Coquettish Rebirth

The ams company did not do much marketing. The biggest marketing they did before the release was nothing more than placing advertisements in prime time on the five major American TV networks.Well, this may sound like a false statement, but in reality, for Jia Hongjian and Ken Olsen, if they are the bosses of their business, if they really want to do marketing, they can use the Buy all the billboards, put their ads on them, and have their full page ads in every magazine and newspaper in America!

Don't think that doing so may lead to losses, and don't think that increasing the investment in publicity will lead to much less profit, no!The more you advertise, the more you earn!This is an eternal truth!Even for a company like Samsung, in 2012, according to the figures Jia Hongjian heard, the planned amount of their global promotion is 40 billion US dollars!The advertising expenses to be spent alone are 40 billion US dollars!This figure is almost 10 times the research and development funds of the company's research and development department!

And how much is the advertising fee for the US market?Up to 4 million US dollars!This may sound like nothing, but you must know that in 2011, according to the annual report, Samsung spent only 7800 million US dollars on advertising in the US market!The previous year was 7800 million U.S. dollars, and the next year it was as high as 4 million U.S. dollars. Isn’t Samsung worried about investing more than 3 million U.S. dollars, which will lead to a decline in their profits?Won't!Because the more ads are played, the more people will buy them!

From a business point of view, how about the product.That's really not the same thing!A successful businessman, that is really the price that can sell stinky shit for gold!This is promotion, this is market operation, this is marketing!For example, the melatonin that Shi Yuzhu made is actually a bunch of things that he doesn't know about. Whether it is good or not, Shi Yuzhu probably doesn't know. What he can be sure of is that it is basically harmless.But such a thing has been selling all the way in history, when Shi Yuzhu finally sold the company.It can be sold for hundreds of millions!Why do people start?That buyer is not stupid.They also said that what they fancy is Shi Yuzhu's method of turning stinky dog ​​shit into gold. They just want to take over and sell the stinky dog ​​shit as gold!

So if that's the case, why didn't Jia Hongjian and the others spend 2012 million U.S. dollars on the U.S. market?Why not like Samsung and not like Shi Yuzhu's crazy marketing?the reason is simple!That is, they are not targeting the same customer base as Samsung phones.How expensive can Samsung's mobile phones be?Apple's mobile phones in later generations can become arcade machines.There are also many Samsung.Which one is rich and powerful?right?To put it bluntly, Samsung's mobile phones are aimed at the civilian market!Two or three thousand for a mobile phone.Four or five thousand, who can't afford it in 2?One month's salary is not enough, why is it enough for two or three months?But Jia Hongjian and his machines are different!Their machine is more than 2500 yuan in RMB!This is not to say that you can buy it with just saving money!This is in America.The price of one machine plus a full set of ergonomic mouse, keyboard, etc., will cost [-] US dollars for a set!

Be careful, this is still fruit price!There is no consumption tax calculated!Buying things in American shopping malls or online shopping malls, the prices are all tax-free!Then when consumers pay, they have to pay additional consumption tax or something!According to the calculations in California, the consumption tax is more than 8%, 2500 US dollars plus 8% consumption tax, which is 200 US dollars of tax, and finally the consumer pays 2700 US dollars!

What is the concept of this 2700 US dollars?That's the usual average used car price in the US market!That's right!Basically, such a computer is basically equivalent to buying a car!Even if it is not new, it is second-hand, but this is also the first car for many Americans when they were young!In this case, those young people can spend about as much spare money as their car to buy a computer?It's impossible!

Therefore, Jia Hongjian’s market is aimed at the middle class, the so-called successful people aged 3040 to 5, white-collar workers with an annual salary of at least 7 US dollars, preferably 20 US dollars or more, and less than [-] US dollars. !That is to say, it is equivalent to the level of technicians and engineers of large companies in Japan and the United States!People of this level go to Times Square to get all kinds of advertisements, will they notice it?To target such a market, it should be more to advertise according to their tastes!So Jia Hongjian's advertisements during the prime time are not available every night!It's aimed at various ace talk shows, and it's the more in-depth one!Even, it is still relatively biased towards the Republican Party!

etc!Hasn't Jia Hung-chien always been at odds with the Republican Party?Why does he still place ads on TV stations that lean toward the Republican Party?The reason is simple, the consumers he targets are relatively wealthy people.This kind of person is relatively more inclined to the Republican Party after investigation!

As for such an advertisement, Jia Hongjian had already done it before he came to the United States this time.This market has basically been heated up, and then, it is just waiting for the arrival of October, and then enthusiastically release the products!Although at this time, Jia Hongjian's inventory is actually only 10 units, but he is not worried about anything - he is also a hot star in hunger marketing, so the stock is out of stock, so that consumers can't buy things with money , he is not in a hurry!What's more, he is going to learn from Xiaomi and come up with a disgusting trick, which is to grab it online!

When the old man Ken Olsen heard Jia Hongjian's idea, he was stunned! "Grabbing on the Internet? Why do you do this? Why can't we sell it decently?" The old man couldn't figure it out!

In the end, who knew that Jia Hongjian smiled and replied: "Because according to my previous experience living in the ** planned economy system, the things that need to be queued up for grabbing are good things. Sometimes you can go unlimited If you buy it, human beings will not cherish it. You know, in China, my parents always say that the current pork is not good. Of course, there are reasons for the meat itself, but there are also some spiritual factors. In the past, every year Pork is eaten only when China is pure, that is, Thanksgiving or Christmas like yours in the United States. My parents will eat it deliciously, and I can’t wait to lick the plate clean—to tell you the truth, my father Back then at home, I really wanted to bring the soup of braised pork during the Chinese New Year to bibimbap! And I put the rice directly into the big bowl after eating the braised pork, so in the end, after my father finished eating, Those bowls were all clean...but now, when I give my father a bowl of braised pork, he won't eat it after a few pieces at most, because he thinks the cholesterol is too high..."

Ken Olsen blinked and looked at Jia Hongjian half understanding.No way, he really doesn't understand these things.He himself is a technical expert and a market expert who is relatively sensitive to the market.He can foresee what new technology the market needs, but he may not be able to successfully sell the product.As for Jia Hongjian, Jia Hongjian may not know much about technology, but Jia Hongjian's strength lies in the fact that if you give him a pile of shit, he can sell it for a price! "Are you serious?" At this moment, Olson was still a little unsure whether Jia Hongjian was serious or joking. After all, he had never experienced the experience of queuing up to buy rice, noodles and meat according to the ration in the planned economy. Well!He didn't know that people were scrambling to grab it, and it was the kind of rush that tasted delicious!

"Of course it's serious! We don't need to exaggerate. We just made a webpage in Sherlock Holmes, and there is a big red button on the page. Click the button to start ordering, but on the button, there is A jumping counting board shows the current inventory quantity! So consumers can clearly see that the moment they hesitate, there may be ten less products, so that they will have a sense of crisis! They will not Give yourself a long time to think about it! They will subconsciously think that if they want it, they will buy it first, so as not to think for a while whether they really want it, but the thing will be gone! Then there will be no more wanting it! From this point of view, we are just like limited-time discounts, to stimulate consumers' impulsive consumption, so as not to let them go back and calm down!" Jia Hongjian said with a smile.

That's right, this is the United States after all, not China, there are not so many people, and on the other hand, this Jota host is not a Xiaomi phone, it's not a low price to win, it's not that almost everyone can afford it, everyone grabs it Want to!Therefore, Jia Hongjian did not think about learning from Xiaomi to sell 4 units in 35 minutes. Thinking about it, he knows that it is impossible!He only has 5 units in his hand. According to his estimation, it would be good if he could sell them within a week!Then after the 1200 units are sold out, the gross profit of that one will be about 5 US dollars, and the final 7000 units will be [-] million US dollars!

Although he only has [-] units in stock, it will be out of stock after a week.Although it seems that I have made less money, it is actually a word of mouth, and it also gives potential consumers a sense that this thing is very easy to sell, and everyone is rushing to grab it!Wait until the second batch of goods arrives before selling them, then the purchasing power will definitely be stronger!

After Jia Hongjian said so, Ken Olsen couldn't raise any objections. After all, they had already thought about it at the very beginning. In order to improve their gross profit margin, they would not sell through traditional distribution channels.In the beginning, they sold them online, and then gradually built experience stores in big cities in the United States. Of course, their products can also be sold directly in the experience stores.In this way, potential consumers can see that it is good when they go shopping, and then come to buy it, isn't it?

It will take a few days for such a webpage to be established. After connecting with the Sherlock Holmes company's server, etc., just wait for October 10st, China's National Day, when the Yota all-in-one machine will go online. up!This October 1st happened to be a Saturday, and Jia Hongjian and the others tentatively scheduled at [-]:[-] pm on this Saturday to officially rush to sell their Yota all-in-one machine! (To be continued..)