Coquettish Rebirth

"Huaxia Hi-Tech grandly launched the [Digital China] plan, with a scale of [-] million yuan for old-for-new ones, and any old computer can be traded in for new ones!" Teacher Wei is here, Huaxia Hi-Tech has invested a lot of money to trade in the old for the new!"

Almost at the same time, the headlines of the social entertainment pages of media across the country all contained the words "Huaxia Hi-Tech".This is the shocking plan launched by Jia Hongjian and Huaxia Hi-Tech, the legendary "Digital China Project"!At this time, Liu Chuanzhi was nervously reading the reports in the newspaper. When he came to Lianxiang Company this morning, Liu Chuanzhi looked like he was heartbroken!

Why did he have such a reaction?Because he couldn't imagine where Huaxia Hi-Tech got so much money!You know, Lianxiang has a vest listed on the Hong Kong stock market, and the communiqué issued at the end of 97 showed that Lianxiang's revenue in 97 increased by 32% year-on-year compared to the previous year!This is a very gratifying growth!But even if this is the case, there is no way to spend [-] million yuan for event marketing all at once, and it is even more impossible to spend [-] million yuan for the so-called trade-in, which is purely a loss-making thing to grab the market!

You must know that this so-called trade-in of the old for the new was done by TV companies such as Changhong in the past, and it can be said to be an amazing move a few years ago!Later, this strategy was selected into the textbooks of the newly emerging business schools in mainland China!In the textbook, this move is clearly defined as one of the techniques for dealing with accumulated inventory!

We must know that almost any manufacturer has a backlog of inventory not only when sales are not good.Even if the product is sold well, there will be a backlog of inventory - in order to prevent the product from malfunctioning during the warranty period, there must be a certain amount of storage for parts and complete machines!Even after the product is released from the market, there are still parts and complete machines stored in the factory of the manufacturer!Whether it's an American company or a Chinese company, it's all like this!Even if Intel's Pentium ii processor is on the market and the Pentium i processor is off the market, there are still some Pentium i in stock in Intel's factory warehouse!And part of these stocks is the source of CPUs for Jia Hongjian's products!

But just like what is written in the textbook, such things as old-for-new or home appliances going to the countryside are all for dealing with inventory-anyway, these inventories are not very sold in the warehouse.It's better to lose a little.Guaranteed to sell it!And the things that are traded in for new ones can also be dismantled as electronic waste and exchanged for some small money!But if Jia Hongjian directly trades in new products for new ones, it will be a pure loss!After all, trade in the old for the new, there must be a price at which the old product is valued?But such an old product may be useful to users.But it is of little value to the manufacturer.At most, it is sold as scrap.But when the scrap is sold.It is definitely impossible to say that it is the same as the valuation of the user's old products, because waste products have no use value, while old products have use value!

Thus.How to say that manufacturers are losing money, and may even lose money even the ex-factory price has fallen below!In this way, what are the benefits for manufacturers?Is this an act of deliberately losing money to seize market share in order to compete with Lianxiang without causing a price war on the surface?Could this be aimed at him, Liu Chuanzhi?Could it be that after Huaxia Hi-Tech talked about the acquisition with Dec Corporation, it will really start to fight back against Lianxiang Corporation's cheap computer strategy?

That's right, this Liu Chuanzhi is almost paranoid about being persecuted now.It's not his fault, who made Huaxia Hi-Tech put too much pressure on Liu Chuanzhi?Originally, Liu Chuanzhi thought that when Huaxia Hi-Tech was going to enter the field of complete machines with Microsoft at the very beginning, this was enough to make people afraid-after all, there is a giant Microsoft behind Huaxia Hi-Tech!

Yes!If Huaxia Hi-Tech wanted to fight Liu Chuanzhi alone, then Liu Chuanzhi would not feel fear at all, and he would not have such paranoid symptoms of being persecuted.But unfortunately, there is Microsoft behind Huaxia Hi-Tech!Can Microsoft easily make their plan fail?I heard that this plan is still a plan that Bill Gates is quite concerned about. How much is Bill Gates?Tens of billions of dollars!If someone casually spends [-] million U.S. dollars on the Chinese market, Lianxiang can't stand it!Not to mention that there is a local "running dog" like Huaxia Hi-Tech to help Microsoft get familiar with the environment!

Therefore, Liu Chuanzhi saw all kinds of actions of Huaxia Hi-Tech, so of course he felt all kinds of Alexander, not to mention that Huaxia Hi-Tech was under the control of Jia Hongjian, and all kinds of magical marketing like flying immortals were frequently issued. Facing a price war from Lianxiang, they actually went to the United States to find Dec to buy the production line!Suddenly, it caused an earth-shaking reaction in the country. Can this not make Liu Chuanzhi suspicious?Now he was really looking at any of Jia Hongjian's tricks, and he felt that the other party was up to no good, and he felt that the other party was preparing for some terrible conspiracy in the future!

However, Liu Chuanzhi's guess was correct, because Jia Hongjian actually had a little bit of an earth-shattering conspiracy!What is this conspiracy?That is "Digital China" in the news headline!That's right, how could Jia Hongjian, a big villain, lose money just to disgust Liu Chuanzhi?Even if he wants to lose money just to disgust Liu Chuanzhi, Jia Hongjian will try his best to find a place where the lost money can be used more effectively!And this "Digital China" plan is exactly that!

What is the plan like?To put it simply, it is to directly include universities, middle schools and primary schools in the list that can directly trade in the old for the new!This was in Jia Hongjian's earliest plan, and there was no such thing as a so-called institutional replacement!Originally, the computers in this organization are basically brand-name computers, and this is going to be replaced by Venus Computer cvd. Is it possible to let people print tax bills in conjunction with the TV?But after some research and calculations, Jia Hongjian soon changed his plan and began to set up a lineup where all universities, middle schools and primary schools can join the trade-in lineup!

Why is this set?It's easy!Because in this way, the children's familiarity with Huaxia Hi-Tech products can be cultivated from the time of dolls and teenagers!This is the same as the children of later generations who grew up surrounded by Apple products and habitually buy Apple products when they grow up. This is inertia!Moreover, some primary and secondary schools in Shanghai in this era are okay to say, there are still some 486 or Pentium i computers, but in some second-tier and third-tier cities, the microcomputer classes in some elementary schools still use Apple in the early 80s. Previous generations of machines!It has been more than ten years, and children are still allowed to use this kind of machine, and this is a "preferential treatment" only for urban children!In many rural schools, children don't have access to computers at all!

In this regard, Jia Hongjian, who has always been used to being a good person and building a company's brand, feels that it is entirely possible to jointly carry out a digital China plan with Changhong. , Weak burst, you can contact Huaxia Hi-Tech, Huaxia Hi-Tech can provide them with a set of Venus computer cvd and a Changhong 18-inch small TV for free in exchange for a new one!At the same time, I will try my best to contact the local government and cable TV companies, and try to connect the computer rooms of these schools with cable TV networks. In this way, children can use cheap computers with Pentium 1 processors to learn how to use win95, their brother Wince. The use of the operating system lays a solid foundation for the future, and then start learning online applications!Even Huaxia Hi-Tech will develop some small typing games, changing the simple and boring English typing used by children in school to the intelligent Lenovo Pinyin input method produced by Huaxia Hi-Tech, and even teaching students how to help their families who do not know how to use the Internet. of elderly people buy things online!

Then, Jia Hongjian and the others will donate all the recycled computers and old personal computers collected from all over the country to various villages and private primary and secondary schools, so that the poor students in the central and western regions can also fully learn computer applications. !

In this way, with the launch of this plan, Huaxia Hi-Tech is afraid that its reputation in the country will not be improved to a higher level?Since it costs money, it must be spent wisely, and it must be spent to produce results!What is the mere disgusting Liu Chuanzhi?By the way, Jia Hongjian wants to be more selfish and beneficial to others!Of course, Jia Hongjian would not admit that the Venus computer cvd they used to trade in the old for the new was an "old model" produced in the past half a year, and he would not admit that this was done to clear the air. Most of the inventory, and then launch products with updated configurations, and then increase prices!

Now, the publicity on the various media is only the first step, which is to only reveal to the public that Huaxia Hi-Tech is going to launch a trade-in project!Through this kind of publicity that makes consumers feel profitable, it will impress some ordinary people who love to take advantage of small things.After this round of publicity, Huaxia Hi-Tech will hold a grand press conference in the next period of time, and cooperate with relevant ministries and commissions such as the Ministry of Education to directly disclose the so-called "Digital China" plan, so that Huaxia Hi-Tech can occupy the market and The act of "poisoning" Xiaopenyu is combined with the great goal and noble sentiment of "a strong youth makes China strong"!

What is a businessman?This is called a businessman!It is a campaign that not only occupies the market and cultivates the next generation of consumers, but also makes almost all consumers applaud and even move everyone to tears!Let everyone unanimously call this businessman a good man!What kind of things like Zhou Papi's chicken crowing in the middle of the night are too low-end!Only a businessman with such brainwashing ability can be called high-end and high-end! (To be continued..)