Coquettish Rebirth

Chapter [-] Surrounding the Cities from the Countryside——

Chapter [-] Surrounding the City by the Countryside

After the auction is over, the natural thing to do is to distribute almost finished products to the distributors. At the same time, there is another very important thing, that is—the dealer conference!Yes, as a partner, Jia Hongjian knew that he had to hold a dealer meeting, and tell those dealers Huaxia High-Tech's business intentions, business methods, and management methods. Only in this way can the dealers be better Selling Life No. [-] will also allow Huaxia Hi-Tech to make more money.

After calling those dealers and informing them of the dealer meeting, basically these dealers are eager to hold this successful meeting and victory meeting as soon as possible - because the sooner the meeting is over, the sooner they will Can get the goods!The advertisements of Huaxia Hi-Tech have been published before, and the hype has also been hyped, and the enthusiasm of consumers has been aroused. Now, consumers are blocking the doors of their dealers every day to buy Life No. [-]. Can they not be in a hurry? ?This is watching people send money to their hands, but they can't accept it!

So, after notifying these people to come to the meeting on November 11, these dealer representatives were already sitting in the conference room of Huaxia Hi-Tech on November 1.At this time, Jia Gang sat on the chair with a happy face in a suit and leather shoes and said: "First of all, welcome to the dealer partners. Today's meeting is a very important day for our common cause, so I won't talk too much nonsense. , I hope that our common business will be better and better! Next, we invite Manager Jia from Huaxia Hi-Tech to explain to everyone!"

After Jia Gang finished speaking, Jia Hongjian, who was sitting next to him, stood up gracefully and walked to a projector screen not far behind Jia Gang.At this time, the dealers including Cheng Guo and others were amazed. They were first amazed at Jia Gang's "pragmatism"!

You know, not only in this era, but also 50 years ago, the people in the Liberated Areas had a saying to describe some habits-"The KMT pays more taxes, and there will be more prostitutes."In the year of 93, regardless of whether it was a private company, a collective company or a state-owned company, the style of doing things was basically the same as that of a state-owned company, with various meetings every day.If this dealer meeting is held by another company, it will take at least half an hour and an hour to talk about all kinds of nonsense at the beginning, and only those who can talk nonsense will draw big cakes for everyone and promise the future.Which of these dealers has not worked hard in the business world for more than ten years?Can they not see through what is the painted pie?Compared with those meetings full of empty words, they prefer this kind of direct and simple meeting opening, which saves everyone's time at the same time!

The second thing they were surprised by was the young manager Jia from Huaxia Hi-Tech.Even though Manager Jia is dressed in a suit and leather shoes, but looking at his face, he looks like a person in his 20s, and his face is even more tender like a fifteen-year-old doll. Such a young guy has the ability to show everyone Do a detailed explanation?

When the dealers were surprised or puzzled, Jia Hongjian was ready to explain.In fact, Jia Hongjian originally thought that he was going to be the mastermind behind the scenes, the so-called boss behind the scenes, and he wanted to leave this opportunity to show his face to his father.But his father didn't know what was wrong. After taking the explanation script Jia Hongjian wrote for him, he was so excited that he forgot everything in half an hour after reciting it. It was almost as if Jia Hongjian was going to get married. And it's like his father is going to speak on stage!Seeing his father like this, finally Jia Hongjian simply arranged for his father to stop talking nonsense and let him, a doll, explain it directly. It not only showed a completely different style of vigorous and resolute, but also seemed to trust his subordinates, how much face... …

Jia Hongjian cleared his throat first, and attracted the attention of those dealers to him, and then he said: "Everyone, after similar research and judgment, we Huaxia Hi-Tech's annual sales in 1994 The expected value is around 20 billion yuan, assuming that the sales can reach hundreds of millions in the last two months of this year, then the annual sales growth rate in 94 will be about 2000!"

"Wow..." The originally quiet dealers in the conference room suddenly exploded. Everyone stared at Jia Hongjian in disbelief. Shi Na almost always looked at Jia Hongjian with the eyes of a mental patient!

When the dealers exploded, Jia Hongjian seemed to say that what he said just now was not what he said at all. He stood there refreshed and looked at the group of dealers with great interest. Look at each other or ask each other if you heard the wrong number.After waiting for about 30 seconds, when the dealers were about to open their mouths to question Jia Gang, Jia Hongjian asked, "Are you all over surprised? If you are over, then I will continue to talk about it." , please listen carefully."

"We at Huaxia Hi-Tech recommend that dealers adopt the strategy proposed by ** to encircle cities from rural areas in the future marketing process. Why do you want to do this? Because the current overall situation of the fast moving consumer goods market is the same as when ** they were about to make a revolution. In the eyes of traditional health care product manufacturers, there are only urban markets with relatively high consumption power. This is the same as when Chen Duxiu and others made revolutions, they only mobilized workers to make revolutions in cities, but they did not expect the Kuomintang The center of gravity of this competitor is also in the city, so everyone knows..."

If those dealers still couldn't believe Jia Hongjian's words before, now they are not in the mood to believe it or not, and they all start to focus on listening to Jia Hongjian's lecture.They felt that Jia Hongjian's method of applying the previous revolutionary situation seemed a bit old-fashioned, but it still sounded reasonable, and it seemed quite novel!

"As for the specific increase in the average income of rural residents in recent years, my secretary, Xiao Zhang, will send you the corresponding information. You can use the information to understand what I said." Jia Hongjian pointed to Xiao Zhang to distribute information, while continuing to say, "Then the current form is similar to the form decades ago, of course we can't copy Western marketing concepts foolishly, we need to combine Western marketing concepts with China's specific practices to form a rich China Unique marketing system."

"Our country's market is geographically vast, tens of thousands of miles from east to west, and the temperature difference between north and south is 50 degrees Celsius. Feng Xu's habits and consumption characteristics are very different in different places. Therefore, no big manufacturers have ever thought of spreading their marketing channels all over the country's rural markets. , because there are too many unacceptable conditions everywhere. But you are different, you only need to use the personnel from the local province to lay a sales channel throughout the province. After having this sales channel, it is also very important for future business with you. It's good." Jia Hongjian said here, throwing some sweet dates to the dealers, so that they don't think that they invested in getting channels just to work for Huaxia Hi-Tech.

"Now almost all Chinese consumer goods manufacturing companies are focusing on central cities as the focus of sales wars. They are basically at a loss for the rural market. For all dealer partners, we have researched and designed a perfect four-level marketing system for the secondary market—that is, prefecture-level subsidiaries, county-level offices, township publicity stations, and village-level publicists!"

"We need to adopt a layer-by-layer penetration method to ensure that our Life No. [-] can be widely distributed. At the same time, we will take advantage of the low-cost human resources in rural areas to develop crowd tactics. We can recruit uncles and aunts and even slack farmers with no basic salary and only a commission. farmers to be our propagandists! We can even use these propagandists to launch a cost-free publicity model! That is to give them a brush and two buckets of paint, and then give them a poster, and let them spend their lives for all of us for free. Advertisements of No. [-] are posted all over China! Our goal is that every earth wall, telephone pole, road guardrail, even barn and latrine that can be painted in the countryside must have an advertisement of No. [-] Life! Our goal Yes—as long as there are inhabited corners in China, there will be advertisements for our Life No. [-]!"

When Jia Hongjian said this, those dealers who didn't believe or half-believed before were completely in a state of confusion!What is the state of confusion?Because they are now in a state of mixed emotions of shock and crazy excitement!They looked at Jia Hongjian and Jia Gang in shock, unable to believe that a "small" company like Huaxia Hi-Tech could come up with such an ambitious marketing plan with the power of a "nuclear bomb", and at the same time they were ecstatic , because Huaxia Hi-Tech confiscated their money at all for these plans, and told them for free!Although they still need to invest their own money to establish a marketing system, who in the world will give them such a good idea that falls from the sky for free?

"All of the above are the sole responsibility of the dealers. We Huaxia Hi-Tech will only give you an overall advice, but we will not interfere. However, the following matters require our cooperation. That is, Huaxia Hi-Tech It will be funded separately to send medical care to the countryside! Send books to the countryside! Send education to the countryside! That is to say, Huaxia Hi-Tech is responsible for the image of the product and the company. Our design is just to sell the product..." Jia Hongjian said confidently at this time.

There are also four updates tonight, this is the third update~

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