Coquettish Rebirth

"Hehe, Mr. Jia, it's okay, I still have time now, I'm just making a little southern typical vegetable soup, and now I've cut it up and started to stew... Wait a minute, I'll wash the knife and cutting board... OK , Mr. Jia, I'm ready, you can ask..." Mrs. Keir said very politely.She has to be polite!In the U.S. market, even if there is a so-called 5-star service, it is at most that after the service personnel come to the door, someone from the company's operator calls and asks for feedback on the service quality. There is absolutely no such thing as the co-chairman's top boss. Called in person!

Her husband was working in the Apple company. Where has the boss of the Apple company called in person in these years?My own company doesn't even mention it, let alone the boss of another company calling, just because I bought a computer, what an honor it is!

But at this time, Jia Hongjian began to ask with a particularly gentle voice while smiling.Maybe this description sounds a bit girly, but it's not girly, it's just gentler and more neutral.You must know that the elegant, scholarly atmosphere and gentle tone of Chinese men or Chinese literati are particularly "neutral" in countries such as Europe and the United States where hormones are over-exuberant - Jia Hongjian once ran to the United States When the headquarters here came to receive training, he still remembered seeing a bookstore on the way back to the "dormitory" after work, and happily went in to look at it for a long time.As a result, after reading for 2 hours, he realized that the bookstore was full of women, so when he took two books and paid for it, he asked the girl cashier: "Why is this point in your store full of women?" The girl is here? It's amazing..." Who knew that the cashier girl laughed.Then he said: "Actually, we are a women's bookstore here. Generally, only women are accepted, and men are declined..." At that time, Jia Hongjian's expression on his face was so wonderful that it was like a bookstore. I heard that I turned out to be a woman!

"Then me?" Jia Hongjian looked at the girl in a daze at the time, but the girl smiled sweetly, "You don't count, don't you have a same-sex partner? I guess you are playing the female role in it." One?" Oh my God!At that time, Jia Hongjian really felt a sense of embarrassment!Then I really want to kill myself in the world!As a result, he was forced to tell this story when he was drinking and playing the game of kings with his American colleagues, which is the truth or dare in China. He made his colleagues laugh at that time!At that time, Jia Hongjian was still very confused, so he asked a local girl colleague in the United States afterwards.Isn't he very girly.As a result, the girl said no.It's just that they are not as manly as American men, less rough, less wild, and less hormonal.Then I don't even talk about my mother.Because not everyone in many homosexuals is a sissy.There are also very manly people who are stirring together.The cashier probably just saw Jia Hongjian walking in on his own, and didn't care that the bookstore was a "female" bookstore, so he thought he was the more feminine one among the gays...

Of course.When Jia Hongjian like this speaks softly now, he doesn't look as rough as American men at all, with so many hormones, but more of a "sexual" rush - this is not to say mother, You must know that many times when a call comes, women are more "sexual", it is easier for the person who answers the phone to feel less aggressive, and it is easier to tell the truth and accept interviews!

"Mrs. Keir, do you have any comments or suggestions after using our products these days?" Jia Hongjian asked very gently, his voice was not so aggressive, full of a kind Encouragement and a kind of concern, but also a kind of calmness. "No! Your company's products are very good. My husband and I and even our children like them very much! Of course, it would be better if they were a little cheaper! Hahaha, but seriously, Mr. Jia, your products are worth the price ! We are very satisfied!" Mrs. Keel replied as expected.

As soon as Jia Hongjian heard it, he thought to himself that he had guessed correctly. Most of the time, consumers are very "chaotic" individuals. They don't know what they want, even if they think they know what they want.For example, if you make a product according to the needs of consumers and according to their claimed requirements before making a product, many consumers will definitely not buy it after making it later, and they will find other "problems" instead!Although it is not difficult to agree, and many times, consumers think they want it, but in fact they want the b behind it, but they don’t know that they want b, because they haven’t learned this, and they don’t know what is behind their needs. what!Similarly, when a product is given to consumers, many people may think it is very good, but if they want to say what is good, they may really not be able to tell!For example, when I went back to the street in 2012, I found someone with a phone and asked him if his phone was good.He must have said yes, but can I buy it?But ask him what is good, how does he answer? The operation response is fast, and the design is beautiful...but did he actually buy the phone for these two points?If other products respond quickly and look good, will he definitely buy them?

Therefore, if someone is sent to investigate consumer feedback, it must not be a grassroots employee who only wants to complete the task. It must be attentive, and there must be people who deal with unexpected situations, know how to adapt to local conditions, and discover behind unexpected situations. Come!At least for now, MS only Jia Hongjian has such potential.

At this time, Jia Hongjian changed the question, not asking what are the advantages and disadvantages of this product, but asking this way: "Then Mrs. Keel, I may take the liberty to ask, what made you and your husband decide?" Want to buy our products?" "The reason? Your ergonomic equipment! My husband was very tired when he was working at Apple. He is a programmer, so he wants to buy your company's products... "The woman said cheerfully with almost no scheming. [

"Then you mean... you two bought our products only because of our ergonomic equipment?" Jia Hongjian asked.But the woman immediately flipped through her previous answer, "No, no, no... That's too offensive, actually, I think your company's product design looks very good... Well, that's right. The services are also very good, For example, 24-hour door-to-door and so on, although we haven't used it yet, we like it very much... By the way, it is very space-saving, space-saving..." The woman replied hesitantly.

As soon as he heard this, Jia Hongjian understood what was going on. This woman was subconsciously making excuses and reasons for herself in order to save face!Maybe this woman and her husband.Bought for the pure ergonomics of the device.Maybe they were scolding their mothers in their hearts at the time, saying that they spent so much money on keyboards and mice, and bought an extra useless computer.But now facing people who develop such a set of things, they are still polite when they come up.And still the boss.This woman may subconsciously want to give Jia Hongjian face.Make it less offensive to Jia Hongjian.So, if the customer answers, he may not be able to believe it 100%.That is also what I have to analyze on the spot through various tone of voice and the situation of the dialogue through the situation in the dialogue!It's not that you can take it 100% seriously by looking at the final statistics!

"Hehe, then can we think so, you decided to spend $3000 to buy our products to support your husband's shopping decision, and the most important reason is because you care about your husband's health? You want him to be caring for his family When you are struggling, you can stay healthy and be able to accompany you and your children longer and healthier... It is because of your deep love that you agreed to spend 3000 dollars to buy him such a machine, right?" Jia Hongjian suddenly Suddenly realized something, so after slightly exaggerating the profound meaning, he asked.

"Hehe...it can be said...he is my husband after all, and I love him very much! For him, I can do anything!" This American woman is really different from a Chinese woman, it is easier to express her thoughts, Especially to others.If it is a Chinese woman, she may be willing to tell her husband, but it is really hard enough to tell outsiders how much she loves him.

Why did Jia Hongjian ask such a question?It's easy!The reason for asking this is because he felt that he needed to elevate things a little bit, that he needed to add some emotion and love to the marketing!Why do you say that?Let’s use an analogy. Let’s say there is a codewriter from China who studies in the United States and works after graduation. Let’s call him Xiao Zhang.His family is very poor, and he lives in the mountainous area of ​​the Southwest. He saves a lot of salary every month and sends it home.Although he suffered from pain in his wrist every month, he endured it for the sake of his family.Now suddenly said that there is such a bundled set of ergonomic products that can relieve his wrist pain, but the price is too expensive.So Xiao Zhang may say to bear it, and then try to send the money to his family, and then think about typing for 20 minutes and move his wrists.Then, if there is such a product, the advertisement is - in this world, there are still some people who miss you day and night, they love you, and they will be extremely anxious if you feel a little uncomfortable.Yota all-in-one machine, take care of your body for the person you love the most and the person who loves you the most.Please treat yourself a little better for your family, otherwise they will feel bad.They also want you to be with them longer...

After seeing such an advertisement, will Xiao Zhang be moved?Do you suddenly feel that you need to take care of yourself for your family?Do you think this Yota all-in-one machine is like love from family members?Then I gritted my teeth impulsively and bought one, wasting so much money, just to not cause my parents to feel distressed because of my wrist pain when I go home?Maybe not every little Zhang will be moved to buy it, but after all, there are still a certain percentage of people who will be moved!

This is what Jia Hongjian said, giving consumers a reason to buy!Otherwise, no matter how good your product is, why do other consumers have to buy it?Which royal law stipulates that consumers must buy things when they are ready?People don't have to buy it!No matter how suitable other people like it, but for various reasons, people don't have to buy it!If you want people to buy it, you need to give them a reason!The reason is not how good our products are, which are too "rational", but more impulsive and easy to make people's minds hot!For example, family care!That's right!Even if it is an ergonomic kit that is simply better for consumers’ wrists, we can say that you buy it not because our products are better for you, but because we are caring for you on behalf of your family. Please take the initiative to treat yourself better !

Such a simple change of narrative angle can achieve a completely different effect!To make an analogy, this is like a joke said in a certain black fat man's cross talk-the one who said "I want to sleep with you" is a stinky hooligan; the one who said "I want to get up with you" is this Xu Zhimo.It is obviously the same thing, but the angle of description is different, and the effect is also completely different in many cases.When it comes to speaking, it is a classic sentence - what you say is never important, what matters is how you say it! (to be continued..)

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