Coquettish Rebirth

"According to our company's calculations, we can consider the consumer group that your ms company is targeting to be relatively young, and at the same time, a group with high spending power. Or to put it another way, it is the so-called handsome men and beautiful women. Successful people. Such a market was only targeted by Apple in the 80s, but in the 90s, because the sales of their products were getting lower and lower, they gradually did not choose this market, and began to resume the previous low-end market. configuration, and began to compete with Microsoft's wnows for users and sales. However, throughout the 90s, Microsoft's system and the p camp defeated Apple. Apple's market share dropped from 80% in the late 20s to about 5%. That is, to 97 In [-], after Microsoft acquired a certain amount of Apple stock, it announced the production of offe that supports the Apple system, and made Apple agree to a built-in e-browser, which stopped Apple's market share..."

The analyst's implication was obvious, meaning that Jia Hongjian and the others were focusing on the choice of the high-end market, and it was really not very good.According to the example they gave, this is as powerful as Apple. In the 80s, it kept increasing the price of its products, but the results were not good. Even later, Apple itself gave up this practice.For this, Jia Hongjian quite agrees. After the death of Jobs, isn't the product produced by Apple just constantly high in price, but there are not too many points that make people feel that they must buy it?Isn't this the same as what Apple did in the so-called 80s, trying to increase "gross" profits.But this kind of practice cut itself off from the people and from the market.

Hearing what the analyst said, Ye Jing hurriedly looked at Jia Hongjian. She was very worried. After all, Jia Hongjian insisted on making a decision on the all-in-one machine plan!If the road gets narrower and narrower in the end, what a blow it will be to Jia Hongjian!

But in fact, at this time, Jia Hongjian was not worried about this matter!why?The main reason is that in the 80s and after the death of Steve Jobs in later generations, Apple's various high prices could not be sold.The most important reason is that their products lack some attractive elements that people must buy!Or.It becomes a thing that others can buy or not, but the price is very expensive. Of course, such a thing cannot be sold!

Maybe when Jobs was there, he could lead Apple to continuously develop products that made people itch.But without Jobs.Apple went from great to great.That is to say, it has become to make money for the sake of making money. In the end, of course, everyone will be lost.Can't make more money than others! [

As for Jia Hongjian’s products, in his own opinion, they are different from Apple’s products, because he can always use various inspirations from the future to enhance the characteristics of their products that make others feel compelled to buy them. sex".In this way, at least when Jia Hongjian was in charge of the company, he could always keep the company's products with surprising selling points.From this point of view, of course, you can try this route that Apple has failed!

After listening to the analyst's words, Ye Jing immediately asked Jia Hongjian anxiously in Chinese, "Hongjian, if this is the case, should we change the plan?" Come on, although Jia Hongjian is a cow, he is a kind of cow who is beautiful in the eyes of a beholder. Compared with other world giants, he still has no confidence, let alone Jia Hongjian has to go here. The road that has failed, why bother?

But at this moment, Jia Hongjian shook his head, "It's okay, I'm different from them." When Jia Hongjian said this, what could Ye Jing say?As Jia Hongjian's good helper, seeing Jia Hongjian's confident appearance, she could only think about how she would comfort Jia Hongjian if Jia Hongjian failed!But what she didn't know was that the reason why Jia Hongjian was so confident was not blind self-confidence, but a judgment based on the future form!

The high-end market in later generations is not a field that has been proved by Apple and then everyone thinks it cannot be touched!In fact, everyone is competing for the high-end market!Why?Because the high-end market is more profitable!Compared with p, whose profits are already extremely low, high-end models and high-end brands are the areas with more profits!Like the later Apple mbookr series of books, they have always been high-end, and the "gross" profit is also very high.For such a product, although it is not an arcade machine, there are quite a few sold.Similarly, the llenwre "Alien" factory in North America, which has always been a manufacturer of high-end gaming computers, was later acquired by Dell, and then specially produced some notebooks that can add accessories by themselves and ultra-high performance Desktop!

It’s not even just Dell that followed Apple into the high-end field. Manufacturers like Lianlian Township, which Jia Hongjian casually hits on, bought the Meon factory in Germany in 21 in the 2011st century. There is even a high-end game console brand erzer "supernatural person"!It can be seen from here that Lianjia has also begun to enter the field of high-end gaming computers!From this point of view, the high-end computer market, at least the high-end computer game market, has great potential. Is this judgment correct?

Looking at the acquisitions by Dell and Lianxiang, as well as various publicity and distribution actions, Jia Hongjian felt that what these manufacturers have to do is basically to make their high-end gaming computers similar to "successful" A man just wants a nice car, a beautiful woman, and a high-end gaming computer” feeling!

That's right, for creatures like men, they are mechanical races, each of them likes machinery and electronics, so of course luxury cars should be owned, and beautiful women should be owned even more.Similarly, computers that are convenient for all kinds of young local tyrants and successful people to play with, of course, should be different from others, should be stronger than others, and at the same time have a good degree of YY.So Lianxiang's "supernatural person" mainframe chassis is almost as good as the European knight's steel helmet!

What they want to create is something specifically aimed at local rich game enthusiasts. It can be said that they want to specifically target young and promising or at least young and rich men.But what Jia Hongjian is targeting is young and wealthy men and women, at least those who don't know much about computers, don't want to mess with computers, let alone play with computers, but just want to use computers as a part of their home. Furniture to match the so-called young and promising and young and rich successful people.

As the saying goes, the rich play with cars, the poor play with watches, and the poor play with computers.Although Jia Hongjian himself was also a computer player in his previous life, but to be honest, this is when he was under 30 years old and played various overclocking games. I am not interested in this kind of tossing, and I am not even interested in games.Many times you spend thousands of dollars to buy a top-level graphics card, but when you come back, you end up looking at the web, chatting and watching movies. Why bother spending money?Even after the trend of small tx chassis emerged, Jia Hongjian leaned the computer as close as possible to the furniture. He felt that the computer could be used as long as it could be used, mainly because it could match the home environment. How can others see it without opening it?It's better to spend some time on peripherals, such as chassis, monitors, speakers, keyboards, and mice. These are the things that others can see, and they are things that I touch all day long.

It can be said that Jia Hongjian thought of designing such an all-in-one machine out of this idea.Such an all-in-one machine is for those successful people who are over 30 years old and not too obsessed with games, as well as some men and women who are not interested in tossing computers and only use computers as tools or furniture. His design is definitely better than the desktop computer designed by Apple in the 80s!

Apple couldn't sell computers, at least in the 80s, it didn't sell computers. It can be considered that they sold computers as computers, but people didn't buy them.When there are various arcade machines in the later generations, how many people really know how to use the phone?How many people buy it out of vanity or because they think everyone uses it?Although Jobs was making a mobile phone, he also made other functions!So this phone is also a hot seller.Similarly, if Jia Hongjian also made computers, but made computers with additional meanings, wouldn’t that be all right?

Besides, he didn't start from scratch and plan to rely on this industry to make a living, and he didn't start his business from scratch.He's just here for fun in this industry, why would he want to win and be afraid of losing?Even if he loses, it's not that he can't afford to lose, he can even lose a few times, so what are you afraid of?Go directly and easily!Even if you fail, just smile, think about why you failed, then improve and try again?What is he afraid of?

So at this time, Jia Hongjian wasn't worried at all, and he wasn't even as frightened as many entrepreneurs were. He was just playing a game, listening to Nielsen's data survey, just wanting to know the probability of success. It's just how much.Therefore, if Jia Hongjian loses in the future, he probably won't need Ye Jing to comfort him at all, and he might even take the initiative to comfort Ye Jing.Ye Jing probably couldn't have imagined Jia Hongjian's mentality now!

After listening to Nielsen's analysis, Jia Hongjian took the survey data report here and the foundry contract signed by Dawan and flew all the way to Boston... (to be continued...)

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