Coquettish Rebirth

Director Tao's words were obviously like stones thrown into a pool, sodium metal thrown into a drinking glass, firecrackers thrown into a cesspit, all of a sudden stirred up waves.The theater managers who were acting as if they were very excited before, now act like calves with their tails on fire one by one, standing up anxiously with red eyes! "What? More share ratio?" "Director Tao, this is not acceptable!" "Director, our domestic market is shrinking now, and the number of screens is getting smaller every year. How can we live if the share is too much?" ?” “That’s right, they are going to kill the chicken to get the eggs!” “No way, Chief Tao, absolutely not agreeing!”

As long as the ratio of sharing is mentioned, the managers of these theaters seem to be asked to reconcile with their sworn enemies!In the view of these theater managers, the number of screens in China has dropped dramatically!Although calculated according to the total number, there are probably more than 7000 professional movie theaters and more than 1000 movie theaters in China, adding up to more than 9000.It is reasonable to say that there are at least 9000 screens in the country, but the problem is that since the reform of the cultural industry in 92, the number of cinemas has been dying faster and higher, and the number of screens is getting higher and higher!

Originally, 91 years before the reform happened to be a big peak of China's box office. After the number of silver screens created a hardware peak in 89, although the peak of software box office was delayed by 2 years, the national box office reached nearly 24 billion yuan. The highest peak in history, the income from distribution and production alone is as high as 11 billion yuan!And in that year.There are a total of 2748 million broadcasts throughout the year, and a total of more than 144 billion moviegoers nationwide!Basically, based on the calculation based on the 11 billion people in the country at that time, that is, each person went to the cinema more than 10 times on average that year!Such a number was unthinkable all these years!In these years, ordinary people will only go to a movie theater once when they organize a movie viewing, or some very good movies, especially cartoons, and parents will take their children to the movie theater to watch them, otherwise Some imported blockbusters.Those were all watched directly on cvd.Who still goes to the cinema?

Under such circumstances, there has always been a saying in the film industry, especially the theater industry, that starting from the cultural reform in 92, county-level movie theaters were sad at the beginning.In the mid-term, municipal movie theaters are sad.Maybe in the later stage, it will be sad for provincial cinemas!Now this is when municipal movie theaters are half dead.The current domestic film market is sluggish, and the number of moviegoers continues to decline. As a result, municipal movie theaters are basically reduced to the status of "vases"—or the movie theaters cannot pay wages.We have to rent out movie theaters or movie theaters as venues for various activities, such as venues for reports and performances on Children's Day for primary and secondary schools, or even venues for performances by various acupoint groups.If you don't do this, then the last thing waiting for them is to be laid off!

In this case, as theater managers, especially provincial theater managers, of course they have to fight for profits for their departments!If the pie is big, then you can give the other party a little bit in order to expand the market.But when the market is shrinking like this, when there are so many people waiting to eat behind them, it's really not a place where you can just let the benefits come out!

Just when everyone was furious, Director Tao suddenly slapped the table! "What's the noise? Nonsense!" Director Tao yelled, and the managers of the theaters below were stupefied. They sat down subconsciously one by one, and stared blankly at Director Tao who was furious. "You still say that other people kill the chicken and take the eggs? You are the ones who kill the chicken and take the eggs! He is Spielberg, not Zhang Yimou. How big is our China market? They insist on crying and shouting to come to our China for release? Please think clearly, now is If we want to make money, we must ask others, not others ask us to make money!"

As soon as Director Tao said this, the group of people immediately calmed down!That's right, what Director Tao said is absolutely correct. If you think about it carefully, Spielberg and DreamWorks are really the status of masters-they don't care about the Chinese market at all, even if the Chinese market makes more money, can they have as much as the American market?And as everyone in the film industry knows, the box office of Hollywood movies is just a way to pay back the money. The real money is the income from the distribution of video tapes and other audio-visual products in developed countries such as North America and Europe!Therefore, Spielberg and DreamWorks really don’t need to seek the Chinese market. It can even be said that they don’t care about it at all.

After thinking of this, the thinking of this group of managers began to be different from just now.What they were thinking about just now was the huge appeal brought by Spielberg and others, and the fact that their film was confirmed to be released in China, so the next thing they thought about was how to continue to expand their own interests!But if you think about it now, they don't necessarily have to release it in China, and the result is that they may not be able to see a big cake!At this time, I was thinking of grabbing more profits, which really seemed a bit of a thing!

Just when everyone felt a little embarrassed, Director Tao started talking again, "Are you talking nonsense? Everyone only knows how to look at the money, but even if they look at the money, they only know the small interests in front of them! You guys If you don’t want to think about it, in this day and age, is the appeal of Spielberg and Tom Hanks comparable to that of domestic filmmakers? And it’s the world’s premiere in China, how much does this attract audiences? Just thinking about grabbing the share now, I never thought about taking a long time to catch big fish. Through the concession of the share, it will attract Spielberg and DreamWorks to make a few more co-productions. After this, there will be a top-level Hollywood film in a year or two. A blockbuster movie is released in China? Just thinking about eating enough this time, and what to do after eating enough? Don’t you understand the long flow of water?”

Hearing Director Tao's words, everyone pondered, hey, that's really the case!If Spielberg is offended this year, then obviously he won’t come next year—they are not Chinese, even if their boss Huaxia Hi-Tech is a Chinese company, but they didn’t say they have to play in China ah?What can I do if I am in a hurry to go to the United States to play?In the end, the long-term transaction becomes a one-time transaction, which is a loss!

Everyone was a little ashamed at this time, but I don't blame them. After all, they have been poor for a long time. In recent years, life has not been easy, so when they see a chance to deceive people, they are not green. Close your eyes and hurry up?But if you think about it now, even if Spielberg is not going to make films in China, he will be making Hollywood blockbusters like "Jurassic Park". It can be operated as a domestic film and entered the market!And in this way, if this kind of blockbuster movie bypasses import restrictions and is released directly, how much more money can their theaters earn each year?

At this time, it can be said that at the earliest time, theater managers like them thought that the release of this movie was a short-term thing that needed to grab profits quickly.From the present point of view, it looks like there is a pretty good future, and there is a big cake waiting for everyone to share!Under such circumstances, these managers are beginning to feel that it is not unacceptable to accept different divisions.After all, these theaters are not having a good time now, not to mention that Spielberg and DreamWorks are still such big names!

"Then Director Tao, what do you mean? How much will you give them?" Someone asked proactively.But Director Tao didn't fall into this trap, and saw his face turn pale, "Ask me? How much do you want to give?"

Hearing what Director Tao said, all the theater managers at that time looked at each other in blank dismay. At this time, no one dared to speak. Everyone was afraid that if they said it, they would offend their peers—after all, they thought it was ok to score Proportionality is not necessarily suitable for colleagues, so whoever speaks in this matter may offend people in the end, and even offend people without getting any benefits. Why bother?

But if they don't talk, it doesn't mean Director Tao won't order generals!Just when everyone was looking at me and looking at you, but no one said anything, Director Tao suddenly called his name and said, "Old He, tell me how to change it?"

The old man named by Director Tao is the manager of the Capital Cinemas, and he knows Director Tao.Moreover, he is a seasoned person, which means he is a bit respected in the world.When Director Tao asked such a question, everyone subconsciously looked at Lao He, and many people looked at Lao He with worried or anxious eyes.But Lao He said with a faint smile, I don’t think it’s appropriate for me to say this alone. After all, our country is so big, and there are different situations in different places. Our capital and big cities like Shanghai think it’s okay. Some inland provinces may not think it is appropriate, so I think we should discuss this matter democratically, and the results of a group discussion will come out!

Hey!This old He Na was as slippery as a loach, and with such a few simple words, the pressure that Director Tao had put on was completely resolved.Obviously, what Director Tao asked him to say by name, if he said less, if Director Tao was unhappy, he would hold grudges, and if he said too much, colleagues should hold grudges. This is definitely the situation where Zhu Bajie looks in the mirror and is not a human being inside and outside.But he actually resolved it in such a way! (To be continued..)