Coquettish Rebirth

At this moment, Li Jingwei's brain was spinning rapidly. He was not thinking about how to develop a new product that was neither tea drink nor mineral water, but how to persuade Jia Hongjian to give up the idea of ​​developing an inexplicable new product!You must know that the shopping malls of this market economy are very unpredictable!When a new product is developed, who can guarantee that it will be a hot seller?Even to put it bluntly, it is very possible to lose tens of millions from the inside out - from occupying the production line, not producing profitable products, and then to product design, research and development, testing, etc., to Marketing, distribution, etc., these tens of millions are basically going to be thrown into it!

It is normal for a product design to be launched poorly and to lose tens of millions.This is why Zong Qinghou of wahhaha adopts a relatively conservative strategy, relying on cost advantages to crush competitors - because the risk of innovation is too high, so it is better to wait for small and medium-sized manufacturers to be forced to be unable to innovate , and then the relatively large wahhaha relies on its own scale advantages and cost advantages to directly learn from small and medium-sized manufacturers, and then robs and crushes the other party's market, and finally forces small and medium-sized enterprises to find ways to develop!

This Jianlibao is at the same level and grade as Wahaha, so this kind of business strategy can also be used on Jianlibao to some extent!Therefore, Li Jingwei actually thinks that it is just right to enter the market of tea beverages and mineral water beverages!Although it has not caught up with the era of the outbreak, but through the scale effect and cost crushing at this time, although it is impossible to kill large enterprises such as Wahaha, Uni-President, and Master Kong, there are also many small and medium-sized enterprises in this market.As long as all small and medium-sized enterprises are eliminated, there will be market share!After all, big fish eat small fish, this is an eternal truth!With the advantages of scale, Jianlibao can make mineral water cost 1 yuan a bottle and still make money. Can this small and medium-sized manufacturer do it?Even if they can do it, can their quality win the trust of consumers?Faced with Jianlibao and other small and medium-sized manufacturers with the same price, isn’t it obvious which one consumers prefer to choose?

But the problem is that now Li Jingwei is not the one in power, but Jia Hongjian who is really in power now, so of course Li Jingwei has to find a way to persuade Jia Hongjian.Let's find a way to make Jia Hongjian give up the idea of ​​developing new products!

But.Just when Li Jingwei opened his mouth to speak, he heard Jia Hongjian suddenly say, "What about the research and development of new products that are not on the market? Here I will assign a task for everyone. After you go back, do it yourself." Do research. Think about what brand our Jianlibao is, and what is the concept behind our brand. When consumers think of our brand, what is the first concept that comes to mind. Then I think we can learn from this concept Let's go. Let's think about what new product you want to develop. Afterwards, you will give me homework after class, and I will see how the new product you designed looks like. Alright, that's all for today. Mr. Li has anything else to add Is it?"

"Hungry...no more." Li Jingwei swallowed the words that came to his lips.At this time, he had realized that something was wrong, because after listening to Jia Hongjian's words just now, it seemed that Jia Hongjian had already made up his mind?Yes, although Jia Hongjian's words were not clear, Li Jingwei always felt that Jia Hongjian had a plan in his heart, and now he didn't say it out, just to test Li Zhiqiang and Yang Shiming Waiting for others, just to see if they have the ability to design suitable new products, or if they can keep up with Jia Hongjian's thinking!

Regarding this, Li Jingwei would not choose to interrupt again, he had a hunch that Jia Hongjian seemed to want to select the best for training or something.It seems to be preparing to eliminate people who think differently from him, and then focus on cultivating people who think like him.In this case, although Li Jingwei is very reluctant to part with these old lieutenants, he is not in power now after all!

That's right, Jia Hongjian was actually trying to test his lieutenants at this time.You know, this Jianlibao is not Huaxia Hi-Tech. He, Jia Hongjian, has no time to come to Jianlibao all year round when he has nothing to do, so he can't make decisions on everything by himself like in Huaxia Hi-Tech.In many cases, when he can only control from a distance, this must be done after he has mastered the financial and personnel rights, and then delegates the power to the deputy here, so that they can carry out daily management according to Jia Hongjian's thinking!

At this time, Li Jingwei was pushed out of the conference room by Jia Hongjian in a wheelchair. If he had simply wanted to come over to help Jia Hongjian to hold the ground, now he was really curious about what Jia Hongjian had designed in his heart. What is that new product!And of course he wouldn't ask directly, after all he is Li Jingwei!He is a great man, the Sanshui hero who once brought Jianlibao out!How could he ask casually?This must be guessed by yourself!And as an old man, especially an old man with an awkward personality, he has always refused to admit defeat!Jia Hongjian behind him is said to be less than 20 years old. How could such a kid be able to hide his thoughts from the treacherous and cunning Li Jingwei?Thinking about it, this Li Jingwei is even less willing to ask, and more willing to guess by himself!

After leaving the office building and being carried into the car by his son who came to pick him up, Li Jingwei looked at Jia Hongjian's figure, then looked up at the conference room he was very familiar with, and suddenly had a premonition—maybe this Jia Hongjian If Jianlibao gradually came to power, his level would only be a little lower than when Li Jingwei was in power?Maybe it would be nice to be able to bring Jianlibao?At least Jia Hongjian can still think about respecting the Jianlibao brand, and he can still think about designing new products based on the concept of the brand.From this point of view, such a respectful attitude can still fall into Li Jingwei's eyes.

After saying goodbye to Li Jingwei, Jia Hongjian returned to his office while humming.At this time, he is so light-hearted, he can say that he is waiting to see Li Zhiqiang and Yang Shiming's homework in two days.But if we estimate it now, it is estimated that these two groups of people will not design a drink like herbal tea, and they may design a "pulse" at most?After all, he, Jia Hongjian, understood everything so clearly during the meeting that he almost told them to design a sports drink. If they couldn't figure it out, they should just prescribe it!However, Jia Hongjian was quite curious as to whether they would also involve carbonated drinks.

When Jia Hongjian was curious, Li Zhiqiang was thinking about Jia Hongjian's words.Jia Hongjian said that he should start thinking about the brand of Jianlibao and connect the core of the brand with new products.Although this sounds a bit like a cliché, Li Zhiqiang always feels that there is something in the truth!He analyzed and analyzed, this Jianlibao used to be the main product was Jianlibao drink.And this Jianlibao drink, to put it bluntly, is a carbonated drink that contains a lot of electrolytes.This drink was developed by a researcher in Lingnan back then. The idea is to learn from foreign sports drinks, which are used to replenish electrolytes after people sweat a lot.

People who exercise regularly know that if you sweat a lot after exercising, you cannot drink a lot of water immediately.Because the sweat all over the body at this time is salty, and the water I drink is weak. After drinking too much water, although the water is replenished, the salt cannot be replenished.Ever since, in the case of a particularly large amount of water diversion, it will cause electrolyte imbalance, which will lead to dizziness, weakness of limbs and the like.

As for Jianlibao, or energy drinks, some electrolytes, mainly sodium, are added to the drink, so that the lost sodium can be mainly replenished, thereby replenishing the body's salt.In this regard, in fact, the core formula of Jianlibao is just boiled salt water—even in the 90s, when the temperature in the factory was high in summer, in order to prevent the workers from sweating too much and drinking too much fresh water, which would lead to electrolyte imbalance, the factory It is also basically a unified supply of salt water for everyone to drink.And I heard that in Shanghai, there is even the legendary salt soda, which is to inject carbon dioxide into the salt water to make it like a carbonated drink, but it is salty.

This Jianlibao is actually salt soda with some orange juice flavor, coloring and sugar added.Speaking of this formula, there is nothing too mysterious about it. It is just a publicity gimmick to say what kind of sports functional drink it is.With this gimmick, in the late 80s and early 90s, ordinary people knew that they should drink Jianlibao after exercising, and they all knew that it was good for their health!As a result, with the prestige of the women's volleyball team's three consecutive championships, the common people put a health care halo on the Jianlibao brand.This is why the planning department below once wanted to rely on Jianlibao on health care products.

However, Xiao Jia always said that he wants to start from the core concept of the brand... Does this mean that he wants to carry forward the concept of Jianlibao health care and sports functional drinks?That is to say... Do you want to make a health drink or a sports drink?As for the sports drink, Jianlibao is already available, and it is still orange juice flavored. Does this mean that we need to develop a different flavor?Like Coca-Cola?Like Sprite?Or is it tea flavored?

This Li Zhiqiang followed the direction Jia Hongjian pointed out, so he kept thinking about it, but after all, he is from this era, and he has never been abroad to see what is popular in the world. It is indeed a bit difficult... (to be continued...)