Coquettish Rebirth

These one thousand families, one thousand questionnaires.To be honest, the sampling rate of such surveys is not too much, at least according to the sample survey rate of tens of thousands of copies in later generations, it is really not many.All kinds of data surveys in later generations are supported by the Internet, but now these various data survey companies have not started large-scale application of Internet surveys-even if they want to support, they must have the majority of the surveyed people in the United States The network will do!

Now the number of Internet users in the United States is only about 1500 million. Compared with the overall number of people in the United States, that is, one person in 20 uses the Internet.If this data is put in China, it is only 6000 to 2010 million Internet users. You must know that in [-], the number of Internet users in China will be hundreds of millions!

Jia Hongjian and Ye Jing came to the branch of AC Nielsen in Los Angeles. After the relevant personnel of their branch received Jia Hongjian and the others, they gave Jia Hongjian their relevant investigation results, and there were still people in the office. Analysis and explanation next to it.

"First of all, let's talk about the distribution of survey sampling. Among the 5 sampled families, we roughly adopted a model similar to the overall distribution of American families. As far as the sampling results are concerned, the overall sampling result is a pyramid. type, the closer to [-] annual income, the greater the number of households..." the investigator of ac Nielsen explained.For such a sampling distribution, Jia Hongjian thinks it is okay. After all, the distribution of family income in the United States is said to be olive-shaped, and this olive-shaped distribution should be based on statistics.is a normal distribution.

What is a normal distribution?That is, the closer to the center point, the more the center point is not necessarily an average value of the maximum and minimum values ​​- the average value will lead to the average income of the rich and beggars with an income of 1000 million, and then the average income is 500 million US dollars for one year.And if you use a stuff like the median, you can get a more realistic middle number.Because Jia Hongjian and the others want samples with an income of more than 5 US dollars, they will definitely not sample households with an income of less than 5 US dollars. Naturally, the closer to [-] US dollars, the greater the number of households.

"The families we sampled also tried to follow the usual situation of families with an income of more than 5 in the United States. All walks of life are involved, and the age is also naturally distributed. In the 1000-point questionnaire we finally obtained, we found that we did not mention specific products. content. Only 9.8% of households are interested in trying a computer that costs more than $2000. And 9.8% of those 90% earn more than $10 per year…”

Heard here.Jia Hongjian thought about this data, and the meaning was obvious—that is to say, the middle class in the United States is not as rich and powerful as imagined by many ordinary people in China.Although Americans buy cheap cars and even iPhones, even their houses are small villas.It is also much larger than the Chinese apartment.But for a lot of the middle class.That life is still very stingy!

Just like the so-called "diy" that was handed down to China in later generations, in China, DIY is a kind of idle pain in pursuit of fever and fun.Will do some things by myself.But in the United States, the middle class created this term just to save money!It’s like in Los Angeles, if you buy a small villa with a small lawn at the door, the lawn needs to be weeded from time to time, and if the middle class in the United States wants to find an American to help weed, the salary will be very expensive. Middle class sucks!After all, the wages of manual workers in the United States are not low!So only the really rich can pay for "amigo", that is, Mexicans who are smuggled to help weed. The real middle class will drive the lawnmower to weed by themselves on weekends!

Moreover, Americans live with a very low savings rate. The low savings rate means that they have no spare money. When there is something they want to buy, they must either pay in installments or wait until the next day. Let’s not talk about monthly salary—this month’s salary has to pay back last month’s credit card!

So if there are really two thousand dollar computers for sale, especially if you don't know what the computer is configured, then let Americans just pay two thousand dollars casually?Do you really think that they are all Chinese and have at least three months' salary on hand?It is a Chinese professor with an annual salary of about 2000 yuan before tax on the west coast. After eating and paying off all kinds of money, he can save less than [-] US dollars a month on hand. This is still adhering to the various savings of the Chinese people!If it is a white person, there will not be much money left!Therefore, for such a data, Jia Hongjian thinks it is normal. After all, it is placed in China in later generations. If a product is sold at a higher price than the same product from Apple, it does not know the configuration, and there is nothing wrong with it. If there is no good reputation, and the company has just been established for a few years, it is obvious that ordinary people will not join in the first time.Those who can enter are obviously either enthusiasts or idle tyrants!

"But after roughly explaining the configuration and the general concept, the proportion of interested families rose to about 15.2%..." said the analyst.Hearing this, Jia Hongjian nodded at the time. If he said that, then from a certain point of view, the sales of the all-in-one machines of their ams company would at least not be so miserable that they would lose money! A ratio of 15% does not seem high, but it is quite normal. After all, the price of their products is so high. HP’s products are only a little over $1000 now, and their ams products cost more than $2000. How could it be possible to sell as much as others?

Just like a TV, a 5000-inch domestic TV costs 25 yuan, and the same 25-inch Panasonic Picture King color TV costs 1 yuan.As a result, can the sales of Panasonic's Picture King color TVs compare with those of domestic TVs?Jia Hongjian and the others are not planning to rely on volume to make a living. After all, their gross profit margin is almost the same as that of Apple, and the gross profit of a single product itself is much higher than that of Apple. The gross profit cost of Apple is not counted. What about the research and development costs of the operating system and various software!

When an Apple computer sells for US$1500, although the hardware cost is only US$700-800, although the gross profit margin is about 50%.The cost of this all-in-one machine from ams is about 1000 US dollars, and the final price is more than 2000 US dollars. The gross profit margin is also about 50%, but in fact, one machine can earn 1000 US dollars, which is 8000 RMB!This profit is more than Apple's!So if you sell it for less, it may not be as profitable as Apple, but there must be no problem with capital preservation!

"However, according to our survey results, if our products are compared with Apple's products with similar configurations and shapes, almost 90% of consumers who were previously interested will turn to Apple's products..." the investigator continued. .

Hearing the results of this investigation, Jia Hongjian could understand it.This is like the Xiaomi company that was born out of nowhere. If it provides some kind of retina screen and sells for more than 4000 or even 5000, then Jia Hongjian may be interested. If there is no similar product in Apple, only Xiaomi when this product is available.But if Apple’s iPhone has the same product, and the price is even so cheap compared to Xiaomi, it’s no wonder Jia Hongjian would choose Xiaomi!After all, this brand is Xiaomi, not a super-rich mobile phone like Vertu, not a super-rich mobile phone that can be sold for more than [-] yuan for an old-fashioned mobile phone that can only send text messages and make calls!

However, Jia Hongjian is confident that this product will not fall behind in the face of Apple Computer's products - after all, he has spent so much effort, this unique selling point is still there!Moreover, Jia Hongjian and Olsen are not ordinary people, both of them are local tyrants, both are very rich, even to put it bluntly, it is no problem for them to support this first-generation all-in-one computer with their financial resources—— To put it bluntly, the first-generation all-in-one machine lost to grandma's house, and the two of them can still support it, and they can still support it until the second or even third generation comes out!

After getting the results of AC Nielsen's survey, Jia Hongjian basically settled down, or he basically had a rough judgment on the direction of the market. What's great is to fight Apple!But at this time, Jia Hongjian absolutely couldn't imagine how bad the configuration of Apple's imacg3, the first-generation all-in-one machine, is!Perhaps in the future, after seeing the configuration of Apple's public G3, he will be surprised that he can punch nothing, and he may even find himself feeling invincible and lonely after exerting too much force.

Similarly, the current Jobs probably wouldn’t know that the Chinese who bought Pixar animation company from him a few years ago, the Chinese who had boldly wanted to recruit him, has now become his competitor of Jobs, and The heap configuration is so crazy!However, the world is fun because of this. Originally, Jia Hongjian relied on his advantage as a reborn person to always estimate the details of the enemy's products.This time, he also wanted to take advantage of his own advantages, but for various reasons, he overestimated Apple and Jobs.But that's it, that's more interesting, that's more fun, because in the future, this powerful punch from the ams company will truly show the world that he, Jia Hongjian, is here!

In this way, when Jia Hongjian announces his name in the future, the whole world can understand that this is not a Chinese land rich man who has never heard of the name and does not know where he came from. Gradually become an equal opponent! (To be continued..)