Coquettish Rebirth

Old Qiao is very entangled at this time, should he upgrade the configuration?Although the mainstream these days is still 14-inch and 15-inch display screens, and although 17-inch screens have begun to enter the market, they are making all-in-one machines!The cost of this all-in-one computer is already higher than that of a desktop computer—things such as the motherboard need to be specially made. Although the price of special accessories can be lowered because of the large order for a single model, but no matter how low it is, it is still cheaper than those from the market. The finished atx-sized motherboards bought are more expensive!After all, the size is wrong, people still have to redesign the pcb, or re-open the mold!Why is it more expensive to open a new mold than to have a ready-made mold?

And Jobs was because he saw that Apple's profitability in the past few years was really not good, and the market value was actually more than 40 billion US dollars, so he really couldn't stand it.So after he came to power, he made this imac-g3 all-in-one machine, in order to target some rich people who don't have high requirements for computer performance and are not enthusiasts, but have a little interest in fashion!So it doesn't matter if the configuration is poor, the key is that the shape and concept are good!

Therefore, when he could choose a 17-inch screen, he chose a 14-inch screen in order to make the cost lower and the gross profit higher!Even in order to reduce costs, this g3 also removed the floppy drive, leaving only a slot-in optical drive!That's right, the slot-in optical drive is a fashionable optical drive that has just been developed in recent years.It is different from the tray-type optical drive on ordinary PCs, there is no tray to put the optical disc out - when you want to put the optical disc in, you just need to put the optical disc directly into the vacated slot.Put it in about halfway, and the optical drive will automatically suck the disc in.And when the disc is ejected, two-thirds of it is automatically ejected, just exposing the round hole in the center of the disc, so that it can be taken away directly!

Does such a slot-in optical drive have any revolutionary improvement over the traditional tray-type optical drive?of course not!Jobs chose this thing mainly because no one in the market has used it yet!So after adding this stuff to g3, consumers can feel that Apple is a pioneer in technology, and they can experience technological progress even more when they buy Apple products—this kind of stuff that resembles a sense of superiority is very appetizing to the rich. of!

We must know that rich people do not necessarily choose top-level configurations like enthusiasts when they buy things, especially computers.But you will definitely choose a configuration with a "sense of superiority"!For example, slot-loading optical drives - when others were still using traditional optical drives.Using an optical drive that is different from others, even if it works the same, it can also give people a sense of superiority that "I am different from others"!

Even the all-in-one machine is the same, when others still use a heavy two-piece set-the host and the display.Rich people here can use a suit.Although the actual performance may be much worse than others.But it's enough to look cool!This is a sense of superiority!

I have to say that this Jobs is indeed a master in the field of consumer electronics products. He can definitely grasp the essence of what consumers, especially wealthy consumers, will buy.Then by selling the products to relatively wealthy consumers, they can obtain higher profits than selling ordinary products, thereby enhancing the positioning of the entire Apple brand and increasing the profitability of the entire Apple company!Of course, this kind of promotion of positioning cannot be done too much, otherwise it will lead to too little sales due to high performance and low sales, which will eventually lead to a decrease in profits.

It is because of these various reasons that he decided on a 14-inch screen. In this way, the overall price will not be too high, and the middle class can afford such a low configuration.And the real high-end configuration that he has hidden is completely different from the low-end configuration-the low-end configuration uses an ibm processor of about 400mhz, while the high-end configuration uses an ibm750mhz cpu!You must know that Intel's highest Pentium iicpu is only 450mhz!Want 750?Intel will have it at least a year later!

However, although high-end products use better CPUs, the screens are still 15 inches. Do you need such a big screen?But now in the product configuration exposed by ams, it is said that they have used a screen of at least 17 inches, and it is still LCD!This overwhelms Apple in terms of gimmicks!Even if people also use a slot-in optical drive in case?At the end of the day, isn't Apple feeling a little bit "stupid, black and thick"?In addition to the concept of an all-in-one machine, there are no more gimmicks?

Do you need to improve their configuration and change the high-end model into an all-in-one computer with a 17-inch display?Or maybe Jia Hongjian's ams company, like his old Joe, is playing a propaganda war and deliberately misleading?This is possible!Just popping up a "high-end" configuration, which made Apple have to follow up, and then their actual configuration is not so good, and then the main reason is to make a price difference, focusing on cost performance?Generally, when a party with a lagging market share attacks, it always wants to play the brand of cost performance...

While Old Qiao was thinking about how to deal with ams, Jia Hongjian was also thinking about how to deal with the business war.This is a real business war. It is not something that can be done by just promoting and selecting production. This thing is quite complicated!It is quite difficult for a new small company to compete with international giants!Take sports shoes as an example. If a domestic brand of 365 degrees is to compete with Nike and Adidas, how can they compete?We can only take the low-price route, that is, take the so-called cost-effective route, and first seize the low-end market.Similarly, manufacturers such as Reebok want to compete with Nike and Adidas. Even if the market share is not dominant, they must take the cost-effective route, otherwise their The price of the product is the same as that of Nike. Consumers have to love Reebok for them to buy Reebok exclusively.

Therefore, the first thing companies at a disadvantage should do is to seize market share through a cost-effective strategy.But the problem is, if the market share is seized through the cost-effective strategy, then the profit must not be enough!Just like an iphone with a cost of 1500 can sell for 4000, and you can sell a Xiaomi phone with the same configuration for 2000, so who makes more money?Naturally, Apple makes a lot of money, and Xiaomi mobile phones can successfully grab a certain market share.But after snatching a certain market share, the funds they get still can't compare with Apple!This in turn leads to lagging behind Apple in R&D and so on!So it is really not easy to challenge the hegemony of the industry!

That's why Jia Hongjian keeps provoking Apple because he owns the Olsen brand!In front of Apple, Olsen is simply a legendary magician, just like Ni Guangnan in the Chinese industry!Pulling Olson out, after some hype, at least to a certain extent, people can not look down on ams, but see ams as a challenger that is not much different from Apple!And it's a strong challenger!Under such circumstances, their pricing does not have to be much lower than Apple's to seize market share, but to seize it through unique advantages!This is a bit like a domestic brand registering abroad, and then counterfeiting a foreign brand to compete with the real foreign brand, in order to obtain more profits, more money, and avoid low-price competition!

What Jia Hongjian was thinking about now was to think about what the other party should do from Apple's point of view!As the co-chairman of ams, he must have various filings. It is impossible to say that he is thinking about how to deal with it when Apple makes a move.In his opinion, the card that Apple should play when it doesn't know that ams products are also all-in-one machines is...differentiation?Just like when the iPhone of the later generations first came out, compared with professional business mobile phone manufacturers such as BlackBerry, the iPhone was an entertainment-oriented mobile phone with a huge screen. They could say that their mobile phone was not an ordinary mobile phone. And similar to the concept of a personal handheld entertainment terminal... Then in the field of computers, when they didn't know that ams was also developing an all-in-one computer, the cards they played should be different from ordinary computers?

The more he thought about it, the more he felt that this was the case. After all, the colored casing, what kind of translucent plastic casing, etc., all these showed that what Apple wanted to do was different from others!This is differentiation!I just want to make the computer more popular!Or it can be said that "computers are used in companies", "computers are very rigid", "ours is very fashionable", "so our computers are different from other computers"...

If Apple differentiates its competition from this perspective, what will Jia Hongjian do?In terms of the overall positioning of their ams products, they have more technologically advanced equipment, such as LCD screens, such as various wireless... Therefore, their ams might as well say that their computers are not "computers", but "family High-tech personal technology experience equipment"?In other words, on the ams all-in-one machine, is it to experience various high-end technologies that will be popular on the earth in the next ten years?In this case, it does seem to be a bit of a unique competitiveness.And in the aesthetic field of product design, you can also learn the minimalist style of Apple in the future...

<ber，这不是电脑”！(未完待续。。)