Coquettish Rebirth

"In addition, our Jianlibao has always had a tradition of sponsoring sports. For example, Sun God, everyone knows that they sponsored a club in Yangcheng, and then there was a club called Yangcheng Sun God Football Club..." When Jia Hongjian said this Suddenly, Li Jingwei's eyes lit up and he interjected, "Mr. Jia, what do you mean... we sponsor a club? That's a good idea!"

When Li Jingwei shouted yes, Li Zhiqiang and Yang Shiming next to him were also full of joy!In this era, A-A is the hottest sport in China. No matter what group it is, as long as it is rich and wants to have a good relationship with the upper class, it usually spends money in football sponsorship!And not only the officials in various policy areas above like football, it seems that if the football in the province is done well, it is a business card of the province, or even a personal political achievement.At the same time, coupled with the people's crazy love for football, football at this time is really hot!

However, Jia Hongjian sighed at this time, "As for the club, due to some personal reasons, I personally do not recommend investment or sponsorship. Even if we Huaxia Hi-Tech has a lot of money, even if Shenhua is in Shanghai, we Huaxia Gaoke has never sponsored..."

When they heard what Jia Hongjian said, Li Jingwei and the others were shocked!That's right, it felt like I couldn't understand Jia Hongjian's thoughts at all!Who doesn't like football in this day and age?There is no way to talk about those crazy ones!And this year is 97, another summer.what does that mean?It means that the Chinese team is now conducting the peripheral qualifiers for the 98 World Cup!Maybe the results will come out in October. If the Chinese team really breaks into the World Cup by then, let alone the sensational effect it will produce!Football at that time could really drive all businessmen crazy!Why is this little Jia always unwilling?

Li Jingwei couldn't control his temper at that time, so he interrupted directly and asked, "Why don't you sponsor football?" Who knew that Jia Hongjian didn't hesitate at all, but replied directly, "Because Chinese football is full of shady scenes. , all kinds of money to referees, and even gambling. Do you know the 1995 Shudu defense? All of a sudden, there was a feeling of victory. Everyone was excited. In fact, there is a money transaction behind this, do you know?"

When Jia Hongjian said this, Li Jingwei and others were really stupid!They really didn't expect that there are such twists and turns in this football!In their impression, the defense of Shudu is definitely the most noteworthy stroke in the history of Chinese football-there are 11 home games in the entire season.A total of more than 40 fans watched the game live.How much is the ticket price?And the telecast that followed.There is also the enthusiasm and madness of the Quanshuchuan fans, which is simply enjoyable after watching it!Such an exciting game is actually match-fixing?How can this be!

Just when they couldn't believe it.Just listen to Jia Hongjian continue to say, "China's current sports laws and regulations are incomplete. To be honest, there is no law that can control players who take money from their opponents and deliberately release water. Moreover, players used to be poor, but now they are suddenly worth millions. Suddenly someone gives them tens of thousands or hundreds of thousands of money. Can they not be tempted? If this continues, I estimate that Chinese football will be over within ten years. And our Jianlibao and Huaxia Hi-Tech brands are pure and flawless. We can follow The losers stand together, but we can’t stand with the cheaters! Otherwise, if the country suddenly investigates in 10 years, or someone makes a public report, and the news comes out that our Jianlibao team or Huaxia Hi-Tech team buys and makes balls, then our Do you still want the brand?"

Hearing this, Li Jingwei hesitated for a moment. Indeed, according to how much he loves the Jianlibao brand, if he knew that some football teams were not clean and he still sponsored them, he would probably have his hand cut off—he After working so hard to link Jianlibao with the women's volleyball world champion for three consecutive championships, this will link the Jianlibao brand with the black whistle of match-fixing?It would be better to kill him directly!

So after thinking about it, Li Jingwei didn't ask Jia Hongjian about the source of the information, and he just believed what he had and said, "Forget it! Let's not touch football!" Hearing his words, Li Zhiqiang next to him And Yang Shiming sighed for a while, after all, this is a good opportunity that slipped away from them, and in their view, it was just that Xiao Jia heard the news from nowhere, maybe it was all a conspiracy The commentator's own random thinking...

Who knew that at this moment, Jia Hongjian said, "I didn't say I wouldn't touch football, I just said I wouldn't buy a football team, I didn't say I wouldn't sponsor football! Besides, the domestic league is so hot now, we don't want to take advantage of it." Are you still looking at the opportunity to slip by? Even the national team is still competing for the World Cup, as a company that has a lot to do with sports, of course we want to sponsor football!" As soon as he said this, it immediately confused Li Jingwei and others up!Just now Jia Hongjian said that he would not sponsor football, and he also said all kinds of shady things, and now he is going to sponsor again. Does Jia Hongjian have a schizophrenia?

At this time, of course, Jia Hongjian also saw the doubts in the eyes of those people, and he only listened to him explain, "Our sponsorship does not necessarily mean buying the name of their team, nor does it necessarily mean buying their backs. There are many forms of sponsorship, and the simplest one is in-kind sponsorship. For example, if we negotiate with the club and provide them with the professional energy drink that Jianlibao is developing and trial-producing, what will happen? ?Now domestic football teams, even professional teams, basically drink mineral water on the sidelines. There are professional sports drinks, which can enhance the endurance of athletes, and they don’t cost money! Who wouldn’t want this? And we sponsor them like this , In fact, we found a group of guinea pigs, provided them for free, and improved the product according to their feedback, and then we can let the audience in front of the TV see them drinking our professional drinks through advertisements, Even when we advertise in the future, how many professional sports drinks can be designated by all members of the professional team, and even the professionally designated drinks of the Chinese men's national team... What is this concept?"

That's right, it's like Gatorade has been sponsoring sports events such as the nba.In the NBA arena, there is a water dispenser next to the bench, and there is a big bucket of Gatorade on the water dispenser!But does Gatorade sponsor a particular team?of course not!The market for sports drinks is all athletes, how can they only sponsor a dozen people?This is not scientific at all!

At this time, Li Jingwei and the others looked at Jia Hongjian in shock. They never thought that Jia Hongjian would be so active in his thinking - treating professional athletes as guinea pigs and giving semi-finished products to others for experiments?Then not only do experiments for free without giving money, but directly treat the product as a so-called sponsorship, and earn people's favor, and even earn a photogenic advertisement?This calculation is too shrewd, isn't it?It was the first time Li Jingwei and other talents knew that this research and development product could be researched and advertised while finding mice for free experiments. How could it feel that Jia Hongjian had calculated all the good things?

But at this time, Jia Hongjian continued to say, "So we can put aside the cola for now. The most important thing to do is this kind of sports drink. Even our goal is very simple, that is, when we arrive In the future, we don't need to sponsor team drinks for free, but they will take the initiative to spend money to buy our drinks when they are excited! Not only football teams, but also basketball teams, volleyball teams, etc., as long as it is a team or even a sports team, it will be You can buy our beverages. In this way, we can at least make a small profit in such a sports market like an iron rice bowl, and it is also very stable! Even after improving the taste, through market promotion, we can attract young people to participate in sports It's not impossible to buy our drinks later!"

After hearing this, Li Zhiqiang and Yang Shiming understood what real "steadiness" is!The Coke market they found was, to put it bluntly, just picking up people’s teeth, just exploiting some rural and town markets that others don’t want to occupy, so that they don’t lose money.But Jia Hongjian also chose the same path, which is an iron rice bowl similar to a job in a state-owned enterprise-although the sports market is not as big as the general beverage market, it is very fixed and equally exclusive!Even in the future, it will not be impossible for Jianlibao to sign an exclusive agreement with the sports team. In this way, it will be no problem to make a small profit every year in this market alone. This means that there is a basic market, a basic market that no one else can grab. Then if you develop outward, you will earn money no matter what!No wonder Huaxia Hi-Tech has developed so well. Every step of the way, they are thinking about making a small profit at least, and the products are not too risky. In this way, they can't be cautious but boldly imagined.It would be strange if such an enterprise does not grow bigger!

But just when they were feeling deep in their hearts, they heard Jia Hongjian say again, "By the way, I think our Lingnan herbal tea has a unique feeling. We can also make this into a product. The most unique Lingnan herbal tea The product can also be promoted to the whole country!"

What?Herbal tea?At that time, Li Jingwei almost burst out laughing!This herbal tea is so bitter and bitter, is it a habit for northerners to drink it?Herbal tea is medicine!How can this stuff be made into a drink? (To be continued..)