Coquettish Rebirth

Opened, rest your eyes, listening to books is also good!

Civilian reports have been besieging the Civil Aviation Administration, but it is useless.It's a very simple truth, if the Civil Aviation Administration follows Jia Hongjian's method and covers their ears and refuses to listen to foreign affairs, what can ordinary people do?Unless their superiors tell them to change, they don't have to change at all.

Such an approach actually makes the Civil Aviation Administration look bad, and makes their leaders realize that their actions are actually very wrong-many times they really treat civil aviation companies as their sons, so they always take care of civil aviation subconsciously. The company naturally wouldn't think about what happened to other people's sons.

If the Civil Aviation Administration were to take back their fame, it would be impossible for Jia Hongjian to rely on this kind of public noise. To be honest, things like the Southern Zhou Dynasty have always been bad things. When did they become a problem?Public opinion supervision, if it's just supervision, just scolding, but it can't make things better, then what's the use of supervision?This was also one of the reasons why Jia Hongjian looked down on Nan Zhou.Speaking of the Southern Zhou Dynasty, of course Jia Hongjian had a good way to restrain the Civil Aviation Administration. Who told him to be Jia Hongjian!

What is Jia Hongjian's idea?It's very simple, just write to Boss Zhu directly!Who is Mr. Zhu, the top leader of the central government affairs department, responsible for the administrative management of the Republic.As for the Civil Aviation Administration, it is now a unit directly under Mr. Zhu's department. Mr. Zhu can be said to be the father of the Civil Aviation Administration!If Jia Hongjian wanted to clean up the Civil Aviation Administration, wouldn't it be quick to go directly to the Civil Aviation Administration's father?

As for the letter he wrote, of course it couldn't be all kinds of impassioned scolding.Just scolding won't help, after all, Boss Zhu is not Jia Hongjian's real father, so it's impossible to say that Jia Hongjian said he was being bullied, so Boss Zhu went out with a knife to kill people, right?As for Jia Hongjian, he naturally wanted to write the article so that Boss Zhu could agree with him and stand on his side!So how to write to do this?very simple.Just say that it is correct for CAAC to open up price competition, and short-term civil aviation losses are the key to stimulating civil aviation companies to improve their competitiveness!

So at this time, Jia Hongjian was looking for various materials to write this article!In order to write this article, Jia Hongjian even found the Cameron expert that Nan Zhou had interviewed before, and obtained a lot of materials from him.Then Jia Hongjian's article became like this -

"From a vertical comparison point of view, the price and cost trend of China's civil aviation industry also runs counter to the world trend. The performance of the worldwide transportation revolution in the civil aviation industry is that the cost and price of the civil aviation industry have been greatly reduced, while the service quality has been continuously improved, and the transportation time has been continuously reduced. Reduced. In the 1975 years between 1990 and 15 in the U.S. civil aviation industry, the cost of air transport was reduced from 0077 US dollars per person per kilometer to 0055 US dollars per person per kilometer. Here, we still use ppp US dollars. The result calculated by the average purchasing power price has not It involves currency depreciation factors. The cost of the US aviation industry has dropped by 15% in 29 years. From 1990 to the end of August 1998, the unit price of the US civil aviation industry has dropped from US$8 per person per kilometer to US$0130. The decline rate is as high as 0081%. Therefore, from a general point of view, due to mutual competition, stimulating each other to improve services and saving costs, etc., the actual civil aviation prices in the United States fell by as much as 38% from 1975 to 1998. From 56 to 1990, the operating costs of China's civil aviation continued to increase, and it was in the In the absence of other competitors, can it be concluded that the plight of the development of China's civil aviation industry does not actually lie in the external environment, but in the wrong thinking of the leadership of the Civil Aviation Administration of China, and even more in the outdated internal system."

"According to the press release issued by the Civil Aviation Administration of China a few days ago, the Civil Aviation Administration said that if the discount of the civil aviation company exceeds 7%, it will affect the sustainability of the daily operation of the civil aviation company and cause losses. If the discount reaches 6%, it will exceed 8% of civil aviation companies do not have any profit. From this point of view, it is reasonable to assume that the operating costs of civil aviation companies are 6% of the ticket price. If calculated in this way, it means that China's civil aviation fares include 40% Profit, in other words, their net profit will be 667% of the cost. And such a high return on investment ratio, it is not a profiteering industry, this concept is really surprising.”[

With Jia Hongjian's few paragraphs, it almost punctured the Civil Aviation Administration's cowhide!Why do other industries have a profit margin of 20%-30%, which is considered a pretty good industry, and why the profit margin of the home appliance industry has reached about 10%, and they are still operating and still competing?Your sister's Civil Aviation Administration has a lot of profit margins, 40%, so why can't you compete?Also said that the civil aviation industry is weak?Also said that civil aviation is prone to losses?Thanks to your sister!If your profit margin is open to private capital, how many companies will rush to enter, okay?

Next, Jia Hongjian began to promote his ideas again - "The sexual price theory tells us that the demand for daily necessities, daily necessities or general labor services is less expensive, that is to say, the demand will not be affected by price increases or decreases. This leads to fluctuations. Unless it is the price of the late 80s, the price of daily necessities, rice, oil and salt is a dime, which will not cause ordinary people to use less daily necessities, luxury goods, cultural and entertainment products, and special labor services. That is to say, the higher the price, the fewer people need it, and the lower the price, there will be a large number of people who will use the service or buy the product. In the 70s, American economists - Watson and - Su Yici also British economists Hausack, Leicester-Taylor and others estimated the demand price of several commodities in the United States at that time. Among them, the demand price of air services was 24. And we know that when the price changes, the demand changes When the percentage is greater than the percentage of price change, this means that the demand price coefficient is greater than 1. And the demand price coefficient of air service is 24, that is to say, on average, when the price of air service drops by 1%, the demand will rise by 24%, If China's civil aviation ticket prices can be reduced to 70%, then there will be 72% more demand!"

"If the cost is calculated as 60% of the selling price, the ticket price of 70% of the price will bring 10% of the profit, and the demand will be 72% more! It is true that there is no simple analogy between China and the United States, but through social development If we make a simple comparison of the current stage, we can find that our country has not yet entered the era when the United States used aviation as one of the travel options in large numbers 30 years ago. China's air transportation services are more expensive for ordinary people! The price reduction will greatly stimulate passenger flow, and the increase in passenger flow will stimulate the market to become extremely large. At that time, even with a small profit, a large amount of passenger flow can be used to earn more profits! And doing so is the It is a necessary method to stimulate the reasonable and healthy development of China's civil aviation industry! Only in this way can competition and price reduction be achieved. Only by improving the level of internal cost management of various airlines can the price of aviation services be reduced, and the value of state-owned assets can be increased with a better attitude. Complete the mutual benefits of serving the people. Reflect the superiority of our socialist system! At the same time, after entering the wto, our country will open up restrictions on foreign capital investment in Chinese airports and airlines. At this time, the competitiveness of airlines will not be enhanced. When will it be ?”

Here, Jia Hongjian convincingly passed the data to prove that the price reduction is indeed profitable, and in fact it will not cause the airline to lose money. After that, Jia Hongjian began to slap the Civil Aviation Administration of China again—the Civil Aviation Administration Isn't it always said that open competition will lead to the loss of state-owned assets?Isn't it always said that excessive competition will cause chaos in the civil aviation industry?This is not to say that China's civil aviation industry is still too weak.Not suitable for fierce competition?Then Jia Hongjian will slap them in the face!

Jia Hongjian directly gave an example here-"Before 1975. The price of air tickets and flight routes in the United States were strictly regulated by the Civil Aviation Administration of the United States. In 1976, the United States began to abolish price controls, and completely abolished controls in 1981. Since partial abolition of controls, The number of airlines and the passenger load factor are constantly increasing, while the actual price is constantly falling. While new airlines are constantly entering, old airlines are constantly being eliminated because they cannot adapt to the competition, or merge with each other to form a larger Such a competitive pressure has fully caused the catfish effect. Airlines must learn how to make money under fierce competition. So in general, through competition, domestic state-owned airlines The strong among them will be able to obtain stronger cost and price advantages, so as to be reborn. As for those airlines that cannot keep up with the times... Since other state-owned enterprises with non-performing assets can go bankrupt and auction, why can't airlines? Not to mention selling to Outsiders, why can't they be auctioned off to other state-owned airlines? Why can't they be merged by other companies?"

In the end, Jia Hongjian went straight to heavy medicine according to Boss Zhu's taste—"Just like Chinese state-owned enterprises, they only want to give them blood transfusions, and only want to prevent them from falling down. This can't actually save them , can only drag others into the water. If you want state-owned enterprises to come back to life and adapt to the competition in the era of market economy, then, just like the electrical industry, throw state-owned enterprises into a field of comprehensive competition and complete competition, and let them directly compete with other private enterprises. Even foreign companies are fighting, so that there will be a beauty in China's civil aviation industry, and there will be a long-term success in China's civil aviation industry..."

Jia Hongjian's article is definitely well written, right?Absolutely reasonable and convincing, right?Absolutely fundamentally criticized the management and development ideas of the leaders of the Civil Aviation Administration of China, right?Any leader who reads this will think that what Jia Hongjian said makes sense, right?After all, China's state-owned enterprises are not very good at other aspects, but in the field of household appliances, or in the field of food, they are doing well!Why are these state-owned enterprises able to live well?Isn't it because they are adapted to the competition?

Why can state-owned enterprises compete in the food field but can go bankrupt and be sold, why can airlines not go bankrupt or be sold?Right?Although the assets of airline companies belong to the state, aren't the assets of other state-owned enterprises not owned by the state?Keeping those state-owned enterprises that are constantly sucking blood seems to be irresponsible on the surface, and they are not risking the crime of losing state-owned assets, but how much people's blood and blood have flowed behind them!It's simply a fool who can't afford it!

After writing these, Jia Hongjian looked back and forth, and revised some paragraphs and individual sentences.He thought he was quite satisfied, and thought that after Boss Zhu saw it, even if he didn't support Jia Hongjian, even if he didn't immediately open up the civil aviation competition, at least he wouldn't support the Civil Aviation Administration of China in this matter, would he?Doesn't this just slap the Civil Aviation Administration of China at the root, and drain their most fundamental reliance from the bottom of the pot?