Coquettish Rebirth

When Li Jingwei left Jianlibao this time, he was full of doubts.Even all the way home, he was a little absent-minded. "Dad, do you want to go to the toilet?" His son asked after bringing him home, but seeing Li Jingwei lowered his head, he didn't know what he was thinking. "Dad?" The son yelled a little louder, and it was only then that Li Jingwei came to his senses, "Ah? Going to the toilet? No need."

After finishing speaking, Li Jingwei began to meditate again.At this time, he was still recalling what Jia Hongjian had said in the meeting about making herbal tea into a drink. To be honest, Li Jingwei really, really disagreed with this decision.Because as a native of Lingnan, no matter how I think about it, this herbal tea is bitter—so bad, after all, this thing is medicine!Medicine is actually made into a drink?Can this work?People in the north don't have the hot and humid environment like the south all day long, and it doesn't mean that they are shrouded in "miasma" all day long. They don't have so many "heat poisons", and of course they don't need so many cold and cool Chinese herbal soups Clear heat and detoxify!Logically speaking, the places north of Lingnan, at most the Jiangnan area, need to drink herbal tea or something, except for the rainy season and the summer heat controlled by the subtropical high pressure, there is no place to drink herbal tea.

After all, this herbal tea is medicine anyway.Although it is everywhere on the streets of Lingnan, it is caused by the special environment of Lingnan.If it is spread all over the country, then this medicinal herbal tea is drunk by the northerners, what if something happens?For example, if someone has a cold body, or has any symptoms of cold body.What if someone's condition gets worse?Moreover, Lingnan people don’t drink this herbal tea as plain water every day. They only drink it once a week or ten days and a half months. Sometimes they even drink it when they have a headache, catch a cold and feel unwell. This thing is really good. Can it be made into a drink?

Although what Jia Hongjian said was to add this kind of herbal tea to sugar water to make a so-called herbal tea drink with relatively weak medicinal properties, Li Jingwei was still worried, after all, this thing is medicine!Now in the field of health care products, the health department has issued regulations, saying that if you make health care products, you must go to the Ministry of Health for special registration, so if this herbal tea, which is originally a traditional Chinese medicine soup, is made into a beverage.Is this a drink or a medicine or a health product?In the end, should I buy it at the hospital pharmacy or on the street?

So Li Jingwei quite disagrees with this.But who knew that Jia Hongjian was going his own way, as if he wanted to make this herbal tea into a drink no matter what the loss was or not, no matter how big the matter was.Lao Li was very curious about Jia Hongjian's persistence.He really couldn't figure it out.Why did the kid Jia Hongjian, who seemed easy to talk and seemed to be obedient before, suddenly act so stubborn on this matter?

What Li Jingwei didn't expect was that.Jia Hongjian's stubbornness in wanting to enter the field of herbal tea was because he had "foresight" and knew in advance that the future market for herbal tea would be quite large!As for the medicinal properties and the like.It only needs to be mixed with a lot of sugar water, or honey water, just like Jiaduobao and Wanglaoji, to dilute the medicinal properties, then it will be fine?Besides, ordinary people, who always drink drinks all day long?This is the time when you really can't help drinking drinks, which is usually the hottest time in summer.At this time, the heat is already heavy, so drinking more herbal tea is not a problem.And when the weather cools down, how can someone drink herbal tea every day?Even in the winter, unless the family wants to eat big fish and meat together during the Chinese New Year, who would really buy a lot of herbal tea and drink it all year round?Even if there is such a person, as long as there is a statement on the product that it is not suitable for long-term continuous use, it is too late, isn't that enough?You must know that drinking something like cola every day will have a greater impact on the body than herbal tea. Is it marked on the cola that it is bad to drink too much?Not to mention anything else, drinking too much boiled water can cause water intoxication - drinking a lot of water can also lead to electrolyte imbalance.Where in the world is there anything that has no toxicity or side effects at all?Just like the rice that is eaten every day, when the rice is stored, it will produce a small amount of aflatoxin, and aflatoxin was identified as a class 1993 carcinogen by the cancer research institute of the World Health Organization in 1!However, this substance is completely unavoidable in agricultural products all over the world, so we can only try to set a relatively small limit standard.This world is like this, if you want to have no side effects at all, and want to live in peace, you have to starve to death in a week or so!

So for Li Jingwei and others' worries, Jia Hongjian really thought it was unfounded!Rather than worrying about whether someone will drink herbal tea every day and their health will be bad, it is better to worry about whether the rice I eat will contain excessive heavy metals, and whether there will be pesticides on the vegetables that have not been washed. It is better to worry about the dangers of those things It's much better than drinking herbal tea every day!

At this time, Jia Hongjian was not only not worried about this kind of thing, he was not even worried about Li Jingwei and others.At this time, he was thinking about whether to rent the brand of Wanglaoji or something.Thanks to a lawsuit in 2012 between Jiaduobao Group and Guangzhou Pharmaceutical Group, which holds the trademark of Wanglaoji, Jia Hongjian has a certain understanding of the brand and formula of this Wanglaoji—the herbal tea brand in Lingnan in history. The founder is that Wanglaoji.Wanglaoji probably invented Wanglaoji herbal tea in the [-]s in the Qing Dynasty, and then continued to make it as a time-honored family name.As a result, before the liberation of Lingnan, the descendants of Wang Laoji went directly to Hong Kong, leaving a circle of long-term workers in the mainland.

After the PLA uncle took over Lingnan, he began to operate Wanglaoji as a state-owned industry. First of all, he found a few long-term workers from the past and asked them to cooperate to figure out the old formula of the year. The reverse mapping of Wanglaoji came out.Then when the socialist transformation came, this Wanglaoji became a state-owned brand.As for the descendants of Wanglaoji, they will continue to build the Wanglaoji brand in Hong Kong, Macao, Taiwan and other overseas regions, and at the same time set up a group called Jiaduobao to operate Wanglaoji.

Originally, the two sides did not interfere with each other, but at the beginning of the century after the reform and opening up, Jiaduobao came to China to rent the Wanglaoji brand.Originally, at this time, Guangyao was also using the Wanglaoji brand itself, but it was more regionally limited. They had been making boxed Wanglaoji in paper packaging, which is the so-called green packaging Wanglaoji.Seeing that Jiaduobao wanted to rent the domestic Wanglaoji brand, Guangyao also rented it.Calculated to be a few million a year, who knows that Jiaduobao has really expanded the herbal tea market in a few years!In this way, as the "owner", Guangyao naturally asked for a rent increase. After all, it is impossible to say that looking at Jiaduobao's annual sales of 100 billion, and then Guangyao still takes several million a year in brand fees?But who knows that Wang Laoji's descendants are very stingy, and they just don't want to pay more money, so they thought of a way to bribe the leaders of Guangzhou Pharmaceuticals with money, and then sign a long-term contract of 20 or [-] years, and then Set the rent very low, so that it is cheating state-owned assets through bribery.In the end, someone in Guangyao was not happy about this matter, and reported it, and then the boss of Guangyao was arrested, and then the boss of Jiaduobao fled directly after paying bail.

Of course, the boss of Jiaduobao must not be happy to see that the court will continue to give the Wanglaoji brand to Guangyao, so he recruited n people to promote it, saying that state-owned enterprises are robbing the brand and so on... …Actually, to put it bluntly, it’s just a thief shouting catch a thief!Renting a brand is a matter of willing to fight and willing to suffer.When they first rented the Wanglaoji brand, they didn’t expect that if it becomes bigger in the future, the brand will be owned by someone else?Didn't think of using your own brand directly?This time he made a mess, Jia Hongjian would not believe that Jia Duobao was not responsible for it, and that Jia Duobao was as pure as a virgin.

However, Jia Hongjian didn't want to get involved in the matter between Jiaduobao and Guangyao. What he was thinking about now was whether he could buy the Wanglaoji formula from Guangyao, and then see if he could take the opportunity to sell this Lingnan medicine at a cheaper price. Local herbal tea brands to buy!If you buy this Wanglaoji brand now, it is actually not expensive, and it is hundreds of millions if you die?In any case, it is a local brand, not a nationwide brand, so the price cannot be high.Moreover, many leading cadres do not have any awareness of cherishing "ancient cultural relics" these days, and everything is based on economic development.So from this point of view, it is really not difficult to buy this Wanglaoji brand.

"Should I buy a new brand, or create a new brand, or simply use the Jianlibao brand?" Jia Hongjian was pondering at this time.To be honest, if you buy the brand of Wanglaoji, it will only allow Jianlibao to have a basic herbal tea beverage in the Lingnan area at the beginning, that is, it will be able to protect its capital without losing money.But is such a small capital-guaranteed market worth paying hundreds of millions of dollars to buy?Jianlibao itself is also a good brand, and the Jianlibao brand is much more well-known nationwide than Wanglaoji. From this perspective, the use of the Jianlibao brand to make herbal tea should actually be promoted better than the Wanglaoji brand? (To be continued..)