Coquettish Rebirth

() Almost all the employees of Huaxia High-tech, within a month, are all in a hurry!Fortunately, this is only between April and May. Even in Shanghai, you can change your autumn and winter clothes into spring and summer clothes at the beginning of May, but it is not hot after all, that is, around 5 degrees. No one suffered from heat stroke after working hard. If the days of hard work were during the rainy season in late June and early July, or the dog days of July and August, it would definitely make many people Tired and sick!

Although the continuous overtime work day and night did make many employees complain, but I have to admit that the management of Huaxia Hi-Tech is really good, and it takes good care of everyone, so even if they work overtime every day for a month, the employees Nothing happened.After all, Huaxia Hi-Tech saw that everyone was working overtime, that the free drinks and meals were delivered on time, and that some people even showed signs of discomfort, so a doctor would come directly to help check things up.

The employees are very sharp-eyed, and they will also compare. Compared with the state-owned enterprises in this year, the salary of Huaxia Hi-Tech is already high, even if it is a little tired, everyone is happy. Although many benefits are not as good as state-owned enterprises, as long as If you work overtime, you get free meals, and there are huge benefits during the Chinese New Year, which makes the employees feel at ease.Especially in Huaxia Hi-Tech, there is no wrong connection. Even if there are employees from all over the world in Huaxia Hi-Tech, everyone is not so xenophobic. After all, people from Shanghai are from Chaoshan or from southern Fujian. In comparison, it is still not natural enough to hold a group. ..

therefore.These employees work in Huaxia Hi-Tech, even if they work overtime, the overtime wages will be paid directly, and even those who work more will be paid directly every day!This is what keeps the employees motivated!You must know that state-owned enterprises in this era are often called to work in the factory in the middle of the night, even if the senior management in the factory gives overtime pay or something, but after the workshop, even the leaders at all levels deducted a deduction, in the end What falls on the grassroots employees may just be a steamed bun to drool.It took me two hours to get people out of bed in the middle of the night and get tired.Then give each steamed bun to saliva.No one wants to do this job!But the county magistrate is not as good as the current one, so what else can the common people do?It is very aggrieved in a state-owned enterprise, but in Huaxia Hi-Tech, it is very comfortable.At least everyone feels it.Everything you pay is worth it!At least no one is underpaying.Even giving it in person, it makes people feel quite comfortable!

After a month of hard work, when the country announced that the Shanghai Stock Exchange will establish a pilot Internet business.Everything that Huaxia Hi-Tech should be ready for is ready.Once this is ready, the next step is to promote it in the pilot!Originally, Jia Hongjian wanted the cable TV company to pay and lease it to users for free, but now the cost of the Venus computer cvd system is approaching 4000 yuan, and the retail price is about 5000 yuan. , if the cable TV company pays for such a thing, their limited funds will collapse immediately. Shanghai is now calculated on the basis of 1000 million people, even if 500 million people choose to participate in this pilot program, according to For the calculation of 4 people per household, it is 125 million households. If the retail price is 5000 yuan, then the cable TV company will have to invest 62.5 billion yuan to purchase the Venus computer cvd jointly produced by Huaxia Hi-Tech and Microsoft. ! 62.5 billion!Shanghai's cable TV network company pawns underwear and doesn't have so much money, okay?

So in the end, such a thing must be retailed.But for retail, the price of 5000 yuan is a big problem.Perhaps in other pilot projects, many merchants are taking the ride of Zheng Fu, and the staff of Zheng Fu will promote them. They can let many people use their products without spending any promotion fees.But it doesn’t work now, even if the annual income of the common people in Shanghai is now temporarily ranked first in the country, reaching an average annual income of 11425 yuan, while the capital and Lingnan only have 11019 and 9698 respectively, but who would do it because they are not even government officials? In a word, the employees of the cable TV network company spent half a year's income to buy a cvd machine that I don't know what it is?

You must know that CVD machines are very common in Shanghai now!Even the piracy here is handled quite well. There are very few shops that rent cvd discs on the street. Basically, ordinary people rent cvd discs at nearby movie theaters!Since the early 90s, Shanghai took the lead in popularizing home video recorders across the country, and then people rented videotapes directly from movie theaters, because Shanghai’s management of pirated film and television works is quite good.After the cvd era, the movie theater has transformed into a rental business of genuine cvd discs. For ordinary people, although it takes a little longer to go to the cinema to change discs, everyone can accept it.This kind of situation is historical, that is, around 2000, even if there was a store full of VCD boxes at the entrance of the Shanghai Community, they did not sell pirated copies, but genuine ones, and they did not rent them out at the same time!

Under such circumstances, how can the common people be willing to spend money to buy things from Huaxia Hi-Tech?For Jia Hongjian and Huaxia Hi-Tech, they can only sell this product dryly!So how will Huaxia Hi-Tech sell it?A few days ago, when Jia Hongjian was discussing this matter with his parents, Jia Gang mentioned such an idea, "When you helped Li Dongsheng and his group to engage in a price war, didn't there be a village encircling the city?" Is it the way to go directly to the countryside for home appliances, and then trade them in for new ones? Use the old ones for a discount, and then add money to exchange them for new color TVs? Can we use this method?"

That's right, Jia Hongjian did let them use this plan back then. After using this plan, those TV manufacturers were so cool! The small town market that was ignored by everyone unexpectedly exploded with huge consumption potential!According to what Jia Hongjian taught Ni Runfeng and others at that time, this kind of trade-in means that when consumers feel that the product quality is not bad and are not ready to eliminate the products in hand, the manufacturer actively initiates a trade-in similar to a price reduction model. Product upgrades, forced to expand their market share.Originally, according to this statement, then Jia Hongjian and the others should be able to use such a method, but Jia Hongjian shook his head at this time.

"No, I don't need this trick this time." After saying this, seeing his parents' surprised expressions, he continued to explain, "The reason why Changhong was asked to do that was because Changhong's products were backlogged a lot. Instead of squeezing it, it’s better to sell it at a cheaper price. Don’t some other manufacturers still have the practice of selling TVs by the pound, which is actually just finding a gimmick and selling it cheap. Our approach is actually exactly the same, but our gimmick is more in-depth and high-quality. It directly penetrates into the small towns and rural markets that no other manufacturers have paid attention to before, and we deal with inventory by reducing prices, and forcefully increase market share by the way. But Our current Venus computer cvd is a new product. In the early stage of the new product, due to the investment in various production lines and new processes, as well as the overall development cost, the price should be high, so that the investment can be recovered as soon as possible. If We sold it at a reduced price. Although the sale may be faster, the return of funds will be slower, and it can even be said that our profit will be less..."

That’s right, what Jia Hongjian said was Casio’s model of selling high prices in the early stage, which is to recover the cost, but in fact, it is to take advantage of the products that do not have much competition in the market to make excess profits, that is, my new products. , is to make more money, and when there are more and more similar products on the market, it will be the turn to run the volume.At this time, the amount of running is to suppress the excess profits of the competitors. The final result is that Casio makes a lot of money, and the competitors make a small amount of money. Then the opponent will definitely not be able to compete with Casio in the long run.

As for the market situation that Jia Hongjian and the others are facing now, there is no competition at all. If there is any competition, it will be PC manufacturers such as Lianxiang. Obviously, it should be more profitable!If the price is reduced and the volume is reduced at this time, it is tantamount to getting yourself to a point where you can't make more money!How could Jia Hongjian do such a thing?

"Then what do you mean?" Jia Gang asked curiously. "What I mean is... just don't do it and keep going. It was the same as promoting in the national market before. First, spread the advertising campaign across the country. On the one hand, it will stimulate sales in Shanghai, and on the other hand, it will be a warm-up. In other markets, hunger marketing was conveniently made, making consumers look forward to our products entering their markets..." Jia Hongjian said.

"That is to say, this time we don't encircle the city from the countryside, but from the point to the area, and use the central city to drive the surrounding area?" Jia Gang suddenly began to understand from this direction.Jia Hongjian couldn't say no to this.

Ever since, when the government issued the document allowing Shanghai to carry out Internet business pilot projects, Huaxia Hi-Tech's overwhelming advertising campaign was about to begin!

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I believe dear readers should have felt before that the orange rhythm has been a bit out of order recently.Tangerine also discovered this problem, and began to adjust slowly in the past two days.After all, I just got used to updating 5 chapters in a row. The time for thinking and preparation and codewords will be different from when updating four chapters in the past, so the rhythm is a bit disordered.Tangerine will try to adjust well.It was not intentional before, but the main reason is that Juzi is self-motivated and wants to write more chapters for everyone to read.Juzi is not as good as a great master, and the writing did not attract so many people to read it, so let's be stupid and write as much as possible, so that everyone can read it.Tangerine is also researching and thinking about specific issues, and I believe he will adjust and adapt to the new rhythm as soon as possible~ (To be continued.)