Coquettish Rebirth

Li Zhiqiang has lost a lot of hair in the past few days, but he has been thinking hard about what new product this sports drink should be.Although I thought it could be made into Coke flavor or Sprite flavor, but will it really sell well?His current position is not an ordinary clerk. If an ordinary clerk is asked to do copywriting or planning by his boss, then if the plan or planning does not go well, there is a certain chance that nothing will happen to him.But he was Jia Hongjian's deputy after all, and he was responsible for his own proposal!If he turned back to the plan he proposed and made a new product, but it turned out not to sell well, he would be directly responsible for it!Although it doesn't mean that he was fired, but the boss lost tens of millions. This is not a loss of public money. It's not just a matter of paying the tuition fees.The way the boss looked at him really wanted to tear him apart?

That's right, there is a big difference between private companies and state-owned companies!In the past, when Jianlibao was still a state-owned enterprise, because the company's money belonged to the public, no one felt sorry for it.Even if there is a creative case that fails, or even leads to a loss of money, what else can you say besides "spending money to pay tuition" in the end?As long as Li Zhiqiang was not desperate to get him down, who would not accept this statement in the end?

But the owner of a private company is different. If he can lose tens of millions to the owner of a private company, the owner of a private company can't wait to grieve his teeth and think of the lost money when he sees Li Zhiqiang all day long?To put it bluntly, how much is this life worth?Losing tens of millions to the boss, is that enough to buy a killer to kill him thousands of times?Doesn't this make the boss panic?

so.The difference between private companies and state-owned companies really caught Li Zhiqiang's attention, and he had to pay more attention to the success rate.So in the end he thought of a way, that is to go directly to the street to see what kind of drinks the young people are holding in their hands-this is a smart idea, to see what the pre-ordered consumers are buying What kind of beverage, doesn't this mean that consumers are more inclined to those beverages?In this way, as long as the taste of those drinks is imitated, it must not be a big problem?Even if he can't take the slant of the sword and become popular directly, at least there is not much possibility of big losses?After all, the taste is almost the same, so in the end, no matter how they can get a little market.How could it be impossible to lose tens of millions and finally cause Li Zhiqiang to bear the responsibility?

then.Taking advantage of the end of summer, Li Zhiqiang lingered for two days in the most prosperous area of ​​Fushan Street on weekends.In the past two days, what he just wrote down was the drink that thousands of people held!In these 97 years, when young people took to the streets.It's really not too much to buy a drink.That's the big summer.Only one out of ten people had a drink in their hand.Take a closer look, and most of the drinks in these people's hands are mineral water - mineral water is cheap!

And if you look at it other than mineral water, it looks like tea drinks and cola are divided in half.Jianlibao is roughly 1:3 with tea drink and Coke. There are three tea drinkers, three Coke drinkers, and only one Jianlibao drinker.After reading this, Li Zhiqiang felt that he should develop a local Coke?Soon after he got home, he checked the information and found that the local Chinese cola seemed to have been bought by Coca-Cola and Pepsi. In this way, if it is combined with Jianlibao's own nationalist sentiment, it should obviously be a trick yes!The only national brand of cola...to reshape the glory of the women's volleyball team for three consecutive championships...Tsk tsk!This sounds exciting!

So, Li Zhiqiang hurriedly wrote out the plan at that time. While writing, he also contacted the medical school in Lingnan to ask whether things like Coke could be made into beverages containing electrolytes. It's okay, but the electrolyte brings a slight salty taste, and some flavors may be needed to cover it up.After hearing this, Li Zhiqiang quickly started writing his copy.

After staying up all night, Li Zhiqiang handed in his copy early the next morning.At that time, Li Zhiqiang went to Jia Hongjian's office to hand in the "homework" in person. After he finished it, he only heard Jia Hongjian praise him like this: "Well, yes, it's interesting. I'll take a look first. I'll finish it later this afternoon. Open a meeting to discuss it, by the way, you can invite Mr. Li Jingwei over later this afternoon, huh?"

At that time, Li Zhiqiang felt that it was beautiful, and the boss thought it was good at first glance, so it must not be a big problem!Thinking about it now, he didn't even know that he was so talented and able to produce such an interesting product in such a short period of time.If this product can sell well in the future, it might make his status in Jianlibao higher and higher, and he might become the No. 1 under Mr. Jia in the future!

After thinking of this, Li Zhiqiang suddenly thought of something, so he started to ask Jia Hongjian straight to the point with a shy smile on his face, "Mr. Jia, have you handed in the copywriting from Lao Yang?" "Not yet, why?" ?” Jia Hongjian raised his head and asked him. "Hehe, it's nothing, hehe, I just asked casually!" Li Zhiqiang was so proud at this time!Lao Yang and his gang are too conservative, and they engage in nepotism all day long, hmph, can they compete with Li Zhiqiang in this innovative field?How can it be?Those old men are all old-fashioned, and all of them are resting on their laurels. They should have been eliminated by the times long ago!

Not long after Li Zhiqiang walked out of Jia Hongjian's office humming, Yang Shiming came.It's a pity that Li Zhiqiang didn't see it. After Yang Shiming came, he also submitted a plan with a black eye.Jia Hongjian took it and glanced at it, only to see that in Li Zhiqiang's plan, it was written that it was also a sports functional drink with a cola flavor!Hey, these two groups were quarreling on the surface, but in fact, they didn't expect to have such similar visions. You two, Yang Shiming and Li Zhiqiang, could just get married!

Of course, these words were Jia Hongjian's internal complaints, but it was actually impossible to say them sincerely.However, after he glanced over here, he seemed to be a little laughing, but Yang Shiming noticed it.Yang Shiming hurriedly asked nervously, "Little Mr. Jia, what's the matter? If there is anything wrong with this plan, I can take it back and modify it!" At this time, Yang Shiming was quite nervous.As an experienced operator like Li Zhiqiang, of course he knows the difference between this private boss and the leader of a state-owned enterprise.The owner of a private enterprise spent real money, which put a lot of pressure on his deputy.For this plan, he also went to the streets of Yangcheng to watch it for a weekend!What he was thinking was that he would rather not have an instant hit with a slanted sword, and then make sure to make at least a little money, and he couldn't let the boss lose tens of millions!

At this time, he hurriedly asked Jia Hongjian, but he saw Jia Hongjian answering like this, "Haha, it's okay, I just suddenly thought of something funny just now. All right, I'll accept this case, and I'll look back at 2 p.m. Let's have a meeting, and Mr. Li will also come to attend."

"Okay, then I'll go first!" said Yang Shiming, wiping the sweat off his brow.Seeing Mr. Jia's smile just now, he really thought for a moment that he had made a very low-level mistake in the copywriting. It turned out that it was just because he thought of something funny, which really scared him into a cold sweat...

Soon, it was two o'clock in the afternoon.When Jia Hongjian pushed Li Jingwei's wheelchair to the conference room, he first quietly told Li Jingwei about the two gangs. "Grandpa, your assistants really... have a tacit understanding. Although one seems to be radical and the other conservative on the surface, I didn't expect that the plan they came up with in the end would be so consistent! If they hadn't submitted it separately, I really want to think that they reconciled and then plan together."

Hearing what Jia Hongjian said, Li Jingwei also smiled and shook his head, "That's how they are. Li Zhiqiang is young and vigorous, he is more aggressive and impulsive. He is also a little sensitive, so when he saw Yang Shiming After the group of them spoke Cantonese all the time, he felt a little squeezed out of him. As for Lao Yang and the others, they were already old, and they couldn't play or chat with Li Zhiqiang. Even Lao Yang and the others spoke Mandarin. It’s all a mess, what’s there to talk about? Moreover, Lao Yang’s temper is still explosive, and it’s impossible to appease him in various ways. In the end, the two groups really quarreled in various ways. If I didn’t suppress them, they would have already fought Yes... But, these two groups of people still have abilities. And one fund and the other conservative, it’s good to be used as checks and balances. As leaders, we have to listen to both positive and negative opinions! "

Speaking of this, Li Jingwei looked at the two copywritings in hand again, and couldn't help laughing, "Who knew that the two gangs of them, who were facing each other, ended up with similar things! Haha..."

Here Jia Hongjian and Li Jingwei smiled and came to the door of the meeting room.At the door, Li Jingwei suddenly stopped whispering, and pushed open the door of the meeting room with a serious face. Seeing Li Jingwei like this, Jia Hongjian was delighted—he originally wanted to see Li Zhiqiang and Yang at this meeting. Shiming and Shiming were surprised by the similarity of their copywriting. Now it seems that Li Jingwei also wants to play such a trick!

At this moment in the conference room, Li Zhiqiang, Yang Shiming and others hurriedly stood up.However, Li Zhiqiang still had a confident smile on his face, while Yang Shiming's face finally had a calmness suitable for his age. (To be continued..)