Coquettish Rebirth

What are Jia Hongjian and the others going to do?It's very simple, the method he came up with was based on the model that the teacher said!Now since the feelings of those who are used for experimentation cannot be passed on to the first batch of recipients, what we have to do is to pass this feeling on!Of course, it must be a good feeling to pass on, and it must not be too ug!Otherwise, this product has all kinds of major bugs, and the news is passed on to others. Is this to make them buy it or not to let them buy it?

So, how to do this?Is it to imitate consumers, make virtual consumers like "John Jones" and "Jack Miller", and then make soft advertisements and publish them in relevant media, newspapers and magazines?Brazenly telling the 13.5% of early adopters that their product is really good?No... Although Jia Hongjian would not say that he has such a strong sense of morality that he has to resort to deceit, but he just thinks that this is too false, and it is not good if he is caught later, even if such an approach is wrong in China. Very popular.

So what to do?Go and ask the 4 users who bought the Yota all-in-one machine one by one, and see how they like the ams products?Then select the best and release those things that are praised?No...Jia Hongjian also felt that it was wrong to do this...Although he couldn't explain why at this moment, he just felt that it was wrong!What is wrong?Jia Hongjian thought about it carefully, and felt that there seemed to be one reason missing.

reason?Yes, a reason, a reason for consumers to spend money to buy!Or to put it in more detail, that is - why do I have to buy your product if it is so good?What is my reason for buying your product?This question was not only in front of Jia Hongjian.It is also in front of companies such as Nikon.Nikon's d1 digital camera is indeed good, but so what?No matter how good your stuff is, people must buy it?Who stipulated it?So Nikon must give consumers a reason to buy!For example, if you buy their digital camera, you can increase your productivity, compress the process, and earn more money than if you don’t buy it. Then people’s newspapers will seriously consider buying it!

According to the previous teacher's analysis, the users who have already purchased are 2.5% of the [-] households. They purchased for various reasons and put them on the ams product.Most of that is probably because the ergonomic equipment included in this set of products can make them more comfortable.Fewer occupational injuries occur.Then maybe those who are willing to pay for the trial have already ordered, and the rest of the people may need a data, a data of how much strain these trialists have reduced, to give themselves a reason to buy—they You can take care of your body after buying it!

And what about the others?The other ones aren't in front of a computer all day.For example, an engineer.He also earns well.He doesn't just crackle and type on the keyboard all day, why does he have to buy this machine?Even if the machine is too good, what reason can it give the consumer.Let him buy this product that is not fundamentally different from others?

Thinking of this, Jia Hongjian had to think of Apple mobile phones.No matter what, no matter how much he hated Jobs, he had to admit that Jobs was indeed a genius, and he was indeed expected.How did Jobs do it?After Jobs returned to Apple, what were the things that he made?The iPhone in history was promoted from top to bottom, just like what the teacher said, there will be a group of Silicon Valley experimenters and brave people who try it first, and they think it’s good, and then the talents behind will gradually The imitation of the iPhone later formed a trend, and it became to say how popular the iPhone product is.

So if the Yota all-in-one machine is an Apple product, what will Jobs and Apple do?Jia Hongjian couldn't help thinking that this was a good way he had always been used to learning from others.If you think about it carefully, Jobs should not be too anxious. He will try his best to provide a good user experience for various consumers—such as an iPhone, which can be operated flexibly by a four- or five-year-old child in future generations. It means easy to use!Then various things are optimized, whether it is the surface or the inner layer, anyway, people feel comfortable and caring, and feel that other things are not as caring as this!

In the end, the fruit fans of the Apple God Religion still have a belief that they feel like Apple products, which have a spirit and a culture.It seems that with an Apple mobile phone, the whole person has become a cultural person!It has become like the various geniuses and elites in Silicon Valley, as if they have a new and different view of the earth and the world... Well, maybe not exactly, but at least in China, using an Apple Notebooks or iPhones, in the early days, people would think that buying such things is a kind of status, a kind of taste, and a kind of petty bourgeoisie rush!

So, how does ams provide a similar rush?How to make other potential consumers stop to have a reason to buy Yota all-in-one machine?Think about imacg3, how do people sell it?People say that the computer is no longer gray and white, but can have various colors, and it can have a "delicious" taste!Is it a kind of... different computer from now on?

That's right!The concept of Jobs is a kind of rush that the computer itself is not so closely related to work. Is it a kind of activity and a feeling of life?Is it a way for young people and little girls to feel that they are different from others after buying it, and that their computers don’t just look like they are still in the office, but have a kind of life-like rush?As for Jia Hongjian's products, at the initial design stage, there was a desire to make computers suitable for the home environment!So this is also a way to make the computer case more entertaining, more casual, and not so business-like?

Maybe these thoughts are a bit messy, but now Jia Hongjian has almost figured out a way!One of the key points he wants to focus on now is that this computer is different from the previous ones!No one buys this computer and puts it in the office. Everyone keeps it at home, so it should be highlighted that this computer is different from traditional computers.It’s not that the product itself is so good, so consumers should buy it!Rather, it should be said that if you are a consumer who has money, taste, and time, and you don’t want to work when you are resting, then you should choose the Yota all-in-one machine. It will never let you see the computer when you are at home. I thought I was in the office... It can better match your home style, reflect your taste, reflect the difference between you and the public, and reflect your success!

That's right!After thinking of this, Jia Hongjian felt that his thinking was almost smooth!Why did he take the time to straighten out his thoughts?Because it's very simple, if he foolishly asks consumers' opinions directly, what can consumers say?If you don't know what you want to ask when you go to interview, can you expect consumers to answer something particularly instructive?If Jia Hongjian went directly to the door, if the product was really good, the consumer would probably answer—well, the product is good, very good, and there are no shortcomings.So with such an answer, how to convey to other consumers that this thing is what they need?right?In this world, computers are pretty good, and there are so many without any shortcomings. Why do people have to buy Yota all-in-one computers?

Therefore, at this time, Jia Hongjian not only had an idea, he already knew what questions to ask the first batch of brave experimenters!Next, Jia Hongjian began to operate seriously!He first found the information of [-] reservations in the company, and then according to a contact number registered by them, he called one by one to ask—yes, he didn't ask the people below to call and ask, Instead, as the co-chairman of the company, he personally called one by one!Why?Because this is a key step in marketing, ordinary grassroots people don't think so much about many things, they just complete the task!So he, Jia Hongjian, has to come in person, visit in person, give feedback in person, and personally guide consumers to come out with what Jia Hongjian wants hidden in the hearts of consumers!

So, at this time, Jia Hongjian got a telephone system with telephone recording, which is commonly used in call centers, and began to call and ask questions one by one.The first person Jia Hongjian hit was a guy named Keir.This person's home is in San Francisco, and he looks like a Silicon Valley programmer or something. Of course, what Jia Hongjian didn't know was that this Keir was scolded by Jobs before Apple's press conference. Fat white programmer!

The phone Keir left behind was a home phone, and it was obviously impossible for them to keep the company.And this Keir is working as a programmer at Apple, and his annual salary for that year can definitely make his wife a housewife.After the phone rang a few times, a woman answered, "Hello, is this Mr. Keir's home?" Jia Hongjian asked directly at the beginning. "Yes, who are you?" The woman replied, along with the sound of "duk tuk tuk" when the kitchen knife hit the cutting board while chopping vegetables.

"Are you Mrs. Keel? Hello, I am ams company here, my name is Jia Hongjian, and I am the co-chairman of ams company. Have you ordered one of our Jota all-in-one machines at home, and we are calling now , I want to ask you if you and your husband have any comments and suggestions on our products after using them for a day?" Jia Hongjian asked politely.

"Wait...you are the co-chairman of ams company? No! You called us yourself?" The housewife was obviously a little surprised! "Yes, we are making products with sincerity, so we also pay attention to the feedback from consumers like you and your husband. After all, you and your husband are my bosses, so do you think the time is right now? I It sounds like you are cooking? Do you want to delay your cooking?" Jia Hongjian's gentle and thoughtful words really moved Mrs. Keir so much! (To be continued..)