Coquettish Rebirth

"Hung-chien, we have sold a total of 9 machines so far! Ha! It's going to double digits soon!" The old man Ken Olsen laughed at Jia Hongjian's side. 9 units?That's right!This is not bullshit, but true!Indeed, after the sale started at 3 o'clock yesterday afternoon, it has been a full 20 hours until now, and only 9 units have been sold online!Yesterday afternoon and evening, only 5 units were sold!And here in one morning plus noon, only 4 units were sold!How embarrassing is this for Jia Hongjian!

In fact, when it was 4 o'clock yesterday afternoon, Jia Hongjian's face began to look rather ugly!You must know how confident Jia Hongjian was when he snapped up the Yota all-in-one machine at the beginning!Originally, at the beginning, he himself expected that the remaining 10 units would be snatched up within a week, okay?On such an average, there should be at least 20 sales a day!As a result, after the first sale, no one bought one for one second, two seconds, three seconds, 10 seconds, 11 seconds and a half!At that time, Jia Hongjian wondered if Americans were taking a nap or going out to play at this time, maybe someone would start buying it in [-] minutes?Indeed, someone bought it at [-] minutes, but only one, and there was no second one within an hour!

Let's not talk about Jia Hongjian's ugly face at that time!Not only did the originally expected scene of selling online and then selling immediately did not appear, there was even no sign of normal sales!It's like the worst thing to sell on the Sherlock Holmes platform. It took a few hours to sell one.Just log in to the administrator account and look at the data on the click page in the background. From this point of view, 80% of the clicks on the Yota All-in-one machine page are clicked by Jia Hongjian, Olsen, ams, and Sherlock Holmes. of!For those who actually browsed this webpage, there were no more than a hundred people on Sunday 20 hours later!And the number of people who bought it was only 9 people!How embarrassing is this for Jia Hongjian!Moreover, now the old man was mocking without much malice, and looking at the huge words "9991 Jota computers left" on the page, Jia Hongjian really thought it was too ironic!

Is this embarrassing or not?Of course shame!If someone else made Jia Hongjian so ashamed, he would start all kinds of crazy revenge, the kind that would not stop until the other party was knocked down!But now no one else is involved.It was his prediction that didn't come out.So he didn't have nothing to do to find trouble, just like some people find others to get angry.Can all kinds of opportunities to get angry solve the problem?Before Jia Hongjian was reborn, he was already able to control some of his emotions, and he basically wouldn't let all kinds of useless emotions affect his judgment and reason!

On the other side, Jobs was looking at the remaining numbers of the Yota all-in-one machine on the Sherlock Holmes shopping platform in his home at this time and laughed!That's right.Jobs was never a kind person.It's not bad if he doesn't take the initiative to bully people.Do you still expect him to take the initiative to forgive others?Can you still expect him to smile grandly with Jia Hongjian and put an end to all grievances?How can it be!According to his Jobs temper, he didn't take the initiative to go to the door of ams to celebrate as before, that's already very low-key, okay?Jobs at this time.Thinking about how Bill Gates had made a name for Jia Hongjian before, the more I thought about it, the happier I was!Suddenly, it seemed as if Jia Hongjian hated him in the past, but now he has got revenge!Even imagining the surprise and disbelief on Jia Hongjian's face made him feel happy!

But to his disappointment, although Jia Hongjian was very, very upset, he did not lose his temper, and even ignored Ken Olsen's joking self-mockery or mocking him. He is now concentrating on Thinking about why this is so!That's right!We made mistakes, guessed wrong, this is normal!He is just a reborn person, and he is not God himself who came to the earth. How could it be possible to say that everything is well thought out?

The most important question now is that it doesn't matter if you make a mistake, what matters is to figure out why you made a mistake!Only in this way can we learn a lot of wisdom in the future, and avoid suffering from losses in the future, right?No matter how awesome Jia Hongjian was, he wasn't born with it back then, he learned it from making mistakes again and again!In fact, the genius of Jia Hongjian does not lie in how smart he is, nor does he know how to deal with people. The most important thing is that he can restrain himself from all kinds of inappropriate things. Emotional impulsiveness means that he can rationally know what is the most important thing at the moment!I can do this every time I make a mistake, and then sum up the experience to learn!

So what went wrong?Is the product design not good enough?Not good enough to book 4 units?right?What age is this?Whether the product itself is good or bad can determine the sales volume?These are old rotten millet ideas!In the modern commercial society, basically whether a product is good or not has almost nothing to do with whether it sells well or not!Why do you say that?Because later generations Jia Hongjian once saw a set-top box in the United States called Tivo. This stuff called Tivo is similar to many iptv set-top boxes in later generations. It can record programs at will, pause programs, and skip commercials.

Of course, this thing called tivo is not something like iptv, but a machine with a function similar to a video recorder. It can be said that it has realized the function of a digital TV on an ordinary TV.Is this a good idea?Sure!You don't need to pay high digital TV fees, and you can watch it just like digital TV with the most common analog TV signal. Although the definition is poor, it's good if you can use it!Such a thing must be a big hit?wrong!Before the tivo came out, the industry was applauded, and it finally came out and went public. As a result, the stock price never exceeded 10 US dollars, and even except for a few shocks, the stock price basically never exceeded 6 US dollars per share!You must know that the stock price of Sherlock Holmes is almost 200 US dollars a share!

And as for tivo, although it is not difficult to say that it is struggling in the United States, it is really hard to sell. After 5 years on the market, this tivo has sold a total of 190 million products!An average of less than 40 units a year, can this be considered a good sale?You must know that according to the survey of the US Census Bureau, the United States had a population of about 2.8 million at that time. Of course, it was registered, and there were 1.15 million American families registered at the same time!So even if one household is a TV set, then the potential market should be 500 million sets!Why did tivo only sell a little over 1% of the potential market after five years?This is called success?

Not to mention, other competitors will not wait for tivo to develop slowly. In the future, there will be Apple's various plans for cloud TV, so whether Tivo can occupy half of the US market in the future is a big question Woolen cloth!Such a good thing, why is it like this?You must know that the price of tivo is not so expensive, and before the company decides to set the price, it must have been carefully thought out and market researched!why?That's because who said that if something is good, it will sell well?This era is no longer the era in which if you have a good product, you will be able to sell it!This is an era of marketing!

So there is a problem with Jia Hongjian's marketing methods?But the problem is that even if there is a problem with the marketing method, Jia Hongjian can't see the problem!That's right!He, Jia Hongjian, did it because he thought it was okay!Now let him pick his own faults, how can he pick?Moreover, in the ams company, whether it is Ken Olsen or anyone else, they are all technical madmen. It is already very good for them to be a little sensitive to the market, and they are expected to be as helpful as mentors. Jia Hongjian made a mistake?Apart from being able to laugh at Jia Hongjian like a bad friend, what's the use of old man Olsen?I can only stare aside!

So at this time, I still need to find another intelligence to come over and help find mistakes!Then look for mit?Of course not, mit is a polytechnic institute, and the people in it are all technical madmen, okay?How many are real market masters?So although Jia Hongjian was still looking for a school in Boston, it was Harvard University "next door" to MIT!That's right, the school of Harvard University is also in the Boston area!

Jia Hongjian didn't procrastinate here. He asked the old man to make a few calls, which was considered to be in contact with contacts in Harvard, and then he contacted Joseph L. Ball, a well-known professor in the Harvard Business School. Then Jia Hung-chien dragged the old man, so he simply came to ask for advice!Right after he came to the door, what Jia Hongjian saw was a smiling uncle in his 40s and almost 50s, with brown hair and glasses.I have to say, from the face of this Professor Bauer, he really looks a little bit like Jobs!It gives people a very elite and material feeling!

"Professor, it's like this. Our company has encountered some problems in the marketing field. We heard that you are famous in Harvard Business School, so we want to hire you as a special consultant for our company to help us analyze the problems in various aspects. The problem... Of course, it will not affect your usual teaching and life, we just want to share your intelligence with you..." Jia Hongjian said very politely, and at the same time he took out a check for 30 US dollars.

Professors are human beings, and they have to live a life, and it is basically a common practice for American professors, or even government personnel or former government personnel to come out to serve as consultants for companies!That's right, in the United States and the United Kingdom, it is very common to hire former government personnel as consultants to private companies, and then specialize in opening up the relationship within the government, or to put it better, the relationship between the coordination and the government!Even Japan is like this!Japan even uses a relationship between seniors and juniors to serve as consultants—the senior retires to be a consultant, and then asks the junior in the position to help. After the junior does it, the junior will retire in the future. That is, a member of the consultant!

After accepting the check for 30 US dollars, the professor began to follow Jia Hongjian to learn about the entire marketing plan of the ams company in a friendly manner, to see if there were any problems in the process—that's right!No matter whether they succeed or not, they will collect the money first!This is not to say that people can get money only after the analysis is successful! (To be continued..)