Coquettish Rebirth

After the schedule is confirmed, it can actually be found that Li is not far away now.Originally, at this time, it was already May 5th, and when it was released on May 15th, it was exactly two weeks away.In these two weeks, 5 copies were developed and printed, of course it was relatively fast, but this is naturally a headache for people related to DreamWorks.

The most important thing is, what to do with the publicity within these two weeks!Although it is said that Jia Hongjian made the release according to the original plan, in fact, the result is not much slower than Spielberg’s fast release—no matter how fast Spielberg said, it can be as fast as a week. Is it showing?Can film copies be made by magician's spells?So in fact, although everyone had different opinions before, in fact, it is still made like this by the theater operators.After all, it doesn't mean that the film company can decide how the schedule will be decided. Even if it can decide, it must have a lot of energy to make the theaters make concessions-in fact, for the theaters, adjusting Their most promising release plan is an infringement on their interests, so if the energy is not strong enough, how can they compromise?

During these 14 days, the most important thing is what I said before, how to conduct publicity.No matter if you want to quickly make some money to get your investment back, or whether you want to show it well and see how Jia Hongjian sees it, in the end, no matter what, you must attract as many audiences as possible to the cinema. Come and buy your $5 tickets to Who Am I Remastered, which of course is important.

Spielberg gave Jia Hongjian a common method in Hollywood. While applying to mp for a rating, he quickly started editing the promotional film.Then with the relationship between Katzenberg and Spielberg, go ahead and stuff this kind of promotional film into the opening advertisements of other movies!Then use other methods, such as TV commercials and print ads, and even recruit the media to help you get some soft articles for publicity.

For this, Jia Hongjian of course accepted Spielberg's suggestion graciously - although he is very familiar with the commercial advertising market, he has never been in contact with film advertising after all.We still have to rely on people in the industry like Spielberg to guide us a little bit.To publicize, the first thing to do is of course the promotional material itself.This promotional material temporarily includes two parts, one is the promotional video, and the other is the print poster.

Promos are actually quite fast to make, just include the scenes that the audience liked during the test screening, and the scenes that the filmmakers feel very confident in - including explosions, fights and so on.Cut it all together quickly, and it's ok!Putting it into the "Who Am I Remake" stuff, the easiest thing is to cut out the scenes where various big stars appear on the stage, plus Cheng Long's various threes, fives and twos, and various use of terrain, tools to fight, and so on. Just cut out the most thrilling stunts!

Such a promotional film was completed in only three hours under Spielberg's scissors!And after it's done.Such a 1-minute promotional video is simply too tyrannical and cool-the screen goes black, and a person floats on the sea, and then Cheng Long is lying on his back on the operating table, with a bullet between his eyebrows. .The voice-over sounds to "Asia's legendary tough guy, the favorite male star of thousands of girls in Japan, Cheng Long, has landed in Hollywood with a well-designed huge conspiracy story!"

then.The screen began to change rapidly—one black, Cheng Long went ashore, another black, Cheng Long disarmed the agents in the US embassy, ​​and another black, Cheng Long confronted the drug dealers Two empty-handed to gun fighting victory!Once again, Cheng Long punched to the flesh with all kinds of punches!

Then, the voice-over said: "This man. He has attracted many Hollywood heroes to make friendly guest appearances... Tom Hanks, Bruce Willis, Sylvester Stallone, Arnold Schwarzenegger..." Then When the voiceover reads a person's name, the corresponding superstar faces appear one by one on the screen! "What kind of sparks will this Asian martial arts superstar collide with Hollywood male stars, what kind of fights? Everything is in "Who Am I Remake", from an Asian man who has never used a double, and directly plays the role of a real person! "[

Shit, when I saw this, Jia Hongjian's blood boiled a little, didn't he?This still has no soundtrack.If there is a soundtrack, that kind of fast-paced camera transition, accompanied by percussion and electronic music, then you can feel as much as you really want!Eh.Wait... Isn't this a semi-finished product edited in three hours?Where is the voiceover coming from?The voiceover can't be edited, can it?There is no such voice-over in the original movie, right?

Of course!This voice-over was dubbed by Spielberg with his mouth on the spot-it was not recorded on film, but when the promotional film was playing, Spielberg read it with his mouth next to him!This is mainly to let Jia Hongjian feel the feeling of the voice-over!I have to say, such a voice-over is really awesome!Jia Hongjian appreciates it very much!Then Jia Hongjian roughly translated the voice-over, and played the promotional video again for Cheng Long, Cheng Long's blood boiled a little bit! "Shit, why does this promotional video feel different from our movie at all...it seems to be a movie about bloody fighting, not a movie about espionage..." Cheng Long recovered after a long while.

"Haha," Spielberg said with a smile after hearing Jia Hongjian's translation of Cheng Long's words, "Hollywood promotional films are made like this, we will put the most exciting things in a movie Put it in the promotional film. So in fact, for many bad films, their promotional film looks more attractive than the whole film. It can be said that it is a means of fraud, and it is to deceive the audience through good-looking promotional films. In theaters...Generally speaking, under such circumstances, film companies don't expect the film to be released for a long time to make a lot of money, they just hope that they can cheat quickly and get back their money!"

After hearing this, Jia Hongjian was very happy—after the Internet popularized in later generations, how many promotional videos of American blockbusters did Jia Hongjian watch? Much more attractive in itself!

At this moment, Spielberg clapped his hands proudly and said, "It seems that if I can't make movies at the box office in the future, I can still start a company that specializes in promotional films. Haha, this skill is not in vain. I can still eat this meal! Praise!" Hearing this, Jia Hongjian asked curiously: "Hey, you still have a company in the United States that specializes in making promotional videos? How can such a company survive?"

He was just joking. If he wanted to promote a film, wouldn't the director or editor just do it?After all, what is the most attractive in the film, can they not know?Yes or no?Why do you need a company that specializes in promotional videos?As a result, I listened to Spielberg's serious explanation at this time: "Don't tell me, there really are! And it's not cheap to find them! Basically, the asking price for a promotional film in the United States is 25 to 75 U.S. dollars. If the workmanship is particularly good, it can cost more than 100 million US dollars! Then the work is such a promotional video of 60 seconds to 90 seconds!"

Seeing that Jia Hongjian seemed a little puzzled, Spielberg said with a smile: "The job of making a promotional film is different from that of a director. The job of a director is to tell a good story and use his own camera language to express what he wants. The story told is moving. As for the promotional film, it is not a story, but more from a psychological point of view, to take out the most gorgeous and best part of the film, and to tickle the audience through different combinations. Tickle meat! And this kind of tickle meat needs to have full confidence in the hearts of the audience. But what they grasp is the attraction of instant speed dating, not the long-term attraction. Therefore, even ordinary good directors are good at Tell a story of catching people in 90 minutes, but they may not be able to lure consumers into the theater better than professionals in 90 seconds. This is like some people who have no connotation, but are proficient in chatting up Picking up girls, when he sees a woman, he can get her into bed within a day, but the other man is more connotative. Maybe he can make a woman forget him for a lifetime and want to spend the rest of her life with him in a month. Of course there is a difference between the two..."

Well, well... If we compare it from this angle, Jia Hongjian probably understands it a little bit.Spielberg still uses men as an example. If you use women as an example, it means that a girl is proficient in makeup, and then she can use various "cheating" techniques to make herself a beautiful woman after makeup, and she looks beautiful. Fishnet stockings and miniskirts stimulate men's hormones very much.As for the other one, she may be relatively inner, more modest than Xiaojiabiyu or a lady, not so "relaxing", but gentle and considerate, the kind that makes people want to spend a lifetime with her after getting along for a while?

But thinking of this, Jia Hongjian suddenly discovered something. He turned his head and asked Spielberg, "Then why did you cut out such a good promotional video?" "Haha, who made me the best in American history?" What about one of the directors of commercial films? And I am excellent and can even shoot literary and artistic films very well. I am a genius! I am proficient in various methods, and I can cheat a girl into bed within a day, and within a month Let the girl never forget me for the rest of her life... There is no way, this is talent!"

Hey, your sister!Old man, you are already in your decades, so you can't brag about yourself so shamelessly, okay? (To be continued. If you like this work, you are welcome to come to the starting point to vote and monthly pass. Your support is my biggest motivation. Mobile phone users, please go to m to read.)

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