Coquettish Rebirth

"Today, under the witness of all of you, we will release three revolutionary new products. First, we will bring you a computer that is not like a computer. From now on, you don't have to face such The computer is the same for thousands of people, and we don't have to face the computer case that is always gray and white. From now on, there will be more computers that are suitable for home decoration and life! And secondly, we will give You have brought an unprecedentedly rich software ecological environment, making Apple computers no longer like the previous Apple computers, and even personal computers are not the same as before! And the third point is that we will bring unprecedented consideration Services and software services, in the future, you will be able to accomplish many things on your computer, and you may even never need other entertainment equipment..." Jobs said with a smile and grandeur.

The stuff he said, Jia Hongjian sounds, feels like the same stuff—isn't it just an all-in-one machine plus a pp store?How come these things, which have been guessed by many in the industry, come out of Jobs' mouth, as if they jumped off a building and made a big sale. How come it seems that they have produced something amazing?If you say so, it is estimated that this Jobs will like Mr. Hou very much, that is, the later generations often say "Hearts and Arrows", "Vacheron Constantin", "Rolls Royce in watches", "I tell you, only 5% off , I’ll lose if I sell it to you, I’m bleeding now! Only 998, only 998, the Rolls-Royce in the watch to take home!

"The product we are going to launch today is not three separate products, but a combination of these three products into one! Can you understand? It is a product with three characteristics in one! This product , will have a completely different product name from the previous m computer. Everyone knows that our Macintosh computer is called m by many people, and now, just like my eo, this new m computer It will be named m!" As he spoke, Jobs pressed the remote control, and then the white "white" apple icon surrounded by colorful "color" leaves on the background suddenly started to move. The "color" leaves were gradually sucked into the white "white" apple chart!Then, the icon suddenly turned into a colorful apple with colorful rainbow colors!

Next, all the actors in the audience were under this simple picture change.It's about to climax, everyone is clapping and whistling as hard as they can, as if the picture on the stage is not a colorful apple, but a colorful nude girl Same!

At this moment, I just heard Jobs say, "I've been thinking about it before. Why are the computers all of the same color? Now look at it. It doesn't matter whether the computer is a horizontal case or a tower case, it is basically the same color. Off-white, no matter what manufacturer makes computers, they are all in this color. And even if the chassis is different, their products generally look the same. They are all gray, and they are all a host plus A display, I think this is enough! Such a thing is too bulky and has no "personality"! So today, on behalf of Apple, I would like to honor you to introduce a new member of our Apple products—m- g3!"[

After all, I saw that the colorful apple icon on the big screen suddenly became bigger, and then got bigger and bigger.In the end, it was bigger than the entire screen, and then the camera turned around, and on the big white screen, seven jelly-like things appeared in an arc in the shape of a rainbow.etc!These jelly-like things, if you look closely, are actually looking down on the rt monitor of the computer from top to bottom!These 7 desktop color monitors?etc!The casing of this display is not only colored, but also colored and translucent?

Immediately afterwards.Just after everyone gradually discovered these differences, before they had time to cheer, they saw the big screen changed and started to play short videos——I saw those monitors arranged in a rainbow shape one by one The angle changed and turned into a face screen.At this point everyone can see.This is indeed a monitor!And it's still colorful!However, this is only the display?Wait, there was a legend before that Apple integrated the monitor and the computer host together, just like the earliest Macintosh... Is this really the case?

At this time, I only heard a male voice with a magnetic "" voice coming from the audio in this venue and began to explain, "M-g3 is an honorary product produced by Apple, which adopts an epoch-making design idea. From now on, computers do not need Then there are the two components of the computer host and the computer monitor. Now these two components are combined into one! In the future, when consumers buy a computer, they only need to take away one monitor, and take away the entire computer! At the same time, the computer will also get rid of the previous only The shackles of a single color and shape, from now on, the computer can become round, colorful, transparent, cute, suitable for home decoration style, and youthful , it can become overflowing, it can become energetic, it can become...delicious!"

When the commentator said this, I saw the colorful all-in-one machines flying up again, and then formed a rainbow-like arc formation in the air, and then the camera slowly moved up, I moved to the position where I looked down on the monitor at the beginning, and the screen at this time seemed to have returned to the screen before the start of the short film, but at this time, the words "Ke Ka" suddenly appeared below the arc of the rainbow!

This English is "yum". After the words that mean "delicious" and "delicious" in American colloquial appear on the bottom of the display, it really makes people feel that the apple mg3 is a bit like jelly pudding!

At this time, Jia Hongjian stopped complaining, and he was thinking about Jobs' marketing strategy. If Jia Hongjian were to do this press conference and product promotion positioning, he probably wouldn't use the word "Kekou". Because as soon as this word is used, it immediately looks a little naive and young, doesn't it?Maybe in later generations, many 34-year-old mistresses will still pretend to be tender and cute, but in this day and age, the "delicious" who is as tender as "cute" is obviously a young person, especially a teenager. It is often said - like the Wenxuewang computer is cute, it may be cute, but the Wenxuewang computer is cute, which obviously makes people want to vomit!

So, according to this theory, Jobs should target this product at young people?At least the 20-something crowd?Young and beautiful, not yet integrated into the business environment, and the things he uses are more energetic... Is Jobs planning to sell this product to adolescents and girls who are more likely to have access to the Internet and accept new things?Impress them, and then let them pester their parents to buy them this all-in-one?Maybe they won't care too much about performance or not, and they won't study configurations like middle-aged people, just want to look good?

After thinking about it, Jia Hongjian felt that what he guessed might really be the case!After all, this era is an era when the Internet is becoming popular in the United States. During this "tide" of the Internet, it is obvious that young people are easy to come into contact with and receive new things!Moreover, because young people do not have the burden of their families, they are more impulsive to consume!From this point of view, it is obviously more reliable to make the product more suitable for the young people's market!And it’s very creative—maybe in the family, parents in their 50s are not too interested in the Internet and the like, and they don’t want to learn too much. Maybe they want to buy things and let their children do it for them.In this case, as the person in charge of the computer terminal, it is obviously more flattering to please their taste!

Thinking of this, Jia Hongjian looked at Jobs on the stage who was talking about how excellent their products were and how promising they were in the future. Jia Hongjian felt that he had "touched" the positioning of Jobs' product!For example, what kind of development kit does Old Qiao make next, and what kind of small weather software for demos, etc. To be honest, Jia Hongjian thinks that this kind of "small commodity" is really the most likely to be consumed by young people!

For middle-aged people, the first thing to consider when buying something is its irreplaceability.For example, if they can watch the weather forecast on TV, and they have TV and cable TV at home, why do they have to pay for a weather software on the computer?With this little money saved up, you can praise hundreds of dollars in a year, right?Isn't that enough money to buy Christmas presents for children?Right?The money of ordinary people in the United States is not brought by strong winds. In order to save money, they even make their own lawns. As for spending money on such a small thing that has no practical use?Just like in the future, if we count the people who buy software or games in the online store of the phone, it is estimated that people under the age of 30 will account for a very, very large proportion!Just like in the previous life, there were many middle-aged people in China. They might not know how to use a phone at all. They just heard that everyone used it. They bought it because they thought it would save face. They didn’t even know how to install and use software. Texting and calling, but that doesn't stop them from buying Apple products does it?After such a person obviously bought it, he would never go online to buy software!

Looking at the entire press conference, watching Jobs on the stage narrate with joy, as if these things are so revolutionary and humane, Jia Hongjian is acting as Opponents, think about how to deal with your own products! (To be continued.)

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