Coquettish Rebirth

Full text without advertisements Chapter [-] Nationalism and speculators

After the marketing data of the four color TV companies came out for a weekend, the four bosses looked at the data and it can be said that they were so shocked that they didn't speak for a long time!At the beginning of January, Jia Hongjian's first plan for them basically sold all the color TVs they had accumulated for more than half a year. God.Full text and no advertisements Now look at the data again, and actually completed the entire month's sales in one day?Well, even if it is the peak season with high sales because it is the end of the year, even if it is because the publicity in the early stage is relatively sufficient, that day may be a sudden explosion, but no matter how it is reduced, that month will complete the usual two months Are sales okay?

Shit, what kind of marketing master in this world can directly double the sales of the factory just by relying on one or two marketing plans?And this is not an isolated case of two factories in one factory!This is the case in all four factories!Even the sales volume of Shanghai Jiahua has more than doubled. You must know that they don't have too many star service practices!This is too scary?

Moreover, Jia Hongjian still has a few schemes behind him waiting for the right time!What home appliances to the countryside, what is the old trade-in, these two tricks are tried out separately, combined with the current star service and price cuts, then basically it can directly sweep the invincible opponents in China?Maybe you can even hope to go abroad, go out of Asia and go to the world?

At least in the eyes of Ni Runfeng, the boss of Changhong, this possibility exists completely!The report he is holding now shows that Changhong's national market share will reach 93% at the end of 20. This is only calculated by comparing all domestic and foreign brands sold on the surface, but There is no way to count how many foreign color TVs are smuggled in!Seeing that Jia Hongjian's advice is so useful, it is estimated that by the end of the year, why can't Changhong's market share increase further?Even if it is because the other three companies are advancing and retreating together, the report shows that the market share has not increased much, but the sales volume must be amazing, and it may directly overwhelm the entire market share of foreign companies by the end of the year. % of this critical point!If this can be achieved, it is all thanks to Jia Hongjian!

Excited, Ni Runfeng thought for a while, then quickly picked up the phone and called Li Dongsheng and the others. He felt that the four bosses would have to give Jia Hongjian a big red envelope, and what if they could award a one-ton medallion? Yes, they absolutely do too!

On the other hand, after Shanghai Jahwa's new advertisements and old products with new packaging were launched, the response it caused was simply unbelievable!Their new commercial is a scene of Liu Dehua, a big star standing in an old Shanghai Shikumen alley, brushing his teeth with Maxam toothpaste, and nodding to his childhood sweetheart next door. (Full-text e-book download for free) The copywriting of this advertisement was also written by Jia Hongjian, and the effect of the shooting is almost the same as the scene designed by a big director-it will definitely remind people of their youth. Bitter years.

Wang Koulan thought of what Jia Hongjian said to her at the time pointing to this copywriting—"Advertising is just a carrier, our Maxam toothpaste has been with consumers for decades, in order to make consumers interested in this old couple again , we must take the initiative to remind consumers of the past, let them recall their lost youth when they watch advertisements and use our products, let them use our things in their hands, and think in their minds They are themselves. To completely connect our products with their memories, so that consumers can think of MAXAM as soon as they recall, this is the greatest success!"

In fact, this is also the case. I just followed my father-in-law and my daughter in the hotel in the capital and saw the former Romanian ambassador to China recalling the grandeur of the sales of Maxam products in Romania. It was like an old photo. When the black-and-white picture of the Romanian boy excitedly holding the Maxam brand and going back to present treasures to his girlfriend appeared in front of him, even Wang Koulan, who was so familiar with Maxam when he saw it, felt a kind of love from the bottom of his heart. The generated sense of being recognized...

Yes!Be recognized!It seems that before watching this commercial, Wang Koulan felt that she was just doing work.But when she saw this commercial, she suddenly had a kind of work that she did casually but was highly praised and highly affirmed by others.Even she can immediately think of the reaction of ordinary consumers after seeing this advertisement!

Originally, Maxam was just an ordinary toothpaste in the eyes of ordinary consumers, but once they found that this toothpaste once represented the image of China, when they saw Maxam products, foreigners felt that they saw China... Such a sudden " Decryption", can consumers have a feeling that their wife who has touched her right hand with her left hand is "Bai Fumei"?Will the attitude towards Maxam be the same after that?

That’s because Jahwa’s products are different from electrical appliances. They are consumer goods that last for a long time, and they are not the kind of big items that are suddenly consumed before the holidays. Otherwise, how could the sales of MAXAM brand products have doubled?However, such a rise will be very stable. Just looking at the current rise, Wang Koulan feels that it should not be difficult to regain the glory of MAXAM in the past.And all of this is naturally due to Jia Hongjian!

When Jia Hongjian's alliance set off a bloodbath in the market, and the rogue directly forced the market to reshuffle, some CEOs in the Chinese business circle were surprised to find that this nationalist banner seemed to be very useful!Yes, in the eyes of some of them, the soaring performance of the five companies in Jia Hongjian's small league is not because of their complete set of marketing plans, but because of the external nationalism. Get high!

With such a superficial understanding, there is only one shop in Erqi Square, Zhengzhou City, South Henan Province, with an area of ​​less than [-] square meters. Qiao Ying, who sells stewed mutton noodles, is very courageous and held a meeting People's press conference.In his monologue-like press conference, he began to imitate Jia Hongjian's plan according to his own understanding - he very boldly declared that his "Red Sorghum Fast Food Restaurant" with only one store would be McDonald's in the United States as a competitor.

He announced that wherever there is a McDonald's in the world, there will be "red sorghum" selling mutton stewed noodles!Moreover, he, Qiao Ying, will open 2000 chain stores all over the world in 70, 30% of which will be in China, and 2015% will be spread all over the world!Moreover, Qiao Ying announced in a very prophetic style that by [-], McDonald's around the world will go bankrupt due to the strong resistance of red sorghum!

Correspondingly, in Shanghai in the south, Xinya Catering Group, which sells big meat buns, also announced wildly that their newly developed "Ronghuaji" fast food brand will target KFC. Their slogan is " Wherever KFC goes, Ronghuaji will go there!"

The press conferences of these two companies obviously attracted the attention of the national media!If it is said that Jia Hongjian's minor league press conference still has a little bottom line, and people still feel that their goals are so possible after hearing their remarks, then the press conferences of these two companies are simply unbelievable. Think they are crazy!

But the problem is that a madman can't open a fast food restaurant and a restaurant group?Could it be that there is some huge financial resources behind them?And this era seems to be an era of miracles—look at Huaxia Hi-Tech, who the hell knew what the hell this company was doing half a year ago?But in the past six months, Huaxia Hi-Tech has become the most famous company in China right away?Who knows if Red Sorghum and Xinya Group will become nationally famous and world famous in half a year?Since Huaxia Hi-Tech can do it, who can say that others can't do it?

It was this kind of madness that even attracted foreign media!american n, nb

Fox and other TV stations directly asked the reporters of the Associated Press to ask the Chinese reporters to copy the videotape of the press conference. On the second night of American time, a wave of nationalist uprisings broke out in the Chinese business community, and even two catering companies The news of targeting the two major fast food restaurant chains in the United States spread across the United States directly along with the five major news networks.On that night, almost all the people in the United States watched TV in amazement, and at the same time, they were terrified at the legendary and mysterious China...

Japan's "Sankei Shimbun", "Asahi Shimbun" and the legendary communist Japanese traitor NHK all reported the news about Qiao Ying and Xinya Group after reporting on Panasonic's public relations problems in the Chinese market !It can be said that this winter, under the influence of Jia Hongjian, Chinese companies suddenly shocked the world—whether it was a good shock or a not-so-good shock.

At this time, Jia Hongjian was watching the news on TV very displeased. If he was not in a hotel in the capital, he would really want to smash the TV!He, Jia Hongjian, made plans for his Huaxia Hi-Tech and the five manufacturers of the minor leagues. Although it seems very crazy, it seems that the slogan is very loud and crazy, but these methods have been confirmed in history. of!In other words, his plan by Jia Hongjian will basically be successful in this era!

But the New Asia Group and the Red Sorghum shit restaurant, what do they mean?It doesn't matter if the Xinya Group is crazy, after all, they are a group with capital and money, and if they want to go crazy and burn money, they can send it away.But what does that red sorghum mean?Then Qiao Ying really thinks that by following Jia Hongjian's chanting slogans, she can make a fortune and become a rich man in no time?Don't say anything else, if this guy doesn't have other people's support, what capital does he have to open branches everywhere just by shouting slogans?

To put it bluntly, he tore his tiger skin. This guy just wanted to take advantage of Jia Hongjian's nationalist wind, shouted crazy slogans to attract the attention of the people, and made the people in Zhengzhou curious to go Have a meal and see.Will this red sorghum be successful in the future?nonsense!He, Jia Hongjian, who was reborn in 2012, has never heard of such a brand!Can red sorghum be successful?

The identity of Jia Hongjian's young Bao Qingtian is already very hungry, and he can't wait to slap him in the face!He doesn't want to embarrass the people of the country to the world!

Note, dear friends, don't say that Tangerine's thinking is too crazy, and the writing is too floating.In fact, the things about Red Sorghum and New Asia Group written in this chapter are all true. Historically, these two companies have a very tacit understanding.They are so crazy that people in the 21st century can only think that they are all crazy...

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