Coquettish Rebirth

The managers of theaters all over the country are sitting in the office of the film bureau with great curiosity. Logically speaking, this time should be a viewing party for so-called Lunar New Year films during the Spring Festival.As for the film viewing during the Spring Festival, there are actually quite a few things to watch, but there are not many to watch - the most famous one is of course the New Year's film "Who Am I" by Brother Cheng Long from Hong Kong.The film, which claims to have been filmed in South Africa, will be screened in Hong Kong in mid-to-late January, and will be screened in mainland China during the Spring Festival in February, with only a few days in between.

But in this way, even if Brother Cheng Long's film comes to the screening, the theater manager doesn't need to come in person, at most, the screening manager just needs to come.So after these theater managers were called, they were all kinds of curious and couldn't figure out what was going on!

"Hey, Brother Hu, why did they call us over this time?" A theater manager who was obviously from the north asked an acquaintance next to him. "I don't know, have you heard anything?" "Where did I hear it..." "You don't know? We don't know..." More and more people gathered at this time We started whispering and discussing together, especially after discovering that everyone didn't know why they were called.Soon, someone gave full play to the associative function of the brain, and asked curiously, "Hey, do you think it was because of Cheng Long's movie that we were called here? Will it be to prevent it from being released in Hong Kong? After it is released, Heishi will go to secretly film or make copies to make pirated copies and flow into our mainland, so we want to make a simultaneous release similar to foreign countries?"

"Simultaneous release? It's very difficult? It's only been a month since the release in Hong Kong, and the filming below is all scheduled! That is, the schedule for the Spring Festival in February is specially reserved for them..." Someone said worriedly. "Hi. Now that it's set to be released in January, what good movies can there be? Compared with Cheng Long's, these movies have to go and cool off! Let me tell you, as long as Cheng Long's Jiahe behind Cheng Long can accept us Some of the domestic characteristics of the company can give some compensation for the vacant schedule, so I don’t think it can be adjusted!”

Obviously, this theater manager is a bit greedy for profit-it is obvious that if Cheng Long wants Hong Kong, Hong Kong and mainland to release simultaneously, it will be good for everyone. After all, after the impact of piracy in the mainland is reduced, everyone's box office will be able to More, and the more box office, the more everyone can get.And in such a situation that is beneficial to everyone, this theater manager who doesn't know where he came from is actually thinking of squeezing profits in addition!

Just when the theater manager had just finished speaking.Only listening to the door of the conference room being opened.Then I saw Director Tao hurried in with a stack of things.After a group of people saw Director Tao coming in, they hurriedly sat down one by one, and at the same time looked at Mr. Tao in silence.At this time, Director Tao came to the chairman's seat in the conference room and sat down, then directly directed the little girl who brought in to distribute the materials.

After the materials were distributed to everyone.They looked down suspiciously.I saw a title suddenly written on the document - "Decision to Promote the Co-production <Saving Private Ryan>". "Saving Private Ryan"?What kind of film is this.Co-production?I have never heard of it. In the Chinese market, if there is a co-production every year.Why don't you hurry up with all kinds of publicity?Even Zhang Yimou and others in China, when they co-produced with Dawan Ganggang, they used all kinds of publicity-after all, even if they don't want to publicize themselves, the cooperation departments of Hong Kong, Taiwan and overseas will still let them publicize. For those people, being able to promote can attract attention, and being able to attract attention can largely attract people to watch the film!

So, if there is a co-production film in China, how can there be no news at all?These theater managers are all insiders in the film industry, and they have been immersed in this industry for many years.It's understandable to say that ordinary people don't know about co-productions, but if they don't know about it, is that too exaggerated?So out of curiosity, they looked down and saw that this piece of paper actually said that this film was the work of Steven Spielberg!

At that time, all the theater managers were stunned, and then they looked carefully one by one in disbelief. In the end, some even rubbed their eyes and looked again, only to find that it was indeed A Spielberg film!At the same time, they also discovered that this film is not a "copycat" such as Spielberg's nominal producer or production, but a real film directed by Mr. Spielberg himself!

That a Spielberg film would be a co-production just feels... ridiculous!It's like Maradona or Brazil's Ronaldo, who was just signed by Inter Milan, ran to A to play. This is simply too unreal!The fantasy has reached the point where people can't believe it at first glance!

At this time, everyone looked up at Director Tao in astonishment, and saw Director Tao said very calmly, "Everyone has seen it. I believe many people know that Spielberg made a film in China before. Another There is one thing that many people may not know, that is, Huaxia Hi-Tech has already acquired the equity of DreamWorks where Spielberg is located, and this film used a lot of domestic cast and crew in the filming location, so there is no Wrong, this is a co-produced film. Now this co-produced film is expected to be released in China in March, and it will be the world premiere, even if it is released in the United States, it will be released later than ours..."

When I heard Director Tao say this, all the faces in the audience couldn't believe it!What?Spielberg's new film is actually a co-production?Spielberg?Is that Spielberg from "Jaws" or "Jurassic Park"?His new film will be released in March as a co-production?Or a world premiere?When hearing this, it can be said that the first feeling of all the theater managers is "this fucking is really a pie in the sky"!

That's right!If it is released first in foreign countries, then the next problem is that there are various pirated discs that are almost simultaneously on the market!Now the domestic piracy industry is basically one-stop. For example, because there is no review in Hong Kong and Hong Kong, it can basically be released with little difference from foreign countries. At most, it will be delayed for a few months. When it is released in Hong Kong and Hong Kong , there will be members of the underworld club with their home cameras to secretly shoot in the theater, and some people even make it to the United States to let people go to the theater to secretly shoot!What is more professional about Hong Kong is that their dark side will sometimes choose a more direct method-steal a copy!

That's right, for film companies, there may be no way for the black society, but for individual movie theaters, hehe!As long as a copy is obtained, the film can be completely converted into digital mode, and then it can be sold directly to offline merchants in Hong Kong, Taiwan and the mainland.The downline merchants in the mainland find someone to dub simplified subtitles, and then press the disc to stream the film, and then a sea of ​​pirated discs goes on the market!And at this time, this film may still be on the list of American blockbusters pre-selected in China!Serious introduction negotiations have not yet started!

Ever since, under such circumstances, China's film market has been getting worse and worse in the past two years, and movie theaters have become more and more poorly managed due to the impact of piracy, and the number of movie screens has become less and less.Under such circumstances, of course, the theater side is even more unwilling to relax the requirement for small money sharing!

However, if China is the first to release it in the world, then in a short period of time, it is impossible for China to have a pirated version!After all, after the release here, even if there are pirates in Lingnan who go directly to the cinema to secretly shoot, even if they can continue to produce pirated discs the next day, how long will it take to deliver them to Shanghai?At least a week?After all, this thing can't be shipped by air?Why do you have to take the road slowly?Even if it takes three or four days to go to Shanghai, is this the top wholesaler in Shanghai?Then to the retail stalls below, at least three or four days?At the end of the day, it is possible to create an opportunity for at least a week without pirated movies hitting the market!

And this is a central city like Shanghai, if it is some second-tier cities or even third-tier and fourth-tier cities, it will be even slower!It can be considered that in the first time, the audience had almost no pirated discs to choose from, even if they traveled all over the city, they would not be able to buy them!And this time lasts for a week, then many of them will definitely not be able to resist buying a ticket for ten yuan or 50 yuan to go to the movies!So, isn't this money just a waste of money!

You must know that in the film industry in mainland China, there is no movie that can avoid the competition of pirated discs—ah, no, actually there are, those bad movies that go to theaters for a day, because no one wants to watch them, so no one makes pirated copies .But in movies that can make money, basically pirated discs are a shadow that cannot escape!It can be said that from the first day it was released, it has been constantly sucked by pirated versions!And now, there is actually a chance of not being blood-sucked!So how much will the box office be, not to mention the billions of "Titanic", at least hundreds of millions is not a problem?This is a big profit for the cinema!Especially when they can share about 65% of the box office!

However, when everyone's eyes widened and RMB symbols appeared in their eyes, Director Tao said again, "However, Spielberg and DreamWorks have a request, that is, if it is to be released in the mainland , we must give them more share!” (To be continued..)