Coquettish Rebirth

Full text without advertisement Chapter [-] Main business

When Wang Koulan heard Jia Hongjian said that they would go to Shanghai to spend money to buy back the Maxam brand, she was taken aback!why?Because this is a decision made in their company's internal meeting for the future. In order to keep it secret and prevent American Johnson from discovering it in advance, even the management of their Jahwa made an agreement that they are not allowed to tell each other's family members!If you can't tell your family, it's even more impossible for outsiders, but how did Jia Hongjian know?

Could it be that Jia Hongjian's contacts have penetrated into the top management of Shanghai Jahwa?Wang Koulan didn't believe this. She believed that Jia Hongjian was very arrogant, but she didn't believe that he could be so awesome. (Free download of the full-text e-book) Could it be that Jia Hongjian hit the right button, or that the hero who saw the same idea just happened to think of this idea?

Looking at Wang Koulan's surprised expression, Jia Hongjian thought she was surprised at how he would propose to redeem the brand that had already been invested in a joint venture.He explained: "Actually, Sister Wang, there is a saying from our ancestors-people who are not of our race must have different hearts. Although this statement is a bit extreme, it is still correct at certain times. It is true that foreigners bring funds into China. Why? It is to occupy as much market share as possible, but there are some national brands that are very popular in this market, so what do you think they will do?"

Originally, Wang Koulan was still surprised at how Jia Hongjian thought the same as their company executives, but now when she heard Jia Hongjian's words, her attention was completely attracted.Originally, she felt that American Johnson was not a good thing. After Jahwa paid for two brands and funds to establish a joint venture factory with American Johnson, those Americans actually wanted to abolish these two national brands with bad intentions.But she only saw the surface, she just thought that Americans were bad, but she didn't think why Americans were bad!Listening to Jia Hongjian's explanation now, she felt as if he opened a door to a new world for her!

"A relatively mild approach is to use their foreign companies to do rich things-funds and technology to form joint ventures with local brands, so that they become a family, and they can completely use the channels of the original local brands and so on. ..." Jia Hongjian said that the method he mentioned is the method that many international companies usually use when entering China, and it is also a method that the Chinese government encourages.However, at this time, he should say yes, "However, the local brands paid for during the joint venture are often seen by foreign investors as stepsons who have to welcome into the house in order to get married. This is a drag for them. Oil bottles, and they are also facing a situation of competing for resources with their own product lines..."

Hearing this, Wang Koulan was a little puzzled and asked, "But that's their brand. After all, they can also share the profits earned by local brands. If the local brands are abolished, what good will it do them?"

"There are many benefits. It can vacate market share. Originally, local brands occupied a large amount of market share. Although they belong to joint ventures, they are not owned by foreign companies. If local brands are eliminated and the market is disrupted, then they will use their own After the brand enters the market and occupies a large number of markets, they can directly divest the capital from the joint venture and establish a wholly-owned subsidiary after they are familiar with the local marketing channels, so that everything is their own!" Jia Hong Gradually shrugged and said.

Upon hearing Jia Hongjian's words, Wang Koulan was really shocked.She, a strong woman who grew up in the socialist planned economy environment, never knew that multinational corporations could play like this!Is this too cruel to be a human being?Too unscrupulous?

"Capital is a monster. It will pursue its own value-added without caring about any morality. As long as it does not violate the law, it will dare to do it. If it violates the law, it will try to bypass the law or directly modify the law... ..." Jia Hongjian explained very plainly at this time, "Sister Wang, you should have heard that there are 8 carbonated beverage production lines in the country, and now 6 have been bought by two Cokes, and the brand is almost useless. Guanghe survived because of his reluctance to go with Coca-Cola, and Yuqing's Tianfu Cola is negotiating a merger with Pepsi. Ha, the local government thought that Pepsi would definitely promote and strengthen the Tianfu Cola brand, but they didn't know that their intention was to It’s from a waste brand! Look at the other brands and you’ll know!”

At this time, Wang Koulan was shocked and compared with the practices of SC Johnson in the United States, and after thinking about a series of domestic cases, she really found that the facts were really the same as what Jia Hongjian said!Although it is true that some foreign-funded companies are honestly building a common brand after the joint venture, they are basically those with more than 50% Chinese capital. If the foreign capital exceeds 50%, the brand will basically be scrapped. Lose!

She frowned and thought about it for a long time, and found that the decision to buy back the MAXAM brand was the right one!Now it seems that at least in the Chinese market, those foreigners should not be trusted too naively!However, at the same time, she was still a little worried, "However, even if we bought back the MAXAM brand, but now the brand is almost ruined by them, it will be very difficult to do it again..."

"It's not difficult... just a big advertisement." Jia Hongjian said with a smile at this moment.Later, Colgate and Crest were all P&G products. Why did they sell so well in China?Is it because of too many advertisements?

At this time, Wang Koulan's eyes suddenly lit up, yes!What is she still worried about, the young man who knows marketing best in the world is sitting next to her now! "Is it enough to advertise more?" She quickly found a small notebook and wrote down Jia Hongjian's idea of ​​advertising more.

"Well, let's raise the banner of nationalism again, and popularize the glorious history of Maxam... By the way, just in time, I have agreed with the bosses of Kangjia, Chuangwei, and tlc to let them fight Promotion under the banner of nationalism, if we can catch up, can our Jahwa join in too!" Jia Hongjian said with a smile.

He already had a premonition at this time, as if he would set off a national brand uprising against international brands!Originally, in history, there was a similar "war of resistance" that took place in 95, and it dealt a head-on blow to foreign brands in the Chinese market within one year.However, in history, those local bosses fought on their own, and missed the great opportunity of transformation in 9697, and finally failed to climb to the upper level of the market brand industry chain.

Just when Jia Hongjian suggested that Wang Koulan catch up with the trend and go out with him, he said that Cao Cao was here, and the three bosses just arrived at this time.I saw that they happened to be chatting with a middle-aged man whom Jia Hongjian didn't know while walking over. Li Dongsheng, the boss of tlc among the three bosses, suddenly saw Jia Hongjian and Jia Gang, and beat him up in surprise. After saying hello, he quickly greeted the two old brothers next to him and the stranger Jia Hongjian didn't know, and sat down together.

"Let me introduce, this is Mr. Jia Gang from Huaxia Hi-Tech... No, it should be called the CEO, haha, this name is quite trendy. This is Mr. Jia from Huaxia Hi-Tech, who is Mr. Jia from Huaxia Hi-Tech Jia Hongjian." Li Dongsheng introduced it boldly, "This is the boss of Wanke Group, Mr. Wang Shiwang."

Upon hearing this, Jia Hongjian became somewhat interested in Mr. Wang who has been active on the Weibo platform since then.Just as he was looking at Mr. Wang, Wang Shi smiled and said to Jia Gang with a soldier's boldness: "Mr. Jia, you Huaxia Hi-Tech is really powerful. It has not been established for half a year. Has become the number one in the health care product market? Looking at your good performance, I, the CEO of the group who has already made a report and plans to list on the Hong Kong stock market, is a little tempted to do something in the health care product market..."

Jia Gang said with a very tactful smile at this time: "Welcome, welcome! The health care product market is so big that we Huaxia High-Tech can't handle it alone. We have to let more companies enter the market. Let's work together to find a way to make the market bigger, so that everyone Is there any benefit!"

Wang Shiben's previous words were half-truths and half-false to test Jia Gang, but now that he heard Jia Gang's answer, he gave a thumbs up in admiration. "Before, I heard the three bosses say how bold Mr. Jia is. Now that I see it with my own eyes, it really deserves the name! I admire it. To be honest, my Wanke Group is really diversified. There are 55 subsidiaries under my company. The company and its affiliated companies are now taking advantage of the popularity of mainland concept stocks in the Hong Kong stock market, and if they enter the health care product market again, they may really be able to raise a large amount of capital, haha!"

Listening to Wang Shi's half-boastful introduction, Jia Hongjian asked half-truthfully and curiously at this time: "Mr. Wang, can I ask a question—what is the main business of your company? How much profit have you brought in so many diversified industries?"

When Wang Shi heard Jia Hongjian's words, his expression froze.He didn't think Jia Hongjian's question was so sharp, but he really felt that he, the boss, couldn't answer it!In the Shenzhen-Hong Kong Special Economic Zone, he is diversified like other companies in the special zone. Basically, he gets involved in any line of business that makes money. He is doing real estate, sitting in the retail business, and doing beverage business...then what if they What is the customer's main business now?No matter how diverse a diversified company is, how many main businesses does it have?

Just like the Samsung consortium, no matter how diversified it is, its main products are electronics, chemicals and other fields, but why does Wanke Group seem to do everything, but can't produce anything?And what embarrasses Wang Shi the most?That's him as the boss. After such diversification, he really doesn't know how much extra profit he has brought to the company!How can a boss do this?Thinking about it further, his Wanke seems to have always done what it wants to make money. It seems that it has never conducted detailed statistics, and it seems that it has never conducted market research and market integration!

If Jia Hongjian hadn't asked such a question, he would never have thought that there was such a small loophole in his company!

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