Coquettish Rebirth

() The results of the investigation came out soon. Under Jia Hongjian's education, Zhang Fenggu is now familiar with market research.First of all, it is to find a wide range of people to do the questionnaire. For example, if you find someone, you will get a bottle of Huaxia Jahwa Bee Flower Shampoo.This Huaxia Jahwa is Jia Hongjian’s own joint-stock company. If they want to buy the bee flower shampoo in the company, it is settled at the cost price. This price is much cheaper than that sold in the market, so this way The cost of the entire market research is also not high.

At the same time, Huaxia Hi-Tech also has a joint venture market research company like Huaxia Nielsen. If they want to do market research, Zhang Fenggu doesn't even need to get too involved.If you come to write a questionnaire, you will get a bottle of bee flower shampoo, which is very popular among ordinary people in this era. It can be said that everyone actively participated.Although many people have started to use the so-called Rejoice and other brands these days, who doesn't like things that are free?

After a large number of passers-by and designated units were distributed and collected, according to Jia Hongjian's request, appropriate questionnaires were selected from the survey documents in proportion as possible.For example, if Jia Hongjian wants 1000 questionnaires, and they need to be evenly distributed among all age groups, and at the same time, all incomes and educational backgrounds must be evenly distributed, it is impossible to say that the questionnaires that come back just after a survey are completely in line with the requirements. This standard, so it must be distributed more and recycled more, so as to gather the appropriate quantity and scope. . .

After the investigation, Huaxia Nielsen took a few days to count the results, and it didn't take long after that.A copy of the final investigation results was sent to Jia Hongjian.According to the results of this survey, within the general range of the age group from under 16 to over 65 years old, those under 16 have the lowest desire to travel every year. This is of course for sure. Bear kids, where is there anyone who likes to travel? ?As long as they can play without class, and if they want to travel, it depends on the arrangement of their parents!

Among the age group under the age of 16, the number of people who have the desire to travel is not high, about 1.37%, while the number of people aged 1624 to 23.69 is much higher.It reached 2534%. People aged 22 to [-] may be of marriageable age, or have just formed a family, and have some financial pressure, so their desire to travel has not increased significantly.Instead, people who remain at around [-]% are expected to travel every year.

之后从3544到4554这两个年龄段范围来看。他们的每年旅游yu望虽然比年轻人下降了。但是并不算低，大概有15%上下，而55岁以上到64岁的。那就只有不到10%了，而65岁以上的更是只有不到5%！

What kind of problems does such a project data reflect?That can directly reflect the tourist crowd in China this year, mainly the 1654-year-old crowd!And the tallest among them is the 1634-year-old crowd!From this point of view, if Jia Hongjian wants to run a travel agency, the first thing to do is to target the young and middle-aged tourist market, especially young people!That is to say, the main development of the tourism market under the age of 35 will lay the foundation for this travel agency, and covering the travel needs of middle-aged people will lay the foundation for the entire business!

With such a data alone, it can bring about the main direction of the entire travel agency's operation. For example, if young people under the age of 35 are mainly young people, what places do they like?It is mainly about stimulation, adventure, and consumption. For example, various isthmuses, such as various strange scenery, such as various places of interest suitable for couples, such as shopping paradise such as Hong Kong!And what about middle-aged people?On the basis of the above, you can join the following tours such as "returning to the countryside" tours. For example, there are tours to red holy places.

This is the age data, followed by the education level data. According to this data, among the respondents who are interested in domestic travel every year, 2.5% have a primary school degree, 11.16% have a junior high school degree, and 27.56% have a technical secondary school degree. 25.51% are from high school, 20.05% from junior college, 7.74% from undergraduate, and [-]% from college or above.From this point of view, generally speaking, it proves that consumers who have the impulse and desire to travel are mainly related to their education background, at least they need a technical secondary school or high school to a bachelor's degree. This aspect is the biggest tourist attraction. line-up.Although these people have a relatively wide range of knowledge, they can still be called "intellectuals" in general. After all, technical secondary school students used to be better than high school students in their studies, but they may have difficult families and are unwilling to risk thousands of dollars. Jun Wanma crossed the single-plank bridge and went to technical secondary school in order to work early.In this way, the arrangement of scenic spots, some commentary, and even some arrangements for board and lodging should be based on their educational level.

The next data, that is the job title of the respondent.Originally, the positions of these interviewees were all ranked according to the same amount. For example, there are 10 positions in total, and each position has 100 people, and then the percentage of those who have the desire to travel every year is calculated among them.In this project, government cadres have the strongest desire to travel, a full 36.67%... Hehe, Jia Hongjian is just looking at this data, he is not going to say anything.As for the next group of workers, there are about 13.86% of the percentage, 12.07% for students, 11.85% for the self-employed, and the rest of the retirees, teachers, medical staff, soldiers, farmers and other people who work or have status, travel yu Hope is very weak, basically kept below 5%.

From this point of view, if we want to market the tourism market, we must target government cadres, workers, students, and self-employed.Workers like to travel now, mainly because they still have iron rice bowls. If their iron rice bowls are smashed in 98, even if they migrate to the south as a whole, it is hard to say how much they will have the desire to travel when they are just established. .If it comes down, this may make the tourism market for workers and students in the north difficult to do, and the south may be better.Therefore, from this point of view, the future tourism market should still target government officials or self-employed businessmen.The two groups did well.Then half of the market will be obtained!

To put it bluntly, the two groups of government officials and individual industrial and commercial households are basically urban people.The cadres of government agencies talk more about this point, that is, "official tourism", "study tourism", or even more exaggeratedly, "public-funded tourism".So if we really want to do a tourism market, we must have public relations in this aspect, and the planning of tourism routes must also meet the aesthetics and needs of "leading cadres".

However, the next piece of data brings some enlightening thinking according to the survey on whether the respondents have traveled before, and in what way they used to travel. 32% of the tourists travel together by individuals or families.Unit organization accounted for 26%, free you accounted for 25.51%, and only 10% of travel agencies, that is to say.The market is highly developed.Try to catch individual tourists and tours organized by the unit.However, compared with the data above that the cadres of the government agencies want to travel more.This proves that the leading cadres sometimes travel a lot with their own families, otherwise the number of trips organized by the unit should be the largest.This also means that the income of government cadres is indeed higher than that of ordinary workers.Otherwise, it is impossible for them to carry out so many personal and family tours in addition to the unit tours.That is to say, in addition to publicizing all kinds of government-funded tourism, the higher authorities should also pay attention to the personal and family tourism of government officials.

The data of the penultimate item is the acceptance of various expenses, the first is accommodation.In terms of accommodation, when they hope to travel, the price of accommodation is mostly 060 yuan per day, accounting for 54.9 percent.This statistic looks scary, but it actually has to take into account the current personal income. If it is calculated based on the monthly salary of a 600-year-old worker of 30 yuan without bonuses, then it is one-tenth of their monthly income. , Compared with the monthly income of 2012 yuan in 3000, it is about 300 yuan.This price is not low in future generations!Later generations don't talk about tourist attractions, but hotels in Shanghai, as long as they are express hotels, the price is between 150300 and 60 yuan.Those below 50 yuan accounted for more than 60100%, and those with 100200 yuan and 30 yuan accounted for just over [-]%. , but it is relatively economical in terms of living, but it may be more liberal in terms of flowers.

In terms of food, the acceptance rate for a meal of 50 yuan or less is very small, exceeding 60%. The proportion of meals ranging from 50 yuan to 200 yuan is not high. It’s only more than a dozen percent. That is to say, one meal is equivalent to eating three or four hundred yuan for future generations, but if you eat more, you may be a little bit tangled. After all, travel? It’s not about eating big meals, and traveling Wake up several meals!

When it comes to buying tickets for tourist attractions and various souvenirs, the Chinese people have shown all kinds of generosity. According to their data, they can even accept a ticket of about 300 yuan for a trip!This price is not written indiscriminately. You must know that the Oriental Pearl Tower is a broken tower. This year, a first-class ticket, that is, everything can be played, it costs 280 yuan!The lowest grade only goes to the top sightseeing tower, and the ticket is 90 yuan!And above the Oriental Pearl Tower, a large coin-operated telescope can only be viewed for 30 seconds if you invest one dollar or two dollars!In this day and age, isn't that scary?And there is also a sky restaurant in the Oriental Pearl Tower, where you can order cold drinks. A small vanilla ice cream is sold for 1 yuan outside, and it costs as much as 20 yuan here!And there are so many guests!This fully shows that the Chinese philosophy is to save money in daily life, but when you go out to play, since you are out, don't worry about money. Although you may save a little for living, don't worry about other expenses!Money, earned is spent!

Finally, it is about the choice of transportation mode. Basically, 58.6% of consumers choose the railway as their favorite means of transportation. The reason is simple and affordable.Although the railways of this year have not yet started the first major speed increase in history. Before the high-speed rail came out, there were a total of 6 major train speed increases in China, and the first time was at midnight on April 1997, 4!And it's only the end of March!In the fifth major speed increase in later generations, the highest speed of trains across the country was 1 kilometers per hour, while the average speed was 3 kilometers per hour.But such data only increased the average speed from 160 kilometers per hour to 65.7 kilometers per hour in the first major speed increase!And after the first speed increase, there will be express trains with the prefix K and trains arriving in the evening!And don't forget, train tickets are still very expensive these days. From the capital to Shanghai, the fare is more than one-third of the salary!

In this era, only 28.57% of consumers choose aviation. It can be said that the market to be developed is still quite large. To some extent, it is difficult to grab some people from trains, but it is not impossible... (To be continued. )