Coquettish Rebirth

To be honest, Jia Hongjian originally thought that the Yota all-in-one machine could be passed on to those 135% of consumers, that is, this product is very high-end and good for the body.But, who said that if a product is high-end and good for the body, it will definitely be sold?Who said consumers have to pay?Then, in the later thoughts, it can be said that this Yota all-in-one machine has been improved to a so-called different computer, a computer that can be said to be not a computer, a computer that makes people at home not feel like they are still in the office !A symbol of taste, a concept of life!But behind the scenes, there's still no packaging on that ergonomics.But from then on, after being inspired by Mrs. Keel, Jia Hongjian came up with the concept of "we love you for your family"!

Let's see!This is just a little bit higher, and it will give people a completely different kick, isn't it?In the past, Jia Hongjian could not get used to this kind of retreat, and thought it would be good to have a real publicity!Moreover, the top [-] companies he worked in in his previous life had no product quality or reputation. Although the price was high, they didn't bargain!So even if Jia Hongjian wanted to sell it, it wouldn't mean trying his best to open up the market!This word of mouth is all there, how can I develop word of mouth from scratch!How can Jia Hongjian think about how to refine concepts?

So in the past, when he was on his feet, talking about data and "performance", and then building a good relationship with the other party, then it was ok!But now after being reborn, after experiencing this incident, he began to feel that he had learned something new again!I started to feel that these imaginary things are still very useful!Too real, too data, but lack of emotion!There is no emotion.What happens to the data in real terms?Consumers or customers will confront you rationally, and become an insurance salesman selling insurance to others, no matter how good you say.In fact, it is also good, and people don’t have to do it. People just don’t believe you, can’t they?People are absolutely sensible, but they just don't agree.I just think the insurance salesman is a liar, isn't that okay?People don't give you a chance at all, how can you impress them with cold numbers?People are not "brokers" as economists call them. They are not completely rational. They are often emotional and impulsive. They may do completely irrational things for the sake of many emotions!This is why economics is not considered a serious science until now!

so.From this point of view.An ingenious retreat.Standing in the perspective of consumers skillfully, the concept of a product is elevated, as if it was developed for consumers.It is easier to impress consumers, and it is easier to let their sanity fade away.The "sensibility" came up, and then I was moved, and then I bought it in a flash of my head?right?So ah, retreat seems to be really necessary!Sure enough, there is a saying that says that what exists is reasonable?There are so many people in this world who are pragmatic and clichéd, who always elevate things to the top. This is not entirely a bad thing. If the elevation is appropriate and clever enough, it is enough to impress people...

So, what should be done next is to advertise all over the sky?Telling people all over the place that this thing is low-key, luxurious and has connotations?Can this smoothly allow the 25% to convey their experience to the 135%?Suddenly, another idea came to Jia Hongjian's mind, which was a bit risky!Originally, this idea should be discussed with Ken Olsen for a while, but now Jia Hongjian feels that there is no chance to discuss it—he has not put down the phone yet!

So at this time, Jia Hongjian really worked hard, and he said directly: "Mrs. Keir, thank you for participating in our feedback survey. Here, we have a small gift for you, that's it, If you and your husband’s friends also want to buy our Yota all-in-one machine, as long as they buy it from you, they can get a pre-tax discount of $100, and you and your husband can also get our Five $10 Sherlock Holmes platform coupons, which can be used as a credit for every $50 you spend on future purchases..."

"Really? Wow! Thank you so much, Mr. Jia, thank you so much! Thank you so much! I will definitely tell my friends!" Mrs. Keel said excitedly at that time!Jia Hongjian just smiled at this moment, "You're welcome, it's my happiest thing to serve you, after all, you and your husband are my bosses, give me food..."

That's right, Jia Hongjian is going to use such a model now, by giving a rebate to customers who have already purchased the Yota all-in-one machine, to stimulate them to seduce their relatives and friends to buy it!Of course, Jia Hongjian also used a trick here!What trick?That is to also give a discount to people who want to buy!This is very important--what would happen if there were no discounts for others, but only for Mrs. Keel?This creates a sense of Mrs. Keel becoming a salesman, selling out her friend for profit.Although this thing seems to be nothing on the surface, but generally a person sells products to his friends because there is no benefit and because he really feels good to use it!But when there are reasons of interest in it, after the friends know about it, the friendship will be in jeopardy!If you come across someone with a stronger sense of morality, you may simply despise this practice!Because it feels a bit self-serving at the expense of others!

And how about Jia Hongjian giving a discount to Mrs. Keel's friend?Then it becomes self-interested!Then it becomes a person who introduces a friend to buy it. Not only does the friend get a discount, but she also gets a reward. Now, it doesn't seem so self-interested at the expense of others, right? [

Ordinary products are not suitable for such promotion.But Jia Hongjian's YOTA all-in-one machine is different. The "gross" profit of this thing is too high!Although the cost of the first batch is relatively high, there is also a 7% profit, and the second batch has forward pricing, with a direct 25% "gross" profit. Of course, he, Jia Hongjian, has room to make a small profit. Discounted!After all, the most important thing now is to extend the experience of 135% to [-]%!

After promising such a discount here, Jia Hongjian hung up the phone amidst Mrs. Keir's various thanks.Then he turned around and left the old man Olson's office, went to the workshop to find the old man, and told him about his decision.After hearing Jia Hongjian's decision.The old man thought about it and agreed - anyway, the "gross" profit is too large, and the most important thing now is to spread it widely!

After deciding on this trick here, then the other side.Jia Hongjian asked the people from MS Company to start contacting various media and start changing their advertisements!One side should say "We care about you for those who love you" and the other side should say "A computer that is not a computer, highlighting your taste." Of course, these two things can't be put together.One is that it is more warm to do.One should be more pretentious!On the other side, Jia Hongjian started making phone calls one by one.Although I have already made a phone call and got a good idea, but let's see if there are other good ideas, right?

Let's not mention Jia Hongjian's phone call, but talk about the change in the advertisement.At this time, a Stanford graduate, a man named Larry Page, was working hard in his office, the garage, to code.After I don't know how long it took, he felt that the little fingertips of his left and right hands were a little numb, and his wrist felt like it was about to break.He moved his wrist and fingers away from the keyboard.The takeaway moved the cervical spine—I heard that it seemed that there was a problem with the cervical spine.Fingers numb too?

What about Larry Page, as a graduate of Stanford, that is in history.Is the man who should have created Google.Originally in 95, he met his entrepreneurial partner Sergey Brin.Then in 96, I started to study the search engine, and finally made the search engine.But in this time and space, Page did not create a search engine, because the business of this engine has been robbed by Sherlock Holmes!The two founders of Google hadn't discovered the awkwardness of Yahoo's search engine, so of course they would never have thought of making a search engine.

You know, the search engine of Sherlock Holmes includes search, comprehensive forums and news portals, as well as shopping platforms, and it's a listed company with a messy high stock price.Under such circumstances, what kind of person would be so stupid as to think that the search engine that he and his buddies built could grab a share from a big crocodile like Sherlock Holmes?So this Larry Page didn't start a business with his buddies to start a search engine, but two people are working on an interesting thing-web page rating algorithm!This algorithm means that the web pages captured by web spiders can be rated by this software algorithm, and then judge the importance of each web page, and who can rank in the front position!

Such a thing is that they found a relatively weak function in the search platform of Sherlock Holmes Company. The platform of Sherlock Holmes Company is more arranged in chronological order. For Page and the others, they think It is too difficult to find what they are looking for, so they developed such a software algorithm.What is the use of doing such an algorithm?It's easy!Sell ​​it to Holmes!

After a little activity, Page looked at the time, and it was getting late. He found that he had been working continuously for seven or eight hours, and it seemed that it was time to go out for some activities. After all, he worked continuously and was still coding. The damage to the opponent and the cervical spine is really too great!He put on a sweater, put on running shoes, walked out of the garage and started running.Running, he was thinking about the program while running, but suddenly, he suddenly found a new billboard beside the highway in the distance.Although the billboard still advertises the Yota all-in-one machine, it seems that the words of the advertisement have been changed...

In this new ad, there is no huge Jota all-in-one machine, and the most important page is reserved for three people—an old white man, an old lady, and a beautiful lady.These three people look so ordinary, so common, as if they are the most familiar parents and girlfriends, not like celebrities at all.These three people have a kind of loving smile in their eyes and faces. Looking at it makes people feel so warm, and even makes Page think of his computer scientist father and mother.Although Americans don't think so highly of their parents, his parents are still Paige's parents, and he goes back to spend Thanksgiving with his parents every year!

Soon, he noticed the words under the three busts—"I work on the keyboard all day, my wrist hurts? The cervical spine is uncomfortable? Love yourself, love yourself, for the one you love and the one who loves you. About Tower all-in-one machine, ergonomic design, for the person who loves you the most, I feel sorry for you..." When he saw this advertisement, Page suddenly felt like his heart was hit by something!Although he went crazy and wanted to buy Yota all-in-one machine without saying anything, but he really took a look at it!This advertisement word really entered his heart! "Be kinder to yourself?" He said to himself, thinking that he has basically eaten pizza every day for the past few months, as if this is not healthy?Maybe spend a little time making a salad or something?This seems to be better for the body... Thinking of his parents and the people who love him, he suddenly felt that he should not indulge himself so much, and should not worry his family too much... Thinking about it, he stretched his wrist, and then Suddenly I thought, hey, should I buy an ergonomic keyboard to treat myself better?Hey, but the Yota all-in-one machine is so expensive!Moreover, their appearance design has also applied for a patent, and others have not been able to produce similar things! $3000 ah...

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