Coquettish Rebirth

"Compaq? What do you say about this company? He is a very despicable businessman..." Old man Olsen, with dark circles under his eyes, sat at the table drinking strong coffee and introduced to Jia Hongjian dissatisfied. .This introduction was requested by Jia Hongjian. After making a judgment, he felt that the best company to go to Hezong first would be Compaq!After all, this Compaq has eaten e, and there are many old subordinates of Olson in e, after all these years, there is always a little friendship, right?For example, when the old man came out and wanted to start his own business for the second time, he could bring 80 technical backbones to work with him day and night, saying that the old man has no charisma, is this possible?

So since there is an old relationship, why not take advantage of it?At that time, maybe you can still get the support of the old e people, right?So Jia Hung-chien targeted Compaq first.But the problem is that he, Jia Hongjian, is a Chinese, and he was not very familiar with computers when he came into contact with computers. When he became familiar with computers later, this Compaq would have been swallowed up by HP!So he himself is really not familiar with this Compaq company!On the other hand, the Compaq information that can be collected from the market is also very limited. After all, the current search engines are different from those of later generations. It is impossible to say that there are so many resources on the Internet!So instead of asking others, it is better to ask this "jianghu" in front of you!The old man in front of him is basically a person of the patriarchal generation of the P industry. He has experienced it all his life, so what company has he never dealt with?Therefore, asking the old man about Compaq's situation may be the most suitable right now!

However, why does it feel like there is nothing good about Compaq, which the old man introduced while drinking espresso? "Why does Compaq stink of a businessman?" Jia Hongjian asked curiously, and then the old man replied disdainfully, "Then Compaq is a mess. They think marketing is everything, and they think marketing is a big deal. If you don't have any background, you will fool people... Well. I am not mocking you, Hung Chien, they are not as good as you, at least you know how to respect technology, but they don't respect technology at all. The R&D investment in technology is less than 3% of the profit! And we used to have more than 15% of e! This Compaq is simply a bumpkin in Texas, who knows how to fool people. He doesn’t understand technology at all!”

At this time, the old lady who was making donuts and serving the couple suddenly interrupted and complained—"Hmph, how did someone's e be acquired by Compaq? Judging from this matter, it is obvious that the stinky businessman is more successful ah……"

puff!At that time, Jia Hongjian was about to laugh when he heard this godly complaint, didn't he!He glanced at the old man, only to see a burst of embarrassment on the old man's face, and then he snorted coldly. "Huh, the world is so cold, people's hearts are not old, and the current market has been ruined by them... Besides, if they hadn't impeached me, I would have sold it to Compaq? Forget it, let's not talk about it. This, I get angry when I talk about it!" [

The old man really lived with the old lady all his life.In addition to being docile and docile by the old lady, he also has a very complete self-protection mechanism. These three or two sentences have brought back his face.Indeed, the old man, as the head of e, was kicked out by a coup d'état on the company's board of directors at the most critical moment, and became a spectator with only shares but no right to speak or manage, and then the gang rebelled Pai, the company was sold and cashed out within two years.Don't give the old man a chance to continue rescuing e at all.So it is not appropriate to say that Compaq defeated e or that Compaq defeated the old man.It can only be said that Compaq and the pig teammates in e sold the hard work of old man Olsen together.

But jokes aside, what the old man said inside and outside the words made Jia Hongjian feel that it contained important information-"Old man, you just said that Compaq only invests 3% in R&D a year, while e has 15%? Then they acquired e, mainly because they want to digest the technology of e? Maybe Compaq can change its approach in the future?"

This is a cliché, and it can be regarded as Jia Hongjian's sincere question.Because his Huaxia Hi-Tech didn't have any technological content at the beginning, it was purely by fooling around!He absolutely admitted this, but after having money, after having Ni Guangnan and others, didn't he also lead Huaxia Hi-Tech to the road of emphasizing technology little by little?Later, it was he, the "marketing manager", who keenly discovered what was suitable for the future market, and then planned the road for the technical experts to study. Then he used his wide-ranging ability, and everyone bought it!Will Compaq have the same idea?

"Compaq? Don't be joking! My child, do you really think that the whole world is as wise as you? Why do you think I would allow you to enter MS Corporation to become the co-chairman? Because although you can fool around, you are not stupid and rely on Fudge! You at least know that the basis of fudge is technology! And the gang of Compaq’s grandsons only know how to fudge, they think their fudge is the most powerful technology in the world, and they are complacent and look down on technology! You understand Is it?" The old man used all the dirty words at this time!But Jia Hongjian received a compliment from the outside world, huh?How could he act like he deserved it?Logically speaking, technology and trade in this technology, industry and trade, that is, technology and deception, are complementary to each other, just like the two sects of Sword Qi of the Huashan School, they must be combined!

Swordsmanship is like the market school, that is, the deception school, which can be done quickly, and can increase the winning rate when the internal strength is not enough!To be able to sell products without special features, isn't that the same as Jianzong?And the Qizong is the technical school, which pays attention to internal strength, that is, pays attention to research and development.In terms of pure strength, compared with the Huyou faction who started at the same time, the R&D faction is of course not as fast and economical as the Huyou faction!It is definitely not as good as others in a short period of time, but this kind of research and development in the future is the foundation!After all, if you are pure fooling, you can fool, and so can others!With the accumulation of internal strength, that is, the accumulation of technology, this flicker can be even more powerful!So Qi Zong and Jian Zong fight on both sides, saying who is the root is actually a pain in the ass!At the end of the fight, both sides will suffer!Everyone is important, one is the left leg and the other is the right leg, who is important between the left leg and the right leg?You can't walk fast without a leg, right?

Does Jia Hongjian think that everyone should see things clearly, but some people can't see clearly, or pretend not to see clearly after seeing clearly?At this moment, the old man scolded Compaq and said, "You don't even know that after several of my old subordinates went down to Compaq, they told me that they couldn't pee in the same pot as Compaq's people. Compaq's people That is only market-oriented, and they will make whatever the market wants. They have no plans for the future at all, and they don’t know how to pre-research in advance! Such a fart company, if the future market needs computers made of poop, they will definitely not be disgusted. I made it out of poop with my own hands, then sold it to consumers, and then counted the money with my poopy fingers! So all my old subordinates complained that they couldn’t get along, and they were going to quit after the contract expired !"

Huh?Hear what it means.Compaq is a company that understands but pretends not to understand?That is to say, I was squinted by the market performance, thinking that if I only market, I will invest less and produce more?So instead of research and development that has not been produced for a long time, it is better to spend money on marketing, which can create more profits instead?It seems that this Compaq company is obviously taking making money as its own responsibility, rather than starting a company with the goal of doing something big, creating a century-old store, etc.!

Thought of here.Jia Hongjian probably had a direction in his mind, and he knew which direction he should go after he arrived at Compaq, so he recorded it in his notebook at this time, and interrupted the old man's complaints in a serious manner. , "Old man, can you tell me about the history of Compaq?" If you want to convince others of Compaq, you have to understand the history of Compaq, right?It's like Zhuge Liang went to Jiangdong.If you don’t know how Jiangdong Laosun’s family got here, don’t know how Jiangdong’s history is, and don’t know how power is distributed, is this going to make trouble?Only by knowing yourself and the enemy can you win a hundred battles!

"Compaq? History? Pfft...their gangsters don't have this thing! Hahahaha, it's so delicious..." The old man almost spit out his coffee at that time.Seeing this, Jia Hongjian really wanted to say to the old man—it's almost done, let's be more serious, now we're getting down to business, why are you sneering endlessly?Probably the old man also felt Jia Hongjian's dissatisfaction.At this moment, he only heard him snort coldly and then pouted and said. "Compaq has only been around for more than ten years now. Do they have a fart history? Except for the little boy Dell. Which companies in the market now have a history like them? All the computer companies in the United States are added together, they are the only ones. Compaq and Dell are not qualified to say they have a history!" After complaining a few words here, the old man began to talk about Compaq Company to Jia Hongjian in a more serious manner.

It turned out that this stinky businessman, Compaq, was a small company established in 82, and three senior marketing personnel from Texas Instruments ran out to invest and establish it themselves-guess how much the investment amount was?Not tens of thousands!Not tens of thousands of dollars!Three senior engineers invested $1000 each, totaling $0, and started a company with zero dollars!However, in the 7080s and [-]s, the P industry was really simple, and a company could be started with only a few thousand dollars.And what is the first business that Compaq has done?That is, the BM assembly machine!What is a BM assembly machine?This is a bit like what Intel wants to expand now - they provide key chips and other things, and then provide all the design materials, any small and medium-sized companies can buy them, purchase other parts for assembly, and then sell them. Go out and make the difference!

This is a bit like the work done by mtk when the counterfeit phones broke out in later generations-this mtk has basically completed a set of solutions, and the motherboard has also been completed, and basically the counterfeit machine manufacturers bought them. Afterwards, assemble it, get a more personalized shell, think of a set of promotional words, and start selling it!At that time, they assembled such a set of other bm's p machine, and sold a set for 3590 US dollars, and then sold 5 units in the first year!So all of a sudden it became a cow!But this Compaq, all the energy is spent on marketing and cost control!In order to expand profits, they also cut the company's employees by 14% and reduced the expenses of various departments, reducing the operating costs to a mess, and then sold as many products as possible to make money by fooling around!

就这样，康柏84年营运收入1亿美元，85年3亿，86年5亿进入世界500强，然后88年销售额高达12亿美元！而在收购了e之后，这康柏公司预计98年的运营收入可以高达390亿美元！而现在业界最牛的惠普公司，不过也就是395亿美元而已！

It can be said that this Compaq company is really a trick that is eaten all over the world!If they have the ability to fool around, they might really be the world's number one fooling company-what other companies can enter the world's top 500 by just fooling around without any technical reserves?Who else?So this Compaq really has its own unique place!And it is really difficult to fool such a company that has entered the top 500 by fooling others!For Jia Hongjian, this was also a difficult problem! (To be continued. If you like this work, you are welcome to vote, monthly pass, your support is my biggest motivation. Mobile phone users, please go to m to read.)