Coquettish Rebirth

That's right, for Liu Chuanzhi, these days are obviously very sad, he doesn't know what to do!Facing such a strange offensive from Huaxia Hi-Tech, what can they do?Even for Liu Chuanzhi, he couldn't understand why Huaxia Hi-Tech did this!Generally speaking, the purpose of these companies to seize market share is to make money, right?A high market share proves that the company sells more products, and after selling more products, it makes more money.

Then there will be more profits, and then there will be more small money invested in R&D and marketing, and then we can rely on these reinvestments to dominate the market more and more, forming a first-mover advantage and scale advantage, right?And all of this is ultimately for one purpose - to make more money!

However, Huaxia Hi-Tech's trade-in behavior to seize market share cannot be understood by Liu Chuanzhi at all, because they traded the old for the new and seized the market, but because of the trade-in, they made themselves lose money. How can this make money?Even according to the development of Huaxia Hi-Tech's idea, manufacturers have developed new products, so why don't they just sell them for free and give them to consumers for free? Wouldn't it be faster to seize market share?But how to make money like this?If it doesn't make money, is the company here to do charity?You will only do this when you are full!

So in the face of Huaxia Hi-Tech's similar malicious seizure of market share, Liu Chuanzhi really couldn't think of any solution. After all, facing a state that the human brain cannot understand, how could he think of a way to deal with it?Liu Chuanzhi can't understand this kind of thing itself, it's easy to understand.

Because of Liu Chuanzhi himself.After all, he is from the 90s, and he doesn't know some marketing methods in the 21st century.For example, for Jia Hongjian and the others, it was not a problem at all that the hardware did not make any money, or even lost a little bit!Why do you say that?Because Jia Hongjian, who likes to play games, understands that according to the method of game consoles, they are selling hardware at a loss, and there is no problem at all!

Why in history, game consoles were able to defeat computers that were on the starting line almost at the same time, and then produced a result that game consoles defeated computers in the market?You must know that in the earliest days of the game industry, game consoles were not reviewed like computer games.It can also be issued as long as the manufacturer wants to!This is the case with the earliest Atari game consoles.Manufacturers make a living by selling hardware, and software vendors don't care about 21, they can make and develop games without the permission of Atari.

So this thing came to an end.It evolved into Atari and the same as on the computer.There are all kinds of weird and bad games.All kinds of cheating games.Back then, it was clear that word of mouth among players could not stop merchants from deceiving people.Ever since, after a large number of low-quality games have damaged the player's small money.When a large number of h games flooded the game counters, parents hesitated, so they stopped buying Atari games and Atari game consoles for their children, and finally, this game console died.

Therefore, Nintendo later invented a new model, that is, the manufacturer sells consoles to the store market, and at the same time reviews the games, or manages the distribution rights. All games to be released on this platform must be approved by Nintendo!In this way, some games that are too low limit are prohibited to some extent.In particular, Nintendo is targeting the children's market. Of course, parents can't let parents find out that there are pornographic games in the game consoles they sell to children!After the quality of this game is under control, gradually, more and more people will buy this game console, and then game manufacturers will be more and more able to make games for this market, and everyone will earn a lot.

From some perspectives, the difference between this host and computer is similar to the difference between Android and Apple in later generations!Apple is like a game console produced by a game console manufacturer. The hardware is relatively fixed, and there is a complete closed ecological chain, and there are relatively few pirated copies. This has caused a phenomenon that large, medium and small manufacturers like to develop games and games on Apple. Software - because in a closed ecological chain, in front of a relatively fixed machine configuration, their games and software are easier to optimize in a targeted manner!And most importantly, in a closed system, it is very difficult to carry out piracy!

Just like the mainframe, Apple's anti-piracy mainly relies on the system and hardware. It can be said that piracy is not an easy task.But it’s different on Android. On Android, after a player pays for a game, he can share the entire data package. The result is that thousands of people can play together!This alone has caused various piracy problems, not to mention that in the Android camp, various hardware configurations are complex, and the Android operating system alone is not as smooth as Apple's when using it. In addition to the system design reasons, the biggest reason lies in the optimization problem!

So later, many manufacturers began to further carry forward the old man's strategy, and simply began to sell consoles at a loss, in order to spread the installed capacity as quickly as possible, so that game manufacturers saw that the installed capacity was high, then they would come. The game is published above, and then the host manufacturer can draw a commission!In this way, for console manufacturers other than Nintendo, selling consoles at a low price is not brain damage, but a sacrifice that must be made in order to make more money!It is to reduce the consumption cost of consumers and to make better money in the future!

"So, our approach is actually to give up another part of the interest for the sake of one interest..." This is how Jia Hongjian explained to his parents at home a few days ago.Although his parents support the Digital China plan, they are still a little uncomfortable with selling machines at a loss, so Jia Hongjian had to explain his thoughts to them—"We sell hosts at a low price, and the result will be faster and more efficient machines across the country." More people can shop online, and if we shop online, we can charge 5% of the handling fee for each order. That is to say, as long as we sell more products per unit time, the money we can earn is less More! So in a sense, if more people can use our machines in a short period of time, more merchants can enter our online shopping mall, and then there will be higher sales, and then Our commission will be more!"

That's right!What Jia Hongjian came up with was a method similar to the way host manufacturers sell hosts at a low price, except that he changed the model from a self-initiated price reduction to a so-called trade-in, and then added various factors to the price reduction process. Humane Propaganda!

According to Jia Hongjian's own calculations, if the sales of personal computers plus all cvd sales in the country in the last 10 years are added together, it will indeed cause Huaxia Hi-Tech to generate a loss of about 10 billion. amount.This loss is of course huge, but the problem is that if the sales of the Sherlock Holmes online shopping platform in the first year exceed 1 million yuan in the first year, then Huaxia Hi-Tech can take in 500 million yuan. If it reaches 10 billion yuan in five years, then It will be 5000 million a year.And this year's sales are 10 billion yuan. If you compare Taobao's development path, it is obviously a small achievement that cannot be underestimated!Because Taobao started in 03, and by 08, its annual sales were expected to reach 100 billion US dollars a year!

Even if Jia Hongjian’s Sherlock Holmes company can’t reach 100 billion dollars a year, even if it’s 50 billion dollars a year, it’s 400 billion yuan, how much is the 5% commission? 20 billion RMB!It's still a year old!So it can be said that as long as Jia Hongjian's Sherlock Holmes platform develops smoothly, it will be paid back within 3 years, that is a certainty!Under such circumstances, why couldn't he, Jia Hongjian, sell the machine at a loss, and then try to reduce the consumption cost of consumers? <The Flea Street.This decent Sherlock Holmes mall, that is, the electronic mall where Holmes sells official products of various manufacturers, sells products with higher commissions-according to the experience of the United States, although the factory prices of manufacturers are low, but they sell It is impossible to sell things at ex-factory prices.On the one hand, the money earned in this way is less, and on the other hand, it also impacts the retail market too much.After all, in this way, the retail price of ordinary consumers is the same as that of first-level agents. Who will go to the market to buy physical goods?

Therefore, the online shopping mall sells things at a price that is about 20% lower than the market price, so it can be considered that the price is basically the same as the price that the terminal vendor gets the goods!Such a price is already quite favorable for consumers, but in fact, the price itself may still have a 30%-40% profit!And this part of the profit, that is, Huaxia Hi-Tech and the manufacturer will be divided in half!The manufacturer is quite happy with this approach, after all, it can earn a lot more than the usual ex-factory price!

Therefore, there is reason to believe that after Huaxia Hi-Tech’s online mall is established, even according to the survey results in Shanghai, it is estimated that Huaxia Hi-Tech will be able to pay back its capital in the first year if it is aggressive, and it will be about 2 years if it is conservative. You can pay back!Under such circumstances, why couldn't Jia Hongjian compete with Lianxiang for the market?Although in fact, you can use the computer in Lianxiang to access the Sherlock Holmes Mall... But in the future, maybe Jia Hongjian and the others can make this Venus cvd into a relatively closed ecological environment?The larger the installed capacity, the more options and paths we can provide in the future!Of course, this opportunity cannot be left to others! (to be continued..)