Coquettish Rebirth

Chapter [-] Crazy Sales

Yes, in Jia Hongjian's plan for Shanghai Jiahua, apart from asking them to find some Romanian or Yugoslavian envoys to add a bit of "the fun of old couples", he also planned to let them find Liu Dehua and other celebrities as endorsements .In history, around 96, Yuqing’s "100 Years Conditioner" brand shampoo invited Liu Dehua to advertise. At that time, Liu Dehua also said a very nationalist line - "Black hair, China Goods", "Trust me, yes".

In his previous life, Jia Hongjian once worked on a topic on the sale of domestic brands for a period of time. At that time, he was very optimistic about this brand. If it hadn’t been for the decline of the manufacturer of the 100-year-old Runfa brand due to property rights disputes and interference from gangster groups, Otherwise, this brand is likely to become bigger in the future.

He encouraged Jahwa to find foreign envoys as the endorsement of toothpaste, and then find Liu Dehua as the endorsement of other products.And in this plan, it's not just as simple as finding an endorsement star, even the product packaging will be changed!

At this press conference, although what Wang Koulan said seemed to be a bit deliberate and sensational, it was really not the result of the villain Jia Hongjian intentionally causing it—in fact, the part where he felt sorry for the brand was made by the boss Ge Wenyao. It is recommended to add it.why?Because Lao Ge really felt that Shanghai Jiahua was sorry for the Maxam brand.

Lao Ge is a well-known middle-aged angry youth who can't understand foreigners in various ways. At the same time, he is quite emotional. After redeeming the MAXAM brand in history, he basically used it for nearly 20 years. In two years, I want to bring Maxam back to the peak state in history that can sell two to three billion a year.

It can be said that the nationalist press conference planned by Jia Hongjian was very successful. After the five bosses attended the press conference together and made a declaration, the whole society can be said to be boiling!In this era, it can be said that manufacturers across the country are basically fighting alone. No company has ever united, let alone fight against foreign "invaders" under the banner of nationalism!

Especially when Jia Hongjian concocted a proclamation, which aroused the dissatisfaction of the whole society with Japanese manufacturers!As soon as such a press conference came out, it was directly on the "News Network" that night!And it's not just "News Network", basically all the media in the country reprinted and reported this news.

After hearing the news, countless readers and viewers were encouraged to make phone calls or write letters to TV stations, radio stations, and newspapers to praise and support the five domestic brands.In the letters and calls of these readers and viewers, they spoke very highly of these five manufacturers, and even called them very low-key that they are one of the best proofs of the superiority of the socialist system following Huaxia Hi-Tech!

I have to say that the sadness of the five heroes of Langya Mountain in the speeches of these five manufacturers is really touching. At least most consumers are looking forward to price cuts or really looking forward to this kind of nationalism. Anyway, these five manufacturers have now become the most eye-catching manufacturers in the country after Huaxia Hi-Tech!

At this time, other executives in the Chinese business community are looking at these five manufacturers with different eyes.Some people are watching with thoughtful eyes, as if they have learned something through the press conferences of these five manufacturers.But some people sneered, as if they felt that playing nationalism in the business field and even giving money to develop national brands was a reversal of history—the market economy doesn’t care about capitalism and socialism anymore, so what kind of nation is it? brand?Foreign brands have established factories in China, so the products are not the same?

On the other side, Ni Guangnan, who had just received Jia Hongjian's visit, was currently being interviewed by reporters in the Chinese Academy of Sciences.This reporter is from the "China Business Times". He wanted to write an article about five manufacturers launching a war against foreign manufacturers under the banner of nationalism, and Ni Guangnan was an "all-around expert" that his reporter decided to interview.

"Ni Gong, what would happen if China didn't have its own national brand at all?" the reporter asked. "It's not going to happen. If there is no national industry at all, it will be slaughtered by others, but without a national brand, it is irrelevant, so I personally think that wanting to promote our country with a national brand is purely a kind of spiritual dignity... "Ni Guangnan answered like this.

After such an interview, an article titled "Five "Heroes" and the Allied Forces of Eight Nations Fight for the Market" appeared on the "China Business Times" the next day. The article obviously regarded the five manufacturers in Jia Hongjian's camp as spiritual The reason why they started this kind of price reduction storm is purely to find confidence for the Chinese in the spiritual field, and to let foreigners know that the Chinese can do business, do industry, and have their own. s brand!

After such an article was published, it naturally fueled the flames during this nationalist revolution, but at this time Ni Guangnan came to the Ministry of Electronics Industry quietly.Sitting in the office of the Ministry of Electronics Industry, Ni Guangnan said to the minister: "I am not here for our Lianxiang, but for the five ethnic TV factories. No matter what they say, they are also here for us Chinese. We are fighting hard, and we don’t ask the Ministry of Electronics Industry to give them support, but we hope that when they do well, our Ministry can give them a good name. At the same time, we hope that the Ministry of Electronics Industry will designate an industry procurement policy that is conducive to the development of national industries. , when the performance-price ratio is appropriate, give priority to domestic brands..."

It has to be said that there are still a lot of nationalists in the government departments of this era.Compared with the officials who were more comprador-oriented in later generations, the current officials can decide not to allow foreign manufacturers to participate in CCTV's bid king meeting, because they feel that letting foreign manufacturers win the bid is a loss of state-owned property, and they are also very Willing to help national industrial brands at the right time.

The heads of the Ministry of Electronics Industry quickly agreed to Ni Guangnan's suggestion after one or two meetings. In this way, Jia Hongjian's various contacts were constantly being used without outsiders knowing about it. Use...

Even at this moment, inside Lianxiang Company, which had nothing to do with Jia Hongjian himself, Liu Chuanzhi was talking to Yang Yuanqing, whom he had promoted.This Liu Chuanzhi forcefully said: "No matter what I do, now that our company has decided to go all the way to the black and continue to make computers, then we in Lianxiang must catch up with this wave of price reduction uprising! They Changhong tlc or something It is said that a 30% price reduction is parity, we don’t care about them, our Lianxiang must reduce the cost for me by half! We must ensure that there is still profit when the discount is 30%!"

Yang Yuanqing didn't agree right away. He thought about it in his mind. If he wants to make branded computers based on imported foreign components, it will be 30% cheaper than foreign brands, and at the same time, he can make money. The place saves money - for example, the steel plate of the chassis is thinned, and the requirements for craftsmanship are also relaxed.He thought for a while and said: "If the requirements for steel plates are relaxed, I am confident that the price of the chassis can be at least one-eighth of the imported chassis!"

Soon, the weekend of nationalism rolls around.In cities above prefecture-level cities across the country, basically all large and medium-sized shopping malls are facing a scene of full traffic!Yes, although the inflation rate is high this year, ordinary people are working in state-owned enterprises, and their wages have risen very timely. Basically, their lives will not be affected by inflation, so they are more willing to spend Take out your savings to buy things - if you don't buy things, the money saved for one year in the previous year may be saved in half a year in the next year. Why don't you hurry up and exchange for some good things to preserve value!

So in the blink of an eye, the products of the four TV manufacturers under Jia Hongjian were snapped up almost as soon as they hit the shelves. No way, the same functions as foreign products can still be 30% cheaper. A 25-inch color TV is cheaper. Nearly 2000 yuan!How much is your monthly salary now?Moreover, the star-rated service model suggested by Jia Hongjian shocked the consumers of this year to a considerable extent.

They have never seen that TV manufacturers can cooperate with shopping malls to launch a service where consumers can buy TVs and get free shipping!Originally, these consumers had to find a way to move it back after they bought the TV set themselves!But now, some workers are riding tricycles and delivering them to their door without a dollar?They just pay and go home and wait for the TV to come?

Moreover, consumers across the country were surprised to find that the services of these four color TV manufacturers are even better than those of foreign manufacturers!Where do foreign manufacturers provide services in China now?That is to say, the quality and brand are better, but what about these four TV manufacturers?Not only deliver the goods to the door, but also help consumers adjust the machine and search TV channels for free, and even write a channel list by hand before leaving for consumers who just bought a TV and are not familiar with the channels, how considerate!

Even these door-to-door delivery employees refused to drink a sip of water, refused to accept a single cigarette, and said that this was the probability stipulated by the organization!Will this prevent the common people across the country from feeling that the Eighth Route Army is back?Can this prevent the common people from having the feeling of encountering their own soldiers?

In such a weekend alone, almost all consumers who bought color TVs had nothing to say to the four manufacturers, and they could only give a thumbs up!And after they have experienced this kind of excellent service themselves, they will tell their relatives and friends!According to the theory of communication, one consumer can affect 12 people!

In one day this weekend, the four TV manufacturers are not only showing off nationwide. In more than 300 prefecture-level cities and above large and medium-sized cities across the country, more than 600 medium and large shopping malls, the range is as high as 18. %-30% price reduction big promotion, that will directly make their average monthly sales completed within this day!

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