's current level from the material or basic equipment level, but it is not easy to change from the conceptual level.Like later generations, it basically took 10 years to change. No matter how hard he Jia Hongjian is, it is impossible for him to change for five years, and it is even more impossible to say something every three or two days. If you say so, others will immediately change their ways and ideas.

After reluctantly negotiating with the cable network company, the cable network company is preparing to promote the plan of Internet access in various places one after another, while Jia Hongjian and the others are starting to prepare for Sherlock Holmes. Part of the business of online shopping is copied to China.Part of this needs to be copied. First of all, some key employees of the Sherlock Holmes company in the United States must come to China with various codes.

But to bring the online shopping service on the American platform to China, it’s not just about getting the code of the website, translating it into Chinese and uploading it.You must know that the Chinese and English websites, because of the different text, the typesetting can not be the same!For example, Amazon in the United States is the largest online b2c shopping platform in later generations, which is equivalent to JD.com in the United States.As a result, the company saw that the Chinese market was very good, and it also took part in it. It seemed that it bought Joyo.com or injected capital, and then changed the page style of Joyo.com online shopping to the style of Amazon in the United States. .

But after changing the style, it really made consumers feel like a pain in the ass. Originally, the page that was put in English and thought it would make sense, but after putting it in Chinese, it looked all kinds of awkward and rough!Not even Amazon, no matter what it is, when they are in the Chinese market, they always give people the feeling that they are not as good as the local Internet companies in China. It only refers to the interface and some services, such as eBay and Amazon, and many times they buy I got something, they don't tell me when it will be delivered!This made consumers wait for ten days and a half months, feeling that something was wrong, and wanted to find it, but after searching and searching, they couldn't find where the problem was!

And eBay is even more famous for being anti-human. Their website has to take a commission, that is, after the seller sells something, this eBay has to collect a commission. So in this way, they must prevent consumers and sellers from directly Communication, after all, if the two parties reached a private deal, wouldn't their website be unable to make a rake?On the one hand, this is degrading and anti-human. On the other hand, they don’t know how to use Xuewangwang to create an online communication tool. Even if eBay was forced to open a function that allows buyers and sellers to communicate, it still communicates through email. It is not as timely as online chat tools like Want Want.After all, most of the time, the consumer's impulse to spend is only a few minutes. Now he can find the boss, negotiate well, and pay immediately, then he will buy it. But if he is given a few hours to calm down, he will buy it. Maybe you don't want to buy it!Is this eBay lazy and anti-human?

Not to mention eBay's various internal abnormal requirements back then. If a person opens a website on eBay and wants to launch new products, it is not enough just to set it up, because this thing is only displayed in your store, and it is not entered. The "database" of eBay search, want to be searchable by consumers?pay!Even after logging in to a product, do you want the title to be bold?Add money!Want to upload a photo?Add money!

Even this eBay does not have an account with neutral supervision, that is to say, the money is first entered into the seller's account, and then the seller ships the goods!In this way, fraudulent behaviors such as sub-charging can develop quite fun! (To be continued.)