Coquettish Rebirth

After sending off Boss Jiang, Jia Hongjian and the others of course began to consider the candidates for the second episode. To be honest, after the first episode had Boss Jiang's speech, when the second episode is broadcast, it is estimated that there will be It is because many people have very high expectations, hoping to have another big character.As for this matter, Jia Hongjian is not in a hurry. He can think about it slowly. Anyway, it will take a month in total. If you want to think about it, there is plenty of time to think about it—it takes two weeks to think it over, and then talk to him. Wouldn't it be nice if the person you like contacted and asked him to come over at a free time within two weeks?It's not that you have to use it all day!If it’s really impossible, Jia Hongjian’s special plane will pick up people to give speeches, and then send them back when it’s over, or even postpone it a little bit—because this show is far away from the broadcast time, and he will also save money in his hand. After a little "saving the manuscript", I will release it outside, so I really have plenty of time!

So what is he up to now?Since the matter of this public class can be done slowly, what should we do?What he is thinking now is how to shoot the advertisement for this open class!Wait, an ad?Isn't this a non-profit charity?Why are you advertising again?Nonsense, although this matter is not profitable, what Jia Hongjian wants is fame, and what he wants is a high-level idealistic image!

He's not Chuck Feeney, it's not that he spends the money in a low-key manner so that people don't know that he invested the money, so that the principal dare not say it and the school directors think that the money is invested by black people!Jia Hongjian is not a purely good person like Chuck Feeney, he is not the kind of top-notch good person who helps others without asking for anything in return.He is not the kind of person who pays attention to harming himself and benefiting others.He, Jia Hongjian, is more "modern". It is fine to ask him to help others, but he wants to benefit himself.In the words of the 21st century, it is a win-win situation!Even if it's not a win-win in terms of money, he should be rewarded in other ways, right?He has invested so much money to get such an open class, it is impossible to say that he is allowed to secretly contact the projection companies in various places, and then show it to others for free without making it public. In the end, he obviously did such a great thing, but no one else knows who made this open class, right?

To put it bluntly, the advertisement that Jia Hongjian wants to make is to let others know that he made this thing!This is one of his purposes.He does good things.Of course it is to help others, but also to be able to help yourself!It is also for the purpose of making Huaxia Hi-Tech have an advertising effect, and also for the image of Huaxia Hi-Tech to be raised!

In this way, it is of course necessary to make an advertisement.However.In Jia Hongjian's heart.It is definitely impossible to use any celebrity to shoot such an advertisement.Although it is good to have stars.But this is a bit too high-end!That's right, Jia Hongjian wanted to highlight the desire of ordinary people to change the world deep in his heart. Such a desire is so touching!after all.Such an approach of Huaxia Hi-Tech is actually to impress consumers and employees, and to make them emotional!To make a person "sensual", it is obviously better to show him something that is more touching, rather than a celebrity simply preaching over there!Who said that the common people will listen to the celebrity preaching?No matter how good the star's words are, they can really move people, but why not just use ordinary people to act out a scene, so that more people can be directly moved by the picture?

After all, to move people through preaching is too abstract, it is a kind of indoctrination.But if it is directly on the screen, without any voice-over, it is to let the audience see what Jia Hongjian wants to express from the screen, then this is something they can see for themselves, not what Jia Hongjian insisted on instilling in them.There is an obvious difference between them—just like the Weibo of later generations, Jia Hongjian’s domestic Weibo is expected to decline after 2012. Why did he say that?Because the microblog of a certain website is already a bit complicated, and when the microblog itself was copied from foreign countries, the original works of others were in a simplified style!

Maybe it doesn't seem to have anything to do with the advertisement that Jia Hongjian thought about before, but it has something to do with it later - this complicated Weibo will often secretly pay attention to Jia Hongjian's account People would also send some zombie fans to Jia Hongjian, which made Jia Hongjian very upset.And most of the time, he would receive all kinds of forwarded advertisements on Weibo, which made Jia Hongjian feel that this Weibo is no longer a place for communication, but a place to "harass" users for his own responsibility. place!

That's right, most of the time, he didn't feel that he was communicating with others, but was being harassed by the system!So when the system was reinstalled in the middle of 2012, Jia Hongjian didn’t use Weibo at all, and even after changing his mobile phone, he no longer used Weibo on his mobile phone—especially since Weibo was always on the Internet secretly. Sending him all kinds of advertisements in the middle of the night, dare you let the user get a good night's sleep?

The performance of such a Weibo made Jia Hongjian feel that this Weibo is expected to decline in 2013, because they don't take users seriously!But what does this have to do with the advertisement he thought of before?Very relevant!No matter how touching a preaching advertisement is, people will always get tired of listening to it after a long time of preaching.As a result, users may see a star on TV every day, tirelessly telling everyone how good Huaxia Hi-Tech is.Although this is a bit of a brainwashing effect, but this is not the previous era. Today's consumers know that it is rebellious, and it will be very troublesome if they get annoyed!So if the advertisement is not done well and makes consumers feel annoyed, it may really be better not to advertise! [

So, this is why Jia Hongjian wants to use scene advertising!An ad that doesn’t have much preaching content, but just shows a scene and a story, there is no preaching, and it won’t be offensive or annoying if it’s played repeatedly!However, some advertisers may object, and they will say oops, Shi Yuzhu's melatonin advertisement is so annoying, why haven't their sales decreased?It's very simple. Shi Yuzhu sells products. What kind of products are they selling?It is a health product!Health care products are only needed when looking at people, but when buying health care products, how many people care about the real effect of these things?Isn't that just buying one that everyone knows?So even if melatonin is annoying, but when you see melatonin in the mall, you will feel that the name of this thing has been heard before. Compared with other names that you have never heard of, this one is more familiar. Although it is more annoying to this advertisement, But if you don’t want to eat it yourself, then buy it.

But what about Huaxia Hi-Tech, their advertisement is not to sell products, not to fill consumers' heads with the concept of a certain product of Huaxia Hi-Tech, but more to make everyone have a good impression of Huaxia Hi-Tech!See, there is a difference in the purpose of the middle!One is to make people remember, even if it is notoriety, and the other one is to make people move!So under these different requirements, of course there are different approaches!

So how do you shoot an advertisement that moves consumers or the audience?Previously, Jia Hongjian decided to use a scene to express it, so what kind of scene is it?Very simple, the scene in the impoverished mountainous area!This project is to help children in impoverished mountainous areas, and of course they will be the protagonists!So what's the whole story like?In fact, it is very simple to think about it. It is enough to highlight the motivation of the children who are poor but very eager to learn!Highlight that desire in them!Just like the picture advertisement in the Hope Project, a girl with big eyes looks at the camera. Her desk, stationery and even clothes don’t look rich or even old, but her wide eyes are It revealed the desire to learn!Such a photo is already a bit touching, so what Jia Hongjian has to do is to make this picture move!

How to move?Just one shot shows that the students are poor at home and school, but they want to learn all kinds of things?Of course not!How could Jia Hongjian's idea be so simple?Besides, is such an advertisement an advertisement of Project Hope or their Huaxia Hi-Tech advertisement?Their Huaxia Hi-Tech's advertisement, of course, must highlight their Huaxia Hi-Tech's contribution!right?The connotation of Jia Hongjian's advertisement is to show the idealism of "making the world a better place" of Huaxia Hi-Tech people, so this advertisement should be made as Huaxia Hi-Tech people make the world a better place through hard work !

So, isn't the general concept of such an advertisement already out?So after connecting several key points in detail, a scene appeared in Jia Hongjian's mind - two people wearing Huaxia high-tech work clothes, riding a 28-carrying bicycle, with a big box and a small box on the back seat.They worked hard to ride on mountain trails in poor mountainous areas like the Loess Plateau, plateaus, etc. From the surrounding environment, it can be seen that this area is definitely not rich!Then, as soon as the camera changed, it changed to a classroom in a nearby mountain village. This classroom is very dilapidated and can be turned into all kinds of dilapidated classrooms. It's ill-fitting clothes.Originally, they should study seriously at this time, but who knows that these students all feel a little absent-minded. They frequently look outside the classroom, and some of them have even packed their things in advance. They are waiting What?Waiting for school to end?

Soon, the principal of the school rang the bronze bell hanging on the crooked neck tree in the square, and the bell rang for the end of class. The students ran out of the classroom in excitement as if fleeing for their lives, and some even took off their shoes. They all ran away, but he didn't even pick it up, and just ran out with one bare foot!All of a sudden, there was no one in the classroom of the whole school!Then at this time, the two Huaxia Hi-Tech employees who were riding bicycles before came, and the students rushed up to help the employees unload their things.Then the employees parked the car, assembled the things together, pulled up a big screen, and then the Huaxia Open Class was shown on the screen.In the dark, the eyes of the students are shining brightly, each and every one of them is full of joy and longing!At this moment, the screen turned black, and a line of subtitles appeared, "Huaxia Open Class", "Make the World a Better Place", "Huaxia Hi-Tech Dedication"... Isn't that enough? (To be continued..)

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