Coquettish Rebirth

Before watching the movie, the managers of theaters all over the United States roughly read a result report of the preview meeting.For them, Hollywood has been making movies bigger and bigger these past few years.Ten years ago, almost no productions exceeded 10 million US dollars. After all, 10 years ago, the box office was rarely [-] million US dollars. If the investment exceeded [-] million US dollars, wouldn't it be a sure loss?Is it due to the depreciation of the U.S. dollar or some other reason, anyway, now, their operating costs are higher than ten years ago, and the current movie investment is also higher than ten years ago, similarly, the current box office is also higher than ten years ago .

And after such three highs, in order to guarantee their interests, especially in such a summer on the eve of the 21st century.There are so many good movies this summer, in order to allow them to earn as much money as possible and not be delayed by junk movies, of course they have to pay more attention to the test screening results.One of the most well-known local theater companies in California called William Schiller, the viewing manager of Edward Cinemas.The Edward theater chain he works for may not be a big theater chain in the United States itself. So far, they only have 120 movie theaters and a local-level theater company with 746 screens. Compared with online companies, there is really no way to compare.There are more than 300 movie theaters alone, and the screens cost 5000 yuan!This is not a heavyweight at all!Moreover, m is a theater chain that develops across North America, and basically it is a big city. As long as it is a big city, m has movie theaters and theater chains!

And now Mr. Smith, the viewing manager of Company M, is now talking in front of Schiller, "I think, anyway, our Company M will not give them the best time for this movie. Although they have many stars It’s just a trick, but judging from the results of the test screenings, that’s the way it is. It’s estimated that it will be released in two or three weeks and then it will be offline, not to mention that the movie still has a Chinese protagonist. How could American audiences like to watch it? Movies like this? Even if we arrange them for the summer vacation, at most we will arrange one in the prime time at night, and arrange the other ones in the daytime..."

When Mr. Smith spoke, it was obvious that he didn't like the movie produced by DreamWorks.And their m company also has such confidence. Now their company is the largest theater chain company in North America, and all film manufacturers in the United States must establish good relations with them. Any film company that wants a good box office must cooperate with them.Moreover, their m company also occupies most of the large and medium-sized cities in the United States, and at the same time.This m company is also the leader of many movie theater reforms in the United States. For example, they were the first to introduce stepped seats with low front and high rear into movie theaters, because this allows every audience's sight to not be blocked by the high front seats. Block it.At the same time, they were the first to design the armrests that can move up and down in modern movie theaters. Usually, the armrests are lowered.It's a single seater.But if couples come to sit next to each other, you can raise the armrests, and then it becomes a couple seat without armrests between the two seats, and couples can hug and watch movies!At the same time, it seems that there is a cup holder on the armrest of the movie, which is also an invention of m company!Companies are entitled to be picky, but Schiller is relatively less picky.Their Edward theater chain is different from m, they are not as widely distributed as m. When Edward Sr., the founder of Edward theater circuit, passed away in 97, this theater chain has been developing in California for the rest of its life, even after little Edward took over.It's about to start expanding, but now California is still an absolutely important pillar of their company.

As for California, it has a feature comparable to other big cities in the United States, that is, there are a lot of Chinese Americans!For example, there are many Chinese in Los Angeles, and there are also many Chinese in San Francisco, and even the Silicon Valley in the south of the San Francisco Bay Area, which is even more densely populated with Chinese!Therefore, in Schiller's view, it is not unacceptable for this movie to feature Chinese faces, at least not in California. On the one hand, there are more Chinese, and on the other hand, The white and black people here also see a lot of yellow people, so there is no barrier and it is easy to accept!So their Edward Theater Company has completely different ideas from M.

Therefore, when we talked about buying copies, Company M did not buy too many copies, only about 300 copies.In this way, M company basically has only one copy in one movie theater, so for example, only one of the 6 movies opened at the same time can play the "Who Am I Remake".Of course, m company still gave a 9% share ratio for the first week as usual, but they didn't give them a guarantee agreement when they faced popular movies-according to the guarantee agreement, such as "Star Wars" would definitely For popular movies, the cinema chain will guarantee not to give the film company less than 7% of the share!This is a so-called guarantee!In other words, starting from the third week, the share is basically fixed!The company is like this, and at the same time, the third largest theater chain in North America, Carmichael Cinemas, has ordered very few copies, even less than that ordered by m-although Carmichael is the third largest theater chain in the United States , but they are different from m, they are taking the route of encircling the city from the countryside - at least 8% of Carmike's movie theaters are distributed in rural areas with a population of less than 20 or in satellite cities in the suburbs, and most of them are still in the central region. It can be said that their coverage area and consumers have not seen much Chinese, and it is even less likely that they will have any acceptance of Chinese as the protagonist!

At the same time, the largest theater company in the Americas and the second largest theater company in the world, the third largest theater chain in North America, Cinemark RK, did not buy too many copies, basically just one copy for each movie theater.In this way, it can be said that the top three theaters in North America are basically not very optimistic about this film!

But like Edward Cinemas, they bought a lot of copies-they have 120 movie theaters, and then they actually bought 360 copies. Basically, one of their movie theaters can open three shows of "Who Am I Remake" at the same time? Movie!With such a decision, it can be said that Edward Cinemas is quite optimistic about this film. Although they are not as optimistic about "Star Wars Episode", it is still very good!

Such a move by Edward Cinemas caused the top three theaters to laugh, but the next decision made by the fourth largest theater in North America made the top three theaters unable to laugh—N name is probably called Cinema Entertainment Such a theater chain of the limited company, they have about 200 movie theaters, plus more than 1300 fast screens, they actually ordered a lot of copies!Actually the copy is almost like a movie theater ordered 3 copies!With such an approach, it took the top three theaters a long time to realize what was going on—this Neplex is a Canadian theater, and there are quite a lot of Chinese immigrants in Canada!Especially big cities!So it is estimated that so many copies are to make money from the Chinese, right? [

In the end, Jia Hongjian's film sold about 1800 copies in total.These 1800 copies, in front of the 35000 screens in North America, are really nothing, because there are only 1800 screens that can be shown at the same time, right?Almost every 20 screens has "Who Am I Remake" released, and this is not counting the specific schedule of the release time!If you count the prime time period and the cabbage time period, it can be said that this "Who Am I Remake" is really not recognized by the mainstream of American movie theaters, that is, it is relatively popular in places where there are more Chinese people? That's just a little bit of recognition!And their schedule is scheduled to be in late May.What does this time period mean?That's when the various blockbuster movies in the US summer are about to start!For example, although "Star Wars Episode 5" was released on May 5, this means that "Star Wars Episode 19" will definitely steal a lot of box office!And the group everyone is targeting is still such a male group!

From this perspective, "Who Am I Remake" is really not favored by the theaters. To put it bluntly, although this "Who Am I Remake" is not regarded as garbage, it is still used as a way to occupy other blockbusters. Miscellaneous fish who don’t want to occupy the time slot - basically other blockbusters want to avoid conflicts with other blockbusters, and even want to avoid conflicts with films of the same type, to avoid being split at the box office, but they can allow different Movies of all kinds are screened together.For example, a film like "The Mummy" definitely doesn't care if it is released together with "Notting Hill". The two parties are not facing the same customer base at all.

But, Jia Hongjian and the others have no choice. One of the results that the theaters have come up with is that "Who Am I Remake" is preceded by "Star Wars Episode 1". It can be said that "Star Wars Episode [-]" is released. A week later, "Who Am I Remake" came out, and then "The Matrix" came out about three weeks after "Who Am I Remake"!There is "Star Wars Episode [-]" grabbing the box office in the front, and "The Matrix" grabbing the box office in the back. It can be said that this positioning is quite embarrassing!

When seeing such a positioning, Spielberg's face turned ugly.Ye Jing was a little excited - she had blind trust in Jia Hongjian, and she heard that there were blockbuster movies before and after, so she wanted to watch Jia Hongjian kill them and the horse with her own eyes!As for Cheng Long, he was also a little worried.But Jia Hongjian himself was quite confident, and he even comforted Cheng Long, "It's okay, I believe the results of our film will definitely be better than the box office of "Rush Hour" that you didn't make!"

As for where did Jia Hongjian get his self-confidence... It can only be said that he felt so after comparing the feelings of watching movies in history.Whether it will be like this in the end, no one knows...