Coquettish Rebirth

After leaving the Apple conference, Jia Hongjian was still thinking, "How do you think Apple's products are? Are they competitive with your products?" Professor Negroponte asked curiously. "There is a little bit, but it's not a big problem. Our ms company has our unique competitiveness." Jia Hongjian said with a smile. Although he said so, he was still thinking about how to deal with Jobs's marketing strategy. .

One way, of course, is to target the other party's method, that is, to simply show color and go in the direction of young people. In this way, both parties are competing for the same market.Relatively speaking, Jia Hongjian believes that the cost of Apple's g3 is definitely not as high as Jia Hongjian's and others, so in the end of this competition, if the other party still has a certain brand advantage, it may turn into a price war. , This is not good for both parties. The only good thing is that you can disgust Jobs as much as you want.

However, Jobs was not a heartless person who betrayed Jia Hongjian. How much did Jia Hongjian love Jobs that he was willing to crucify Jobs without making money?Yes or no?The purpose of his doing so many things is not simply to disgust Jobs. Disgusting Jobs is just a means, and the actual purpose is to make money!Therefore, in order to make money, it is actually better to have a different market positioning with Jobs and their "Kekou" g3, so that the two sides appear to be fighting on the surface, but in fact each makes its own money, and no one affects the other.In the end, Jia Hongjian can help ms companies below to gain market recognition and good reputation, and earn a lot of small money. At the same time, Jobs can gain prestige and slowly bring Apple back to life. This is beneficial to both parties. yes!

Although from a technical point of view, the all-in-one machine of Jia Hongjian and his ms uses magnesium-aluminum alloy as the shell, it is actually very simple to color it-because it uses anodizing process itself, which is for the sake of Better coloring!What is anodizing?In layman's terms, this is through some corrosive electrolytes, generally not specified.That is sulfuric acid, and then put aluminum alloy or aluminum into it, and after the action of electric current, a thin oxide layer will be oxidized on the surface of aluminum or aluminum alloy.This oxide layer is much harder and wear-resistant than the metal itself.

However, during this oxidation process, small holes will appear on the surface of aluminum or aluminum alloy, and these small holes are very small.In the subsequent process of anodizing, this kind of hole will be sealed again, and the aluminum metal surface below will have a protective layer of hole flow above it.So before the hole is sealed, what happens if you put dye in it and seal it up?This can be used to dye aluminum or its alloys! [

You know, in fact, it is quite troublesome to color aluminum or its alloys, even with today's technology.Unless it is by painting the surface or anodizing the surface to seal the dye in, there is no way to stain aluminum!And the paint is naturally easy to peel off, and anodizing is the best way to color aluminum alloy!On the one hand, the appearance of this aluminum alloy will be relatively hard and wear-resistant. On the other hand, the color is also easy to adhere to the oxide film on the surface, which is also more wear-resistant and not easy to fade.Relatively speaking.After Jia Hongjian and his anodized anodizing, paint was applied, that is, the paint was not sealed at the end.In this way, the adhesion of the baking paint is much better than that of directly baking the paint directly on the aluminum surface, and it is much more durable!

However, this anodized aluminum alloy is not available in any color!In general, the experience of the industry is that the darker the color, the less likely it is to adhere to the anodized surface of aluminum alloy!The scientific reason for this is no longer described in detail, in a word, pure black is attached.Maybe it will fall off after three or two days, and the lighter the color is, the stronger it will be!This is also the biggest reason why some aluminum alloy body phones of later generations are easy to fade in black or dark colors!

Therefore, in this case, Jia Hongjian's MS all-in-one machine can actually be made into a variety of colors, as long as he says hello to Hon Hai when ordering the second batch.Just get them some more paint and put them in another color.

However, Jia Hongjian thought about it and decided it would be better not to paint it!Although it is colored, it can also attack the so-called young people's market.But this ms all-in-one machine is not just aimed at the young people's market!If it is aimed at the young people's market, it should be as plastic as possible like g3, try to make the appearance look good but actually reduce the cost, and then use colorful colors and wonderful shapes to attract young people's ideas.

Jia Hongjian’s products have an aluminum alloy anodized white paint shell, which uses BMW’s paint paint, and makes all kinds of high-end and simple shapes like Apple products in later generations. What is it?What kind of crowd is it suitable for?Of course, it is suitable for rich young women, or rich middle-aged men. Of course, rich middle-aged women are also within the scope of this kind of targeting.

Just like the phones of later generations, after young people bought this phone, most of the young girls put a cute silicone shell on the phone, which looks very kawaii, but you can still see their own Is that the simple and reserved appearance?That kind of appearance is suitable for characters like goddesses who are about 30 years old and have a successful career!When the time comes, they will take this mobile phone without a kawaii case and put it directly on the table. It will look right to match with their Gucci or LV bags!

Similarly, for the all-in-one computer with an aluminum alloy shell that Jia Hongjian and the others produced, what if an 18-year-old boy who played golf outside for a day came home, took off his smelly socks and sat directly in front of the computer to use it?Isn't this picture out of line?Or a 20-year-old young and tender girl who has just been on vacation in college, with all kinds of kawaii suits on her body, and all kinds of light pink in the room, and then she is wearing cotton-wool slippers that look like monster claws, Sitting in front of a pink computer desk, playing with such an all-in-one computer with a white BMW painted aluminum alloy casing?please!This gives people the first impression that such a girl is playing with her mother's computer!It's not a swear word, it really makes it feel like she's playing with her mother's computer, not hers!

What kind of crowd is such an ms all-in-one machine suitable for?It should be a handsome guy in his 20s and about 30 years old in a suit and leather shoes. He drove a BMW or Mercedes-Benz back from work. When he got home, he took off his suit and tie and went to take a shower.Then I walked all the way to the bedroom in my pajamas, and used this computer in front of a computer desktop with a very industrial design feel.Or it should be the kind of high-end girl who is glamorous and looks like a workplace beauty and a strong woman. It is right to use this kind of machine after get off work or in spare time!

Therefore, after much deliberation, Jia Hongjian felt that even if it is a color model.There can’t be too many colors, at most it’s the color of one white and one marble gray, that is, a little bit for a woman and a little bit for a man, that’s all!Because of their appearance design, they already clearly have their own user group positioning - it is impossible for a senior female white-collar worker to leave the LV bag behind after get off work.Then use a pink computer!This doesn't match!

Therefore, when Jobs and the others used "Kekou" as an advertising slogan, it was impossible for Jia Hongjian to imitate it. The advertising slogan Jia Hongjian wanted to do was at most similar to "This is the BMW and Mercedes-Benz of the computer world". feeling!In this way, in fact, the products of ms company and the products of Jobs will not compete too fiercely.Because in general, Jobs and his products are sold to young people, while Jia Hongjian’s products are sold to these young people’s brothers, sisters, idols and parents!

Therefore, Huaxia Hi-Tech doesn't care about the price of the g3 at all, even if the g3 is sold for free, it has little to do with ms, their price is high. g3 won't steal any business either.Of course, the media will still look for trouble and compare the two together.

In addition, if you think about this market positioning, Jia Hongjian will start to think, how can he show that he cares about consumers like Apple, and go along with the needs of their MS booking consumers?What does such a successful person need?First of all, of course they want vanity and a sense of superiority!When they buy a machine.When the machine is more expensive than others, they certainly hope that such a machine is better than others!At least when the content is the same, the appearance should be more in line with their requirements, and it should look higher-grade than other people's computers!This ms company has done.

So what's next?What is in the heart of this rich man?They probably don't have that much time to fuck like dicks.There is not so much time to study performance and performance.This is like the difference between the working party and the college student party in online games - the working party has money but no time, and they don't have so much time to upgrade themselves every day. If they can use the money to quickly settle the level problem or equipment problem, I believe many people Everyone has the impulse to pay when the price is right.The college student party is different. They have relatively no money but have time, so they may be reluctant to invest money, but they are happy to invest time in upgrading equipment and so on.

Therefore, those who have no money may have to think about how to buy things online to save money, they may have to study what anti-virus software is good, and they may have to optimize this optimization and that optimization by themselves.Then successful people who may not know much about computers hope to have a solution that can be solved without their own hands.This is 360, isn't it?Jia Hongjian thought of 360's plan before. If we deepen this plan a little bit, we can let successful people successfully maintain their computers with one click, speed up their computer startup, and then serve as bodyguards for their online shopping, paying attention to their account security and so on... ...how good is this?

And to put it further, such a thing should strengthen a sense of superiority and vanity - just like the big players in online games in later generations, there will be full-time customer service reception, when they have problems, call to go to the game When working in the company, they will not be received by ordinary customer service like others, but directly have a full-time 24-hour customer service reception, and even enough people who invest in it can directly call and communicate with the boss of the game company!

From this point of view, is it necessary to set up a 24-hour online support center?As long as they are connected to the Internet, if they have any problems, they can directly use the qq remote operation of later generations to help them solve them?In this way, when those "successful people" encounter computer problems, they can smile and say to their friends-computer?I never understand this kind of thing, I have a full-time 24-hour servant in MS company to help me solve all computer problems I encounter...

This feeling of superiority is overwhelming, right? (To be continued. If you like this work, you are welcome to come to the starting point to vote, monthly pass, your support is my biggest motivation. Mobile phone users, please go to read.)