Coquettish Rebirth

Chapter [-] Throat Cutting Battle! ——

Chapter [-] Throat Cutting Battle!

"The method is to cut throats in the market!" Jia Hongjian shamelessly plagiarized the method they would choose in the future, and he also told these parties! "Throat-cutting battle?" Those uncles really didn't understand these new terms that came out of Jia Hongjian's mouth for a while.

"It's a price war!" Jia Hongjian said bluntly, but when he explained it like this, he clearly saw the slight disappointment on the faces of the three uncles, as if he was saying, "I just muttered for a long time, so it turned out to be nothing more than that." . "This price war is not a random method, but the best method selected based on the current situation of the enemy and the enemy and the basic market situation." He said.

After re-attracting the attention of the uncles with this sentence, Jia Hongjian continued: "Then what are the two sides and the basic situation of the enemy and us now? Maybe I can't give very detailed data like a few uncles. But the general qualitative concept is still doable."

"First of all, we have to consider the strengths and weaknesses of both the enemy and us. Our disadvantage is that our technology level is not advanced enough, and we belong to the middle and lower reaches of the overall product chain, while the enemy's advantage is its high level of technology. Then our side What are the advantages and disadvantages of the place?" Jia Hongjian kept telling stories like a storyteller.

"...is it the wages of the workers?" Chen Weirong, the boss of the Kang family, asked thoughtfully. "Yes!" Jia Hongjian immediately affirmed the answer: "Whether in Europe, America or Japan and South Korea, they have gone through the era of rapid economic development, and now they have entered the economically developed countries. At this economic level, physical strength High wages for workers are inevitable, because this is basically equivalent to a kind of economically developed welfare. For example, if you work casually in the United States, you may get a wage of 7 dollars per hour, which is more than 30 yuan in RMB Money, is this possible in our country? So in this situation, after excluding the brand factor, the cost of producing goods of the same quality and the same level of technology in our country must be low! Because our country’s industrial categories are basically complete, Unless it is a particularly high-end component, it can be purchased at a price far below the international average. In this way, will our cost be lower? Will we have more room for price reduction?"

Hearing this, the three bosses probably understood a little bit. "And what are the benefits of price wars? That is to use foreign companies to enter the Chinese market, and when they are unfamiliar with the place and have no idea of ​​the characteristics of the Chinese market, they can directly use price wars to kill them! Uncles should know the arrogance of Japanese companies or American companies when they first entered the Chinese market. Do you think that the whole market can really be killed with such a non-serious attitude?"

When Jia Hongjian said this, Li Dongsheng, the boss of tlc group, supported him: "I agree with this. I don't know much about other industries, but there is a Whirlpool appliance in the United States. They are white appliances in the world market, especially washing machines. and the overlord of the microwave oven industry, but when they entered the Chinese market, they invested in Beijing's Snowflake Refrigerator Factory, and also acquired Shanghai's Narcissus Washing Machine Factory, Guangdong's Xianhua Microwave Oven Factory and other factories. However, after producing Whirlpool Narcissus After the drum washing machine, the market staff always found that when the drum washing machine was delivered to the customer, the glass cover outside the drum of the washing machine was always broken. At that time, the market staff conducted some investigation and found that it was the logistics provider who carried the goods brutally. , so the glass was often broken. At that time, Snowflake’s marketing personnel reported it, and suggested that the head office only need to add a few large sponges during production, and the cost was only 2 yuan, so that the glass could be prevented from breaking. As a result, this proposal was reported After going up, Whirlpool Snowflake in Beijing transferred the plan to the Greater China headquarters in Hong Kong, and then sent it back to the U.S. headquarters for research. After a full month of research, the people in the U.S. headquarters said that this plan of adding sponge cushions is unprecedented. Innovation requires several years of reporting, research and development, discussion, and demonstration..."Note

"Yes, Uncle Li's example is very good!" Jia Hongjian immediately reprimanded Fang Qiu, "This example fully demonstrates the arrogance of successful foreign manufacturers when they enter the Chinese market. They are arrogant because of their success, and arrogant because of their arrogance. , because of arrogance, they are unwilling to listen to suggestions, and, in addition to the big business disease that foreign big companies have, in fact, it is bureaucracy, which makes it difficult for the ship to turn around and react too slowly to the market. All of these, That's our chance!"

Having said this, Jia Hongjian continued to add fuel to the fire with an example: "GE, that is, General Electric, everyone knows? GE's boss, Jack Welch, is one of the most famous entrepreneurs of this era, but Jack Welch Qi He led GE to enter the Chinese market this year, but it will encounter Waterloo! Under the leadership of Jack Welch, GE has always believed that it is necessary to continuously improve the level of technology and always provide consumers with the most advanced products, even if It is a light bulb, and it must have the most technological content! However, what Chinese consumers need is not a light bulb with the most technological content, but a light bulb with the most optimized performance and price ratio. A light bulb from GE company has soft light and can continuously Use for one year, but the price is 10 yuan. What about the light bulb produced by a township enterprise? Maybe the light is a little bit harsh, maybe it can only be used for half a year, but it only costs 2 yuan! For our country’s 13 billion poor people who are used to consumption For those who are interested, cheap and banned things are the best! What’s high-tech and what’s humanized, that’s all nonsense!”

Jia Hongjian's words immediately moved the hearts of the three bosses.Yes, if they simply say that there is a price war without any reason, then they will just smile and be polite.But now that Jia Hongjian has listed so many qualitative concepts, they take it very seriously!Because in this way, it proves that the price war is completely feasible, and it is very necessary!

Since foreign manufacturers are so arrogant, like to use their foreign habits to operate the Chinese market, and are not localized enough, then they must have an adaptation period after entering the Chinese market.As local snakes in the local battle, if domestic electrical appliance manufacturers don't take advantage of this time to dismount their opponents, if they don't fight at this time, the opponents will be caught off guard, so when will they wait?Wait until the other party adapts to the situation in China?

At this time, when the three bosses started to look at Jia Hongjian with admiration, Jia Hongjian said again: "Besides, we can also make some small moves on the basis of price wars...for example, group battles!"

"Group battle?" The three bosses asked in unison.

"Yes! It's a price alliance! It's not a price alliance for market monopoly. It's not about everyone agreeing to sell high prices together. It's about unifying everyone and reducing the price by 30! Come on Chinese and don't beat Chinese people! Turn your guns and unanimously speak out! Let's unify Fight the foreign devils together! If you don't fight, everyone will die. If you fight, maybe you can make the cake bigger, and everyone will get more when it gets bigger!"

After using such words to make the eyes of the three CEOs brighten up and make them excited, Jia Hongjian came up with another bad idea—"Then, in the propaganda, we can play up the nationalist tragedy! This is why our national industry has been destroyed Forced to let out a final roar! No success or benevolence!"

"This... can it work?" Huang Hongsheng, who had always been relatively steady, was a little suspicious of Jia Hongjian's publicity strategy at this time. "Why not? Uncle Huang, have you heard that Koreans are patriotic and like to use domestic products?" Seeing Huang Hongsheng nodded, Jia Hongjian continued with a smile, "Patriotic fart! Hung-chien, I have a Dude... There is a buddy who is studying in South Korea. He asked Koreans specifically, and the Koreans were happy when they heard this. They said, what shit is patriotic or not, the reason why they are used Domestically produced products are purely because their domestically produced products are sold cheap! If you have money, who the hell doesn’t like to drive a Mercedes-Benz or BMW? If you have a family property worth 800 million US dollars, who can afford to drive a Ssangyong or a Hyundai? However, why do foreigners never hear that Koreans like to be greedy for cheap things, so they know that they are patriotic? Isn’t it because of the propaganda of those manufacturers? Let’s not talk about anything else, just talk about Korean agricultural products, and Koreans say no What sounds good is that the land is bigger than ours. There is not much arable land, and there is not enough food. If the import is opened, the national food security will be threatened, and the farmers will go bankrupt. The farmers on their side are not the farmers on our side. , They are all landowners! They all have votes! So the leaders of the country can only restrict foreign food imports in order to protect the wallets of landowners, which makes their country’s food prices expensive! But that’s it , How did the domestic landowners promote it? They said that they should be as good as their soil! What does this mean, people who were born on the land of South Korea were born to eat things produced in the land of South Korea, so that they are good for their health! Isn’t this nonsense? But people just promote it like this, and in the end everyone thinks that Koreans are patriotic..."

The bureaucratic bastard incident of Whirlpool Corporation is real. What’s funny is that after several years of research at the U.S. headquarters, Whirlpool Corporation finally found the most economical and most effective solution, which is to add two yuan of sponge cushions... ...The matter of ge and Jack Welch is also true. The ge light bulb factory in Nanjing really suffered from this, which made Jack Welch depressed for n years...

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