Coquettish Rebirth

Who is Jia Hongjian's next target?It's HP.What kind of company is Hewlett-Packard?This is a company that is forever lost.What do you mean?First of all, let’s look at the name. Although the Hewlett-Packard company is called Hewlett-Packard, the two letters of its English trademark hp are the abbreviations of two people’s names——Hewlett and Puckett. These two Stanford graduates were born in the 30s. At that time, the co-founder of Hewlett-Packard.

From a certain point of view, this HP should not be called HP, at least in mainland China, it should be called Chengxiupa Company according to the abbreviation of the names of the two founders.From this point of view, this HP is a bit "lost".Of course, this is just a joke. In fact, before the 70s, Hewlett-Packard was the pioneer of the garage culture in the United States, especially the Silicon Valley on the west coast. Their two founders were in the garage at the earliest So they are all the old-timers of Jobs. When Jobs and the others opened the garage company, they mainly learned from HP and their stories.

However, the founders will always grow old. After the two founders retired in the 70s, although the Hewlett-Packard company has grown bigger and bigger, and even entered the world's top 500, the ranking is quite high. But it is becoming more and more difficult to find the direction-mainly because there are too many directions for HP to enter!And everything is done by our own company!For example, in the earliest days, HP started as an electronic testing instrument used by sound engineers. In the 40s, as the company grew larger and the United States entered World War II, the US government and military There is an increasing demand for electronic products.This HP company got involved with the military. In 43, HP even entered the field of microwave technology because it developed a signal generator and a radar jammer for the Naval Research Laboratory.

Then in the 50s, they used the military-to-civilian technology developed for the military to develop something that could precisely set the radio frequency.In the 60s, through the acquisition of other companies, they entered the medical field - their German en branch launched a non-contact fetal heart rate monitor for measuring the status of the fetus during delivery.In 68, Hewlett-Packard made the world's first scientific calculator!

In the 70s, they entered the field of microcomputers.After the two founders retired.By the 80s.At this time, HP began to enter the printer field, and in the 90s, they launched handheld computers, namely pdas, ahead of Apple!

Of course.It goes without saying that HP also deals in a variety of servers, workstations, notebooks, PCs, and more!Such a company does so many things.They even have their own software division - making operating systems and software for servers and workstations.Such a department can be said.That's more complicated than Jia Hongjian's Huaxia Hi-Tech!As for Jia Hongjian's Huaxia Hi-Tech, in fact, the head office is only in charge of automobiles and consumer electronics, and is not very responsible for other things.It can be said that Jia Hongjian himself, the branch company where the boss is playing outside, is in charge of various other businesses.It has nothing to do with the head office.But HP, this is facing all kinds of strange industries competing for resources within the company!

After the entrepreneurs retired, HP began to be confused. The culture they inherited from the entrepreneurs was to do whatever they see is fashionable. At the same time, they still have research and development capabilities, so this caused They do what they see is easy to do, but after doing too much, without the checkpoints of entrepreneurs, this HP company has entered research and development a little bit, not as strong as before, and then they have too many cards in their hands, and they don’t know what to do. How to hit the point!

As a last resort, in the 80s, they invited these two old men out again and made them the leaders of the HP management committee for ten years.After 96, one of the two founders of Hewlett-Packard died, and the other retired completely. In this way, Hewlett-Packard has no direction at all!

HP at this time is just like HP in the 21st century. Although the computer field, especially the personal computer field, makes a lot of profits, they often don’t make good efforts in this direction. The things they make are often bought back for a month. , and then it broke, sent it for repair, it took a month to repair, then it broke again, sent it for repair again, it was even better, it took another month, and it broke again.It's the rhythm of destroying every good sub-brand in my hand!

In the 21st century, Hewlett-Packard in history felt that it was not an option to do so, and simply thought of spending money to buy Compaq, which was in internal chaos!After all, Compaq is a bad computer seller, and HP hopes that Compaq people can help them sell computers, so that they can make more money, right?As a result, the computer was sold, but the remaining Compaq brand was almost smashed by HP. Later, they even wanted to abolish the Compaq brand!

At the same time, there is another interesting thing that I have to mention at this time-one of the founder's sons firmly opposed HP's acquisition of Compaq, but HP's board of directors just ignored it and ate Compaq forcefully.But after eating it, the internal problems of Compaq were brought into HP, and then HP began to fight internally with indigestion for n consecutive years!

Compaq, who is fighting among himself but has ideas, can use the future to lure them to move forward, but how should HP, who is at a loss, be persuaded?At this moment, Jia Hongjian really had a headache!You must know that he has no insider at this time, and he can't be the same as what Hewlett-Packard said and what Compaq said. I can’t say that, after all, Compaq is going to be acquired in the future, and HP, which has a big business, will always live in a healthy and healthy way, and the scale is still not small, which means that the centipede is dead but not stiff , it will be troublesome to compete in this way!

Therefore, Jia Hongjian must not reveal too much, and then he has to persuade HP without knowing too much inside information, which is really difficult!But it is a little better that Compaq has joined the camp.The fact that Compaq has joined in can still enhance its persuasiveness in some respects. After all, Compaq is still a giant company with an annual sales of 5 million US dollars less than Hewlett-Packard!Although the accumulation in all aspects may be quite different, but on the surface, the account entry of the year is almost the same. Is this not enough?

He wanted to think about how to persuade Hewlett-Packard, but Jia Hongjian took the old man to think together, and even the Germans from Compaq to think together.For now, the Germans from Compaq can be regarded as their own in some respects, at least most of the words can be said in front of the Germans!After discussing with the three people here for a few days, they basically settled on the statement against Hewlett-Packard.Then one day later, the three of them appeared in Palo Alto, California.

The city of Palo Alto, California, is named after two Spanish words, "palo", which means tree, and "alto", which means tall.This city is located in the south of the San Francisco Bay, and generally speaking, it can be regarded as a peripheral company of the group of companies in Silicon Valley.This Palo Alto is said to be a city, but its population is only a mere 6 people.When they arrived in this small town, the three of them entered the Hewlett-Packard building directly after arriving at the agreed time.

The person they are targeting this time is still an old man——Louis Pratt, this old man is considered a little famous figure in the United States, because this old man has worked hard for 30 years for HP After that, he went from being a grassroots employee to the president and CEO of the company!This is really a bit of a myth!After all, in the United States, it is rare to contribute to a company for 30 years, and it is even rarer to be able to climb up!After all, in the United States, the main way is to parachute CEOs and other executives. How many big companies are really promoted within the company?

And what this old man is best known for is that after he came to power in 92, Hewlett-Packard changed from a sales of more than 100 billion that year to a giant company with sales of 395 billion a year!It can be said that it was he who made HP the strongest computer seller in the United States in one fell swoop!But, in some respects, it was this old man who made HP start to feel confused!According to the information received from Olsen and the Germans, this Louis Pratt is a very ordinary leader without much talent.He is not that kind of hero image, he is not a genius like Jia Hongjian or Wang Busen, nor is he a scientifically weird person like Olson, nor is he weird about the sophisticated marketing of Germans. Character, this old man is just a low-key ordinary person.

After the old man took over, he felt that the mixed operation was very good, so he continued to expand the mixed operation, and then HP became better and better.Although it looks like this on the surface, everyone in the industry understands that this company has no soul, and it seems like a headless fly wandering around.It's just that this company is too big, with sales of tens of billions a year, and its self-healing ability is also good. This is a bit like a vegetative state. Although the head is gone, the body can continue to function.Moreover, if such a giant company had to wait until his own death, then some would wait!

When the three of Jia Hongjian and the others came to the office and met the 57-year-old Louis, they didn't see the old man at all—only his desk was covered in smoke ... This is no exaggeration!As soon as they entered the door, they asked about the smog that was more exaggerated than the smog of later generations, and it was still cigarette-smelling smog!What is this Nima doing?Why so much cigarette smoke?Is this chasing guests? (To be continued..)